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Innovation is key to finding publishers' future revenues
This year, amid the doom and gloom of the publishing industry, we’ll see publishers look for innovative ways to distribute their content more widely.
Mobile takes the lead in unifying user data
Mobile media should be proud it has taken a step not yet matched by other media, with today’s launch of a common currency rooted in actual user data.
Brands can no longer afford to ignore Bing
This week Microsoft reiterated its confidence that Bing will not only be a Google challenger but also a profitable, advertiser-friendly business in the long term.
Features
Vertical Focus: Film marketing
Digital media have reshaped the face of film promotion by enabling earlier audience-building activities across multiple platforms
Review 2009: Advertising
This has been a seminal year for online advertising in many ways, yet was also a time for taking stock as it was realised how far the medium has yet to go to become the mature advertising environment it craves to be.
Web audience metrics
The quest for an online planning currency has been a long and chequered one. Will UKOM’s proposed solution, which is backed by Nielsen, satisfy advertisers?
Email marketing
Email marketing may now be de rigueur but there are still lessons to learn about measurement and effectiveness, finds the latest DMA survey
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
