New Media, Internet & Online Marketing News

Coca-Cola develops mobile Christmas cards

Coca-Cola will use mobile as a central part of its digital marketing activity this Christmas ...moreAuthor: Alex Farber | Source: nma.co.uk | Published: 19.11.08

Government takes lessons in new media

Government departments, including the Department of Culture, Media & Sport, are to receive digital media training to ensure greater understanding and better regulation for the online industry...moreAuthor: Luan Goldie | Source: nma.co.uk | Published: 19.11.08

O2 launches global media division for integrated ad offer

O2 has launched a global media sales division, O2 Media Group, in a bid to provide advertisers with unified marketing opportunities across its online, mobile and retail services...moreAuthor: Alex Farber | Source: nma.co.uk | Published: 19.11.08

UKTV to introduce ads within online apps across channel network

UKTV is to introduce advertising within online applications across its portfolio of channel sites, such as Dave, Watch and G.O.L.D, in a bid to create new revenue streams...moreAuthor: Suzanne Bearne | Source: nma.co.uk | Published: 19.11.08

Advertisers far from convinced by YouTube ad deal

Google's latest attempt to monetise YouTube has failed to convince digital specialists that it provides effective advertising opportunities...moreAuthor: Will Cooper | Source: nma.co.uk | Published: 19.11.08

Centaur Media launches Marketing Week Live

Centaur Media, publisher of new media age and Marketing Week, is to launch Marketing Week Live, a major new exhibition designed to be the definitive show for the UK marketing community ...moreAuthor: Will Cooper | Source: nma.co.uk | Published: 19.11.08

ITV launches mobile sites in multi-platform content push

ITV is to launch mobile sites for Friends Reunited, Friends Dating and ITV Local as part of its remit to expand its content across multiple platforms...moreAuthor: Alex Farber | Source: nma.co.uk | Published: 19.11.08

Blyk raises €40m to aid international expansion

Ad-funded mobile virtual operator Blyk has raised a further €40m (£33.7m) to aid its international expansion...moreAuthor: Alex Farber | Source: nma.co.uk | Published: 18.11.08

Google reveals updated voice recognition app for iPhone

Google has unveiled an updated version of its iPhone application which features voice recognition...moreAuthor: Alex Farber | Source: nma.co.uk | Published: 18.11.08

Sky finally launches mobile TV service on 3

After severe delays Sky has finally launched its mobile TV service with operator 3...moreAuthor: Alex Farber | Source: nma.co.uk | Published: 18.11.08

Fox uses social media to push sci-fi film

Twentieth Century Fox is launching a social media-focused campaign in promotion of forthcoming sci-fi film 'The Day The Earth Stood Still'...moreAuthor: Luan Goldie | Source: nma.co.uk | Published: 18.11.08

British Heart Foundation targets teens with new campaign

The British Heart Foundation has launched a campaign site aimed at 13-19-year-olds in a bid to increase awareness of heart health...moreAuthor: Charlotte McEleny | Source: nma.co.uk | Published: 18.11.08

Royal Shakespeare Company appoints a head of digital

The Royal Shakespeare Company has appointed John Benfield as head of digital media in a bid to develop digital opportunities...moreAuthor: Charlotte McEleny | Source: nma.co.uk | Published: 18.11.08

Nielsen Online to adopt JICIMS/NRS audience data

Nielsen Online will adopt the JICIMS/NRS Establishment Survey as the basis for projecting the UK online audience ...moreAuthor: Charlotte McEleny | Source: nma.co.uk | Published: 18.11.08

Jerry Yang resigns as CEO of Yahoo

Jerry Yang has resigned from his position as Yahoo CEO, sparking suggestions the company's takeover deal with Microsoft might be resurrected...moreAuthor: Will Cooper | Source: nma.co.uk | Published: 18.11.08

Babelgum partners with short-film festival for second year

Internet TV platform Babelgum has renewed its partnership with the Encounters Short Film Festival to showcase the work of established and emerging filmmakers...moreAuthor: Suzanne Bearne | Source: nma.co.uk | Published: 18.11.08

Over 20% of consumers watch iPlayer for an hour a week

Some 24% of consumers watch the BBC iPlayer for at least one hour a week, according to the Olswang Convergence Consumer Survey 2008...moreAuthor: Charlotte McEleny | Source: nma.co.uk | Published: 18.11.08

Google moves closer to out-of-print book deal

Google's intention to make millions of out-of-prints books available online has moved closer to fruition after a judge gave initial approval to a $125m (£83m) settlement between Google and publishers...moreAuthor: Will Cooper | Source: nma.co.uk | Published: 18.11.08

MEN Media brings online ad sales in-house

MEN Media, part of the Guardian Media Group, has moved its entire online ad sales accounts in-house...moreAuthor: Suzanne Bearne | Source: nma.co.uk | Published: 17.11.08

BA launches second phase of 'T5 is working' campaign

British Airways has launched the second stage of its 'Terminal 5 is working' campaign with a dedicated website and online advertising...moreAuthor: Suzanne Bearne | Source: nma.co.uk | Published: 17.11.08