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<title>New Media Age - </title>
<link>http://www.nma.co.uk</link>
<description>http://www.nma.co.uk</description>
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<link>http://www.nma.co.uk</link>
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<title>Facebook cuts short Microsoft banner ad deal</title>
<link>http://www.nma.co.uk/news/facebook-cuts-short-microsoft-banner-ad-deal/3009691.article</link>
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<description>Facebook is taking all display ad sales in-house, cutting short a deal with Microsoft which was due to end in 2011.</description>
<pubDate>Mon, 8 Feb 2010 10:24 GMT</pubDate>
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<title>Google runs $5m Superbowl ad spot </title>
<link>http://www.nma.co.uk/news/google-runs-$5m-superbowl-ad-spot/3009693.article</link>
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<description>Google broadcast its first TV ad promoting its search engine during last night’s Superbowl as the company continues its move into traditional media advertising.</description>
<pubDate>Mon, 8 Feb 2010 10:20 GMT</pubDate>
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<title>Yahoo promotes Brown to board position</title>
<link>http://www.nma.co.uk/news/yahoo-promotes-brown-to-board-position/3009450.article</link>
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<description>Yahoo has appointed Steve Brown to the newly created board role of Yahoo sales director for the UK and Ireland.</description>
<pubDate>Tue, 2 Feb 2010 13:18 GMT</pubDate>
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<title>Google appoints Essence to manage Chrome account</title>
<link>http://www.nma.co.uk/news/google-appoints-essence-to-manage-chrome-account/3009416.article</link>
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<description>Google has appointed digital agency Essence to manage the online media account for its Chrome browser.</description>
<pubDate>Mon, 1 Feb 2010 12:42 GMT</pubDate>
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<title>Yahoo looks to regain share of search market with review of partnerships</title>
<link>http://www.nma.co.uk/news/yahoo-looks-to-regain-share-of-search-market-with-review-of-partnerships/3009152.article</link>
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<description>Yahoo has reiterated its commitment to its search partner network, promising it will boost both its scale and effectiveness for advertisers.</description>
<pubDate>Thu, 28 Jan 2010 00:00 GMT</pubDate>
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<title>Yahoo positive about 2010 despite revenue decline</title>
<link>http://www.nma.co.uk/news/yahoo-positive-about-2010-despite-revenue-decline/3009209.article</link>
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<description>Yahoo CEO Carol Bartz has said she remains positive about her company’s prospects for 2010 despite posting a 10% dip in quarterly revenues.</description>
<pubDate>Wed, 27 Jan 2010 12:42 GMT</pubDate>
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<title>Mirror follows News International to block NewsNow </title>
<link>http://www.nma.co.uk/news/mirror-follows-news-international-to-block-newsnow/3009104.article</link>
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<description>The Mirror Group has become the latest publisher to take action against NewsNow by preventing the news aggregator from linking to Mirror.co.uk content.</description>
<pubDate>Tue, 26 Jan 2010 09:07 GMT</pubDate>
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<title>Global searches increased by 46% in 2009</title>
<link>http://www.nma.co.uk/news/global-searches-increased-by-46-in-2009/3009066.article</link>
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<description>The number of searches worldwide increased by 46% year on year to 131bn in December 2009, according to ComScore.</description>
<pubDate>Mon, 25 Jan 2010 09:59 GMT</pubDate>
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<title>Google annual profits up by 54%</title>
<link>http://www.nma.co.uk/news/google-annual-profits-up-by-54/3009027.article</link>
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<description>Google profits increased by 54% to $6.52bn (£4.02bn) in 2009, as the search giant began to see its non-search properties, such as YouTube, deliver.</description>
<pubDate>Fri, 22 Jan 2010 09:37 GMT</pubDate>
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<title>RSPB turns to search to raise visibility of wider work</title>
<link>http://www.nma.co.uk/news/rspb-turns-to-search-to-raise-visibility-of-wider-work/3008954.article</link>
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<description>The Royal Society for the Protection of Birds (RSPB) is to use search to campaign on global and political topics, such as climate change and nature conservation, to show the public the scope of the charity’s work.</description>
<pubDate>Thu, 21 Jan 2010 00:00 GMT</pubDate>
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<title>Site quality issues push down Yahoo's share of UK search spend</title>
<link>http://www.nma.co.uk/news/site-quality-issues-push-down-yahoos-share-of-uk-search-spend/3008966.article</link>
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<description>Yahoo’s share of the £3bn UK search budget slipped by 1% during the last quarter of 2009 and by almost 2% throughout the year as search specialists questioned the performance of the Yahoo network.</description>
<pubDate>Thu, 21 Jan 2010 00:00 GMT</pubDate>
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<title>Mediabrands rolls out Reprise search agency globally</title>
<link>http://www.nma.co.uk/news/mediabrands-rolls-out-reprise-search-agency-globally/3008982.article</link>
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<description>Mediabrands search and social marketing agency Reprise is to expand globally, opening up in London, Paris, Frankfurt, Madrid and Sydney.</description>
<pubDate>Wed, 20 Jan 2010 16:51 GMT</pubDate>
