New Media Age
Auto
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Renault TV drives branded-content strategy
Wed, 16 May 2012
We want to be ready to move onto connected TVs, says Renault TV brand manager.
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Mini puts digital at heart of Roadster campaign
Mon, 16 Apr 2012
Majority of Mini campaign to be driven by digital.
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Ford uses video to drive mobile ad strategy
Mon, 19 Mar 2012
Fiestagram campaign achieved CTR of 3.5%.
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Autotrader trials Google’s social ad extensions for PPC campaigns
Fri, 16 Mar 2012
Brand is seeing higher click-throughs on ads that have social extensions
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Honda kicks off Civic campaign on AutoTrader iPad app
Wed, 14 Mar 2012
Car marque launches first branded mobile advertising campaign.
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Q&A: Martin Moll, marketing director, Honda
Mon, 5 Mar 2012
Honda is putting data at the heart of its digital strategy.
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Honda kicks off connected TV and console content trials
Tue, 28 Feb 2012
Car marque to create personalised video hubs to reward customers.
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Display advertising has latent brand effect for auto campaigns
Wed, 22 Feb 2012
Ads raise awareness early in the customer journey rather than generate click throughs.
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Alfa Romeo sees 50K people engage with branded-content campaign
Mon, 20 Feb 2012
Users flock to design own MiTo model in social game I Am Playr.
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Zeebox launches click-to-buy TV ad service
Thu, 9 Feb 2012
Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads.
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Brands and agencies greet Google personalised search service with caution
Tue, 24 Jan 2012
Brands and agencies have reacted with caution to Google’s clash today with Twitter and Facebook over ownership of personalised search.
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Opinion: No one can afford to rest on their laurels when it comes to mobile in 2012
Thu, 19 Jan 2012
Alex Hoye, CEO, Latitude Digital Marketing
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Surge in mobile paid searches lends urgency to fragmentation issues, say agencies
Wed, 18 Jan 2012
Rising mobile paid-search volumes accelerate the need to address fragmentation issues, according to agencies.
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Opinion: Search will never be the same again
Wed, 11 Jan 2012
Chris Camacho, Starcom Mediavest’s head of paid search, talks about Your World, Google’s newest move into personalisation of search.
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Google's latest social media move is a wake up call, say agencies
Wed, 11 Jan 2012
Brands must ramp up their Google+ strategies to capitalise on Google’s evolving personalised search service, according to agencies.
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Alfa Romeo Facebook stunt attracts over Facebook 300,000 views
Tue, 10 Jan 2012
Alfa Romeo’s Facebook campaign for its MiTo range, has attracted over 300,000 video views.
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Opinion: Have the SEO goalposts moved?
Fri, 6 Jan 2012
Matt Owen, planning and strategy director, Jellyfish
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Autoglass crowdsources new TV ad star from Facebook
Wed, 4 Jan 2012
Autoglass has launched a TV ad campaign following a competition on Facebook to find a customer to star in its new campaign.
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Volvo uses Facebook for charity campaign
Fri, 16 Dec 2011
Volvo Car UK has launched a campaign which aims to raise £25,000 for Action for Children through an interactive Christmas push on Facebook.
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Mercedes-Benz promotes Smart Car personalisation with app for new Facebook Timeline
Fri, 16 Dec 2011
Mercedez-Benz-owned Smart has launched an app to help people create personalised images for Facebook’s timeline pages, which rolled out globally yesterday.
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Alfa Romeo sees 49% surge in brand awareness following personalised ad campaign
Tue, 13 Dec 2011
Alfa Romeo has seen a 49% surge in brand awareness following a location-based video ad targeting campaign for its Giulietta model.
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Mercedes helps reassert the importance of the campaign site
Tue, 22 Nov 2011
The use of campaign sites has diminished due to the increase of social media and the idea that communication should be ongoing, but sometimes a Facebook app just won’t cut it.
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nma Video Social this Wednesday
Fri, 18 Nov 2011
new media age is hosting its next Video Social on Wednesday 23 November.
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Video ad exchange SpotXchange appoints C4’s Callaghan
Wed, 16 Nov 2011
Video marketplace SpotXchange has appointed Channel 4’s Nick Callaghan as director of sales in a bid to capitalise on the growth of short-form video inventory and increasing demand for exchange-led video buying.
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Audi to boost mobile ad spend as tablet traffic hits double figures
Fri, 11 Nov 2011
Audi is to significantly raise its mobile ad spend next year after its recent HTML5-powered campaign saw traffic to its mobile site double in three weeks.
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Mercedes-Benz aims at a younger audience with integrated ad campaign
Fri, 11 Nov 2011
Mercedes-Benz will kick off an integrated ad campaign during The X Factor on Saturday as it aims to attract younger consumers and show a “new side” to the car brand.
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Hyundai partners with Microsoft for major brand campaign
Fri, 4 Nov 2011
Hyundai Motor has teamed up with Microsoft Advertising to launch a campaign across Microsoft properties, including Xbox, MSN and Windows Live Messenger, based around its New Thinking, New Possibilities brand positioning.
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Avis looks to social media to bolster European footprint
Mon, 24 Oct 2011
Car rental firm Avis has launched a pan-European Facebook campaign, Avis ArtCar, as it looks to focus on long-term engagement via social media to set itself apart from its competitors.
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Videology appoints MediaCom’s McLachlan to 'humanise' video ad targeting
Wed, 19 Oct 2011
Video ad platform Videology has appointed MediaCom’s Rhys McLachlan to the new role of commercial development director.
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Brands welcome Google Premium Analytics
Fri, 14 Oct 2011
Brands including Eurostar, Lovehoney and Thomas Pink have welcomed Google’s Premium Analytics launch, saying it has the potential to help marketers better understand attribution.
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Auto Trader and Three strike app distribution deal
Mon, 10 Oct 2011
Auto Trader has struck an agreement with mobile operator Three to preload its Android app on to selected handsets.
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Auto Trader launches crowdsourcing platform
Mon, 3 Oct 2011
Auto Trader has launched an innovation programme for its community of car dealers, centred on a crowdsourcing platform.
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Toyota targets younger demographic with social app for Yaris
Tue, 20 Sep 2011
Toyota has launched a Facebook-based app for Apple devices designed to attract a younger demographic to its Yaris model.
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Hyundai aims for emotional engagement with interactive i40 campaign
Tue, 20 Sep 2011
Hyundai has launched what it claims to be its biggest ever integrated campaign to support the launch of its i40 Tourer model in a bid to change perceptions of the brand.
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Sightsavers launches F1 photo auction on Facebook
Mon, 12 Sep 2011
Exclusive photographs featuring the eyes of Formula 1 drivers Jenson Button, Michael Schumacher, Lewis Hamilton and Fernando Alonso are being raffled on Facebook as part of a fundraising campaign by charity Sightsavers.
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Microsoft Advertising adds Motors.co.uk to portfolio
Fri, 19 Aug 2011
Microsoft Advertising is integrating car comparison site Motors.co.uk into its targeted network MSN+ as part of its push to boost online reach through key publisher partnerships.
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Alfa Romeo doubles Facebook fanbase with branded social game
Mon, 15 Aug 2011
Alfa Romeo’s branded content environment within football-themed social game I am Playr has seen the car marque double its Facebook fan base within three months.
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MINI ramps up email marketing push for 10th anniversary campaign
Thu, 4 Aug 2011
MINI is celebrating its 10th anniversary with an integrated CRM campaign, Mini Lunatics, as it looks develop its email communications channel into more of an engagment platform.
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Vauxhall launches nostalgic campaign to promote football sponsorship
Mon, 1 Aug 2011
Vauxhall has launched a social media campaign tapping into football nostalgia to promote its sponsorship of the home nation football teams.
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Autoglass launches Facebook commerce app
Wed, 20 Jul 2011
Autoglass has launched a Facebook store to make booking car glass repairs more convenient for its customers.
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Auto Trader responds to surge in mobile traffic with iPad app
Tue, 19 Jul 2011
Auto Trader has launched its first iPad app after seeing a 133% rise in traffic to its website from iPad and iPhone in the six months to May.
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Seat UK in social media and exclusive music content push
Fri, 15 Jul 2011
Seat UK is making its first major foray into social media with the launch of a cross-platform campaign to promote its music content tie-up with Universal Music.
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Classic & Sports Car
30 June 2011
Owner: Haymarket Media Group Agency: in-house
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Hertz expands mobile app strategy
Tue, 28 Jun 2011
Car hire firm Hertz has launched three mobile apps for Android, Symbian and BlackBerry phones in a bid to drive down customer-care costs.
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Jaguar runs ads exclusively on Perform around cricket
Tue, 21 Jun 2011
Jaguar has struck an exclusive online sponsorship with sports media specialist Perform to promote its association with English cricket.
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Ebay sells one car every five minutes via mobile services
16 June 2011
Ebay has revealed that it sells one car every five minutes via mobile, and processes one transaction a second globally via its mobile services.
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Hyundai to invest in digital to help boost market share
16 June 2011
Hyundai is investing in digital and social media to help drive it to a 5% market share by 2015.
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Motor industry needs to catch up with others' use of e-marketing
26 May 2011
Chris Green, co-founder and sales director, Motoring.co.uk
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Ford launches social media campaign ahead of Champions League
Mon, 23 May 2011
Ford has kicked off a week-long social media campaign in the run-up to this year’s UEFA Champions League final.
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Peugeot launches space-flight competition for 3008 Crossover
Wed, 18 May 2011
Peugeot has launched a competition using Facebook and Twitter to win a flight into space, to encourage test drives of its 3008 Crossover model.
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BMW teams up with Ebay Advertising to sell car spares
12 May 2011
BMW has started selling online for the first time following a partnership with Ebay Advertising.
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Hyundai plans biggest online activity yet for car launch
Tue, 10 May 2011
Hyundai will launch its biggest ever online-only launch campaign this year for its Veloster coupé model.
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Sebastian Baldwin, Auto Trader
5 May 2011
As digital plays an increasing part in Auto Trader’s strategy, group director of autotrader.co.uk Sebastian Baldwin is keen to address the needs of car buyers, dealers and advertisers
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Tesco Cars
5 May 2011
Owner: Carsite, trading as Tesco Cars Agency: in-house
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Mercedes launches live art project to promote Smart car
Wed, 4 May 2011
Mercedes is broadcasting a live art project via its social media channels to promote the Smart Car.
