Social Media Opinion

RSS feed for

Opinion: Facebook could help ease fragmentation worries over mobile advertising

Mon, 13 Feb 2012
Q&A: Matt Britton, founder, Mr Youth

Wed, 8 Feb 2012 | By Charlotte McEleny
Twitter will be a better channel for social commerce than Facebook

Tue, 7 Feb 2012 | By Charlotte McEleny
Will Facebook mobile ads really provide any value?

Mon, 6 Feb 2012 | By Ronan Shields
Twitter leads in its approach to security

Tue, 24 Jan 2012 | By Charlotte McEleny
The rise of the social-commerce curator

Wed, 18 Jan 2012 | By Ilana Fox
Facebook is the new Google when it comes to ad scams

Tue, 17 Jan 2012 | By Charlotte McEleny
Facebook to float in May

Tue, 17 Jan 2012
Broadcast's future is social, according to Ed Vaizey

Thu, 12 Jan 2012 | By Jessica Davies
Opinion: Search will never be the same again

Wed, 11 Jan 2012
MySpace TV will only further confuse its brand

Tue, 10 Jan 2012 | By Charlotte McEleny
new media age Social Media Social event planned for February

Thu, 5 Jan 2012 | By Charlotte McEleny
How important is a brand's welcome page on Facebook?

Tue, 3 Jan 2012 | By Charlotte McEleny
2011 was social media’s ‘teen years’

Tue, 20 Dec 2011 | By Charlotte McEleny
ASOS bumps Topshop from top of Twitter league table

Thu, 15 Dec 2011 | By Jessica Davies
Goodbye SeeSaw, hello Google TV and Netflix

Thu, 15 Dec 2011 | By Jessica Davies
Nevermind the relaunch, Twitter’s self-service ad platform will be key for 2012

Tue, 13 Dec 2011 | By Charlotte McEleny
Xbox 360’s Kinect-based TV hub promises a new world for branded content

Thu, 8 Dec 2011 | By Jessica Davies
Brands' Christmas activity on Facebook illustrates its growth

Tue, 6 Dec 2011 | By Charlotte McEleny
Opinion: The internet exposes deception in ads

Mon, 5 Dec 2011
Facebook’s commitment to ROI metrics is crucial

Tue, 29 Nov 2011 | By Charlotte McEleny
Brands must prepare for the burst of multi-screen integrated ad opportunities

Thu, 24 Nov 2011 | By Jessica Davies
Mercedes helps reassert the importance of the campaign site

Tue, 22 Nov 2011 | By Charlotte McEleny
Will the future of magazines be led by brands?

Tue, 15 Nov 2011 | By Ilana Fox
Agency video gaffes spotlight lack of understanding of social media

Tue, 15 Nov 2011 | By Charlotte McEleny
Google+ has a unique role to play in social media strategy

Tue, 8 Nov 2011 | By Charlotte McEleny
Brands are getting smart with social data

Tue, 1 Nov 2011 | By Charlotte McEleny
Analyst speak: Facebook grows as consumers' news source

Mon, 31 Oct 2011
Focus is key for group buying to maintain momentum

Tue, 25 Oct 2011 | By Charlotte McEleny
Facebook needs more than eBay to take social commerce mainstream

Tue, 18 Oct 2011 | By Charlotte McEleny
The way forward for BlackBerry is to remember its innovation roots

Mon, 17 Oct 2011 | By Ronan Shields
Could mobile be Facebook’s key to frictionless buying?

Tue, 11 Oct 2011 | By Charlotte McEleny
Google must work harder to earn TV industry’s respect

Thu, 6 Oct 2011 | By Jessica Davies
Social media is vital to content discovery, says Viacom VP

Tue, 4 Oct 2011 | By Jessica Davies at MIPCOM
Content is no longer king, it is master of the universe

Tue, 4 Oct 2011 | By Charlotte McEleny
Facebook needs to work closer with industry on privacy matters

Tue, 27 Sep 2011 | By Charlotte McEleny
Until we stop measuring social media by Likes, spend will remain negligible

Tue, 20 Sep 2011 | By Charlotte McEleny
Broadcasters must be transparent with viewers over data

Thu, 15 Sep 2011 | By Jessica Davies
Why live events are screaming for social media

Tue, 13 Sep 2011 | By Charlotte McEleny
Site of the week: Radio Times

Fri, 9 Sep 2011 | By Jessica Davies
Is Google taking the right route with deals?

Fri, 2 Sep 2011 | By Will Cooper
Ilana Fox: Stop pandering to customers on social media

Thu, 1 Sep 2011 | By Ilana Fox
Lovett on Media: Publishers better for social commerce than Facebook

Wed, 31 Aug 2011 | By Gina Lovett
McEleny on Social: Facebook closing its daily deals trials proves it is a hard model to get right

Tue, 30 Aug 2011 | By Charlotte McEleny
Channel 4’s data strategy will trump micropayment plans

Thu, 25 Aug 2011 | By Jessica Davies
McEleny on Social: How long until the Like button loses its meaning?

