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Q&A: Matt Britton, founder, Mr Youth
Following Mr Youth’s acquisition by LBi last year, new media age spoke to founder Matt Britton about the US social media agency’s proposition and global expansion plans.
Will Facebook mobile ads really provide any value?
Study after study shows that Facebook dominates mobile web usage sessions, but will Sponsored Stories prove to be a compelling feature?
Twitter will be a better channel for social commerce than Facebook
While brands are still struggling to make Facebook work for them on a transactional level, Twitter might be a more natural environment for commerce.
Twitter leads in its approach to security
Twitter’s acquisition of an anti-malware firm shows a much-needed proactive approach to web security on social networks.
Features
Collaboration tools
Companies are adopting the tools of social media to not only give employees a place to share information but also allow them to contribute to the future of the business
Casual gaming
Research by Newzoo and RealGames underlines the power of casual gaming and shows how brands can use it to reach specific audiences
Dennis Crowley, Foursquare
Since co-founding Foursquare, Dennis Crowley has seen some major players follow it into the location services market. But he’s confident its growing audience will keep it on top