Advertising Opinion

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Zeebox's transactional TV ad service marks future of cross-media advertising

Thu, 9 Feb 2012 | By Jessica Davies
Opinion: No one can afford to rest on their laurels when it comes to mobile in 2012

Thu, 19 Jan 2012
Opinion: Search will never be the same again

Wed, 11 Jan 2012
MySpace TV will only further confuse its brand

Tue, 10 Jan 2012 | By Charlotte McEleny
Brands must get ready for the connected TV world

Thu, 5 Jan 2012 | By Jessica Davies
2011 was social media’s ‘teen years’

Tue, 20 Dec 2011 | By Charlotte McEleny
Nevermind the relaunch, Twitter’s self-service ad platform will be key for 2012

Tue, 13 Dec 2011 | By Charlotte McEleny
Xbox 360’s Kinect-based TV hub promises a new world for branded content

Thu, 8 Dec 2011 | By Jessica Davies
Brands' Christmas activity on Facebook illustrates its growth

Tue, 6 Dec 2011 | By Charlotte McEleny
Opinion: The internet exposes deception in ads

Mon, 5 Dec 2011
nma advent calendar: Guy Phillipson, IAB

Thu, 1 Dec 2011
Brands must prepare for the burst of multi-screen integrated ad opportunities

Thu, 24 Nov 2011 | By Jessica Davies
Should cost-per-view models feature more in VOD buying and selling?

Thu, 17 Nov 2011 | By Jessica Davies
Will the future of magazines be led by brands?

Tue, 15 Nov 2011 | By Ilana Fox
Agency video gaffes spotlight lack of understanding of social media

Tue, 15 Nov 2011 | By Charlotte McEleny
Google+ has a unique role to play in social media strategy

Tue, 8 Nov 2011 | By Charlotte McEleny
How far will Google’s TV ambition go?

Thu, 3 Nov 2011 | By Jessica Davies
Brands are getting smart with social data

Tue, 1 Nov 2011 | By Charlotte McEleny
Microsoft’s TV push could be a tipping point

Thu, 13 Oct 2011 | By Jessica Davies
Could mobile be Facebook’s key to frictionless buying?

Tue, 11 Oct 2011 | By Charlotte McEleny
Google must work harder to earn TV industry’s respect

Thu, 6 Oct 2011 | By Jessica Davies
Could newspapers finally be gaining traction again on the media plan?

Wed, 5 Oct 2011 | By Gina Lovett
Online video advertising must broaden its ambition to reach its potential

Wed, 5 Oct 2011 | By Justin Pearse
Content is no longer king, it is master of the universe

Tue, 4 Oct 2011 | By Charlotte McEleny
Sources of online content must remain transparent

Wed, 21 Sep 2011 | By Gina Lovett
Until we stop measuring social media by Likes, spend will remain negligible

Tue, 20 Sep 2011 | By Charlotte McEleny
Analyst Speak: How to create the perfect ad campaign

Mon, 19 Sep 2011
Broadcasters must be transparent with viewers over data

Thu, 15 Sep 2011 | By Jessica Davies
Content owners face an increasing real-time bidding dilemma

Wed, 14 Sep 2011 | By Gina Lovett
Is Google taking the right route with deals?

Fri, 2 Sep 2011 | By Will Cooper
Lovett on Media: Publishers better for social commerce than Facebook

Wed, 31 Aug 2011 | By Gina Lovett
Analyst Speak: How to balance length and frequency of online video ads

Tue, 30 Aug 2011
Channel 4’s data strategy will trump micropayment plans

Thu, 25 Aug 2011 | By Jessica Davies
Lovett on Media: The creative impact label is doing nothing to progress creativity

Wed, 24 Aug 2011 | By Gina Lovett
McEleny on Social: How long until the Like button loses its meaning?

Tue, 23 Aug 2011 | By Charlotte McEleny
Google sitelinks update shifts SEO boundaries again

Fri, 19 Aug 2011 | By Will Cooper
Can Radio Times become the long-awaited online TV destination?

Thu, 18 Aug 2011 | By Jessica Davies
Will brands take media buying in-house?

Wed, 17 Aug 2011 | By Gina Lovett
Premium publishers fight harder to prove ad value

Wed, 10 Aug 2011 | By Gina Lovett
McEleny on Social: Facebook is key to helping bridge the online, offline gap

Tue, 9 Aug 2011 | By Charlotte McEleny
Zeebox could spell the future for social TV

Thu, 4 Aug 2011 | By Jessica Davies
It's not about TV or online effectiveness, it's about creative impact

Wed, 3 Aug 2011 | By Gina Lovett
What will Twitter offer the UK?

Tue, 2 Aug 2011 | By Charlotte McEleny
Mobile search should not be an afterthought

Fri, 29 Jul 2011 | By Will Cooper
Does ITV’s content lend itself to micropayments?

