Are trading directors evidence of a misunderstood industry?
The issue of panel-based paying came up again over lunch with a media owner the other day. My fellow diner said he'd had conversations with a media agency that said that it only buys across a panel of ten sites, so the owner would have to cut a good deal if they wanted to get on the list. This brings up the debate around trading directors and how they work in the online space.Conventional wisdom has it that the introduction of trading directors is a sign of online growing up and ...
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