New Media Age
Danielle Long Editorial

Will broadcaster brands survive the migration online?

Mon, 26 Oct 2009

As broadcasters increasingly get better at putting their content online and pushing it out to users, how relevant will their brands become in the digital space?

BBC launches online EastEnders spin-off

Thu, 22 Oct 2009

The BBC is to launch an online spin-off series of EastEnders aimed at young audiences.  

Channel 4 to offer audience targeted ads around online video content

22 October 2009

Channel 4 is to enable advertisers to target specific demographics and audience profiles around its online content, following its long-form content deal with YouTube.

Amaze acquires digital agency Underwired

Wed, 21 Oct 2009

Amaze, the marketing and technology company, has bought digital agency Underwired for an undisclosed sum.

Channel 4 brings 4oD to YouTube

Thu, 15 Oct 2009

YouTube and Channel 4 have confirmed a content deal to make programming such as Peep Show and Ramsay’s Kitchen Nightmares available free on the video-sharing website.

Dave rebrands site as key destination for entertainment

15 October 2009

UKTV is to relaunch the website for comedy TV channel Dave as an entertainment portal as it attempts to widen its appeal online and position itself as a standalone brand.

Children in Need launches social media campaign for 2009 appeal

15 October 2009

BBC Children in Need has launched its first social media campaign to increase the appeal’s reach.

First Choice appoints Media Contacts to widen digital activity

Wed, 14 Oct 2009

Travel company First Choice has appointed Media Contacts to its digital media account to expand its digital marketing mix.

Online budgets revised up in latest Bellwether report

Mon, 12 Oct 2009

Online marketing budgets were revised upwards in Q3 for the first time in three quarters, according to the latest IPA/BDO Bellwether report.

ITV uses social media to get X Factor followers talking about live finals

8 October 2009

ITV.com will this week launch a host of social media applications to boost audience engagement around The X Factor as the talent show enters the live performance stage.

British Council Education site woos overseas students to UK

8 October 2009

The British Council is to overhaul its Education UK website to include social media and video to give the site greater appeal to overseas students.

Online advertising will grow even more if it works with TV

Mon, 5 Oct 2009

Online has spent a long time playing the poor cousin to bigger mediums and trying desperately to prove its worth. So to see the sector eclipse TV and become the biggest advertising medium last week was a major milestone.

Cover story: Online ad spend outstrips TV

1 October 2009

Online advertising spend grew 4.6% to £1.75bn in the first half of the year, giving it a record 23.5% market share – overtaking TV to become the UK’s biggest advertising medium.

LoveFilm adopts hybrid rental and streaming model

1 October 2009

LoveFilm plans to use its digital streaming service as a way to boost its DVD rental service following its first streaming movie premiere.

LoveFilm hosts live streaming film premiere

Fri, 25 Sep 2009

LoveFilm is to premiere movie thriller Vinyan in its first live streaming event.

Music industry supports three-strikes online piracy rules

Fri, 25 Sep 2009

The UK music industry has voted “overwhelmingly” to support a three-strikes approach to online piracy and follow the recommendations set out in the Government’s Digital Britain report.

Sky and IAB launch online video ad effectiveness study

Wed, 23 Sep 2009

Sky and the Internet Advertising Bureau have launched a major research study into the effectiveness of online video advertising.

Broadcasters stall metric for online video advertising

24 September 2009

The current turmoil in the broadcasting industry is delaying the development of a standard metric for online video content despite growing pressure from advertisers and media agencies for greater measurement.

Sorrell predicts all digital budgets to hit 20% by 2014

Mon, 21 Sep 2009

Digital will receive 20% of marketing budgets within the next five years, according to WPP CEO Sir Martin Sorrell.

Poke founder Waterfall to leave

Fri, 18 Sep 2009

Simon Waterfall, founder of digital agency Poke, is to leave the agency.

Seetha Kumar, BBC Online

17 September 2009

BBC Online controller Seetha Kumar is a staunch defender of the broadcaster’s role and is determined to stay relevant to the public as well as build relationships in the digital world

Conservative Party appoints LBi to run digital campaigning activity

Wed, 16 Sep 2009

The Conservative Party has appointed LBi as its lead digital agency in the run-up to the General Election.

Sky axes motoring site

Wed, 9 Sep 2009

Sky is to close its Sky Motoring site as it continues to focus on core traffic-generating sites.

