New Media Age
Anna Richardson Editorial
Anna joined new media age as features editor in September 2010. With a previous career in TV production, she became a print journalist in 2005 and has worked on a variety of trade titles, including most recently Design Week.
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Classic & Sports Car
30 June 2011
Owner: Haymarket Media Group Agency: in-house
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Roger Sniezek, Nectar
23 June 2011
Nectar ops and digital director Roger Sniezek is responsible for using the vast amount of data gathered by the company to engage all ’collectors’ in ways that no other company can
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TV data
23 June 2011
The future of TV is intrinsically linked to developments in digital platforms, and broadcasters and production companies are actively tackling the challenges of providing multi-platform content.
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Sonia Carter, Cadbury
16 June 2011
Cadbury’s Sonia Carter believes digital activity should be fun and useful, and her experience in the finance sector helps her ensure the brand’s campaigns leave users wanting more
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Aegon
16 June 2011
Owner: Aegon UK Agency: in-house
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Viral industry views
16 June 2011
new media age talks to media, viral and seeding agencies about the challenges of reaching the right audiences with video content and how they make sure video pays online
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Viral video data
16 June 2011
How often a video is shared via social media is becoming as valuable a measure of success as the number of views it has, with a low view/share ratio indicating high shareability
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Social commerce views
2 June 2011
Social media is predicted to have a particularly significant impact on the ecommerce sector. new media age asks industry experts about the opportunities in social commerce
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Product research data
2 June 2011
As well as buying, the web is used increasingly for finding out about potential purchases and sourcing the best price
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Jon Miller, News Corp
26 May 2011
With the increasing convergence of content across digital platforms, defining the terms of trade is key to News Corp’s ongoing success, says its chief digital officer Jon Miller
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Boux Avenue
26 May 2011
Owner: Boux Avenue Agency: Capablue
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Industry views
26 May 2011
As new technologies and their creative applications finally deliver innovative location-based services, new media age asks publishers and marketers for their estimations of location marketing’s impact
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Check-in service data
26 May 2011
As more brands get on board, the popularity of mobile check-in services is growing. However, the valuable teen market remains unswayed, not seeing the point or unsure about their security
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Publisher site data
19 May 2011
As many publishers realise the growing importance of video and connecting their content with social media platforms, an exclusive survey by Lightspeed Research looks at how newspaper site visitors approach sharing and multimedia content
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Publisher views
Wed, 18 May 2011
With developing platforms posing fresh challenges for content owners and distributors, leading online publishers reveal how they organise their content assets effectively
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Mike Anderson, Chelsea Apps Factory
12 May 2011
Ex-News International MD Mike Anderson so believes in mobile apps that when he left newspapers he staked his own money to found app developer Chelsea Apps Factory
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QVC
12 May 2011
qvcuk.com
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Casual gaming
5 May 2011
Research by Newzoo and RealGames underlines the power of casual gaming and shows how brands can use it to reach specific audiences
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Mobile sales data
5 May 2011
Data from Affiliate Window shows the increasing amount of traffic across its network coming from mobile devices
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Affiliate industry views
5 May 2011
As brands use attribution models to reward sales generation, affiliates could be facing big changes to the way they operate. Industry heads discuss how they see the sector developing
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Tesco Cars
5 May 2011
Owner: Carsite, trading as Tesco Cars Agency: in-house
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Video industry views
21 April 2011
As video content becomes more common online, industry figures discuss what’s pushing it, the hurdles it faces and what brands can do to make sure they aren’t left behind
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Satellite Voices
14 April 2011
Owner: Dazed Group Agency: in-house
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Cookie data
7 April 2011
As the EU e-privacy directive is tightened in May, brands will have to be more open about the cookies they deliver to site users. This exclusive data explores which sectors will be most affected
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Site owner views
7 April 2011
For sites with broad functionality and diverse audiences, optimisation is crucial for keeping the customer journey clear. We asked a selection for their views on the process
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TV data
24 March 2011
YouTube can add significant reach for brands with its TV-sized audience
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Why I Love Organic
24 March 2011
Owner: Organic Trade Board Agency: Haygarth
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Researcher views
17 March 2011
Heads of research at brands and research firms discuss the advantages and limitations of online data collection methods
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Customer value data
17 March 2011
Companies may recognise that consumers are talking about them online, but to what extent are they paying attention and feeding it into their customer strategies?
