This Week’s New Media, Internet & Online Marketing News

ITV in talks to acquire ad network to boost profits

ITV plans to purchase an ad network as it looks to cash in on the surging online advertising market....moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 15.05.08

Nike launches football bootcamp

Nike is preparing for a major online push of its brand association with football and fitness this summer via a bootcamp with star footballers....moreAuthor: Alex Farber | Source: NMA magazine | Published: 15.05.08

Top brands query price-comparison site value

Key online brands and etailers are pulling out of price-comparison sites, questioning their effectiveness and calling for greater innovation and user interaction....moreAuthor: Will Cooper | Source: NMA magazine | Published: 15.05.08

Sky plans big push into off-portal mobile sector with site relaunch

Sky is preparing the first stages of a major relaunch of its mobile site. The broadcaster is to overhaul its off-portal presence having previously established distribution deals with network operators to promote its content on their portals....moreAuthor: Alex Farber | Source: NMA magazine | Published: 15.05.08

The Guardian seeks mobile agency to broaden small-screen offerings

The Guardian is to begin a major push into mobile later this year. The national newspaper is seeking an agency to help develop its mobile site. It has been in discussions with potential partners for several months and is believed to be close to naming a...moreAuthor: Alex Farber | Source: NMA magazine | Published: 15.05.08

Random House takes Wodehouse online to target younger audience

Book publisher Random House is planning to use online to target a younger demographic as it reissues its PG Wodehouse collection....moreAuthor: Luan Goldie | Source: NMA magazine | Published: 15.05.08

Site inspection

Owner Adidas...moreSource: NMA magazine | Published: 15.05.08

Aid agency overhauls site to attract recruits

Humanitarian medical aid agency Médecins Sans Frontières (MSF) has launched a website to encourage donations and volunteers....moreAuthor: Luan Goldie | Source: NMA magazine | Published: 15.05.08

BBC to push live streaming after success of media player

The BBC is set to push live streaming of news and sports this summer for events like Euro 2008 and the Beijing Olympics following the success of its embedded media player....moreAuthor: Danielle Long | Source: NMA magazine | Published: 15.05.08

CNet UK to implement behavioural targeting across tech site portfolio

CNet Networks UK has become the latest publisher to embrace online behavioural targeting....moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 15.05.08

Confused looks to simplify user journey

Confused.com is undertaking a full review of its website....moreAuthor: Alex Farber | Source: NMA magazine | Published: 15.05.08

Customers favour going online when looking for home insurance

Customers prefer to research home insurance online above any other channel, according to new research....moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 15.05.08

Dailymotion wins Dalai Lama film content for first UK push

Video sharing site Dailymotion is to offer exclusive content from a documentary on the Dalai Lama in its first major UK content deal....moreAuthor: Will Cooper | Source: NMA magazine | Published: 15.05.08

Excite owner looks to ramp up UK ad sales with London appointments

Online media company GoAdv, which owns Excite and the Better Deals network of sites, is looking to scale up its advertising sales....moreAuthor: Alex Farber | Source: NMA magazine | Published: 15.05.08

Extra speakers at Online Media congress

Two more speakers have signed up for NMA's Online Marketing & Media 08 conference next month....moreAuthor: NMA Staff | Source: NMA magazine | Published: 15.05.08

Fears over Google trademark bidding unfounded, say SEMs

Fears that Google's decision to allow trademark bidding would cost brands millions appear to be fading, according to search specialists....moreAuthor: Will Cooper | Source: NMA magazine | Published: 15.05.08

Gadfly - 15.05.08

Sun, sea, cosmetic surgery and, of course, Shlomi Grandes. Gadfly has just returned from a lightning visit to Cannes for mobile entertainment's most glittering event, the Meffys. Shlomi was on stage during the awards ceremony performing what was...moreSource: NMA magazine | Published: 15.05.08

Haircare brand GHD runs online teaser for upcoming campaign

Hairstyling brand GHD has begun an online teaser campaign to promote its limited edition stylers....moreAuthor: Danielle Long | Source: NMA magazine | Published: 15.05.08

Hello Kitty to target European market with online shop

Cult Japanese brand Hello Kitty is bidding to ramp up its European fanbase via an expanded online offer. Sanriotown, the online home of Hello Kitty and friends, is to launch an online shop and social features later this year....moreAuthor: Luan Goldie | Source: NMA magazine | Published: 15.05.08

How brands are reacting to trademark bidding

As brands come to terms with Google's new rules on trademark bidding, have their fears come true or are gentlemen's agreements keeping competitor bidding at bay?...moreAuthor: Will Cooper | Source: NMA magazine | Published: 15.05.08