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<title>Bing continues to make ground in US market</title>
<link>http://www.nma.co.uk/news/bing-continues-to-make-ground-in-us-market/3008804.article</link>
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<description>Bing was the fastest growing search engine in the US last month as it continues to close on Yahoo’s market share.</description>
<pubDate>Tue, 19 Jan 2010 09:14 GMT</pubDate>
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<title>Yahoo slammed by Chinese etail group as 'reckless' for supporting Google</title>
<link>http://www.nma.co.uk/news/yahoo-slammed-by-chinese-etail-group-as-reckless-for-supporting-google/3008796.article</link>
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<description>Yahoo has been criticised by Alibaba, its Chinese business partner, for supporting Google’s threat to pull out of the country.</description>
<pubDate>Mon, 18 Jan 2010 13:20 GMT</pubDate>
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<title>Google cuts Nexus One price</title>
<link>http://www.nma.co.uk/news/google-cuts-nexus-one-price/3008763.article</link>
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<description>Google has slashed the upgrade price of its Nexus One ‘superphone’ by $100 (£61) for T-Mobile subscribers less than 10 days after it launched.</description>
<pubDate>Fri, 15 Jan 2010 13:00 GMT</pubDate>
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<title>Google director joins mobile ad network InMobi</title>
<link>http://www.nma.co.uk/news/google-director-joins-mobile-ad-network-inmobi/3008729.article</link>
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<description>Rob Jonas, Google’s EMEA director of strategic partnerships, has joined mobile ad network InMobi as European MD.</description>
<pubDate>Thu, 14 Jan 2010 16:27 GMT</pubDate>
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<title>Google may withdraw from China</title>
<link>http://www.nma.co.uk/news/google-may-withdraw-from-china/3008546.article</link>
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<description>Google is considering ending its operations in China after hackers targeted the email accounts of Chinese human rights activists.</description>
<pubDate>Wed, 13 Jan 2010 09:54 GMT</pubDate>
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<title>News International extends NewsNow block</title>
<link>http://www.nma.co.uk/news/news-international-extends-newsnow-block/3008520.article</link>
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<description>News International is to ramp up its battle against NewsNow by stopping the news aggregator from linking to content from The Sun and News of the World sites.</description>
<pubDate>Tue, 12 Jan 2010 16:38 GMT</pubDate>
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<title>Latitude moves out of administration after second buyout</title>
<link>http://www.nma.co.uk/news/latitude-moves-out-of-administration-after-second-buyout/3008511.article</link>
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<description>Digital marketing agency Latitude has been bought out of administration by its management and Vitruvian, its private equity owner.</description>
<pubDate>Tue, 12 Jan 2010 12:16 GMT</pubDate>
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<title>Search engines should be exempt from copyright infringment, proposes peer</title>
<link>http://www.nma.co.uk/news/search-engines-should-be-exempt-from-copyright-infringment-proposes-peer/3008490.article</link>
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<description>Google could be protected against copyright infringement claims from third parties, including newspaper publishers such as News International, in a proposed amendment to the Digital Economy Bill.</description>
<pubDate>Tue, 12 Jan 2010 09:23 GMT</pubDate>
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<title>Times Online blocks news aggregator</title>
<link>http://www.nma.co.uk/news/times-online-blocks-news-aggregator/3008452.article</link>
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<description>Times Online has blocked online news aggregator NewsNow from linking to content across its site.</description>
<pubDate>Fri, 8 Jan 2010 17:12 GMT</pubDate>
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<title>Google phone gets mixed reaction from industry</title>
<link>http://www.nma.co.uk/news/google-phone-gets-mixed-reaction-from-industry/3008310.article</link>
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<description>Executives from across the mobile industry have welcomed the arrival of Google’s mobile handset but dismissed the company’s claims that it’s a ‘superphone’.</description>
<pubDate>Wed, 6 Jan 2010 15:39 GMT</pubDate>
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<title>Google unveils Nexus One phone</title>
<link>http://www.nma.co.uk/news/google-unveils-nexus-one-phone/3008265.article</link>
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<description>Google has ended months of speculation and unveiled its own branded mobile ‘superphone’, which will be distributed via Vodafone in Europe from the spring.</description>
<pubDate>Wed, 6 Jan 2010 12:02 GMT</pubDate>
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<title>Google to unveil Nexus One mobile</title>
<link>http://www.nma.co.uk/news/google-to-unveil-nexus-one-mobile/3008212.article</link>
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<description>Google is set to reveal its first mobile phone as the company looks to become the leading player in the smartphone market.</description>
<pubDate>Tue, 5 Jan 2010 09:19 GMT</pubDate>
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<title>Yahoo shuts offices over Christmas to cut costs</title>
<link>http://www.nma.co.uk/yahoo-shuts-offices-over-christmas-to-cut-costs/3008163.article</link>
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<description>Yahoo is shutting all its global offices over Christmas as it continues to cut costs across the business.</description>
<pubDate>Tue, 22 Dec 2009 12:33 GMT</pubDate>
