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Mobile takes the lead in unifying user data
Mobile media should be proud it has taken a step not yet matched by other media, with today’s launch of a common currency rooted in actual user data.
Nokia must get its satnav to the mass market to succeed
Having taken a sizeable chunk of the digital camera market, Nokia has now set its sights on satnavs. But it might find this a harder nut to crack.
Leader: Arrival of mobile internet usage data is a turning point
For the first time the UK mobile industry has a collective answer to the demands of the ad industry
Operators still have a role in mobile advertising
Xen Mendelsohn, product marketing manager, Comverse Mobile Advertising
Features
CRM: Mobile strategies
quick factsThe UK mobile advertising market was worth about £28m in 2008, according to the IAB and PricewaterhouseCoopersThe rapid growth in smartphones has boosted interest in mobile CRMMobile operators are consolidating customer data to offer targeting based on purchasing behaviour
CRM: Consumer preferences
Consumers’ control over their digital lives means they’re more hostile to contact from companies via digital channels than traditional forms of direct marketing
SMS marketing
With O2 and Orange getting behind personalised SMS marketing, the strengths of the channel are becoming clearer to marketers and operators
Mobile TV
Sky believes that premium content will make its live streaming mobile TV app a hit, but others say VOD content is better suited to mobile
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