Digital Creatives

10 September 2009

Owner: Matt O’Shea Agency: in-house

Are rising digital job vacancies the first green shoots?

Mon, 7 Sep 2009

The digital industry is showing healthy signs as increasing numbers of companies staff up. According to the upcoming nmaTop 100 Interactive Agencies 2009 guide, to be published 30 September, there are currently at least 300 vacancies in digital agencies.

Five trials VOD on Sony Bravia web TVs

Thu, 3 Sep 2009

Five has signed a deal with Sony to enable viewers to access programmes such as Neighbours and Home and Away on demand via new Bravia TVs.

Channel 4 uses online game to alert teens to social media privacy

3 September 2009

Channel 4 is to launch an interactive experience based on a fictional social network to raise awareness of online privacy among teenagers.

Airey urges BBC to charge for online content

Tue, 1 Sep 2009

The BBC should consider charging viewers for iPlayer and online content to avoid crippling commercial rivals, according to Five CEO Dawn Airey.

Sky to broadcast live O2 arena events

Tue, 25 Aug 2009

BSkyB could broadcast live events from the O2 arena online and on TV following a five-year sponsorship deal with the AEG entertainment venue.

ITV needs creative ad formats to sustain online growth

Mon, 24 Aug 2009

Last week’s forecasts from analyst Screen Digest that ITV could make as much as £34m from its online TV service must have delivered some much-needed smiles at Grays Inn Road.

Sky axes least-visited sites from portal

Fri, 21 Aug 2009

Sky.com is to close a number of its sites, including its dating, careers and teen channels, following a review of its online business.

Adidas films promote Super 7 athletes ahead of Berlin championship

20 August 2009

Adidas has launched an online video campaign promoting athletes ahead of the IAAF World Championships.

Sky raises concerns about BBC Trust Canvas probe

Mon, 17 Aug 2009

BSkyB has written to the BBC Trust to express “serious concerns” over its consultation process for Project Canvas, the next-generation broadband-enabled Freeview platform.

BA launches third-party advertising on ba.com

Fri, 14 Aug 2009

British Airways is to allow third-party advertising on its ba.com site and boarding passes for the first time.

Absolute Radio searches for live music anecdotes in summer social media campaign

13 August 2009

Absolute Radio is to launch a social media initiative, Summer of Live Stories, as part of its strategy to attract new listeners online.

Faster internet connections won't drive online TV take-up

Mon, 10 Aug 2009

More than half of people in the UK (53%) wouldn’t chose to watch online video clips or TV programmes, even if they had a faster internet connection, according to research by Deloitte/YouGov.

Twitter assures no user data compromised by cyber attack

Fri, 7 Aug 2009

Twitter has assured users no data was compromised in the denial-of-service attack that knocked the micro-blogging service offline for more than two hours yesterday.

Smart uses live weather updates in display ads

Wed, 5 Aug 2009

Mercedes-Benz-owned Smart is to launch an online display campaign which pulls live weather updates into online ads.

Hyundai dips a toe into social media for i30 campaign

6 August 2009

Car manufacturer Hyundai has launched a campaign inviting users to mix a music track from a selection of sounds made by its i30 model.

Regional alliance Onedigital aims to do what BIMA has failed to

Mon, 3 Aug 2009

The ambition of the newly formed digital media alliance Onedigital to create a national body to champion the digital media industry is well overdue.

ITV Tour de France site reaches new heights

Wed, 29 Jul 2009

ITV.com’s Tour de France coverage attracted nearly 1.7m page impressions and more than 1m video plays during July.

Good Food Channel

30 July 2009

Owner: UKTV Agency: in-house

ASOS

30 July 2009

asos.com

Twitter purges site of spammers

Fri, 24 Jul 2009

Twitter has begun to clean up its systems to correct follower counts and rid the site of spammers.

Skive rescues Soup from administration

Thu, 23 Jul 2009

It has emerged that digital agency Soup went into administration before being bought by Skive.

Airlines' Ashes promotion sells out in 10 minutes

Wed, 22 Jul 2009

An Ashes-related online promotion by British Airways and Qantas for reduced air fares on flights to Sydney sold out within ten minutes yesterday.

Skive acquires Soup to create independent digital group

23 July 2009

Digital agency Skive has taken a controlling stake in creative agency Soup for an undisclosed sum.