Thu, 28 Jul 2011 | By Jessica Davies
IASH must prove the value of its extended remit

Wed, 27 Jul 2011 | By Gina Lovett
Social CRM needs to be defined

Tue, 26 Jul 2011 | By Charlotte McEleny
What's the future for the marriage of advertising and technology?

Tue, 26 Jul 2011 | By Neil Perkin
Why must we still fight for integrated search?

Fri, 15 Jul 2011 | By Will Cooper
Google’s web-TV planning tool is a threat to UKOM

Thu, 14 Jul 2011 | By Jessica Davies
Education and transparency must underpin the data landgrab

Wed, 13 Jul 2011 | By Gina Lovett
Advertiser exodus will hit News of the World's digital model

Wed, 6 Jul 2011 | By Gina Lovett
Analyst Speak: Online display ad market begins to bounce back in Europe

Mon, 4 Jul 2011
Online video shouldn't see linear TV as a rival

30 June 2011
Personalisation should be about people not data

Wed, 22 Jun 2011 | By Gina Lovett
Transparency is key to effective use of social data

Tue, 21 Jun 2011 | By Charlotte McEleny
Enthused users will accept brand content if it offers something unique

16 June 2011
Google's vision for display is sure to lure publishers

Wed, 15 Jun 2011 | By Gina Lovett
Broadcasters could learn a lot from brands and agencies

Thu, 9 Jun 2011 | By Jessica Davies
Is time running out for ad intermediaries?

Wed, 8 Jun 2011 | By Gina Lovett
McDonald's misses social media opportunity in outdoor campaign

Tue, 7 Jun 2011 | By Charlotte McEleny
UKOM's online video metric is a great move

2 June 2011
Mumsnet's boycott of brands insults members

2 June 2011
The mobile web holds a wealth of opportunities

2 June 2011
Ad misplacement threatens mobile search budgets

Fri, 27 May 2011 | By Will Cooper
Will UKOM’s VOD metric reveal BMWG's failings?

Thu, 26 May 2011 | By Jessica Davies
No matter how targeted, ads must be relevant

26 May 2011
Targeting alters which side of the line is key

12 May 2011 | By Michael Nutley
What can RTB really do for marketers?

Wed, 11 May 2011
Better use of data can make budgets go further

5 May 2011
Analyst speak: Europe starts to catch up with UK's lead in mobile ad spend

28 April 2011
Standing up for honourable ad networks

21 April 2011
Targeting only works if the creative is engaging enough

Wed, 20 Apr 2011 | By Gina Lovett
Facebook Studio should encourage more brands to release case studies

Tue, 19 Apr 2011 | By Charlotte McEleny
Search could suffer from more accurate attribution

Fri, 15 Apr 2011 | By Will Cooper
Analyst speak: Choosing the right call to action to get your desired response

14 April 2011
Mobile ad spend boost is good news for affiliates

14 April 2011
What does it take to get on a media plan?

Wed, 13 Apr 2011 | By Gina Lovett
Publishers need to measure what matters

7 April 2011
Mobile display is where biggest potential lies

7 April 2011
There's still too much misunderstanding about data usage

Wed, 6 Apr 2011 | By Gina Lovett
Brands are losing patience with pre-roll ads

Thu, 31 Mar 2011 | By Jessica Davies
Longer-form video ads can engage people

31 March 2011
Social targeting risks leading display astray

Wed, 30 Mar 2011 | By Gina Lovett
Brands must prepare for the web-connected TV explosion

Thu, 24 Mar 2011 | By Jessica Davies
Leader: It won't be long before mobile ads overtake offline

24 March 2011 | By Justin Pearse
Europe is close on the US's heels with adoption of real-time bidding

24 March 2011
Commercial innovation will save publishers' media value

Wed, 23 Mar 2011 | By Gina Lovett
Broadcasters must fight to retain VOD dominance

Thu, 10 Mar 2011 | By Jessica Davies
Government delay on privacy is to industry's advantage

Wed, 9 Mar 2011 | By Gina Lovett
Lack of proper list management is hurting the ROI of email marketing

3 March 2011
Clearer definition of remarketing is needed

3 March 2011
Responsibility to stop hackers lies with the whole ecosystem

Wed, 2 Mar 2011 | By Gina Lovett
The ASA Cap Code extension is common sense

Tue, 1 Mar 2011 | By Charlotte McEleny
Ad selectors will breathe new life into the pre-roll

Mon, 28 Feb 2011 | By Jessica Davies
Users are growing to accept targeted ads

24 February 2011
Brands are missing a trick with video integration

Tue, 22 Feb 2011 | By Charlotte McEleny
iPlayer link-outs could disrupt play for aggregator sites

Mon, 21 Feb 2011 | By Jessica Davies
Advertising is adapting well to the new frontier of social media

17 February 2011
Retargeting brings risks of over-personalisation

17 February 2011

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