This Week’s New Media, Internet & Online Marketing News

New Media, Internet & Online Marketing News

Legal trouble looms for brands in bidding deals

08.05.08

Brands could be facing massive fines for flouting competition laws by entering into 'gentlemen's agreements' following the lifting of Google's trademark bidding restrictions, according to legal specialists....more

Broadsheets up social media plans

Two of the UK's leading quality newspapers are readying themselves for major plays in the social media space this summer....moreAuthor: Ed Dorrell | Published: 08.05.08

Combined online and TV ads are most effective

Marketing campaigns that combine online and TV advertising can increase brand perception and the likelihood of consumer purchase by up to 50%, research has found....moreAuthor: Danielle Long | Published: 08.05.08

Ford extends online lifestyle show Bite with user-generated activity

Ford has extended Bite, its online lifestyle show promoting its Fiesta and Ka brands, in association with Channel 4, to include user-generated content and social networking activity following the success of its first series earlier this year....moreAuthor: Will Cooper | Published: 08.05.08

P&G's Max Factor rolls out major online push for lipstick collection

Procter & Gamble's cosmetic brand Max Factor is planning to roll out a major online campaign for its new lipstick collection....moreAuthor: Suzanne Bearne | Published: 08.05.08

Fashion retailer East starts search for agencies to push online store

Women's fashion retailer East is seeking a search and affiliate specialist following the unveiling of its first transactional site....moreAuthor: Suzanne Bearne | Published: 08.05.08

New Media, Internet & Online Marketing Comment & Blog

Trademark bidding gets off to flying start

Justin Pearse, Editor, NMA

Fresh from last month's announcement of its investigation into price fixing by the UK's four big supermarkets, the Office of Fair Trading may have a new challenge on its hands.

The campaign is just the start of customer communications

I spent some time recently with some great digital work from Asia and there was one piece that, for a couple of outrageously big reasons, stood out from the crowd.Author: Mark Cridge, CEO, Glue London |

Use podcast advertising to meet an engaged audience

Internet video is white hot and advertisers are finding ways to incorporate their messages into the streams. Podcasting - untethered audio and video content on portable devices such as iPods, iPhones and MP3 players - also continues to growAuthor: Susan Bratton, CEO, Personal Life Media and Vice-chair, Association for Downloadable Media |

Analyst speak - Hotels must up their game for online users

The internet has revolutionised much of the travel industry. Airlines have restructured the way they sell their product as well as the product they sell, and independent high street travel agents have disappeared while Expedia and TravelsupermarketAuthor: Adam Goodvach, Global Reviews |

Use new technology to do new things not just repeat the old

In the US, Wal-Mart is trialling a successful online product recommendation tool, Olay for You from P&G, in the retail environment. It's not the first time digital recommendation has been taken into shops, but it's an interesting trend because it showsAuthor: Jessica Sandin, Senior consultant and head of mobile, ?Whatif! Digital |

Site Review: Guinness pub finder tool gives mobile site longer lease of life

Diageo has looked to replicate the success of its existing Smirnoff.mobi site with a version for Guinness. Launched ahead of St Patrick's Day, the site is designed as an ongoing resource for the drinks brand.Author: Shan Henderson, Head of mobile advertising, Vodafone |

Letters: Branded content needs to offer users more

Mark Maddox makes a great case for the value of branded content in an increasingly ad-averse climate (Profile, NMA 17.04.08), but it's important to note just how easy it is to get content wrong. Author: Dan Williamson, Head of content, Cimex Media |

Letters: Email marketing fulfils users' needs no longer

Tricia Robinson-Pridemore makes an interesting observation in her sponsor's foreword to your Customer Contact Special (NMA 14.02.08). Organisations do need to regain consumers' trust. But can they when 43% of users believe signing up for emails leads toAuthor: Steve Morris, CEO, Elertz |

Letters: Maximise the benefits of being online

Your report on research from Global Reviews into credit card websites (NMA 17.04.08) exemplifies the problem with online customer management and advertising. We know there's a steady transfer of marketing budgets to online media, but whether dealing withAuthor: Andy Wood, MD, GI Insight |