New Media, Internet & Online Marketing News

Moves - 18.12.08

CN Group has appointed Morgan Holt as a non-executive director. He is director of Huge Entertainment, part of the Engine Group, and was formerly executive producer of digital for all Endemol programmes, including Big Brother and Fame Academy. ...moreSource: NMA magazine | Published: 18.12.08

Orange looks to build on success of Balloonacy

Orange is developing a follow-up to its successful Balloonacy campaign in a bid to build on its effectiveness....moreAuthor: Danielle Long | Source: NMA magazine | Published: 18.12.08

Panasonic plans biggest ever ad spend online in 2009

Panasonic is to increase its online ad spend "exponentially" next year....moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 18.12.08

PKR taps into user emotions with Foviance

Online poker gaming site PKR has implemented new neurological research in a bid to better understand consumers' online experiences....moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 18.12.08

Sport appoints Ad2One ahead of site redesign

Sport , the free weekly magazine published by Sport Media & Strategies, has appointed its first ad sales house ahead of a major site redesign next year....moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 18.12.08

Visit London takes on Steak to handle natural search

Visit London has appointed Steak Media to manage its natural search account in a strategic move to reposition itself as the definitive online resource for the capital....moreAuthor: Will Cooper | Source: NMA magazine | Published: 18.12.08

Volvo receives 30,000 entries to C30 online competition

Volvo has reported 30,000 online participants in its cross-media campaign for the Volvo C30 coupe....moreAuthor: Luan Goldie | Source: NMA magazine | Published: 18.12.08

Yahoo launches pitch to beef up mobile services

Yahoo seeks a roster of mobile agencies to help develop creative services for mobile internet sites for clients....moreAuthor: Alex Farber | Source: NMA magazine | Published: 18.12.08

National Football League overhauls UK site

The National Football League has overhauled its UK site as it looks to boost popularity in the country...moreAuthor: Luan Goldie | Source: nma.co.uk | Published: 17.12.08

The Big Lottery Fund creates site for public feedback

The Big Lottery Fund has revamped its website to allow the public to suggest ways in which Lottery money should be spent...moreAuthor: Alex Farber | Source: nma.co.uk | Published: 17.12.08

Cornhill Direct builds brand awareness via Household Economy site

Insurance specialist Cornhill Direct has launched an online campaign to build brand awareness and drive traffic to its new Household Economy money management site...moreAuthor: Will Cooper | Source: nma.co.uk | Published: 17.12.08

Preloaded joint MD Rob Corradi is to leave the company

Rob Corradi, founder and joint MD of digital agency Preloaded is leaving the company...moreAuthor: Danielle Long | Source: nma.co.uk | Published: 17.12.08

Yahoo to cut user data retention time to just 90 days

Yahoo is to drastically cut the length of time it takes to make user data anonymous from 13 months down to just 90 days...moreAuthor: Will Cooper | Source: nma.co.uk | Published: 17.12.08

Animal Welfare charity creates spoof viral of Cadbury Gorilla ad

The International Fund for Animal Welfare (IFAW) has launched a spoof viral of the Cadbury Gorilla campaign to highlight the plight of endangered species...moreAuthor: Charlotte McEleny | Source: nma.co.uk | Published: 17.12.08

Skype launches campaign to push free calls

Skype has launched an online campaign to promote how easy it is for friends and family to stay in touch over Christmas...moreAuthor: Suzanne Bearne | Source: nma.co.uk | Published: 17.12.08

ITN On to provide video content to FHM site

Archive content provider ITN On has partnered with Bauer Media title FHM to provide video content to its site...moreAuthor: Luan Goldie | Source: nma.co.uk | Published: 17.12.08

The Mirror almost doubles online audience to 1.3m users

The Mirror online has almost doubled its audience in the past year, with 1.3m users visiting the site during November 2008, according to Nielsen Online...moreAuthor: Suzanne Bearne | Source: nma.co.uk | Published: 16.12.08

Adrevenue enters administration after talks collapse

Ad network Adrevenue has gone into administration after talks with potential buyers, including Media Corp, fell through...moreAuthor: Suzanne Bearne | Source: nma.co.uk | Published: 16.12.08

Tonic receives investment from College Hill

Digital agency Tonic has received undisclosed investment from business communications agency College Hill...moreAuthor: Will Cooper | Source: nma.co.uk | Published: 16.12.08

Lastminute.com appoints Efficient Frontier

Lastminute.com has appointed search engine marketing agency Efficient Frontier as strategic partner to manage its international search campaigns...moreAuthor: Celina Bublik | Source: nma.co.uk | Published: 16.12.08