New Media Age
Adrian Pennington Freelance
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UltraViolet
17 March 2011
The UltraViolet system aims to let people access digital content wherever they are, on any device. But a lot of work needs to be done if consumers are to see the light
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TV micropayments
24 February 2011
Micropayments, where users pay small amounts for single pieces of content, already work well for online music buying. Now broadcasters are looking at how to apply the system to their VOD services
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Connected TV
2 December 2010
The upcoming arrival of Google TV and YouView in the UK has turned the spotlight towards web-connected TV platforms, with both agencies and brands gauging the challenges and opportunities
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Transmedia
9 September 2010
Transmedia is about more than just running content across multiple platforms; it involves engaging an audience in a story wherever they happen to be coming to it from
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Audience measurement
26 August 2010
To really convince advertisers that online TV can bring them the audience they want, a standard measure is needed that can relate web viewing to regular TV watching. But who’s best placed to provide it and can it ever be comprehensive?
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Web-connected TVs
1 July 2010
Connected TVs bring interactive online experiences to the living room. While some brands are working with TV manufacturers, broadcasters are yet to realise the potential
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John Keeling, SeeSaw
24 June 2010
Having cut his teeth at the likes of MTV, Sky and FilmFour, John Keeling is overseeing Arqiva’s SeeSaw VOD service, with his sights set on delivering high-quality long-form TV online
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TV-on-demand players
27 May 2010
As broadcasters look to increase the reach of their TV-on-demand players, platform providers are forming deals to get content out to new audiences
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Video portals
20 May 2010
quick factsVideo is essential for portals to continue offering a rounded entertainment packagePortals have huge volumes of user data and are experts at mining it, but lack premium video contentThe online video market isn’t yet big enough to support major exclusive dealsThe UK online video ad market is worth £35-40m a year, estimates SeeSawMSN Video recorded 2m unique users in February, Yahoo Video had 1.1m and AOL 283,000
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Addressable advertising
15 April 2010
BSkyB will soon be able to serve targeted ads to TV viewers based on their demographics and interests. How much of a threat could this become to the online advertising market?
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Sports piracy
18 March 2010
Sports broadcasting may not yet be feeling the impact of online piracy but there’s little to stop it being hijacked. Is a quality service the way to hold the pirates at bay?
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The battle for VOD
3 December 2009
Advertisers will soon know who the dominant players in the VOD market will be - 2010 will see the battle for supremacy reach a critical point that will leave only a few players still standing
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Video inventory
22 October 2009
While the amount of video online remains small compared to digital inventory, advertisers are limited in their options for reaching audiences
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BBC to open iPlayer technology to third parties
Fri, 11 Sep 2009
The BBC will open the iPlayer to third-party broadcasters to allow them to create their own versions of the video-on-demand platform, the Corporation has announced.
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Lisa Opie, TV consultant
3 September 2009
Broadcasters are still stuck in the past when it comes to digital, says former senior TV executive Lisa Opie, and need to fundamentally rethink their relationships with viewers
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On-screen widgets
27 August 2009
On-screen widgets let viewers use internet services on their TVs and have the potential to transform the relationships between brands, broadcasters, manufacturers and viewers
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Console convergence
2 July 2009
Games console manufacturers are striking deals with media partners to deliver online video content. But how much does the public want this, and what does it mean for the evolution of TV?
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Michael Comish, Blinkbox
4 June 2009
Timing is everything for Blinkbox CEO Michael Comish as he attempts to reach critical mass in the UK online video market before US rival Hulu makes its push into Europe
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Channel brands
4 June 2009
What do broadcasters need to do to convince users their sites are the place to go for the content they want to watch?
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Movies on mobile
14 May 2009
It’s not clear if consumers are willing to watch long video content on their mobiles, but providers are pushing ahead regardless
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Programming for grown-ups
23 April 2009
As the demographic of online users broadens, with older audiences now logging on, how are online dramas tailoring to these new viewers?
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Online dramas
26 March 2009
After an ititial flurry of activity, what’s the future of online drama? US pioneers of the genre share the lessons they’ve learned
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On-demand TV players
19 March 2009
With the success of the BBC iPlayer proving viewers want to watch programmes at their convenience, broadcasters are pushing their on-demand player onto more and more platforms.
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nma tv: Ad production
27 November 2008
The TV commercial production industry remains devoted to making linear ads, despite wider interactive possibilities. Is it just a question of budgets or is there a reluctance to engage with online ads?
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Video Special: 3D technology
20 November 2008
As TV makers develop ways to show 3D pictures in the home, it’s now up to content producers to get people watching.
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Ashwin Navin, BitTorrent
22 May 2008
Ashwin Navin was brought on board BitTorrent to turn the file-sharing technology into a legal money-spinning business. Adrian Pennington finds how he succeeded
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Red-button advertising
24 April 2008
Red-button advertising is still under-used. What should Sky be doing to push it more?
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Andrew Creighton, Vice
22 November 2007
Having introduced US style magazine Vice to Europe, Andrew Creighton is following its young, urban audience online with a video edition
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David Moody, BBC Worldwide
23 August 2007
With BBC Worldwide topping £100m in profits, digital media is seeing significant investment. Strategy director David Moody tells Adrian Pennington of its plans
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Valerio Zingarelli, Babelgum
2 August 2007
Keen to dismiss any viewed similarity between Babelgum and its internet TV rivals, CEO Valerio Zingarelli talks to Adrian Pennington about providing quality content