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News

Cover story: YouTube hands over ad sales to publishers

2 July 2009 | By Suzanne Bearne

YouTube has struck its first deals allowing publishers to sell advertising around their own content on the video-sharing site. Bauer and IPC Media are the first magazine publishers to sell advertising themselves on their channels for popular magazine brands including NME, Nuts, FHM and Kerrang!.

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Opinion

Leader: Google needs media industries as much as they need it

2 July 2009 | By Justin Pearse

YouTube’s scale will only be truly beneficial if sold by experienced sales teams in an integrated way

Measuring effectiveness remains the hot topic

2 July 2009 | By Michael Nutley

In an integrated solar system, KPIs are what everything else revolves around

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Features

Paul Brown, Spotify

2 July 2009 | By Alex Farber

Having taken up the reins of Spotify in the UK, Paul Brown is determined the service will succeed where many have failed, as an ad-funded digital music hub

E-zines

2 July 2009 | By Nick Huber

Does the success of Dennis’s digital magazines show the way forward for advertisers and publishers facing a drop in print sales?

Console convergence

2 July 2009 | By Adrian Pennington

Games console manufacturers are striking deals with media partners to deliver online video content. But how much does the public want this, and what does it mean for the evolution of TV?