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<title>Royal Navy launches digital agency pitch</title>
<link>http://www.nma.co.uk/royal-navy-launches-digital-agency-pitch/3008147.article</link>
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<description>The Royal Navy has launched a pitch for a new digital marketing agency ahead of an overhaul of its main website.</description>
<pubDate>Tue, 22 Dec 2009 09:32 GMT</pubDate>
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<title>Twitter's search deals worth $25m</title>
<link>http://www.nma.co.uk/news/twitters-search-deals-worth-$25m/3008134.article</link>
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<description>Twitter’s deals with Microsoft and Google were worth a combined $25m (£15.5m) to the micro-blogging site, making it profitable for the first time, according to reports.</description>
<pubDate>Mon, 21 Dec 2009 11:39 GMT</pubDate>
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<title>NHS and Microsoft launch Smokefree blogging campaign</title>
<link>http://www.nma.co.uk/nhs-and-microsoft-launch-smokefree-blogging-campaign/3008105.article</link>
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<description>The NHS and Microsoft have launched a campaign to provide smokers with free support and advice on how to stop smoking</description>
<pubDate>Fri, 18 Dec 2009 12:48 GMT</pubDate>
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<title>Bing debuts iPhone app</title>
<link>http://www.nma.co.uk/bing-debuts-iphone-app/3008066.article</link>
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<description>Microsoft search engine Bing has launched an iPhone and iPod Touch app as it bids to rival Google and Yahoo on the platform.</description>
<pubDate>Thu, 17 Dec 2009 12:40 GMT</pubDate>
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<title>Cover story: Agencies 'cautiously optimistic' about display and search budgets</title>
<link>http://www.nma.co.uk/news/cover-story-agencies-cautiously-optimistic-about-display-and-search-budgets/3007917.article</link>
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<description>Online ad spend will continue to grow in 2010 as confidence returns to the sector, according to the UK’s top media agencies, although it won’t be until the second half that budgets rise significantly.</description>
<pubDate>Thu, 17 Dec 2009 00:00 GMT</pubDate>
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<title>Real-time is way forward for search</title>
<link>http://www.nma.co.uk/news/real-time-is-way-forward-for-search/3007994.article</link>
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<description>Real-time results will help shift search to being a lead strategic marketing channel in 2010 as social media increases its influence on search, according to experts.</description>
<pubDate>Thu, 17 Dec 2009 00:00 GMT</pubDate>
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<title>Molson Coors' Salmon joins agency Torchbox</title>
<link>http://www.nma.co.uk/news/molson-coors-salmon-joins-agency-torchbox/3007897.article</link>
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<description>Rob Salmon, former marketing communications partner at Molson Coors, has joined ad agency Torchbox as director of digital marketing.</description>
<pubDate>Tue, 15 Dec 2009 12:36 GMT</pubDate>
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<title>Google starts testing own phone</title>
<link>http://www.nma.co.uk/news/google-starts-testing-own-phone/3007850.article</link>
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<description>Google has distributed its own mobile phone to staff to test ahead of a rumoured launch next year.</description>
<pubDate>Mon, 14 Dec 2009 10:38 GMT</pubDate>
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<title>Profero takes on paid search for wrestling events on PPV</title>
<link>http://www.nma.co.uk/news/profero-takes-on-paid-search-for-wrestling-events-on-ppv/3007750.article</link>
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<description>World Wrestling Entertainment has appointed Profero to handle its international paid search account as it looks to ramp up its search activity.</description>
<pubDate>Thu, 10 Dec 2009 00:00 GMT</pubDate>
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<title>Smaller brands could be hit by personalised search, say SEO agency experts</title>
<link>http://www.nma.co.uk/news/smaller-brands-could-be-hit-by-personalised-search-say-seo-agency-experts/3007779.article</link>
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<description>Google’s expansion of personalised search results could skew rankings in favour of larger brands and make it harder to track SEO activity, according to leading UK search marketers.</description>
<pubDate>Thu, 10 Dec 2009 00:00 GMT</pubDate>
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<title>Google launches mobile visual search </title>
<link>http://www.nma.co.uk/google-launches-mobile-visual-search/3007610.article</link>
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<description>Google has launched a mobile image recognition search service which allows people to take a picture with their phone to generate relevant results.</description>
<pubDate>Tue, 8 Dec 2009 10:57 GMT</pubDate>
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<title>Google increases real-time service</title>
<link>http://www.nma.co.uk/google-increases-real-time-service/3007608.article</link>
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<description>Google has rolled out a real-time search service aggregating instant results from sources including Twitter, Facebook and MySpace.</description>
<pubDate>Tue, 8 Dec 2009 10:36 GMT</pubDate>
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<title>Microsoft and Yahoo complete search deal</title>
<link>http://www.nma.co.uk/microsoft-and-yahoo-complete-search-deal/3007576.article</link>
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<description>Microsoft and Yahoo have completed their landmark search and advertising deal.</description>
<pubDate>Mon, 7 Dec 2009 10:15 GMT</pubDate>