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Auto Trader exceeds traffic forecast for new-car site
Wed, 20 Apr 2011
Auto Trader’s new-car portal has had more than 600,000 unique visitors since it launched in February, exceeding its target of 350,000.
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Audi launches UK's first connected-TV campaign
Mon, 18 Apr 2011
Audi has launched the UK’s first web-connected TV campaign to promote its A7 Sportback range.
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Fiat teams up with Flickr to promote Punto MyLife
Thu, 7 Apr 2011
Fiat has launched a campaign using Yahoo’s photo-sharing site Flickr to promote its Punto model.
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What Car? partners with Motoring.co.uk to promote car deals
Wed, 6 Apr 2011
What Car? magazine has formed a partnership with car portal Motoring.co.uk to promote deals on cars.
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Ford runs Focus campaign with Bauer branded-content platform
Fri, 1 Apr 2011
Ford has launched an integrated campaign for its Focus model, tying up with Bauer brands under the publisher’s new commercial initiative, Bauer Access.
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Fiat hands social media account to Grape Digital
Mon, 28 Mar 2011
Fiat has appointed Grape Digital as its social media agency across all its automotive brands.
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Spotify and Visit England provide content for Swiftcover Facebook campaign
Mon, 28 Mar 2011
Swiftcover is launching its most significant social media campaign to date, with Absolute Radio, Spotify, Visit England and KGB Deals as content partners.
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Nissan teams up with Spotify for live gig broadcast
Wed, 23 Mar 2011
Spotify is to broadcast a live concert for the first time next month, sponsored by Nissan.
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Outside Lane
17 March 2011
Owner: Outside Lane Agency: Klein and Klein
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Volkswagen runs campaign to boost test drives
Thu, 10 Mar 2011
Volkswagen has launched an integrated campaign to increase test drives of all its models.
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Mazda launches first brand-led campaign
Mon, 7 Mar 2011
Mazda has launched its first pan-European integrated campaign for its overall brand.
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Nissan promotes skiing event partnership with multi-platform activity
3 March 2011
Nissan has kicked off a pan-European multi-platform campaign to promote its involvement with the 2011 Freeride World Tour series of skiing events.
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Vauxhall uses social media to encourage kids to play football
3 March 2011
Vauxhall is placing social media at the heart of its three-year sponsorship of the English, Welsh, Scottish and Northern Irish football teams.
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Nissan to run pan-European Juke campaign
Wed, 2 Mar 2011
Nissan is set to launch a digital campaign across Europe next week for its Juke model.
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Auto Trader unveils new-car site with regional targeting
Tue, 1 Mar 2011
Auto Trader has launched its first online hub for new cars.
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Renault promotes Bose Edition series
Tue, 1 Mar 2011
Renault has unveiled an integrated ad campaign to promote its partnership with Bose offering premium sound systems in its cars.
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Ford launches first global campaign for Focus
Fri, 25 Feb 2011
Ford is adopting a global approach to its brand messaging with the launch campaign for its new Ford Focus.
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Ford launches outdoor augmented reality campaign
Thu, 17 Feb 2011
Ford is launching an outdoor augmented reality campaign to put its new C-Max model into people’s hands.
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Auto Trader signs exclusive Facebook Marketplace deal
17 February 2011
Auto Trader has agreed an exclusive partnership with Facebook to promote cars and dealers to users of the social network on its classified listings Facebook Marketplace.
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Renault reaches out to Facebook fans for Va Va Voom revival campaign
Wed, 16 Feb 2011
Renault is hosting a competition on Facebook that encourages fans to vote for their favourite celebrities as ’Kings and Queens of Va Va Voom’.
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Toyota runs first iPad campaign for Auris Hybrid
Wed, 9 Feb 2011
Toyota is to run its first iPad campaign to promote its Auris Hybrid model.
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Renault revives Va Va Voom for latest campaign
Tue, 8 Feb 2011
Renault has revived the ‘Va Va Voom’ strapline in its latest Clio ads for a campaign that features celebrities including Audrey Hepburn, Dita Von Teese and Marlon Brando.
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Peugeot creates cross-media mystery campaign for Envy range
Mon, 7 Feb 2011
Peugeot is running a cross-platform campaign for the launch of its special edition Envy range as it looks to branded content and social media to boost engagement.
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Ad Watch: Škoda proves that being a little mean isn’t always a bad thing
6 January 2011
Alix Pennycuick, creative director, Publicis Modem
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Land Rover launches animated campaign for Freelander 2
Tue, 4 Jan 2011
Land Rover has launched a global integrated campaign to promote its Freelander 2 model.
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Avis ads use personalised video to build repeat custom
16 December 2010
Avis has launched a campaign centred on personalised video to promote driving holidays in the US and encourage repeat business.
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Car Buyer
9 December 2010
Owner: Dennis Publishing Agency: in-house
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Tesco Insurance teams up with Auto Trader for mobile campaign
2 December 2010
Tesco Insurance is to launch a direct response campaign across the Auto Trader website, targeting its mobile users at the point of purchase.
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Renault launches electric car via iAd
Wed, 1 Dec 2010
Renault is to use Apple’s iAd network to launch its 100% electric car, the Twizy, in what the marque claims is a European first.
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Pernod Ricard pairs with AA for drink-driving campaign
Tue, 30 Nov 2010
Pernod Ricard UK and the Automobile Association are launching a joint integrated campaign to tackle drink-driving.
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Auto Trader adds user reviews to site
Mon, 29 Nov 2010
Auto Trader has upgraded its website to let readers post their own reviews of the vehicles on offer, in a bid to boost engagement with its specialist audience.
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Mazda first with display ads on Google Images in UK
Fri, 26 Nov 2010
Mazda is among the first advertisers to use a new display ad format on Google Images as the search giant continues to test advertising on the site.
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Vertical Focus: Automotive
18 November 2010
As people increasingly research car purchases online, automotive brands are striving to engage them in this space in a bid to reverse the poor sales of recent years
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App Watch: Nissan Juke Power Up
11 November 2010
Jonathan Mew, head of mobile, IAB
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Continental Tyres runs video within app ads
Wed, 10 Nov 2010
Continental Tyres has launched its first in-app ad campaign with video to promote its winter tyres range.
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VW launches integrated campaign for Caddy model
Tue, 9 Nov 2010
Volkswagen has launched an integrated campaign to promote its newest commercial vehicle from the Caddy range.
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Honda rolls out show site for motorcycle launch
Thu, 4 Nov 2010
Honda is rolling out a digital campaign for the launch of its new motorcycle range, which will debut at the interntational EICMA motorcycle show in Milan this week.
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Kia assigns a third of campaign spend to online video
4 November 2010
Kia Motors has made its first foray into online video with a £2m integrated marketing campaign for its new Sportage model, £700,000 of which (35%) is dedicated to digital.
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Dennis launches car review site CarBuyer
Tue, 2 Nov 2010
Dennis Publishing has launched a car review website called CarBuyer.
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Range Rover recruits celebrities to promote urban car online
Mon, 25 Oct 2010
Range Rover has launched a campaign in which 40 celebrities will share guides to their local cities via an iPhone app and social networks.
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Porsche risks alienating its biggest group of social media advocates
Mon, 18 Oct 2010
Porsche is the latest brand to fall foul of the ’do as we say, not as we do’ adage this week, blocking employees’ access to social media at work while investing in building a community online.
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Nissan bypasses app stores for Android app
Thu, 14 Oct 2010
Nissan has launched a Flash application designed specifically for mobile browsers on Android phones and only available via its website.
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Renault Mégane campaign ups Facebook activity
Wed, 13 Oct 2010
Renault is launching the second phase of its Mégane Experiment campaign, including a series of online banner ads and increased activity on its Facebook page.
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Auto Trader report relates dealers' ad spend to car sales
Mon, 11 Oct 2010
Auto Trader has launched an advertising report that lets its trade customers calculate their return from ads placed on its website.
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Toyota launches digital campaign for Auris hybrid
Wed, 6 Oct 2010
Toyota has kicked off a digital campaign to promote the hybrid technology of its Auris model.
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Lexus launches integrated campaign for hybrid model
Wed, 6 Oct 2010
Lexus has launched a campaign to promote a high-end hybrid car, due out in December.
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Suzuki seeks biggest fan in MTV Music Awards competition
Tue, 7 Sep 2010
Suzuki is searching for Europe’s most dedicated music fan in an online competition as part of its sponsorship of the 2010 MTV European Music Awards in Madrid.
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Auto Trader launches £2m cross-platform mobile promotion
Fri, 3 Sep 2010
Motoring site Auto Trader has kicked off a £2m cross-platform campaign to promote its mobile platform.
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Lexus launches trade-show iPad app
Fri, 27 Aug 2010
Lexus has launched an iPad app that lets users at trade shows request brochures on specific models and book test drives at their nearest dealerships.
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Renault asks people to strip in UGC campaign for Wind convertible
26 August 2010
Renault has kicked off a major user-generated content campaign to launch its Wind Roadster model as the car marque continues its investment in social media.
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Alfa Romeo runs Giulietta video ad on Auto Trader
Wed, 25 Aug 2010
Alfa Romeo has launched a video display campaign with Auto Trader to promote its Giulietta model.
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Classifieds used as much as search in car-buying process, finds Auto Trader
Thu, 12 Aug 2010
People looking to buy a car use classified sites just as much as search engines, according to research by Auto Trader.
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Seat integrates social features into game app
Mon, 9 Aug 2010
Seat has added social media features to its Seat Race app on the Apple App Store in a bid to top 1m downloads and promote its Seat Ibiza ST model.
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Car brands turn to digital media to promote their latest models
29 July 2010
Nissan, Seat and Skoda are rolling out digital campaigns as car marques ramp up online activity ahead of the seasonal launch of new models.
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Lessons to learn from Ford's Facebook car launch
Tue, 27 Jul 2010
Ford has shown a lot of guts by going where no major car company has gone before, launching its new Explorer model only via Facebook.
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Ford reveals latest Explorer model exclusively on Facebook
Tue, 27 Jul 2010
Ford is the first car manufacturer to unveil a new model via Facebook instead of at an automotive show.
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McLaren hires former Maxim editor-in-chief as first digital head
Fri, 23 Jul 2010
McLaren Marketing, which manages marketing activity for McLaren’s F1 and road-car brands, has appointed former Maxim and Loaded editor-in-chief Derek Harbinson as its first head of digital media.
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Honda unveils first crowd-sourced activity
Tue, 13 Jul 2010
Honda is launching its first crowd-sourced, social-media-activated, documentary film, Live Every Litre, following a nationwide search for ideas.
