New Media Age
Adam Woods Freelance
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Daniel Heale, Vue
3 March 2011
Having ditched local press listings, Vue Entertainment head of marketing Daniel Heale sees digital as the channel to get people interacting with and talking about the cinema chain
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Music
11 November 2010
Online music is finally making money for bands and brands, and not just from advertising. The options for associating with music and its audiences are varied and effective
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Tablet PCs
14 October 2010
The Apple iPad has brought the tablet PC market into the spotlight, but the rules for brands using them to engage users are still being written
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Paul Frampton, MPG Media Contacts
2 September 2010
Paul Frampton has been involved in digital as long as his media agency MPG Media Contacts and is determined to stay at the forefront of multi-disciplinary agency
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Data visualisation
2 September 2010
Using the wealth of data brands collect about their business and customers, data visualisation techniques allow information to be presented in a more digestible form which could be used to enlighten consumers
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Crowdsourcing
12 August 2010
Consumer input has helped the likes of Unilever create successful brand campaigns. Now agencies are launching solely to channel public views into clients’ marketing briefs
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Anthony Soohoo, CBS Interactive
22 July 2010
As people increasingly use the internet while watching TV, broadcasters like CBS are looking to make the two activities more interconnected, says its senior VP Anthony Soohoo
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Group buying
22 July 2010
Group-buying sites promise deep discounts if enough people sign up to the offer within a limited time. While this helps local businesses, are they suited only to certain brands?
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Mobile commerce
3 June 2010
The rise of smartphones has finally made mobile a viable channel for etailers. But that doesn’t mean it fits everyone
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Live music ticketing
22 April 2010
RFID wristbands could bring a new era of one-to-one marketing to live music. Will they become more popular with event organisers than technologies like mobile?
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Ad Networks: Agency platforms
4 March 2010
quick factsGlobal agency networks have put their weight behind real-time, auction-based booking for performance campaignsPhone-based sales of remnant inventory are widely expected to be swept away in favour of automated booking driven by customer dataPerformance-based online media buys represented 58% of display spend in the US in 2009, according to ForresterAd networks without a strong value proposition will be the ...
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Red button's return
28 January 2010
After a year of rising red-button viewing figures, will the BBC’s enthusiasm for using interactive TV technology within IPTV services persuade other broadcasters to reconsider an uncool platform?
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Simon Nelson, BBC Vision
7 January 2010
Participation is key to getting big online audiences, believes BBC Vision’s head of multi-platform Simon Nelson, and he’s looking for original ideas from outside the BBC to achieve it