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<title>I-level boosts search team with two senior appointments</title>
<link>http://www.nma.co.uk/i-level-boosts-search-team-with-two-senior-appointments/3007573.article</link>
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<description>Digital media agency i-level has hired two search directors to boost its search capabilities.</description>
<pubDate>Mon, 7 Dec 2009 09:55 GMT</pubDate>
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<title>Rightmove unmoved by Google threat</title>
<link>http://www.nma.co.uk/rightmove-unmoved-by-google-threat/3007546.article</link>
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<description>Rightmove remains unconcerned about reports that Google may be considering launching a property search function in its UK maps channel.</description>
<pubDate>Fri, 4 Dec 2009 12:51 GMT</pubDate>
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<title>Glue and BBH Labs land Google Chrome brief</title>
<link>http://www.nma.co.uk/glue-and-bbh-labs-land-google-chrome-brief/3007512.article</link>
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<description>Google has appointed Glue and BBH Labs following a competitive pitch to jointly develop the global communications strategy and creative for a new campaign for the Google Chrome browser. </description>
<pubDate>Thu, 3 Dec 2009 12:25 GMT</pubDate>
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<title>Susan Boyle tops Google Zeitgeist list</title>
<link>http://www.nma.co.uk/susan-boyle-tops-google-zeitgeist-list/3007337.article</link>
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<description>Google has released its annual Zeitgeist lists of the most searched terms of 2009.</description>
<pubDate>Tue, 1 Dec 2009 14:03 GMT</pubDate>
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<title>Ebay fined over LVMH injunction</title>
<link>http://www.nma.co.uk/ebay-fined-over-lvmh-injunction/3007315.article</link>
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<description>French courts have fined Ebay €1.7m (£1.55m) for not adhering to an injunction that banned the sale of perfumes and cosmetics owned by French luxury goods group Louis Vuitton Moet Hennessy (LVMH).</description>
<pubDate>Mon, 30 Nov 2009 18:14 GMT</pubDate>
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<title>Google pledges support for the Advertising Association's Front Foot project</title>
<link>http://www.nma.co.uk/news/google-pledges-support-for-the-advertising-associations-front-foot-project/3007216.article</link>
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<description>Google has given support to the Advertising Association’s Front Foot foundation which aims to rebuild public trust in the UK ad industry.</description>
<pubDate>Thu, 26 Nov 2009 10:02 GMT</pubDate>
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<title>LV= appoints Harvest Digital to build online brand presence</title>
<link>http://www.nma.co.uk/news/lv=-appoints-harvest-digital-to-build-online-brand-presence/3007171.article</link>
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<description>LV=, the financial services group, is raising its level of online marketing activity to boost brand engagement.</description>
<pubDate>Wed, 25 Nov 2009 00:00 GMT</pubDate>
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<title>Google ad exchange opens talks to join ad network body</title>
<link>http://www.nma.co.uk/news/google-ad-exchange-opens-talks-to-join-ad-network-body/3007174.article</link>
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<description>Google-owned DoubleClick Ad Exchange is in talks with IASH to become a member of the ad network trade body.</description>
<pubDate>Wed, 25 Nov 2009 00:00 GMT</pubDate>
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<title>WHSmith appoints Equi-Media to increase margins</title>
<link>http://www.nma.co.uk/news/whsmith-appoints-equi-media-to-increase-margins/3007178.article</link>
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<description>WHSmith has appointed Equi-Media to handle search and affiliate activity for its ecommerce site.</description>
<pubDate>Wed, 25 Nov 2009 00:00 GMT</pubDate>
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<title>NMA Search Social - 25 November</title>
<link>http://www.nma.co.uk/nma-search-social-25-november/3007042.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/nma-search-social-25-november/3007042.article</guid>
<description>new media age will host its next Search Social this Wednesday (25 November) in Soho, London.</description>
<pubDate>Mon, 23 Nov 2009 15:46 GMT</pubDate>
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<title>Microsoft to pay for news content exclusivity on Bing</title>
<link>http://www.nma.co.uk/microsoft-to-pay-for-news-content-exclusivity-on-bing/3007034.article</link>
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<description>Microsoft has offered to pay newspaper groups including News Corp to remove content from Google and Yahoo in return for exclusivity on Bing, according to reports.</description>
<pubDate>Mon, 23 Nov 2009 13:01 GMT</pubDate>
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<title>AOL to launch new brand image</title>
<link>http://www.nma.co.uk/aol-to-launch-new-brand-image/3007019.article</link>
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<description>AOL has unveiled a new brand identity today ahead of its separation from parent company Time Warner.</description>
<pubDate>Mon, 23 Nov 2009 10:18 GMT</pubDate>
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<title>Adify VP leaves to set up search venture</title>
<link>http://www.nma.co.uk/adify-vp-leaves-to-set-up-search-venture/3006997.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/adify-vp-leaves-to-set-up-search-venture/3006997.article</guid>
<description>Peter Smith, Adify’s VP of business development, has left the ad network builder to co-found a new venture.</description>
<pubDate>Fri, 20 Nov 2009 11:52 GMT</pubDate>
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<title>Media agency The7stars opens search division</title>
