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Brands can no longer afford to ignore Bing
This week Microsoft reiterated its confidence that Bing will not only be a Google challenger but also a profitable, advertiser-friendly business in the long term.
Agencies need to up their social media game
The rise of Twitter and real-time search has posed many questions for brands, but one that appears to be very common is where the management responsibility lies.
Search agencies need to keep the personal touch
Amanda Davie, director, Reform
Yahoo needs to work on its network's performance
The focus in the battle between the search engines is usually how well their main sites are performing. What’s often overlooked by those who aren’t at the search coalface are the respective Google, Yahoo and Bing publisher networks – those third-party sites that serve search ads within.
Features
Review 2009: Search
The big question at the start of the year was how UK search agencies would cope without Best Practice Funding. While the flood of new business born out of Google’s cancellation of agency commission wasn’t as pronounced as anticipated, big contracts did move hands.
Search
Amid the doom and gloom of the recession the search sector continues to see significant investment.
Search: Accreditation schemes
Do search engines’ accreditation schemes help advertisers find expertise or is an agency’s track record more informative?
Search: Search data
Data for the first half of this year shows how Google’s moves to allow bidding on brand keywords and permit gambling terms have affected average costs per click
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