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Best practice views
3 March 2011
Publishers and ad networks discuss how moves to roll out a self-regulatory framework for behavioural targeting best practice will affect the ad industry
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Ad network data
3 March 2011
Latest data from ComScore shows ad networks now reach close to the entire online adult population, but those that specialise in video have a long way to go to catch up
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Kids and Digital Media: Media habits
24 February 2011
Exclusive research for new media age quizzed children aged eight to fifteen about what media channels they use and their attitudes towards digital forms of communications
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Kids and Digital Media: Usage data
24 February 2011
new media age commissioned Lightspeed Research to survey 8-15-year-olds’ use of digital platforms and media. Here we present the key findings
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TV data
24 February 2011
The latest figures from ComScore’s Video Metrix and MobiLens reports underline the growing importance of video and TV content, and its increasing consumption across different platforms.
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Goo Dares Wins
24 February 2011
Owner: Cadbury Agency: CMW
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Blokely
17 February 2011
Owner: The Wonderful Web Agency: Naked Creativity
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Daniel Heaf, BBC Worldwide
27 January 2011
BBC Worldwide’s head of digital Daniel Heaf has the success of the Corporation’s public service arm and analogue output to live up to, but he has big plans for multi-platform growth
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Ben Carter, Betfair
20 January 2011
Betfair brought in Ben Carter to reinvigorate its online marketing despite the restrictions on gambling companies. The tricky part is measuring the outcome, he says
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Video hosting views
20 January 2011
The past year or so has seen an incredible boom in the amount of video and rich-media content being viewed over the internet, thanks in part to the take-off of TV catch-up services but also the still rising use of smartphones. What, then, do content owners and hosting providers expect will be the most significant developments of the coming year?
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Cloud computing data
20 January 2011
A study by consultancy HfS Research and the London School of Economics found business and IT executives are welcoming cloud services, with two-thirds saying they enable service delivery models that drive innovation in their organisations
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Ski Club
6 January 2011
Owner: Ski Club Agency: Rippleffect
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2011: The year ahead in Regulation
6 January 2011
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David Shing, AOL
9 December 2010
David Shing, VP of media and marketing at AOL Europe, wants to turn it into the largest digital content producer, on the four pillars of ads, content, distribution and products
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CAP Code extension
2 December 2010
Next March the ASA’s CAP Code will be extended to online marketing communications. But what exactly will this cover and what do you need to do to prepare?
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TV data
2 December 2010
The future of TV is already here, according to a study by commercial TV marketing body Thinkbox and media research agency Decipher.
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Gino D'Acampo
2 December 2010
Owner: Gino D’Acampo Agency: Dot.Talent
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Social media data
25 November 2010
A relationship with social media is almost universally important to publishers, according to exclusive data from this year’s AOP Content & Trends Census
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News Corp's Murdoch lays out future for online media
Mon, 15 Nov 2010
The competitive set of the media landscape is changing and the economics of newspapers must evolve, according to James Murdoch, chairman and CEO of News Corporation.
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Hair & Beauty Connection
11 November 2010
Owner: Hair & Beauty Connection Agency: Quantum Web
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TV data
28 October 2010
Supplementing TV viewing with social media is becoming increasingly popular, according to a study commissioned from Lightspeed Research by new media age.
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European viewing data
21 October 2010
Research by Nielsen looked into how widespread online video viewing is becoming across Europe, and what impact video advertising can have on audiences’ opinion of brands
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The Migraine Trust
21 October 2010
Owner: The Migraine Trust Agency: Fuse8
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Affiliate contribution data
7 October 2010
Determining affiliates’ contribution to a sale involves looking beyond the last click as advertisers realise the role they play throughout the online customer journey
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Sector views
7 October 2010
Clients, affiliate networks and media agencies discuss what market factors are having an impact on the affiliate sector
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Liverpool FC
30 September 2010
Owner: Liverpool FC Agency: Bluhalo
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Email marketing data
23 September 2010
The latest data from the DMA on the use of email marketing shows both promising and worrying trends in client attitudes
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Social gaming data
16 September 2010
Like the rest of the web, games are gaining a social element as people play each other online. Research into the use of social games indicates there’s room there for brands too