<link>http://www.nma.co.uk/news/media-agency-the7stars-opens-search-division/3006911.article</link>
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<description>Media agency The7stars has launched a dedicated search division.</description>
<pubDate>Thu, 19 Nov 2009 00:00 GMT</pubDate>
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<title>Zoopla increases search activity after relaunch and acquisitions</title>
<link>http://www.nma.co.uk/news/zoopla-increases-search-activity-after-relaunch-and-acquisitions/3006920.article</link>
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<description>Property site Zoopla is to increase its digital marketing activity, including search, as it attempts to become the leading UK property portal following its multi-million-pound purchases of PropertyFinder Group and Thinkproperty.</description>
<pubDate>Thu, 19 Nov 2009 00:00 GMT</pubDate>
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<title>MediaVest wins consolidated hire car accounts</title>
<link>http://www.nma.co.uk/mediavest-wins-consolidated-hire-car-accounts/3006850.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/mediavest-wins-consolidated-hire-car-accounts/3006850.article</guid>
<description>MediaVest has won the consolidated paid search account for The National and Alamo hire car account.</description>
<pubDate>Wed, 18 Nov 2009 12:00 GMT</pubDate>
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<item>
<title>Google trims digital book plans following international pressure</title>
<link>http://www.nma.co.uk/google-trims-digital-book-plans-following-international-pressure/3006787.article</link>
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<description>Google has scaled back its digital book plans after submitting a revised settlement with industry regulators following pressure from European and Asian governments.</description>
<pubDate>Mon, 16 Nov 2009 12:47 GMT</pubDate>
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<title>Bing launches in full in the UK</title>
<link>http://www.nma.co.uk/bing-launches-in-full-in-the-uk/3006674.article</link>
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<description>Microsoft has launched the first elements of its much-anticipated UK marketing campaign for Bing after its fledgling search engine finally moved out of beta overnight.</description>
<pubDate>Fri, 13 Nov 2009 08:00 GMT</pubDate>
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<title>Bing to serve WolframAlpha semantic results</title>
<link>http://www.nma.co.uk/bing-to-serve-wolframalpha-semantic-results/3006613.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/bing-to-serve-wolframalpha-semantic-results/3006613.article</guid>
<description>Microsoft is to start serving results from WolframAlpha, the fledgling ‘knowledge engine’, in Bing as it continues to expand its service and differentiate itself from Google.</description>
<pubDate>Thu, 12 Nov 2009 09:54 GMT</pubDate>
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<title>ASA to use Google funding to expand online regulation</title>
<link>http://www.nma.co.uk/news/asa-to-use-google-funding-to-expand-online-regulation/3006445.article</link>
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<description>The Advertising Association has said having better links with the online industry is its top priority for the coming year, as it announced it had secured funding from Google for the expansion of online ad regulation.</description>
<pubDate>Thu, 12 Nov 2009 00:00 GMT</pubDate>
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<title>Google acquisition of AdMob promises mobile ad upswing</title>
<link>http://www.nma.co.uk/news/google-acquisition-of-admob-promises-mobile-ad-upswing/3006441.article</link>
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<description>Google’s $750m (£450m) acquisition of mobile ad network AdMob has been greeted with both broad optimism and concern about its increasingly dominant position in the mobile advertising market.</description>
<pubDate>Thu, 12 Nov 2009 00:00 GMT</pubDate>
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<title>Dyson combines UK and US paid search accounts in one agency as spend increases</title>
<link>http://www.nma.co.uk/news/dyson-combines-uk-and-us-paid-search-accounts-in-one-agency-as-spend-increases/3006440.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/news/dyson-combines-uk-and-us-paid-search-accounts-in-one-agency-as-spend-increases/3006440.article</guid>
<description>Dyson, the vacuum cleaner manufacturer, is to boost its search spend as it looks to consolidate its seven-figure UK and US paid search account into one agency.</description>
<pubDate>Thu, 12 Nov 2009 00:00 GMT</pubDate>
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<title>Lloyd's insurance market appoints search partner</title>
<link>http://www.nma.co.uk/lloyds-insurance-market-appoints-search-partner/3006425.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/lloyds-insurance-market-appoints-search-partner/3006425.article</guid>
<description>Lloyd’s, the insurance market, has appointed Barracuda Digital to manage its search account.</description>
<pubDate>Wed, 11 Nov 2009 11:31 GMT</pubDate>
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<item>
<title>Google's Daisley to speak at nma Live</title>
<link>http://www.nma.co.uk/googles-daisley-to-speak-at-nma-live/3006406.article</link>
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<description>Bruce Daisley, Google UK leader for YouTube and display, has been confirmed as one of the key speakers at next week’s nma Live, which is focusing on online video.</description>
<pubDate>Tue, 10 Nov 2009 09:37 GMT</pubDate>
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<title>Murdoch considers blocking Google News</title>
<link>http://www.nma.co.uk/murdoch-considers-blocking-google-news/3006391.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/murdoch-considers-blocking-google-news/3006391.article</guid>
<description>Rupert Murdoch is considering blocking Google from indexing news content from any of his web properties, to boost subscriptions.</description>