Stabo

23 July 2009

stabo.co.uk

Dramatic fall in search costs as engines slash rates

Fri, 17 Jul 2009

Cost-per-click rates have fallen “dramatically”, led by big decreases across the search engines, according to the latest Efficient Frontier Customer Index.

History Channel launches video site to engage viewers

16 July 2009

The History Channel is to launch a portfolio of video sites in a bid to engage and build online audiences and attract younger viewers.

Lookfantastic

16 July 2009

lookfantastic.com

ITV plans micropayments for online video

Mon, 13 Jul 2009

ITV is working on a micropayment model to charge users to access online clips from programmes such as Britain’s Got Talent.

Bebo's Kate Burns steps up to AOL sales chief

Wed, 8 Jul 2009

AOL has appointed Bebo Europe’s VP and MD Kate Burns as head of its European sales division.

Sony Ericsson WTA Tour uses interactive campaign to boost fanbase

9 July 2009

The Sony Ericsson WTA Tour has launched a global interactive campaign to encourage younger tennis fans to engage with the women’s professional event.

Broadcasters can't afford to go it alone any longer

Mon, 6 Jul 2009

Dawn Airey last week called on British broadcasters to look to Hulu-like alliances or risk “staring into the abyss”.

Five's Airey calls for Hulu-like alliances between broadcasters

Wed, 1 Jul 2009

Five CEO Dawn Airey has said UK broadcasters are “staring into the abyss” and must create Hulu-like alliances for online services if they’re to succeed.

UK showing at Cannes proves we have what it takes

Mon, 29 Jun 2009

The UK digital industry again proved it’s one of the best in the world, with another strong performance at the Cannes Lions International Advertising Festival.

MSN seeks long-form content sponsors

Wed, 24 Jun 2009

Microsoft is on the hunt for sponsors for a UK trial of long-form video content on MSN, according to Ashley Highfield, MD & VP of consumer & online at Microsoft UK, reports Danielle Long from Cannes

GHD

25 June 2009

ghdhair.com

Coca-Cola admits social media failings

Tue, 23 Jun 2009

Jonathan Mildenhall, VP of global advertising strategy and creative excellence at The Coca-Cola Company, has admitted the company is playing catch-up with user-generated content but plans to increase its social media output, reports Danielle Long from Cannes.

Digital Britain: Technology testing to be announced by Christmas

Wed, 17 Jun 2009

The Technology Strategy Board, the government body for business innovation in technology, plans to unveil its digital test-bed projects by Christmas.

Tara Moss, Adidas

18 June 2009

How do you follow one of the coolest campaigns of the year? Tara Moss, head of digital marketing at Adidas, simply made an even cooler one

Digital Britain: the final report

Tue, 16 Jun 2009

The Government has unveiled its long-awaited Digital Britain report outlining proposals to create a framework for the UK to become a leading digital economy.

BT Vision's loss of CEO is further blow for Canvas

Mon, 15 Jun 2009

In a further blow to market confidence in Canvas, one of its key drivers, BT Vision CEO Dan Marks, has stepped down.

Turner revamps Cartoon Network site with safe social media and gaming features

11 June 2009

Turner Broadcasting’s Cartoon Network is to launch a community site in a move to allow its young audience to interact safely.

Broadcasters agree with BBC Trust call for more on Canvas

11 June 2009

The BBC Trust’s decision to delay its second consultation on the proposed Project Canvas joint venture by the BBC, ITV and BT, to request more information about the IPTV service, has been welcomed by broadcasters.

Last.fm founders to step down

Wed, 10 Jun 2009

The three founders of music recommendation site Last.fm are to step down from the company this year.

Cake's Glossop joins de-construct

Wed, 10 Jun 2009

Isobar-owned digital agency de-construct has appointed Cake’s head of digital Paul Glossop as director of business development.

MySpace's Stevens joins ad targeting specialist

Mon, 8 Jun 2009

Jay Stevens, the former VP of European operations at MySpace, has joined online ad targeting specialist The Rubicon Project.

Videoplaza signs up first UK clients

Fri, 5 Jun 2009

Online video company Videoplaza has signed up the first UK clients to its ad serving platform as it expands its UK operations.

Sky’s Xbox Live deal will drive VOD on games consoles

4 June 2009

Sky’s move to launch its TV-on-demand service Sky Player on Microsoft’s Xbox Live platform will help kick-start a rush of content owners keen to get on board the growing games console market.

