New Media Age
Anna Richardson at the Monaco Media Forum Editorial
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Apps must be more social, says Google's Barra
Fri, 12 Nov 2010
Social media should be an integral part of any app, and personalisation will be a key to success, says Hugo Barra, Google director of mobile product management.
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Online industry must rethink entire ad framework, says Microsoft's Everson
Fri, 12 Nov 2010
The online industry must re-imagine digital advertising and create effective cross-platform measurement systems if brands are to increase digital spend, according to Microsoft’s Carolyn Everson.