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Toyota turns to consumers to build Auris campaign site
8 July 2010
Toyota is asking consumers to help it develop marketing campaigns earlier, following the launch of a campaign site for its Auris Hybrid model that asked the public to create the brief.
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Nissan launches Leaf campaign on iAd
Fri, 2 Jul 2010
Nissan has unveiled its first campaign on the newly launched Apple mobile ad network iAd to promote its forthcoming electric car the Nissan Leaf in the US.
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Auto Trader and Microsoft sign exclusive IE8 month-long deal
1 July 2010
Auto Trader has signed an exclusive ad deal with Microsoft to promote a customised version of its IE8 browser.
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Ford Retail lets users buy cars via website
24 June 2010
Ford Retail, the dealer group owned by Ford Motor Company, is allowing people to buy cars directly from the dealership online for the first time.
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Chevrolet offers in-game test drives on Microsoft Kinect console
Wed, 23 Jun 2010
Chevrolet will kick-start a digital campaign to promote its new electric vehicle by prompting users to take a virtual test drive on the Microsoft Kinect games console.
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Renault lined up as sponsor for Metro iPad app
Tue, 22 Jun 2010
London freesheet Metro is expected to launch its free iPad app later this week, with Renault in talks to be its first sponsor.
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Skoda to sponsor Demand Five for a year
Fri, 18 Jun 2010
Five has won a seven-figure, 12-month sponsorship deal with car manufacturer Skoda for its on-demand service Demand Five.
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BSM campaign boosts brand engagement with younger demographic
Tue, 15 Jun 2010
The British School of Motoring is increasing its online activity with the launch of a six-figure integrated ad campaign, as it looks to establish itself as the key destination site for young drivers.
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Toyota assigns highest share of marketing spend to online
10 June 2010
Toyota has made its biggest online investment to date with the launch of two branding campaigns, to back the release of its Auris Hybrid model and promote its overall brand.
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Lexus launches digital campaign to back hybrid
Wed, 9 Jun 2010
Lexus has kicked off a digital campaign to promote its hybrid CT 200h model, due to launch later this year.
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Peugeot tests social media with RCZ app
3 June 2010
Peugeot has launched a social media-led digital marketing campaign to promote awareness of its RCZ model, in a bid to assess the medium’s effectiveness for engagement.
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Vauxhall targets mums with campaign for Meriva model
Wed, 2 Jun 2010
Vauxhall is launching an online hub within Mothercare’s parenting website Gurgle as part of its £10m strategy promoting the relaunch of its Meriva family model.
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Chrysler appoints SapientNitro to digital account
Thu, 27 May 2010
Car giant Chrysler has appointed SapientNitro to lead its digital marketing activity for the Chrysler, Dodge, Jeep and Ram Truck brands.
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Lexus takes you along for the ride in campaign for hybrid model
20 May 2010
Lexus has produced an interactive film for the launch of its CT 200h hybrid model.
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Hyundai offers World Cup prizes in Facebook campaign
Tue, 18 May 2010
Hyundai has launched two online competitions offering the chance to win a trip to next month’s World Cup as part of its sponsorship of the tournament.
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Ford uses Mumsnet to promote family cars
Thu, 13 May 2010
Ford is to carry out a series of ad campaigns on parenting community Mumsnet through 2010 to promote its family cars.
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Land Rover appoints Work Club to boost brand engagement
Thu, 29 Apr 2010
Jaguar Land Rover has appointed creative agency Work Club to launch its global digital platform, in a bid to increase consumer engagement with the car brand.
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Renault targets young drivers via Facebook quiz app
29 April 2010
Renault has launched a campaign on Facebook to promote its Twingo model to young people.
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Honda creates hub for buzz around CR-Z hybrid model
22 April 2010
Honda has kicked off an integrated campaign to raise awareness of its CR-Z hybrid car ahead of the model’s launch in June.
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What Car? launches site tailored to smartphone browsing
Tue, 20 Apr 2010
What Car? has launched a site optimised for smartphones to capitalise on the growing number of people accessing the web via their phones.
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Renault electric cars to be available in The Sims 3
Tue, 20 Apr 2010
Renault and Electronic Arts have signed a deal to enable players of The Sims 3 to integrate car marque’s forthcoming range of electric vehicles into the game.
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Auto Trader ups mobile activity in response to car buyers' use
15 April 2010
Auto Trader is increasing mobile activity following research revealing online and mobile have the greatest impact on car purchase decisions.
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Maserati runs its first mobile campaign for GranCabrio model launch
15 April 2010
Luxury car manufacturer Maserati will this month launch its first mobile ad campaign targeting smartphone users to promote its GranCabrio model.
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Kia Motors targets World Cup fans via squad-selector site
1 April 2010
FIFA World Cup sponsor Kia Motors has teamed with News International for its first digital activity for football fans ahead of the June tournament.
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Mercedes launches integrated campaign to promote E-class cabriolet
Wed, 17 Mar 2010
Mercedes has launched an integrated campaign to promote the technology used in its new E-class cabriolet.
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Red Driving School appoints Arena BLM to media account
Thu, 11 Mar 2010
The Red Driving School has appointed Arena BLM, the Havas-owned media planning/buying agency, following a two-way pitch.
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Sharing audience data should be a boon for publishers
Tue, 9 Mar 2010
Online premium publishers are teaming up to share audience data. Could this smart move help revive falling CPM rates?
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Peugeot invites test drives through mobile campaign
Fri, 5 Mar 2010
Peugeot has launched a mobile ad campaign to encourage people to book a test drive.
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Nissan runs integrated campaign for new Qashqai model
Fri, 5 Mar 2010
Nissan has unveiled the latest extension to its Urbanproof saga advertising theme with an integrated campaign for the Qashqai.
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Mercedes-Benz rolls out online campaign aimed at young car buyers
Fri, 5 Mar 2010
Mercedes-Benz has launched a digital campaign to engage with young and ambitious car buyers.
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Volvo seeks consumer input for final part of S60 campaign
Thu, 4 Mar 2010
Volvo has launched an online campaign for its S60 model which asks for users’ input in developing the final part of the campaign.
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BP puts natural and paid search accounts out to tender as it looks to increase spend
4 March 2010
BP has launched a pitch for a search marketing agency to handle its £1m paid and natural search account.
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Bauer car sites and FT.com to share audience data
Tue, 2 Mar 2010
FT.com has partnered with Bauer Media-owned sites Parker’s and Carmagazine.co.uk to share audience data and deliver targeted ads to car buyers.
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Nissan Qashqai campaign includes Lonely Planet content
Fri, 26 Feb 2010
Nissan has kicked off a digital marketing campaign incorporating Lonely Planet content ahead of the March launch of the Qashqai sports utility vehicle.
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Fiat first brand to use new Facebook ad format
Thu, 18 Feb 2010
Fiat is the first brand in the UK to use a new Facebook ad format that captures consumer data.
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Brands welcome UKOM online ad measure but warn everyone needs to use it to be worthwhile
18 February 2010
The UK Online Measurement Company (UKOM) Audience Planning System will boost digital marketing spend, according to sector experts, but needs to be universally adopted to fulfil its potential.
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Nissan launches ski app ahead of Winter Olympics
Tue, 9 Feb 2010
Nissan Europe has launched an iPhone app to create a virtual community for skiers and snowboarders ahead of this month’s Winter Olympics.
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Honda to create documentary using social media
Thu, 4 Feb 2010
Honda is to create a documentary film using content and people contributed through social media channels.
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Toyota moves to reassure customers through YouTube
Tue, 2 Feb 2010
Toyota is using YouTube to deliver a message by Jim Lentz, president of US marketing, to reassure customers over concerns surrounding the safety of its cars.
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Channel 4 scraps motoring site
Mon, 4 Jan 2010
Channel 4 has scrapped its decade-old motoring site 4Car due to the “downbeat commercial market”.
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Lexus creates application to explain hybrid car technology
17 December 2009
Lexus has created a pan-European campaign to launch its high-end hybrid RX 450h model.
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Castrol launches Extreme Football campaign ahead of World Cup
Tue, 15 Dec 2009
Castrol has launched an Extreme Football campaign to promote its Edge engine oil as part of the brand’s Fifa World Cup sponsorship.
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Audi to launch PlayStation download game
Thu, 10 Dec 2009
Audi has signed up to be the first automotive brand to use the PlayStation Home social gaming portal to test concept cars.
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Renault extends web TV onto Sky
Thu, 3 Dec 2009
Renault has extended its online video channel with the launch of a dedicated Sky TV channel.
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BMW calls agencies pitch
Thu, 3 Dec 2009
BMW is reviewing its UK digital and direct marketing and advertising agency requirements.
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Ford puts users in touch with Focus through giant plasma ball
19 November 2009
Ford is promoting the Focus with a campaign site featuring a giant interactive plasma ball, the centrepiece of digital agency Wunderman’s pan-European push for the car model.
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MediaVest wins consolidated hire car accounts
Wed, 18 Nov 2009
MediaVest has won the consolidated paid search account for The National and Alamo hire car account.
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Auto Trader consolidates £10m media account
Thu, 12 Nov 2009
Auto Trader has overhauled its £10m media planning/buying business to consolidate the account into a combined team from Aegis Media’s Carat and Diffiniti.
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Site review: Auto Trader
12 November 2009
Tim Dunn, head of marketing services, MIG
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Alfa Romeo runs Twitter campaign for MiTo model
Mon, 9 Nov 2009
Alfa Romeo has launched a social media campaign to promote its MiTo model to a younger audience.
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Auto Trader to combine media buying under single agency
29 October 2009
Auto Trader has launched a pitch for its £10m consolidated media planning/buying account as it looks to integrate its online and offline media for the first time.
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Audi drops Sky TV channel to focus on video content site
8 October 2009
Audi has axed its groundbreaking Sky TV channel to focus exclusively on distributing video content online.
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Mercedes spends half UK marketing budget on digital
1 October 2009
Mercedes-Benz is allocating 50% of its UK marketing budget to digital media, according to VP for brand communications Anders Sundt Jensen.
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Mercedes allocates half its UK marketing budget to digital
Wed, 23 Sep 2009
Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.
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Auto Trader increases social media presence
24 September 2009
Auto Trader has expanded its social media presence, setting up on YouTube and Twitter to create greater rapport with consumers.
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Fiat builds mobile playlist for second Spotify promotion
17 September 2009
Fiat has become the first advertiser to launch a branded playlist aimed at Spotify mobile app users.