Sky on right track with Xbox tie-up

Mon, 1 Jun 2009

Sky last week furthered its bid to grow its audience base with the launch of its video-on-demand and live TV streaming service Sky Player on Xbox Live.

Panasonic appoints AKQA to digital account

Thu, 28 May 2009

Panasonic UK, the electronic product manufacturer, has appointed AKQA to manage its digital account.

Adidas focuses on digital for global push of F50i boot

28 May 2009

Adidas is set to launch a digitally led global integrated campaign starring Barcelona midfielder Lionel ‘The Spark’ Messi to promote its new F50i football boot off the back of tonight’s Champions League final.

AOL back in the lead with open home page

Mon, 18 May 2009

AOL has put the last nail in the coffin of the walled garden portal experience. Hallelujah! It’s only taken how long?

Jane Mote, UKTV

14 May 2009

With a multi-platform background from her time at the BBC, Jane Mote has made online a key focus for the new branding strategy across UKTV’s channels

Revlon turns to social media for fragrance launch

14 May 2009

Revlon has kicked off a major digital push to promote the launch of two new fragrances within its Charlie range, Chic and Spirit.

NSPCC launches online campaign to target mothers

Mon, 11 May 2009

The NSPCC is to launch an online ad campaign targeting mothers in a bid to attract new regular donors.

A third of UK population listens to radio via digital

Thu, 7 May 2009

One-third of the UK population tunes in to radio via a digital device each week, as the popularity of listening via online, mobile and DAB platforms continues to grow.

Avenue A/Razorfish rebrands as Razorfish UK

7 May 2009

London-based digital agency Avenue A/Razorfish has rebranded as Razorfish UK to bring it in line with the Microsoft-owned global network.

IAB's move proves online video is coming of age

Tue, 5 May 2009

It’s only May but it’s already clear 2009 will be the breakthrough year for online video.

Sky Anytime service used by over 1m Sky homes a week

Thu, 30 Apr 2009

Sky Anytime, the broadcaster’s video-on-demand service, is now being used by used by over 1m Sky homes weekly.

Circus Street founder Jeremy Hill goes it alone to launch digital consultancy

30 April 2009

Jeremy Hill, former head of digital at Starcom MediaVest and partner at digital media consultancy Circus Street, has launched his own digital consultancy, Henderson Kite.

IAB updates best practice guide for online video advertising

Wed, 29 Apr 2009

The Internet Advertising Bureau has updated its best practice guidelines for online video advertising in a bid to standardise usage of ad formats in the emerging sector.

Ofcom warns Project Canvas could be subject to competition investigation

Fri, 24 Apr 2009

Ofcom has warned that Project Canvas, the joint-venture IPTV proposal, could be subject to a competition investigation. 

Asda uses low-cost digital campaign to push price promise

23 April 2009

Asda has launched the latest offensive in its supermarket price war with Tesco, with a creative digital campaign targeting money-conscious consumers.

Barbican

23 April 2009

barbican.org.uk

Red Dwarf alternate reality game attracts more than 9,000 registered users

23 April 2009

An alternate reality game (ARG) created to promote the broadcast of Red Dwarf: Back to Earth attracted more than 9,000 registered users.

Future UK pays tribute to Danny Ward-Lee

Mon, 20 Apr 2009

Publishing company Future UK has paid tribute to Danny Ward-Lee, who tragically passed away last week aged 38-years-old.

Has Google finally found its golden ticket to monetise YouTube?

Mon, 20 Apr 2009

In a big day for Google on Friday, it announced its latest, better-than-expected results (see Cooper on Search).

ASOS launches beta of community site

Tue, 14 Apr 2009

Online fashion retailer ASOS has launched a community site in a bid to make its online shopping experience more social.

Britain's Got Talent offers intelligent targeting ad spots

Thu, 9 Apr 2009

FremantleMedia Enterprises has launched intelligent targeting on the Britain’s Got Talent website, enabling advertisers to target audiences via themed content packages.

Yahoo Music plans to roll out Artist Pages in Europe

9 April 2009

Yahoo is looking to bring its Artist Pages service to Europe to enable Yahoo Music users to customise pages with products and content from the likes of iTunes and YouTube.

The Long View

Mon, 6 Apr 2009

Collected columns: June 2008-April 2009

Time Warner chief urges online subscription models

Mon, 6 Apr 2009

Time Warner chief executive Jeff Bewkes has urged US broadcasters to move faster to push content online and implement subscription models.

