New Media Age
Anna Richardson at Cannes Lions Editorial
-
Display ad industry should expect more Google acquisitions, says Schmidt
Thu, 23 Jun 2011
The online display ad industry can expect to see more acquisitions by Google as its value increases, according to Eric Schmidt.
-
Microsoft and AOL focus on ad format milestones at Cannes
Wed, 22 Jun 2011
New ad formats were in the spotlight at the Cannes Lions festival yesterday, with Microsoft Advertising and AOL announcing format milestones.
-
Technology and data are core to creativity at Coca-Cola
Wed, 22 Jun 2011
Technology should be core to the creative process at The Coca-Cola Company and data will become increasingly integral in the marketing mix, according to its VP of global ad strategy and creative excellence, Jonathan Mildenhall.