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Vauxhall previews new Astra model exclusively online
17 September 2009
Vauxhall has unveiled its first ever entirely online ad campaign for the launch of its new Astra model.
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Sky axes motoring site
Wed, 9 Sep 2009
Sky is to close its Sky Motoring site as it continues to focus on core traffic-generating sites.
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Hyundai boosts online display ahead of model launch
Fri, 4 Sep 2009
Car manufacturer Hyundai has launched an online display campaign to raise brand awareness ahead of a major online push for the iX35 model next spring.
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Nissan partners with Yahoo for online and mobile campaign
Wed, 2 Sep 2009
Nissan has launched a pan-European mobile and online ad campaign with Yahoo to support its new City Car range.
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Auto industry buys into InSkin ad formats
Tue, 1 Sep 2009
Five leading car brands have each struck ad deals with InSkin Media.
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Vertical Focus: Automotive
27 August 2009
With the recession hitting car sales, manufacturers are steering their marketing budgets online in a bid to pick up consumers through innovative use of sites and social media
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Ad networks: Automotive data
20 August 2009
As car manufacturers see their market shrink in the recession, making sure they reach those customers who are looking to buy becomes more crucial. Ad networks allow brands to identify these users and reach them wherever they are online
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Auto Trader gives mobile site better search as use rises
20 August 2009
Auto Trader has revamped its mobile site ahead of a major overhaul of its online presence.
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Luis Cilimingras, Fiat
20 August 2009
Fiat’s Ecodrive system is set to transform the manufacturer’s relationship with customers, says head of digital strategy Luis Cilimingras
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Smart uses live weather updates in display ads
Wed, 5 Aug 2009
Mercedes-Benz-owned Smart is to launch an online display campaign which pulls live weather updates into online ads.
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Hyundai dips a toe into social media for i30 campaign
6 August 2009
Car manufacturer Hyundai has launched a campaign inviting users to mix a music track from a selection of sounds made by its i30 model.
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Seat Exeo e-zine achieves 20% click-through for test drives
30 July 2009
A Seat e-zine saw almost 20% of users click through to request a test drive, a brochure or contact a dealer.
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Lexus launches digital campaign for IS convertible
Fri, 17 Jul 2009
Car manufacturer Lexus has launched a digital campaign to promote its IS 250C convertible model.
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Fiat and Spotify launch branded playlist as part of 500C car promotion
9 July 2009
Automotive brand Fiat has partnered with ad-funded music service Spotify to promote its new Fiat 500C model.
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Mercedes-Benz UK starts community for Smart car fans
2 July 2009
Mercedes-Benz UK has launched a community site for its Smart car brand in an attempt to tap into its passionate online fan base.
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Volkswagen seeks 'people's reviewer' via social media
2 July 2009
Volkswagen has kicked off a hunt to find ‘the next Jeremy Clarkson’ with a social media campaign for its Tiguan compact SUV.
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28 UK entries shortlisted for Cannes Cyber Lions
Tue, 23 Jun 2009
AKQA, BBH and The Viral Factory have had multiple entries shortlisted in this year’s Cannes Cyber Lions, with the UK represented 28 times on the shortlists.
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Bacardi launches drink-driving viral
Mon, 22 Jun 2009
Bacardi has launched a viral ad starring Michael Schumacher as part of its Champions Drink Responsibly campaign.
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What Car? gets publisher's biggest digital investment to relaunch site
11 June 2009
Car buying guide What Car? has relaunched its site to create a more streamlined and relevant experience for users and advertisers.
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BP highlights benefits of more efficient fuel
4 June 2009
BP has launched an integrated campaign to promote the benefits of its Ultimate fuel. Viral films and online ads aim to educate consumers about the efficiency of the fuel, which provides up to 28 more miles per tank than ordinary fuels.
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Kia sees online dealer enquiries double following site relaunch
28 May 2009
Kia, the South Korean car maker, has seen dealer enquiries double on its website to 60,000 a month following its relaunch in March.
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Auto Trader rolls out car insurance comparison service
7 May 2009
Auto Trader has joined the crowded price-comparison market with the launch of a motor insurance service.
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easyCar starts up mobile site to reach car hires while on holiday
7 May 2009
EasyCar has launched its first mobile site as it looks to capitalise on holidaymakers renting cars overseas.
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Holiday Autos adds advice on city driving
7 May 2009
Lastminute.com-owned car hire broker Holiday Autos has launched digital destination guides.
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Jonny Freeman, Honda
7 May 2009
Honda’s head of digital marketing discusses the car manufacturer’s growing interest, and spend, in digital and social media
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Volvo restructures marketing budget to focus on digital
30 April 2009
Volvo has restructured its marketing budget to focus more on natural search and social media in a bid to reinforce its ‘Life is better lived together’ brand positioning.
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BMW uses online 3D technology artwork to drive Z4 Roadster
16 April 2009
BMW has kicked off an online campaign to promote its Z4 Roadster, enabling users to create their own artwork using 3D technology.
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Renault blames agencies for failing to guide brands digitally
16 April 2009
Stephen Norman, senior VP of global marketing for Renault Group, has said the company has been unable to find a single agency that can create a true integrated ad campaign.
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Stephen Norman, Renault
16 April 2009
Despite admitting to a slow start in the world of digital, Renault’s Stephen Norman is adamant that the car manufacturer is now well-placed for the future
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Honda plans to centralise all online content
9 April 2009
Honda UK has completed a major redevelopment of its website as it looks to centralise all online content.
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Plug-ins
9 April 2009
Major brands Fiat and Nike have been grasping the opportunity of plug-ins as part of long-term branding exercises. Will consumers buy into them or are they just another gimmick?
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Honda launches green-themed online campaign
Wed, 25 Mar 2009
Honda is to launch a ‘green’ campaign online next week, titled Good to Grow, in support of its Honda Insight model.
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Mazda employs online teaser to push new model
12 March 2009
Mazda is to launch a pan-European online teaser campaign in a bid to connect consumers with the processes behind the development of the Mazda3.
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Mazda launches online teaser for new Mazda3 model
Wed, 11 Mar 2009
Mazda is to launch a pan-European online teaser campaign in a bid to connect consumers with the processes behind the development of the Mazda3.
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Internet is main influence in consumer car purchases
Wed, 11 Mar 2009
The internet is the main influence which determines a consumer’s car purchase as the majority believe they’ll locate a better deal online, according to research from Microsoft.
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Volvo uses QR codes in major campaign for C70 model
5 March 2009
Volvo is using mobile QR codes for the first time as part of a major pan-European campaign for its C70 model.
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BBC unveils Formula 1 digital strategy
Wed, 25 Feb 2009
The BBC has detailed its interactive coverage of the new Formula 1 season, which kicks off on 28 March.
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Seat UK on hunt for digital agency
Thu, 19 Feb 2009
Seat UK has launched a hunt for a digital marketing agency to help create and deliver its online activities.
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Kia Motors doubles digital spend to boost position in UK market
12 February 2009
International car brand hopes increasing its digital marketing budget will generate more customer interaction after sale
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Kia Motors doubles digital spend to boost position in UK market
Wed, 11 Feb 2009
Kia Motors plans to grow its digital spend by 50% and overhaul its website in a bid to boost its brand awareness in the UK.
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Analyst Speak: Car sites should make cheap and easy refinements to user experience
5 February 2009
Bertie Stevenson, director, Global Reviews
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Cover story: Honda first advertiser to launch brand channel on BT Vision
22 January 2009
BT's IPTV platform kicks off strategy to extend branded channels with web functionality on TV
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Ford launches consumer portal to push new Ka model
15 January 2009
Ford has extended the campaign for its new Ka model online with a consumer-generated portal.The Go Find It site, currently in its early stages, aims to offer visitors access to a range of content including street art images from Shoreditch and Berlin, images of the car and music tracks to download.The campaign will also include a tie-up with Multimap to enable consumers to add, search and comment on their own geo-tagged events and places in the real world.The campaign ...
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Ford rolls out augmented reality ad campaign for Ka model
Mon, 22 Dec 2008
Ford has rolled out an augmented reality ad campaign centred around mobile to promote its new Ka model.
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Volvo receives 30,000 entries to C30 online competition
18 December 2008
Volvo has reported 30,000 online participants in its cross-media campaign for the Volvo C30 coupé.
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Ford positions Fiesta portal as a leading style and cultural destination
11 December 2008
Automotive brand enlists Blinkbox and Last.fm to provide content for second phase of Fiesta's This Is Now campaign.
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Auto Trader in deal with Top Gear site to extend reach
11 December 2008
The BBC's recently relaunched Top Gear website has signed a deal with Auto Trader to list its stock.TopGear.com will host listings of more than 400,000 new and used cars in a deal that aims to extend Auto Trader's reach online.It follows similar partnerships between Auto Trader and MSN, AOL, The Telegraph and Auto Express.Jonathan Williams, director of emarketing at Auto Trader's parent company Trade Media Group, said the move exemplified the company's strategy ...
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Jonathan Williams, Trader Media Group
11 December 2008
Jonathan Williams, director of emarketing at Trader Media Group, has overseen the accelerated rise of the Auto Trader brand. And there’s plenty of drive left in him yet
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Audi to sell merchandise online as it expands site
27 November 2008
Audi is to start selling merchandise on its site as part of a plan to make it a single destination for everything to do with owning an Audi.The store is one of a several changes to the site, including an updated car configurator and self-service tools, as Audi makes it more transactional over the next 12 to 18 months.Peter Duffy, head of marketing for Audi UK, said, "It's quite amazing that we sell all this fantastic merchandise but you have to go to a car centre to ...
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Peter Duffy, Audi
27 November 2008
Peter Duffy, Audi’s head of marketing, discusses his plans to grow the use of digital media in marketing and opening up his business
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Mazda launches first affiliate campaign
Mon, 24 Nov 2008
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Auto Trader extends reach of online search
13 November 2008
Auto Trader has significantly expanded its reach online by signing a series of key deals with additional online properties including Virgin Media and The Telegraph.Auto Trader will power all car searches across Virgin, The Telegraph, The Daily Express, The Daily Star and 50 Connect sites.The partnerships come as the UK's biggest motoring magazine and site looks to extend its online services.Jonathan Williams, director of emarketing, said that while its third-party ...