Roses Only

26 March 2009

rosesonly.co.uk

The Daily Star to offer online dating service

26 March 2009

Express Newspapers Group has launched a branded online dating service on The Daily Star site, as it considers rolling out the service for its portfolio of titles.

ITV.com to integrate live Twitter feed for 'Primeval'

Fri, 20 Mar 2009

ITV is to integrate a live Twitter feed with the simulcast of the first episode of the latest series of ‘Primeval’ on ITV.com

Gumtree looks for strategic partners to grow reach

Thu, 19 Mar 2009

Gumtree, the online classifieds site, is looking to form strategic partnerships with publishers and online media companies in a bid to grow its audience and reach across the UK.

Media Contacts launches social media division

19 March 2009

Media Contacts has launched a social media division as part of a move to offer integrated media services.

Matt Brittin to become director of UK operations at Google

Wed, 18 Mar 2009

Google has promoted Matt Brittin to director of UK operations, following the promotion of Dennis Woodside to VP Americas Operations

Tim Berners-Lee warns against collection of online data

Thu, 12 Mar 2009

Internet pioneer Sir Tim Berners-Lee has said web users’ data should not be collected by internet companies and commercial operations.

ITV cuts services to focus on core areas

12 March 2009

ITV is to focus on its core TV and ITV.com operations as it seeks to reduce costs following a 41% fall in profits to £167m.

Recession will force digital industry to be more creative

12 March 2009

The digital advertising community will be forced to be more creative if it’s to maintain its effectiveness throughout the recession, according to Lars Bastholm, Cyber Lions jury president for this year’s Cannes Advertising Festival

Sony Ericsson to up media spend by 5% despite recent staff cuts

12 March 2009

Sony Ericsson UK plans to increase its total media spend by 5% this year, despite introducing a second wave of cost-cutting measures.

Sky 2 creates online community with first web-only video series

Wed, 11 Mar 2009

Sky 2 has launched its first online-only documentary series in a bid to engage with science fiction fans and create an online community.

Piczo merges with Stardoll to create teen network

Mon, 9 Mar 2009

Social network Piczo and fashion virtual world Stardoll have merged to create a major international destination site for tweens and teens.The merger will create a major network giving brands access to more than 20m youngsters a month.The network will link Piczo, the social network that allows people to custom-build sites and network with friends; Stardoll, a virtual-fashion site where users can create MeDolls and design ...

Paul Fitzpatrick leaves Sony Ericsson in cost-cutting move

Thu, 5 Mar 2009

Paul Fitzpatrick, digital marketing manager at Sony Ericsson UK, has left the company as part of global cost-cutting measures.

BBC expands social media strategy via personalisation

5 March 2009

The BBC is to boost its social media strategy as it moves to give audiences more opportunities to discover, share and engage with BBC content.

UKTV to show online comedy series on Dave after success on YouTube

5 March 2009

UKTV is to screen the popular online comedy series Toyboize on TV and web via entertainment channel Dave.

Crufts broadcasts live online

Mon, 2 Mar 2009

Crufts.org.uk is to host live coverage and on-demand video of the world-famous dog show, which takes place this week.Production company Sunset+Vine will produce a free live web stream from the four-day event, which starts on Thursday, via a link on the home page.The webcast will include the arena events, such as heelwork, music and agility, and Best in Show judging, with live commentary from presenters Peter Purves ...

BBC Trust launches consultation on Project Canvas

Thu, 26 Feb 2009

The BBC Trust has today launched its consultation on Project Canvas, the joint venture IPTV partnership between BBC, BT and ITV, with a decision expected by 24 July

No plans to revive Kangaroo, says Microsoft

Fri, 20 Feb 2009

Microsoft has denied it plans to resurrect Project Kangaroo as part of its MSN video-on-demand plans.Media reports today indicated the company was in talks with Kangaroo shareholders to bolster its video services and take a leadership position in the nascent TV-on-demand market.A statement from Ashley Highfield, MD and VP of Microsoft Consumer & Online UK, said: “While Microsoft sees huge potential for online video ...

Hulu removes content from TV.com

Thu, 19 Feb 2009

Online US TV platform Hulu, the NBC Universal and News Corp joint venture, has removed its content from CBS-owned rival TV.com.

