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Social media events need less talking and more doing
Last Monday we started a bit of a debate on Reputation Online to coincide with the start of Social Media Week London.
You can't always take the blogosphere at face value
Jason Calacanis must be patting himself on the back this week. Hours before the official Apple announcement about the iPad went out on Wednesday, the man behind human-powered search engine Mahalo ‘leaked’ stats of the company’s latest product, stating he’d been a beta tester.
Analyst Speak: Twitter hasn't hit the mainstream yet and won't for some time
Tom Smith, MD, Global Web Index
Agencies need to up their social media game
The rise of Twitter and real-time search has posed many questions for brands, but one that appears to be very common is where the management responsibility lies.
Features
CRM: Industry views
Understanding your community and tailoring conversations with them is central to CRM. So how does this fit with social media? Industry experts discuss the considerations
Child-created content
Brands targeting children have an inventive audience that they’re learning to tap into by giving them creative tools which allow them to produce new levels of engagement
Justine Roberts, Mumsnet
It’s not going too far to say parenting forum Mumsnet, set up by Justine Roberts, may have a say in the General Election as politicians court its million-strong ‘Worcester Woman’ users
Review 2009: Social Media
In 2009 social media went truly mainstream. Facebook reached 350m global active users and, according to research by Nielsen for new media age, enjoyed record levels of engagement. It accounts for 75% of all time spent on social networks, with heavy users spending 125 hours a year on the site (nma 5 November 2009).
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