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Shell partners with The AA to run first mobile ad campaign
13 November 2008
Shell has launched its first mobile ad trial with motoring site The AA.The petrol and energy company is keen to promote its premium V-Power range of fuel and diesel and has struck a cross-platform deal with the automotive group.It has built a Shell Mobile site which provides visitors with information about the Shell Drivers' Club, V-Power and V-Power Diesel.The campaign follows a raft of mobile ad campaigns from car manufacturers including BMW, Honda, Jaguar, Mercedes-Benz ...
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CarSupermarkets.co.uk relaunches with interactive map
Mon, 3 Nov 2008
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Car brands need to tie up online loose ends
23 October 2008
From Rob Denton, MD, Navigator Customer Management
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Toyota ups social media spend for IQ
23 October 2008
Toyota GB is increasing its investment in social media to drive online awareness ahead of next year's launch of its IQ model.It has appointed iCrossing to develop combined search, social media and engagement mapping campaigns. The move follows the appointments of digital agencies Glue (nma.co.uk 21 May) and Brandwidth (
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Ford uses behind-the-scenes Bond footage to push Ka
Wed, 22 Oct 2008
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Peugeot picks Underwired to build personalised sites
Tue, 21 Oct 2008
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Ford uses digital to drive new Fiesta
16 October 2008
Ford has launched its most significant digital campaign to date as the centrepiece of a three-year marketing push for its new-look Fiesta.The automotive giant has launched a pan-European campaign, This Is Now, designed to closely associate the Fiesta with cutting-edge art, design, fashion, film and music.Ford is using cross-platform ads to encourage people to upload images to a Fiesta content portal, either directly or from a Flickr group.The portal also hosts ...
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nma tv: ad review - Dodge Journey
16 October 2008
Nick Sickley, managing partner, Agenda21
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EasyCar appoints LBi Netrank for European push
Fri, 3 Oct 2008
EasyCar.com has appointed SEO specialist LBi Netrank to improve the site's search engine ranking in the UK and across Europe
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Ford launches 3D virtual city to push new-look Fiesta range
2 October 2008
Ford has launched a virtual 3D city featuring content from a range of companies including Selfridge's and ITV as part of a major integrated campaign for the new-look Fiesta.
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Ferrari reveals virtual test drive for California model
Wed, 24 Sep 2008
Ferrari has unveiled a site featuring a virtual test drive of its new California model ahead of its public launch at the Paris Motor Show next week
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Ford overhauls extreme sports e-mags to increase ad options
28 August 2008
Ford has overhauled its Ford S-Max extreme sports e-mags to increase ad opportunities and reader interaction.The series of four e-mags, which launch this month in partnership with Dennis Publishing, include interactive ad spots from Talk Sport in the first issue. The e-mags, designed to promote the S-Max's connection with extreme sports, are also supported by a new campaign site featuring additional content and extra video clips.The latest series of e-mags comes a year ...
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Land Rover reveals digital push for Range Rover Sport
Tue, 19 Aug 2008
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Honda invites user content in online push for updated Jazz
14 August 2008
Honda is launching a user-generated content campaign for the update of its Jazz model.'Pass the Jazz' will ask drivers to upload stories about how the car features in their lives. Five stories will be selected and made into professional pieces of content that will take over the Honda Jazz site for 24 hours.They will feature text, images and videos of real people in an attempt to prompt others to take test drives.The campaign site was created by digital agency Collective. ...
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Motor show produces podcasts to push sales
14 August 2008
Motor show MPH featuring Top Gear Live has launched a series of podcasts in the run-up to the event.The automotive show, to be held at London's Earls Court and Birmingham's NEC in October and November, will roll out eight video podcasts featuring the Top Gear team in a bid to boost ticket sales.They will be distributed across iTunes, Virgin Radio and MPH websites, and to 66,000 email subscribers.Media agency M2M has planned a digital campaign to ...
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MediaCom wins Volkswagen media account
Thu, 7 Aug 2008
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Motor Cycle News launches online shop
Thu, 31 Jul 2008
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Mixed opinions from agencies as search-friendly Flash enters frame
31 July 2008
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Auto Trader looks to use motor show to boost customer reviews on website
24 July 2008
Auto Trader is to use next week's British International Motor Show to test a number of digital initiatives.It will encourage visitors to the event to create video reviews of car models, to be uploaded as part of its World of Cars marketing campaign.Jonathan Williams, director of ecommerce for Auto Trader, said, "All the content we have on our stand will be digitally oriented. We tried user reviews on our stand two years ago and it's now a feature on the site."Auto ...
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Hyundai gets the word out on i30 model via integrated push
24 July 2008
Hyundai has launched a major integrated campaign for its i30 model.The South Korean car brand is using online ads to increase brochure requests and enquiries for its latest model, using one-word straplines like 'Captivating' and 'Enticing'.The campaign, developed by Zed with creative by VCCP, runs until mid-August with placements on key portals including MSN, Yahoo!, AOL and Virgin Media.It also uses keyword targeting on major car sites such as Auto Express and ...
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Vauxhall drives new model across MSN website
Tue, 22 Jul 2008
General Motors has invested a six-figure sum to promote its new Vauxhall Insignia across the MSN website, to coincide with the car's launch today at the British International Motor Show
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Moneysupermarket top for car cover buyers
17 July 2008
Moneysupermarket.com delivers the highest site satisfaction (72%) for car insurance research sites, according to research by Keynote Systems.
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Toyota GB reveals new-look site as it plans to boost digital activity
17 July 2008
Toyota GB has unveiled a new-look consumer-facing site as the Japanese automotive giant looks to significantly increase its digital marketing activity in the UK.The content-rich site focuses on the cost of car models and highlights after-sales financial considerations, such as fuel economy.It also includes extended information about the company's environmental policy, plus news of Toyota events around the country, traffic reports and a route planner.The site is ...
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Zara Phillips stars in Land Rover viral
Mon, 14 Jul 2008
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Digital leads cross-media campaign for Volvo C30
3 July 2008
Volvo has placed digital at the centre of a major multi-platform initiative as it seeks to target a younger audience for its C30 coupé.The automotive brand aims to target an audience of 10m people when it launches Creative 30, an ambitious campaign harnessing online video and user-generated content to find the UK's creative stars of tomorrow.Creative 30, which rolls out this month, will be a multi-platform push for the C30, and will see print and online budgets more than ...
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Anita Fox, Volvo
3 July 2008
In her desire to make Volvo the leading car brand in digital, Anita Fox has drawn on her direct marketing expertise to give it a social voice
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Fiat unveils mobile site to drive engagement
3 July 2008
Car brand Fiat has launched a mobile site in a bid to engage with new and existing customers.The site, built by AKQA Mobile, allows users to check the location Fiat dealers and click to call them.It also features a range of 'How to' guides. These offer practical motoring advice, such as tips on changing a spare wheel or checking oil levels. Potential customers can also request to be sent a brochure by post.Elena Bernardelli, marketing manager for Fiat UK, said that ...
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Car firms put brake on microsites
26 June 2008
Automotive brands plan to stop using dedicated campaign sites as budgets tighten and consumers tire of fragmented content.Car brands including Mercedes and Land Rover plan to pull back from campaign sites for car launches, switching to a central online hub.Mercedes has launched a global online hub, built by Digital Annexe, that will house all its brand acti-vity. It has been built to incorporate video streaming, an easily updateable back-end system and increased promotional ...
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Renault goes with weather-dependent ad to push cabriolet
26 June 2008
Renault is to launch an online display campaign that changes creative depending on the weather.The campaign, designed by Publicis Modem, shows off the features of the Renault Mégane Coupé-Cabriolet, which has a glass roof and climate control settings.It features a range of display banners linked to BBC Weather RSS feeds and viewers' IP addresses.The banners dynamically change between eight different versions to reflect the local weather conditions and present a ...
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Peugeot reveals European site to support Tepee model launch
19 June 2008
Peugeot is preparing to unveil a site for its new Tepee range of cars.The French car manufacturer is rolling out a pan-European site next week that allows visitors to interact with a 3D model of the Tepee.Visitors are instructed to search for ten tabs hidden around the site, dubbed 'Tepee or not Tepee', to discover more about the three models. The tabs link to a variety of mini games designed to add to the light-hearted image of the car.David Twose, project manager ...
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Creativity - Ysabel Vazquez, Mini
12 June 2008
Mini sees itself as an innovative brand and, if that means being daring with its online campaigns, that’s fine by communications manager Ysabel Vazquez, learns Nic HowellAs national communications manager for Mini, Ysabel Vazquez is responsible for planning all broadcast messages for the iconic car brand that BMW relaunched in 2001. She has commissioned some of the UK's most highly regarded digital advertising, from the ''Ave a word' video viral created ...
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Auto Trader secures mobile ad campaigns from major brands
5 June 2008
Auto Trader has secured mobile ad campaigns from Auto Glass, BMW, ITV and O2 in its first two months of business.The mobile site achieved around 400,000 page impressions in May, with 260,000 ads served generating a 2% click-through rate, according to the motoring publisher. It began selling mobile advertising following renewed interest from consumers and a site revamp (NMA 07.02.08).Auto Trader is keen to extend the commercial opportunities available to ...
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Nissan steps up digital push for Infiniti brand
Wed, 4 Jun 2008
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Scottish Gov signs deal with Auto Trader
29 May 2008
The Scottish Government has signed a deal for a digital and print cross-platform road safety campaign to appear across Auto Trader sites.The geo-targeted campaign, which is running for six months, is exclusive to Auto Trader.The deal forms part of a concerted effort by the publisher to sign more cross-platform advertisers since the relaunch of its magazine and website at the beginning of the year.The campaign, which was bought by MediaCom Edinburgh, will include ...
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Budget to refit site to ease booking process
22 May 2008
Car rental operator Budget will launch a digital marketing push this summer ahead of an overhaul of its online booking service.Online currently accounts for the bulk of Budget's UK bookings and the company is keen to improve its existing transactional engine to match the demand.The overhaul will follow a series of usability studies and is designed to speed up the booking process for non-business customers.Budget also wants to develop a system that's better tailored ...
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Ford rolls out 'blank canvas' ad for Kuga
22 May 2008
Ford has rolled out an online ad campaign to support the launch of the Kuga, its new 4x4.A campaign site, newkuga.co.uk, is based around the concept of a blank canvas, with visitors able to remodel not only the car to their own preferences but also the website.The site is supported by a rich-media ad campaign by Wunderman, which broke during the UEFA Champion's League final. Users can interact with elements of the site.