<pubDate>Mon, 9 Nov 2009 12:43 GMT</pubDate>
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<title>Google launches search tool for retailers</title>
<link>http://www.nma.co.uk/google-launches-search-tool-for-retailers/3006367.article</link>
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<description>Google has launched a service that will enable online retailers to bring Google search functionality to their site.</description>
<pubDate>Fri, 6 Nov 2009 16:56 GMT</pubDate>
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<item>
<title>Google launches Dashboard to give users control over data</title>
<link>http://www.nma.co.uk/google-launches-dashboard-to-give-users-control-over-data/3006306.article</link>
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<description>Google has launched Google Dashboard to enable users to view and manage a summary of all data settings in one place.</description>
<pubDate>Thu, 5 Nov 2009 11:58 GMT</pubDate>
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<title>Google commemorates Sesame Street's 40th birthday</title>
<link>http://www.nma.co.uk/google-commemorates-sesame-streets-40th-birthday/3006307.article</link>
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<description>Google is today celebrating the 40th anniversary of children’s TV show Sesame Street with a takeover of its home page by some of the show’s most recognisable characters.</description>
<pubDate>Thu, 5 Nov 2009 11:33 GMT</pubDate>
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<title>Social search engine talks to AA-Saga to be first partner</title>
<link>http://www.nma.co.uk/news/social-search-engine-talks-to-aa-saga-to-be-first-partner/3006233.article</link>
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<description>AskPeopleYouKnow (APYK), the social search engine backed by former Endemol chairman Peter Bazalgette, is in advanced talks with AA-Saga to be one of its first commercial partners ahead of a move out of beta.</description>
<pubDate>Thu, 5 Nov 2009 00:00 GMT</pubDate>
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<title>Chris Ward quits Microsoft commercial director role</title>
<link>http://www.nma.co.uk/news/chris-ward-quits-microsoft-commercial-director-role/3006252.article</link>
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<description>Chris Ward, commercial director of Microsoft Advertising UK, is to step down after 13 years at the company, nma.co.uk revealed this week.</description>
<pubDate>Thu, 5 Nov 2009 00:00 GMT</pubDate>
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<title>Google enables extra links within AdWords ads</title>
<link>http://www.nma.co.uk/google-enables-extra-links-within-adwords-ads/3006254.article</link>
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<description>Google is allowing advertisers to add extra links within their paid search ads in the latest update of its AdWords platform.</description>
<pubDate>Wed, 4 Nov 2009 13:05 GMT</pubDate>
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<item>
<title>Leach steps down as Bigmouthmedia CEO</title>
<link>http://www.nma.co.uk/leach-steps-down-as-bigmouthmedia-ceo/3006166.article</link>
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<description>Bigmouthmedia co-founder Steve Leach has become executive chairman of the company, with former Nokia VP Mark Bole replacing him as CEO.</description>
<pubDate>Tue, 3 Nov 2009 12:37 GMT</pubDate>
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<item>
<title>Yahoo and Microsoft search deal hit by delays</title>
<link>http://www.nma.co.uk/yahoo-and-microsoft-search-deal-hit-by-delays/3006126.article</link>
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<description>Yahoo and Microsoft’s proposed search deal has been delayed owing to protracted negotiations over some of its finer details, the former has revealed.</description>
<pubDate>Mon, 2 Nov 2009 10:19 GMT</pubDate>
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<title>Google rolls out US mortgage comparison service</title>
<link>http://www.nma.co.uk/google-rolls-out-us-mortgage-comparison-service/3006107.article</link>
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<description>Google has launched a mortgage comparison service in the US to help prospective homeowners find the best rates as it continues to experiment in the comparison market.</description>
<pubDate>Fri, 30 Oct 2009 12:29 GMT</pubDate>
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<title>Google launches music search service</title>
<link>http://www.nma.co.uk/google-launches-music-search-service/3006080.article</link>
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<description>Google has unveiled a music search service allowing users to find specific tracks and play previews on Google.com, as well as directing people towards legal download stores.</description>
<pubDate>Thu, 29 Oct 2009 12:45 GMT</pubDate>
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<title>Adding Twitter to search results may not fit users' needs</title>
<link>http://www.nma.co.uk/news/adding-twitter-to-search-results-may-not-fit-users-needs/3006003.article</link>
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<description>Experts have warned Google and Microsoft to ensure integrating real-time Twitter results doesn’t detract from the user experience.</description>
<pubDate>Thu, 29 Oct 2009 00:00 GMT</pubDate>
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<title>Yahoo in talks to offer real-time search</title>
<link>http://www.nma.co.uk/yahoo-in-talks-to-offer-real-time-search/3006025.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/yahoo-in-talks-to-offer-real-time-search/3006025.article</guid>
<description>Yahoo is to launch a real-time search offering in the wake of Google and Microsoft’s Twitter deals announced last week, according to reports.</description>
<pubDate>Wed, 28 Oct 2009 13:06 GMT</pubDate>
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<title>Google launches Social Search</title>