Tue, 23 Aug 2011 | By Charlotte McEleny
Analyst Speak: Don't Just Target Your Facebook Fans, Target their Friends

Mon, 22 Aug 2011
Opinion: Social media agencies' sales window is closing

Tue, 16 Aug 2011
McEleny on Social: Facebook is key to helping bridge the online, offline gap

Tue, 9 Aug 2011 | By Charlotte McEleny
Analyst Speak: Social networks vary widely on influence

Mon, 8 Aug 2011
Zeebox could spell the future for social TV

Thu, 4 Aug 2011 | By Jessica Davies
What will Twitter offer the UK?

Tue, 2 Aug 2011 | By Charlotte McEleny
Does ITV’s content lend itself to micropayments?

Thu, 28 Jul 2011 | By Jessica Davies
Social CRM needs to be defined

Tue, 26 Jul 2011 | By Charlotte McEleny
Facebook stores can be a right move for some brands

Thu, 21 Jul 2011 | By Charlotte McEleny
Why I'm still not convinced about Facebook Shops

Thu, 21 Jul 2011 | By Ilana Fox
Google+ targeting could eclipse Facebook's success

Wed, 20 Jul 2011 | By Gina Lovett
Social networks must take more responsibility for policy at a local level

Tue, 12 Jul 2011 | By Charlotte McEleny
Channel 5’s Big Brother plans aren’t without risk

Thu, 7 Jul 2011 | By Jessica Davies
Social media needs the diversity Bebo and MySpace offer

Tue, 5 Jul 2011 | By Charlotte McEleny
Analyst Speak: Social activity has direct impact on a brand's Google search ranking

30 June 2011
Debenhams runs own social media presence to get closer to shoppers

30 June 2011
nma Awards winners reveal the proliferation of social media

Tue, 28 Jun 2011 | By Charlotte McEleny
Relevance is more important in search than popularity

Fri, 24 Jun 2011 | By Will Cooper
Social media is all about what users do not say

23 June 2011 | By Michael Nutley
Transparency is key to effective use of social data

Tue, 21 Jun 2011 | By Charlotte McEleny
PRs be wary of succumbing to the god complex

Mon, 20 Jun 2011 | By Vikki Chowney
Blogging isn’t dead, it’s just growing up

16 June 2011 | By Neil Perkin
Financial services could be missing a trick

16 June 2011
Social media agencies need to grow up

Tue, 14 Jun 2011 | By Charlotte McEleny
Checking sources is important for journalists and readers

Mon, 13 Jun 2011 | By Vikki Chowney
McDonald's misses social media opportunity in outdoor campaign

Tue, 7 Jun 2011 | By Charlotte McEleny
ITV’s removal of Corrie Nation is frustrating but necessary

Thu, 2 Jun 2011 | By Jessica Davies
Facebook should do more to keep young children off the network

2 June 2011
Mumsnet's boycott of brands insults members

2 June 2011
Publishers have little choice but to go social

Wed, 1 Jun 2011 | By Gina Lovett
Lessons from Sainsbury's and Tesco will guide social CRM

Tue, 31 May 2011 | By Charlotte McEleny
Analyst Speak: Financial service providers failing to serve a keen social audience

26 May 2011
Bebo should focus on its own generation of users

26 May 2011
Twitter shouldn't let legal threats slow its UK plans

Tue, 24 May 2011 | By Charlotte McEleny
Forbes' Perlis suggests reliance on PR must come to an end

Mon, 23 May 2011 | By Vikki Chowney
Why is Facebook avoiding real-time comparison with Google?

Fri, 20 May 2011 | By Will Cooper
There are still hurdles to social going fully mobile

19 May 2011
Social gaming and music are perfect partners

19 May 2011
Sunday Times Social List is a step towards alternative revenue

Wed, 18 May 2011 | By Gina Lovett
Tying search to social data risks limiting our horizons

Tue, 17 May 2011 | By Charlotte McEleny
Smears may be common in PR but shouldn't be condoned

Mon, 16 May 2011 | By Vikki Chowney
Prioritising location over local services is hasty

Tue, 10 May 2011 | By Charlotte McEleny
Smirnoff must connect more online to hold onto its buzz

Mon, 9 May 2011 | By Vikki Chowney
HMV trying to sell via Facebook is so not cool

28 April 2011 | By Ilana Fox
Social media campaigns can be fun, but are they worth anything?

28 April 2011
Facebook finally makes group buying social

Tue, 26 Apr 2011 | By Charlotte McEleny
Facebook Studio should encourage more brands to release case studies

Tue, 19 Apr 2011 | By Charlotte McEleny
PRCA survey reveals lack of senior digital PR talent

Mon, 18 Apr 2011 | By Vikki Chowney
ING's U-turn proves the power of social media

14 April 2011
Will Facebook end up too big for its users?

Tue, 12 Apr 2011 | By Charlotte McEleny
Cameron's director of digital could be a crucial role

Mon, 11 Apr 2011 | By Vikki Chowney
Flotation finally spurs LinkedIn into doing more for its members

7 April 2011
Social commerce isn't complete without a human element

Tue, 5 Apr 2011 | By Charlotte McEleny
Analyst Speak: Online reviews hold real sway over our internet shopping habits

31 March 2011

Social Media Opinion

Resources

Channels

Sectors

Latest jobs

Graduate jobs