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Toyota appoints Glue London to agency roster
Wed, 21 May 2008
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Land Rover brings Go Beyond portal up to speed
Mon, 12 May 2008
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Ford extends online lifestyle show Bite with user-generated activity
8 May 2008
Ford has extended Bite, its online lifestyle show promoting its Fiesta and Ka brands, in association with Channel 4, to include user-generated content and social networking activity following the success of its first series earlier this year.The car brand has launched dedi-cated channels on Bebo, Facebook, MySpace and YouTube for the show, which features five girls driving their Ford cars around the country identifying the latest lifestyle trends.The social networking ...
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Second-hand car dealers buy into mobile
1 May 2008
Second-hand car dealership network Mercedes-Benz Approved Used has started using mobile across its portfolio to boost sales.Second-hand vehicles in the manufacturer's network of showrooms were tagged with a unique code last week, which, when sent to a short code, directs consumers to a dedicated mobile page.It contains information and images about the specific car such as price, mileage and dealer details.Visitors to the mobile site can request a call back, as well ...
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Citroën runs mobile ads for C5 promotion
3 April 2008
Citroën has become the first advertiser to take advantage of new mobile advertising channels on O2 and Vodafone as part of the marketing campaign for its C5 model.
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Motor Show to double digital spend and use mobile activity
27 March 2008
The British International Motor Show is to double its digital marketing spend to £350,000.The July event, organised by International Motor Industry Events (IMIE), includes a strong mobile element for the first time.IMIE has also shifted 90% of its direct marketing online. At the last show, 90% of its marketing activity took place offline.Digital agency Glass, which has been appointed to manage mobile marketing, has built a mobile site ahead of the show for entrants ...
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National Car Rental launches local campaign on Multimap
20 March 2008
National Car Rental has rolled out an ad campaign on Multimap that's targeted by users' location.The car-hire firm will be running bespoke creative for four weeks, served when Multimap users search for ten UK cities, including London, Manchester, Newcastle and Belfast.Jim Cruickshank, Multimap B2C general manager, said that the deal was part of the company's strategy of working with consumer brands."Media companies are increasingly focusing on campaigns that work ...
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Ford runs 'most extensive' online ads for new Kuga
13 March 2008
Ford has rolled out its most extensive pre-launch online campaign to date ahead of the spring rollout of the Ford Kuga, its new 4X4 model.The car giant has launched a campaign site, rejecttheordinary.org, to promote the vehicle, as well as both branded and unbranded online advertising.The campaign, developed by Wunderman, focuses on the aesthetic qualities of the Kuga, according to Michelle Faddie, brand spokeswoman at Ford, prompting people to rethink their expectations ...
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Nissan plans digital-focused campaign for launch of Infiniti
13 March 2008
Nissan is launching what it claims is its most digitally focused campaign to date for the launch of its luxury car brand Infiniti across Europe.The soft-launch of the brand at this week's Geneva Motor Show will focus on digital buzz marketing in a bid to create online excitement about the full launch later this year.Infiniti marketing communications manager Andreas Sigl told NMA that apart from a "limited amount" of outdoor advertising and a promotional ...
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Renault ads direct users to dealerships
28 February 2008
Renault Twingo will launch a geo-targeted display and search marketing campaign to enable consumers to find their nearest local dealership.The ads, which will feature on motoring sites such as AutoTrader, Loot Motors, Top Gear and Autocar, enable users to request information through the display ad.Users can enter their postcode into the ads to receive details of their nearest dealership and can fill in a form to request that a dealer contact them. A follow-up email confirmation ...
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Auto Trader to add video to its online news section and mapping tool to locate sellers
21 February 2008
Auto Trader has added a video service and mapping tool to its website as part of a continued push to enhance its multi-channel services.The video service enables Auto Trader to embed videos within news stories in the editorial section of the website. It goes live next month.The car buyers' guide also plans to launch a video player 'hub' that will collect all the Auto Trader videos for browsing. There are also plans to add video user reviews from motorists about their cars.The ...
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Skoda boosts Fabia Estate launch with online campaign
21 February 2008
Skoda has rolled out an online ad campaign to support the launch of its Fabia Estate model.The activity includes expandable banners and MPUs. It aims to extend the offline campaign's 'Full of lovely stuff' positioning, which notably included a TV campaign depicting a car made out of cake.The online ads continue the theme with dessert topping hundreds and thousands and a tagline 'Full of even more lovely stuff' as the ad promotes the car's spacious interior.The campaign ...
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Mobile campaign ups brand awareness for Twingo
Wed, 20 Feb 2008
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Autotrader revamps mobile site after increase in users
7 February 2008
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Land Rover reveals social network plan as part of 2008 digital strategy
7 February 2008
Land Rover has revealed digital plans for the Freelander 2 and Range Rover in 2008, including concepts for a Range Rover social network.The Ford-owned company is in discussions with its agencies Mindshare and Wunderman as to how it can work with social networks, but is reticent to develop applications or branded pages.However, Steve Bowler, Land Rover's marketing manager, said the company is considering ideas for the Range Rover brand."You have to think about how ...
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Steve Bowler, Land Rover
7 February 2008
Land Rover’s marketing manager Steve Bowler is pleased with the moves into digital marketing he’s instigated, but tells Will Cooper why it’s wise not to drive it too fast
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Car sites need to keep up with buyers' drivers
31 January 2008
It’s accepted that over 80% of people research car purchases online.
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Vauxhall drives limited VXR model online
31 January 2008
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Draftfcb picks up UK creative work for Chevrolet
Thu, 24 Jan 2008
General Motors car brand Chevrolet has chosen Draftfcb London to be its digital, direct marketing and direct response agency in the UK
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Volvo considers paying by performance
24 January 2008
Car manufacturer Volvo is discussing how to pay agencies based on campaign performance as part of its plans for this year, its UK head of marketing has revealed.Anita Fox, who became head of communications for Volvo in the UK last March, said introducing a performance-based model was "certainly something we're looking at. We're in discussion with our agencies about it." For example, creative agencies could be paid according to the quality of leads they generate.Fox has ...
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Fiat launches host of online activity for new 500
Mon, 21 Jan 2008
Fiat has launched a host of online activity to promote the Fiat 500 in the UK
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MySpace builds community around new Fiat 500
Fri, 18 Jan 2008
MySpace has built its first branded automotive community around the Fiat 500
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Honda rolls out online jigsaw
Tue, 15 Jan 2008
Honda has rolled out a campaign site to encourage users to build an online jigsaw
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Auto Express first site to trial customisable InSkin video ads
10 January 2008
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Ford rolls out humorous digital ads to push in-car Bluetooth
10 January 2008
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Peugeot signs up to targeted ad format on Autotrader site
10 January 2008
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Silver Films to create content for Lexus site
10 January 2008
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Fiat launches viral game to push new Panda
Fri, 4 Jan 2008
Car brand Fiat has launched a viral game to promote its sporty Panda 100HP car model
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CrossCountry Trains reveals plan to put mobile at centre of strategy
13 December 2007
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Vauxhall's C'mons to star on YouTube channel
Tue, 4 Dec 2007
Vauxhall has launched a dedicated YouTube channel for its Corsa model, starring the car's C'mons mascots
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Land Rover rolls out global digital repositioning for new Range Rover
15 November 2007
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Vertical Focus - Automotive
8 November 2007
Car brands were early adopters of digital media for marketing. Sean Hargrave examines how their approach has changed and what's currently in their headlights
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BMW plans to swap iTV for online video
8 November 2007
BMW is in early talks with internet TV service Joost to launch a channel on the platform.The talks are part of a move by the car manufacturer to distribute content on the internet - specifically video of its car models, with the hope that it will go viral.The content will be distributed via the BMW website and through Joost if the talks are successful.Richard Hudson, general manager of communications at BMW, told NMA the move towards online was due to a shift away ...
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Renault Twingo WAP site isn't as feisty as the brand it drives
1 November 2007
Car manufacturers have been quick to pick up on mobile
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Land Rover to advertise on global Nokia platform
Thu, 25 Oct 2007
Nokia Ad Business has signed Land Rover as an advertiser on its global mobile platform
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Rally site to blend TV and gaming
25 October 2007
World Rally Championship will launch an integrated TV, video and gaming website in a bid to create a global hub for world rally content.WRC.com, currently a subscription site, will be relaunched on 1 January as a free website, following the acquisition of the commercial rights by N.One, the digital arm of North One TV, which produces the site's TV content.The new site will be heavily promoted on TV and feature more than 200 hours of on-board and rally footage filmed by ...
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Audi rolls out branding site to highlight the quality of its cars
25 October 2007
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Ford ups use of UGC for Champions League push
18 October 2007
Ford is to launch a pan-European digital campaign based on user content. It's the car brand's first major use of UGC around its sponsorship of the UEFA Champions League.Part of its relaunched Feel Football website, the campaign will encourage users to create their own versions of the Ford Champions League idents (pictured).This season-long campaign will culminate with the best being broadcast during the Champions League final next May.Simon Meehan, Ford sponsorship ...