<link>http://www.nma.co.uk/google-launches-social-search/3005934.article</link>
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<description>Google has rolled out a search option that aggregates relevant content from social networks.</description>
<pubDate>Tue, 27 Oct 2009 13:20 GMT</pubDate>
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<title>Activist investor Icahn quits Yahoo board</title>
<link>http://www.nma.co.uk/activist-investor-icahn-quits-yahoo-board/3005886.article</link>
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<description>Carl Icahn, the activist investor, has resigned from Yahoo’s board.</description>
<pubDate>Mon, 26 Oct 2009 09:57 GMT</pubDate>
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<title>Yahoo search exit "a shame", says Google co-founder</title>
<link>http://www.nma.co.uk/yahoo-search-exit-a-shame-says-google-co-founder/3005875.article</link>
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<description>Yahoo’s planned exit from the search business is “a shame” for the industry, according to Google co-founder Sergey Brin.</description>
<pubDate>Fri, 23 Oct 2009 13:10 GMT</pubDate>
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<title>Rugby clothing brand to boost search activity</title>
<link>http://www.nma.co.uk/rugby-clothing-brand-to-boost-search-activity/3005862.article</link>
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<description>Canterbury of New Zealand, the JD Sports-owned rugby clothing brand, is ramping up its natural search activity ahead of the key Christmas and Six Nations trading period.</description>
<pubDate>Fri, 23 Oct 2009 13:00 GMT</pubDate>
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<title>Twitter results must not dilute search experience, say experts</title>
<link>http://www.nma.co.uk/twitter-results-must-not-dilute-search-experience-say-experts/3005846.article</link>
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<description>Experts have warned Google and Microsoft to ensure integrating real-time Twitter results doesn’t detract from the user experience.</description>
<pubDate>Thu, 22 Oct 2009 17:01 GMT</pubDate>
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<title>Microsoft and Google strike deals with Twitter to provide real-time search results </title>
<link>http://www.nma.co.uk/microsoft-and-google-strike-deals-with-twitter-to-provide-real-time-search-results/3005812.article</link>
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<description>Microsoft and Google have announced deals with Twitter to offer real-time Twitter search results.</description>
<pubDate>Thu, 22 Oct 2009 10:15 GMT</pubDate>
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<title>Yahoo ad push gets people searching but not clicking</title>
<link>http://www.nma.co.uk/news/yahoo-ad-push-gets-people-searching-but-not-clicking/3005698.article</link>
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<description>Yahoo’s $100m (£61.1m) integrated ad campaign is creating increased traffic but lower conversion for search advertisers on its network, according to research by OMD.</description>
<pubDate>Thu, 22 Oct 2009 00:00 GMT</pubDate>
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<title>Yahoo ad push gets people searching but not clicking</title>
<link>http://www.nma.co.uk/news/yahoo-ad-push-gets-people-searching-but-not-clicking/3005775.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/news/yahoo-ad-push-gets-people-searching-but-not-clicking/3005775.article</guid>
<description>Yahoo’s $100m (£61.1m) integrated ad campaign is creating increased traffic but lower conversion for search advertisers on its network, according to research by OMD.</description>
<pubDate>Thu, 22 Oct 2009 00:00 GMT</pubDate>
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<title>Internet searches for 'postal strike' up by 93%</title>
<link>http://www.nma.co.uk/internet-searches-for-postal-strike-up-by-93/3005798.article</link>
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<description>UK searches for the term ‘postal strikes’ increased by 93% last week, according to figures from Experian Hitwise.</description>
<pubDate>Wed, 21 Oct 2009 17:28 GMT</pubDate>
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<title>Yahoo revenues down as advertisers rein in spend</title>
<link>http://www.nma.co.uk/yahoo-revenues-down-as-advertisers-rein-in-spend/3005753.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/yahoo-revenues-down-as-advertisers-rein-in-spend/3005753.article</guid>
<description>Yahoo revenues fell to $1.58bn (£950.3m) over the third quarter – a 12% year-on-year drop – as the decline in advertising continued.</description>
<pubDate>Wed, 21 Oct 2009 12:53 GMT</pubDate>
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<title>The Search Works rebrands as TD Search</title>
<link>http://www.nma.co.uk/the-search-works-rebrands-as-td-search/3005677.article</link>
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<description>Search agency The Search Works has been rebranded as TD Search, just over two years after being bought by TradeDoubler.</description>
<pubDate>Tue, 20 Oct 2009 12:07 GMT</pubDate>
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<title>Google launches first major UK above-the-line push</title>
<link>http://www.nma.co.uk/google-launches-first-major-uk-above-the-line-push/3005642.article</link>
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<description>Google has launched its first major campaign in the UK to push its business applications.</description>
<pubDate>Mon, 19 Oct 2009 11:00 GMT</pubDate>
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<title>Google hits record quarterly profit high</title>
<link>http://www.nma.co.uk/google-hits-record-quarterly-profit-high/3005621.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/google-hits-record-quarterly-profit-high/3005621.article</guid>
<description>Google claimed the advertising industry is bouncing back from the economic downturn after posting record profits of $1.64bn (£1bn) for the third quarter.</description>
<pubDate>Fri, 16 Oct 2009 13:01 GMT</pubDate>
