- Home
- Advertising
Advertising
News
Opinion
Zeebox's transactional TV ad service marks future of cross-media advertising
The burst in dual-screen TV propositions is opening up a host of transactional TV opportunities for advertisers and Zeebox’s latest move is no exception.
Opinion: No one can afford to rest on their laurels when it comes to mobile in 2012
Alex Hoye, CEO, Latitude Digital Marketing
MySpace TV will only further confuse its brand
MySpace has refreshed its focus again by announcing that social TV is where its future lies, resulting in an increasingly confused MySpace brand.
Features
Ad formats
Online advertising is a delicate balance between attracting users’ attention without intruding on their activity. We look at the latest formats that aim to engender voluntary engagement
Location
“Location marketing is innovative because it takes advantage of all the fantastic technology and media developments that are happening at the moment, but it’s also relevant” Selina Sykes, Lynx
Location marketing
Whether it’s via smartphones or digital billboards, advertisers are starting to take advantage of the myriad ways to reach consumers in any location