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Ford and Dennis join forces to push S-Max model via e-mags
11 October 2007
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Lexus pushes symphony concerts via dedicated site
11 October 2007
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Honda to test drive custom banners for latest car range
4 October 2007
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Mazda puts video at heart of online push for Mazda2 model
27 September 2007
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Renault puts entire ad budget for Scenic Conquest online
27 September 2007
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Parker's car guide overhauls mobile service
Fri, 21 Sep 2007
The Emap-owned car buyers guide Parker's has overhauled its service on mobile
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Department for Transport gets kids thinking about road safety
13 September 2007
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Marvellous creates Java application for Peugeot 308
13 September 2007
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Edpic develops car quiz for Confident Cover
Tue, 11 Sep 2007
Digital agency Edpic has developed a car quiz game for Confident Cover, a car insurance price comparison website dedicated to the over-50s
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Smart drives new car via integrated ads
30 August 2007
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Nissan DAL offers a smooth ride to a pleasing destination
23 August 2007
The campaigns up for review included car manufacturers, a bank and a games console. I could palm off the Nintendo review to my 13-year-old son
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Peugeot focuses on Rugby World Cup to promote 308 model
23 August 2007
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Land Rover tackles online audience in run-up to 2007 Rugby World Cup
16 August 2007
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Jeep uses integrated channels to promote new Patriot model
9 August 2007
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Land Rover overhauls format and content of e-newsletters
9 August 2007
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Peugeot gives digital agency lead in integrated campaign
9 August 2007
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Ford launches first mobile campaign site
2 August 2007
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Renault puts total campaign spend online
2 August 2007
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Top Gear and Turtle Wax launch dirtiest car contest
Thu, 19 Jul 2007
Top Gear magazine and car cleaning equipment manufacturer Turtle Wax have jointly launched an online marketing initiative to find Britain's dirtiest car
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Fiat to widen use of car configuration tool
19 July 2007
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Mini rolls out ads for second-hand cars
19 July 2007
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Nickelodeon to run Vauxhall campaign
12 July 2007
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Harrison Troughton Wunderman to merge with Wunderman Automotive
Mon, 9 Jul 2007
John Butler, chief executive of Harrison Troughton Wunderman, looks set to leave the agency, following the announcement that the WPP agency is to merge with Wunderman Automotive
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Audi uses online and iTV to push design of new A5
5 July 2007
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Ford's internet video project fails to draw in an audience
5 July 2007
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Land Rover begins integrated campaign to boost test drives
5 July 2007
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Yahoo! Cars uses Motors.co.uk database
5 July 2007
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Orange secures deals with Paramount and Renault
Mon, 2 Jul 2007
Orange has secured mobile advertising campaigns from Shrek The Third and Renault as the operator bids to cement its on-portal ad strategy
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Jeep takes the online community off the beaten track
28 June 2007
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Renault launches campaign on Bore Me NanoSite Platform
28 June 2007
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Hyundai to extend mobile marketing in the US
Wed, 20 Jun 2007
Hyundai plans to extend its US mobile marketing following a successful campaign for its Elantra model
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Lexus reveals new site to take on BMW in fleet car market
14 June 2007
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Over 85% of car buyers do their research online
14 June 2007
Over one in eight (85%) of car buyers visit manufacturers' websites before making a purchase, according to customer experience benchmarking firm Global Reviews. Nearly the same amount (80%) use the internet to compare cars from various manufacturers, while 20% go online again just before making their final decision.globalreviews.co.uk
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Auto Trader targets young drivers with 'Stig' contest
7 June 2007
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Vauxhall runs driving contest online
24 May 2007
Vauxhall has launched a major digital push including a campaign to find the VXR Racing Driver of the Year.The winner of the competition, coined 'the Pop Idol of the racetrack', will be trained by Vauxhall professionals and compete in the six races of the Dunlop Sport Maxx 2008. The contest will be conducted through a campaign site, vxrdriver.co.uk.Interest in the competition will be generated through emails and online ads, as well as flyers and a print campaign in The ...
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Skoda rolls out baking-themed online ads for new Fabia model
24 May 2007
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Lexus revamps site for 'quality' image
24 May 2007
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Honda uses TV ads to push mobile campaign
Mon, 21 May 2007
Honda has begun a mobile marketing campaign to be promoted on national TV as part of its Hondamentalism activity
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Ford pushes 'Feel' branding online
17 May 2007
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Honda retains Midas after three-month review
17 May 2007
Honda has retained its digital creative agency Midas following a three-month review process handled through an agency intermediary. Midas has been retained despite Honda recently changing its marketing director, and the agency lines up alongside other Honda UK agencies Wieden & Kennedy, Hicklin Slade and Starcom.honda.co.uk
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Toyota to run Avensis campaign on Cricinfo
17 May 2007
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VW uses spoof site in Passat campaign
17 May 2007
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Car-sharing site launches to cut carbon emissions
3 May 2007
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Ford to run pre-roll ads on Channel 4 mobile site
3 May 2007
Channel 4 has signed a mobile ad deal with Ford to run pre-roll ads before its mobile video content. Clips of Desperate Housewives and Popworld are available to subscribers for free once they have watched a ten-second ad.http://mobile.channel4.com
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Toyota launches rich-media-based 'aspirational' site
3 May 2007
Toyota has launched a revamped central European website.The site aims to be more of an 'aspirational experience', using rich-media, such as bespoke video clips, to showcase the company's cars, including the new Auris range, and the lifestyle surrounding them.Toyota-europe.com - which has been designed by a partnership between Toyota's in-house web team and digital marketing agency Amaze Digital - also prominently includes an innovation section, where new developments, such ...
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Blowfish to handle digital media for Auto Europe
19 April 2007
International car hire specialist Auto Europe has signed Blowfish Digital to handle its online marketing. The full service digital marketing agency will now handle all keyword, behavioural targeting, portal, network and lead-generation activity for the car company. The appointment follows a successful trial in which Blowfish Digital rolled out a bespoke programme for Auto Europe through the UK and Ireland.auto-europe.co.uk
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Honda uses virtual car dealer in targeted email campaign
19 April 2007
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Fiat rolls out online campaign in drive for Grande Punto model
12 April 2007
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De-construct wins outdoor work for Toyota concept store
12 April 2007
Toyota has appointed digital agency de-construct to handle outdoor advertising for its global concept store.The agency will develop multimedia installations, interactive kiosks and integrated activity for the Toyota store in Paris on the Champs Elysees.“France is very forward-thinking with its outdoor work, especially on the Champs Elysees, where Toyota is up with several other car brand concept stores, so its very competitive,” said de-construct business development ...
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VW agrees search deal with Yell.com
12 April 2007
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Swiftcover to offer quotes from within ad copy
Thu, 5 Apr 2007
Swiftcover.com, the motor insurance specialist, has become one of the first brands to let users get instant insurance quotes by entering details within the ad copy
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Mercedes pushes Deluxe MPV to email targets
5 April 2007
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Peugeot uses full-screen video to push 207 to female drivers
5 April 2007
Peugeot has launched a new campaign using full-screen video footage to promote its new Peugeot 207 CC model specifically to a female audience.Euro RSCG 4D Digital, the digital arm of the EHS Brann Group, has created the campaign, which incorporates footage filmed for the site."This is the first time we have full-screen, personalised video to promote one of our cars, and we believe our target female audience will enjoy the virtual shopping trip," said Alison Stewart, Peugeot ...
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BMW turns to user-content to push 1 Series range
Thu, 29 Mar 2007
BMW has rolled out a user-generated content site in support of its BMW 1 Series model
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Car magazine to offer Formula One podcasts
29 March 2007
Autosport magazine is to launch a series of podcasts as part of its coverage of the 2007 Formula One season. The 30-minute podcasts will be sponsored by Panasonic and include comment and debate by Formula One analysts and experts. They will be produced by USP Content and made available on Autosport's website and iTunes.uspcontent.comautosport.com
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Nissan to push new model via Bluetooth
29 March 2007
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Parkers site looks for brand partners
29 March 2007
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Maserati rolls out new mobile video campaign
22 March 2007
Maserati has rolled out a mobile video campaign for the launch of its latest car. Visitors to the website will be able to download a video advertising the latest Quattroporte Automatic model to their mobile phone. This is the first move into mobile by the prestige car manufacturer, according to its service provider 10Duke.maseratiquattroporte.co.uk
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Citroën engages all the right drivers with Picasso C4 ad
8 March 2007
As a non-petrol-head, car ads are much of a muchness to me.
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Land Rover offers extra footage online in Discovery campaign
8 March 2007
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Moonshine wins Vauxhall as first client
8 March 2007
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Ford uses mobile to launch latest US model
Tue, 27 Feb 2007
Car manufacturer Ford is using mobile to promote the US launch of the Edge, its latest model
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Porsche allocates one-fifth of marketing spend to online ads
15 February 2007
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Shell awards corporate site redesign to Modem Media
15 February 2007
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Auto Trader ups online spend to £5m to boost partnerships
8 February 2007
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Lexus exploits PDAs for model launch
8 February 2007
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Kia uses online to shift focus from price to product strengths
1 February 2007
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UEFA Europe sponsor Castrol picks OgilvyOne to build site
1 February 2007
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Microsoft teams with Ford for dashboard system
11 January 2007
Microsoft and Ford have announced the Sync system, which links dashboard entertainment systems with mobile phones and music players. A built-in web connection can also pick up internet broadcasts, while a voice-playback system can read out inbound text messages to the driver. Ford said that the first cars to use the new system would be in production for a 2008 roll-out.microsoft.comford.com
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Nexus/h to relaunch Suzuki's website
11 January 2007
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AutoTrader signs three year deal with MoneyExpert.com
Tue, 9 Jan 2007
UK motoring website AutoTrader has signed a three year deal with financial advice site MoneyExpert.com to provide personal finance comparison content to AutoTrader.co.uk
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Nexus/h develops new website for Suzuki
Tue, 9 Jan 2007
Automotive company Suzuki has launched a website to promote its latest range of four wheeled vehicles, including flagship model the Grand Vitara
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Toyota launches social networking site in the US
Fri, 5 Jan 2007
Car brand Toyota has launched a social networking service in the US aimed at the 600,000 drivers of its hybrid models
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Honda uses virtual museum to showcase latest technologies
21 December 2006
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MSN to host Experian's AutoCheck service
Wed, 20 Dec 2006
MSN has announced that it will be hosting credit report company Experian's AutoCheck service on MSN Cars, the company's online motoring channel
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Glue London enables viewer interaction with latest Mini ad
30 November 2006
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Auto Trader appoints pop London to develop new site
Wed, 29 Nov 2006
Auto Trader has appointed digital agency pop London to develop its campaign site drivethedebate.co.uk
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AN Digital completes acquisition of CAS
Fri, 17 Nov 2006
Associated Northcliffe Digital (AN Digital) has completed the acquisition of Complete Automotive Solutions (CAS), a website that matches car sellers and buyers
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VW signs up brands in cricket tournament sponsorship deals
2 November 2006
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IAB claims online most successful at building brands
Tue, 24 Oct 2006
The IAB's first Brand Engagement Study has claimed that online advertising can build brands better than any other medium
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Seat UK looks to move 20% of marketing budget onto digital
19 October 2006
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Honda makes first move into mobile via company car drivers
19 October 2006
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General Motors is first to use MPU format on Auto Trader site
19 October 2006
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Vauxhall uses WAP site to promote Corsa
19 October 2006
Vauxhall has continued its commitment to mobile with the launch of a WAP site for its fictitious music band The C'mons.The site follows earlier plans from Vauxhall to develop a mobile site for each of its models (NMA 20.07.06).Consumers texting 'cmon' to 84464 will receive access to a mobile site offering free music downloads and information on the new Vauxhall Corsa.vauxhall.com
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Mazda uses six figure online campaign for MX-5
Mon, 16 Oct 2006
Mazda is launching a new six figure online campaign to promote the MX-5 Roadster Coupe
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Vauxhall Corsa ad to take over Yahoo! UK homepage
Thu, 12 Oct 2006
Yahoo! UK has partnered with Vauxhall Motors for a homepage takeover tomorrow to support the car manufacturer's The C'mons initiative
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DaimlerChrysler turns to the web to stream banned TV ads
5 October 2006
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RAC launches member forum on website
Thu, 28 Sep 2006
The RAC has launched a forum on its website to encourage its members to discuss motoring issues
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Auto Trader puts UGC at centre of first site revamp in five years
21 September 2006
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Renault uses online, viral and mobile game for Clio 197 push
31 August 2006
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Network Q offers advice via podcast
24 August 2006
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Strategic Play: Peugeot
10 August 2006
Life at Peugeot's Warwick Wright showroom in North London has changed radically since the advent of digital. The old-fashioned fear of entering a car showroom has disappeared, with potential buyers now arriving armed with information they've found on the web."The internet gives customers confidence," says dealer principal Richard Garbutt. "A larger proportion of people have done their research and know what they want."These days, one visit from a customer often culminates ...