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<title>Cover story: Google brings video ad auctions to YouTube in UK</title>
<link>http://www.nma.co.uk/news/cover-story-google-brings-video-ad-auctions-to-youtube-in-uk/3005446.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/news/cover-story-google-brings-video-ad-auctions-to-youtube-in-uk/3005446.article</guid>
<description>Google has launched a major UK auction-based video ad platform for YouTube to increase ad revenues for the video-sharing site and attract new advertisers.</description>
<pubDate>Thu, 15 Oct 2009 00:00 GMT</pubDate>
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<title>Search spend up ahead of Christmas rush</title>
<link>http://www.nma.co.uk/search-spend-up-ahead-of-christmas-rush/3005491.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/search-spend-up-ahead-of-christmas-rush/3005491.article</guid>
<description>Search spend increased for the first time in six months during Q3 2009, suggesting brands’ confidence in the channel is improving in the run-up to Christmas.</description>
<pubDate>Wed, 14 Oct 2009 13:02 GMT</pubDate>
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<title>Google Wave: first impressions</title>
<link>http://www.nma.co.uk/google-wave-first-impressions/3005372.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/google-wave-first-impressions/3005372.article</guid>
<description>new media age is one of the few publications to have access to Google Wave, the search giant’s new personal communication and collaboration tool.</description>
<pubDate>Fri, 9 Oct 2009 17:08 GMT</pubDate>
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<item>
<title>GeoCities to close at the end of the month</title>
<link>http://www.nma.co.uk/geocities-to-close-at-the-end-of-the-month/3005367.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/geocities-to-close-at-the-end-of-the-month/3005367.article</guid>
<description>GeoCities, the free site-building service, is to close on 26 October, parent company Yahoo has confirmed.</description>
<pubDate>Fri, 9 Oct 2009 12:36 GMT</pubDate>
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<title> Bing and Yahoo lose search market share to Google</title>
<link>http://www.nma.co.uk/bing-and-yahoo-lose-search-market-share-to-google/3005342.article</link>
<guid isPermaLink="true">http://www.nma.co.uk/bing-and-yahoo-lose-search-market-share-to-google/3005342.article</guid>
<description>Bing and Yahoo have continued to lose market share as Google dominates the search market, according to new data.</description>
<pubDate>Thu, 8 Oct 2009 12:22 GMT</pubDate>
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<title>Comet boosts use of search marketing</title>
<link>http://www.nma.co.uk/news/comet-boosts-use-of-search-marketing/3005310.article</link>
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<description>Comet is increasing search activity as part of a renewed effort to become a leading online electricals retailer.</description>
<pubDate>Thu, 8 Oct 2009 00:00 GMT</pubDate>
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<title>Google adds four agency partners to conversion programme</title>
<link>http://www.nma.co.uk/google-adds-four-agency-partners-to-conversion-programme/3005164.article</link>
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<description>Google has added Accenture, Epiphany Solutions, iSpy and Latitude Group as partners to its fledgling Google UK Conversion Professional programme (GCP).</description>
<pubDate>Tue, 6 Oct 2009 09:24 GMT</pubDate>
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<title>Mindshare's Watt to head Profero social media and PR venture</title>
<link>http://www.nma.co.uk/mindshares-watt-to-head-profero-social-media-and-pr-venture/3005111.article</link>
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<description>Profero has appointed Carolyn Watt, head of SEO at Mindshare, as MD of a new venture focusing on digital PR and social marketing.</description>
<pubDate>Fri, 2 Oct 2009 11:49 GMT</pubDate>
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<title>Press Association appoints Leapfrogg to natural search account</title>
<link>http://www.nma.co.uk/press-association-appoints-leapfrogg-to-natural-search-account/3004825.article</link>
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<description>The Press Association has appointed search agency Leapfrogg to handle its search optimisation as it ramps up its online activity.</description>
<pubDate>Thu, 24 Sep 2009 11:30 GMT</pubDate>
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<title>Yahoo spends £60m on global campaign to win back public support</title>
<link>http://www.nma.co.uk/news/yahoo-spends-£60m-on-global-campaign-to-win-back-public-support/3004709.article</link>
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<description>Yahoo is investing more than $100m (£61.1m) in a global marketing campaign to position the portal business as relevant in the fast-developing market.</description>
<pubDate>Wed, 23 Sep 2009 00:00 GMT</pubDate>
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<title>Yahoo unveils $100m marketing campaign</title>
<link>http://www.nma.co.uk/yahoo-unveils-$100m-marketing-campaign/3004704.article</link>
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<description>Yahoo is investing more than $100m (£61.2m) in a global marketing campaign to position the portal business as relevant in the fast-developing market.</description>
<pubDate>Tue, 22 Sep 2009 16:37 GMT</pubDate>
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<title>US Justice Department rejects Google book deal</title>
<link>http://www.nma.co.uk/us-justice-department-rejects-google-book-deal/3004660.article</link>
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<description>The US Department of Justice has recommended Google’s proposed digital book deal be rejected in its current form, adding further doubt to whether the $125m deal will ever be approved.</description>
<pubDate>Mon, 21 Sep 2009 13:06 GMT</pubDate>
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