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Zeebox's transactional TV ad service marks future of cross-media advertising
The burst in dual-screen TV propositions is opening up a host of transactional TV opportunities for advertisers and Zeebox’s latest move is no exception.
Netflix could act as a micropayment test bed for broadcasters
With consumers increasingly willing to pay for online film and TV content, striking subscription agreements with Netflix could help broadcasters experiment with micropayments.
Sky's non-subscriber VOD service could flatten the market
Sky’s cross-platform service for non subscribers, with its connections and existing deals with the major studios, will change the video-on-demand landscape forever.
People are ready and willing to pay for digital content
Make it easy and people will pay, make it useful and they’ll keep paying. The refusal of people to pay for anything in digital is a bit of a self-defeating truism. Most people, most of the time, are happy to pay for anything.
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The future of TV is intrinsically linked to developments in digital platforms, and broadcasters and production companies are actively tackling the challenges of providing multi-platform content.
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