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Peugeot boosts digital strategy with dealers turning to mobile
10 August 2006
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BreakingHonda makes latest film available for download
3 August 2006
Honda has made a film created by Wieden & Kennedy London available for download from its UK site, as well as on iTunes, MySpace and YouTube. The film tells the story of the company's first Formula One win in 1965, and follows the success of its 'Choir' ad
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Jaguar XKR launch begins solely on web and mobile
3 August 2006
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Mazda RX-8 sponsors Guardian podcasts
3 August 2006
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Auto Trader extends search deal with MSN
27 July 2006
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DaimlerChrysler uses iTV ad to push Dodge brand to UK market
20 July 2006
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BP Castrol appoints Bigmouthmedia to run new search account in the US
20 July 2006
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Fullsix to wins European account for Hertz
20 July 2006
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Jaguar becomes one of first brands to run ads across Orange World
20 July 2006
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Vauxhall plans WAP sites for all models
20 July 2006
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Offline and digital given equal weight in Peugeot 207 push
13 July 2006
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Woolworths extends site to sell cars online
6 July 2006
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Land Rover turns to video and 3D to push Freelander 2 model
29 June 2006
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RAC offers live local traffic data in overhaul of online presence
29 June 2006
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Ford takes branded content route to build S-Max image
22 June 2006
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BMW teams up with 'Into The Storm' for digital brand strategy
22 June 2006
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Fiat promotes new Sedici model via spoof viral ad
8 June 2006
Car manufacturer Fiat is launching a heavyweight online marketing campaign based around a spoof of 'crocodile hunter' Steve Irwin to promote its new 4x4 model.
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Lexus uses 3D showcase site to push new hybrid car model
8 June 2006
Car manufacturer Lexus is promoting its new hybrid car through a 3D showcase feature on its consumer Web site.
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Skoda credits sales rise to PDA-based data-capture tool
1 June 2006
Car importer Skoda UK has been using a new form of PDA-based sales-lead technology that it claims is partly responsible for a 31.7% increase in sales of its Octavia model.
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VW unveils Eos site to drive up pre-sales
1 June 2006
Volkswagen is rolling out a branded site and heavyweight digital marketing campaign to raise awareness of its biggest car launch of 2006, the Eos.
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Honda launches own channel on HomeChoice
Thu, 25 May 2006
Motor manufacturer Honda has launched a video-on-demand channel on the HomeChoice IPTV platform that allows consumers to interact with a dealership live on TV
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Mazda runs major branding tie-in with MSN to raise MX-5 model's appeal to men
25 May 2006
Mazda has turned to the Internet in a bid to reposition its flagship MX-5 sports car to appeal to men.
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Dunlop uses video ads to drive traffic to Race Academy site
25 May 2006
Dunlop, the tyre specialist, is using a campaign site from Carlson Marketing as the promotional focus for its 2006 Race Academy campaign.
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Peugeot launches new 207 via rich-media mobile Internet site
18 May 2006
Peugeot has launched a branded mobile Internet campaign site to support the launch of its 207 model, featuring exclusive video content.
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Emap appoints Engine to redesign Parkers car site
18 May 2006
Emap has appointed interactive agency Engine Creative to redesign car Web site Parkers. Engine will be creating a 'MyParkers' section for the site that will include a number of personalisation options as well as involving the user more with an increased focus on user-generated content such as reviews. enginecreative.co.uk parkers.co.uk
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Mini uses personalised video message in first viral campaign
18 May 2006
Mini has launched its first viral campaign, a personalised video created by Glue London.
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Sky one of first brands to sign up to trials of MSN's AdCenter
18 May 2006
Sky is to be one of the first advertisers involved in the UK trials of MSN AdCenter, having been selected from a list of clients submitted by its associated interactive agency i-level.
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Bentley uses Flash to reflect new model
4 May 2006
Bentley, the luxury car marque, has launched an online presence to support the debut of its Continental GTC model.
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British Motor Show returns to London
4 May 2006
The British International Motor Show has launched a comprehensive online campaign as it returns to London after 30 years in Birmingham.
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Peugeot pushes new 207 across MSN network
4 May 2006
Peugeot is running an exclusive pan-regional ad campaign across the MSN network to promote the launch of the new Peugeot 207.
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Piaggio uses viral ad to mark Vespa anniversary
27 April 2006
Italian scooter company Piaggio has launched a viral marketing campaign to celebrate the 60th anniversary of its Vespa brand
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Skive creates interactive game for VW Turkey
27 April 2006
Online agency Skive Creative has created an interactive driving game for Volkswagen Turkey.
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Volkswagen offers personalised Beetle
27 April 2006
Car manufacturer Volkswagen is launching a digital marketing campaign that allows consumers to create their own personalised Beetle online.
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2TalkAbout blog exceeds 1,000 posts in two months
Wed, 26 Apr 2006
The Honda-sponsored blog 2TalkAbout, which allows Honda consumers to share their thoughts about the brand, has exceeded 1,000 posts only two months after its launch
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Fiat adopts Breeze's Bluetooth technology
20 April 2006
Car manufacturer Fiat is the first company to sign up to mobile marketing company Breeze Tech's opt-in Bluetooth technology to promote its range of cars
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Mercedes-Benz launches WAP sites for all models
20 April 2006
Mercedes-Benz has launched individual WAP sites for all its models, which will be promoted in all of its marketing activity this year.
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Land Rover rolls out 24-hour broadband TV lifestyle channel
13 April 2006
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Peugeot uses Flash to promote concept car
13 April 2006
Peugeot has launched a Flash animation on its home page to promote its new concept car, the 207RCup. The animation, created by interactive agency cScape, shows off the sporty nature of the car with its low road clearance and spoiler. peugeot.co.uk
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Chrysler gives Web pivotal role in UK launch of Dodge models
23 March 2006
DaimlerChrysler is using the Web to launch its range of Dodge automotive brands in the UK as part of a massive £7m nationwide marketing drive.
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Renault pushes new Megane via Guardian Unlimited podcast
23 March 2006
Car manufacturer Renault is making its first foray into podcasting with a series of advertiser-funded downloads created by Guardian Unlimited.
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Honda's head of Internet joins Tribal DDB to work on VW
23 March 2006
Interactive agency Tribal DDB has hired Honda's head of Internet John Goodbody as the account director for its largest account, German car manufacturer Volkswagen.
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Mazda uses online forum to push RX-8
23 March 2006
Car manufacturer Mazda is placing increased emphasis on user-generated content with the creation of a dedicated online community for its RX-8 marque.
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Honda to sponsor new blog network
Fri, 10 Mar 2006
Honda is the first major advertiser to sponsor a new blog network that will allow consumers to create content and share their views about its range of brands
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Honda reports success with latest digital drive
Mon, 6 Mar 2006
Car manufacturer Honda is hailing an online marketing campaign promoting its recently revamped Civic as its most successful digital drive to date
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Hypertag announces international campaigns
2 March 2006
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Dunlop promotes racing tie-up with two digital ad campaigns
23 February 2006
Dunlop has launched a dual-pronged digital marketing offensive through two separate creative agencies to support its links with the racing industry.
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Fiat uses Google Earth in car competition
Mon, 20 Feb 2006
Fiat has become the first automotive company to run a competition using innovative mapping technology Google Earth
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Saab's Web site best at raising brand image among car buyers
16 February 2006
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Volkswagen picks high-traffic sites for Jetta promotion
16 February 2006
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BMW enlists modern writers for short story podcast campaign
9 February 2006
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Car manufacturers sign up to Code's online ad design system
9 February 2006
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Korean car maker opens UK site to push 4x4s
9 February 2006
Korean car manufacturer SsangYong has launched a campaign site to showcase its range of 4x4 vehicles in the UK.
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Mercedes Benz prepares new digital ad
9 February 2006
Mercedes Benz UK is poised to launch its first digital campaign since it appointed Agency Republic to produce its creative work.
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Peugeot UK to relaunch online magazine
9 February 2006
Peugeot UK is to relaunch its Instant Rapport quarterly online magazine next month to raise its profile and encourage sign-ups to the 'My Peugeot' personalised section of its site.
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Volvo launches extranet to improve agency dialogue
9 February 2006
Car manufacturer Volvo has launched an online asset management platform that it claims will revolutionise its global marketing strategy.
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Audi lets customers create brochures
2 February 2006
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Skoda uses digital campaign to push Octavia VRS model
2 February 2006
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Land Rover drives ahead with email marketing plan for 2006
26 January 2006
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Player X confirms Flytxt founder becomes COO
26 January 2006
Mobile content company Player X has officially announced the appointment of Flytxt co-founder Lars Becker as chief operating officer. Becker will drive Player X's mobile video business and integrate the company's operations in Europe, Asia and the US. playerx.com
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VW rolls out viral ads to push Caddy DSG van
26 January 2006
Car manufacturer Volkswagen is rolling out a viral campaign to promote the launch of its first commercial vehicle with an automatic gearbox, the Caddy DSG. Devised by digital creative agency RLA Group, the short film reminds Caddy DSG drivers to use their left leg when engaged in other activities. It features a man falling off a bicycle at a set of traffic lights after forgetting to use his left leg to steady himself. volkswagen-vans.co.uk
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Fiat rolls out online campaign to push Grande Punto
Wed, 25 Jan 2006
Car manufacturer Fiat is rolling out an online campaign as part of an extensive £2m cross-media push to promote the launch of its new Grande Punto

