http://www.nma.co.uk http://www.nma.co.uk http://www.nma.co.uk/magazine/graphics/logo.png http://www.nma.co.uk http://www.nma.co.uk/waitrose-expands-mobile-presence/3016513.article http://www.nma.co.uk/waitrose-expands-mobile-presence/3016513.article Waitrose has launched its first iPhone app and mobile website, following a boost in the number of browsers accessing Waitrose.com via mobiles. Fri, 30 Jul 2010 17:19 GMT http://www.nma.co.uk/news/behavioural-targeting-popular-in-us-but-lacks-understanding/3016493.article http://www.nma.co.uk/news/behavioural-targeting-popular-in-us-but-lacks-understanding/3016493.article Some 72% of online publishers and 80% of media agencies in the US use behavioural targeting, according to a survey by US marketing body DM2Pro and AudienceScience. Fri, 30 Jul 2010 12:59 GMT http://www.nma.co.uk/news/getjar-clocks-3m-app-downloads-a-day/3016496.article http://www.nma.co.uk/news/getjar-clocks-3m-app-downloads-a-day/3016496.article Independent mobile app store Getjar has reached 1bn downloads, according to the company. Fri, 30 Jul 2010 11:45 GMT http://www.nma.co.uk/news/swiftcover-to-run-in-game-ads-via-microsofts-massive/3016489.article http://www.nma.co.uk/news/swiftcover-to-run-in-game-ads-via-microsofts-massive/3016489.article Swiftcover is launching its first in-game ad campaign, continuing its branding activity starring punk veteran Iggy Pop and the Little Iggy puppet. Fri, 30 Jul 2010 09:58 GMT http://www.nma.co.uk/news/hut-group-expands-marketing-team/3016484.article http://www.nma.co.uk/news/hut-group-expands-marketing-team/3016484.article The Hut Group, which operates the Zavvi.com and Argos Entertainment brands, is expanding its marketing team. Fri, 30 Jul 2010 09:31 GMT