Management reshuffle at Avenue A sees new MD as founders take a broader role

19 February 2009

Digital agency Avenue A/Razorfish has promoted Stephen England-Hall to MD following a restructuring of its management team.The changes see co-founders and joint-MDs Chris Perry and Neil Miller step up to joint-CEOs as England-Hall assumes day-to-day leadership of the agency.England-Hall was previously growth and innovation director at the agency, having joined last September, and has previously worked in management consulting within the UK and New Zealand.Perry ...

MTV brings music video venture to UK

Wed, 18 Feb 2009

MTV International is to launch its online music initiative MTV Music, a major video archive, in the UK in Q3 this year. The site will form part of an ambitious global digital hub which will bring together the brand’s vast archive in a bid to position MTV as the leading online music video destination.

Cover story: What's next for online TV?

12 February 2009

Demise of Project Kangaroo has left the UK's online TV market wide open to commercial services

IPA “disappointed” by veto of Project Kangaroo

Thu, 5 Feb 2009

The IPA has expressed disappointment at the Competition Commission’s ruling to halt Project Kangaroo, the joint venture video-on-demand service from ITV, Channel 4 and BBC Worldwide.The service was blocked this week by the Commission as it was deemed anti-competitive to other on-demand content providers.Geoffrey Russell, IPA director of media affairs, said, “We found ourselves torn between the desire to see VoD grow as a result of Kangaroo raising ...

David Droga to chair key Cannes Lions categories

Mon, 2 Feb 2009

David Droga, founder and creative chairman of Droga5, has been appointed as chair of the Titanium and Integrated jury at this year’s Cannes Lions Festival.Droga is the single most-awarded creative at the Cannes International Advertising Festival.He founded Droga5 in New York and was responsible for award-winning campaigns, including the Air Force One spoof for Marc Ecko and Unicef Tap project.Droga ...

Radio listening via digital platforms down on the last quarter

Thu, 29 Jan 2009

Radio listening via a digital platform has increased year on year but dipped from the previous quarter, according to the RAJAR UK radio audience data.

Kate Kanzier

29 January 2009

The service is excellent and I will definitely return, but the shopping process needs tweaking

Catch-up services account for 78% of online TV viewing

29 January 2009

Massive growth in traffic to broadcasters' on-demand sites partly comes from new web users attracted by online catch-up

AKQA's Lars Bastholm to be Cannes Cyber Lions chair

Wed, 28 Jan 2009

Lars Bastholm, co-chief creative officer of AKQA, has been appointed as chair of the Cannes 2009 Cyber Lions jury.

ITV.com to show 15 minutes of bonus FA Cup content

Fri, 23 Jan 2009

ITV is to feature 15 minutes of bonus content on ITV.com and its red button service after this Saturday’s FA Cup programming.

Ofcom recommends new PSB body for Channel 4

Wed, 21 Jan 2009

Ofcom has today rejected proposals for the BBC to ‘top slice’ its licence fee, but has recommended Channel 4 become part of a new organisation with a strong public service remit. The media regulator today released its long-awaited report on the future of public service broadcasting (PSB), which included a series of recommendations to “take advantage of the opportunities created by the revolution in digital media”, such ...

Lonely Planet signs sponsorship deal with UKTV

Tue, 20 Jan 2009

Lonely Planet has signed on as a sponsor for UKTV’s launch of its rebranded factual channel, Eden.

AOP appoints first head of research and insight

Fri, 16 Jan 2009

The Association of Online Publishers has appointed its first head of research & insight

Havas Media appoints joint CEOs to run interactive group

Thu, 15 Jan 2009

Havas Media has appointed Gabriel Saenz de Buruaga and Anthony Rhind to run its interactive group Havas Digital, the umbrella group which includes Media Contacts, Mobex and Archibald Ingall Stretton.

Channel 4 appoints first head of cross-platform projects

15 January 2009

Head of operations for new media Louise Brown to lead drive for more multi-platform commissioning around existing shows

ITV signs content syndication deal with Virgin Media

Thu, 8 Jan 2009

ITV has signed its largest ever syndication deal, giving 3.5m Virgin Media customers on-demand access to programmes such as Coronation Street and The X Factor.

BBC iPlayer records best ever results for December 2008

Wed, 7 Jan 2009

The BBC’s iPlayer has delivered record end-of-year figures, with 41m requests to view BBC TV programmes, making December 2008 its biggest month since launch.

WPP to make sweeping job cuts

Mon, 5 Jan 2009

Global advertising giant WPP is set to make sweeping job cuts with several thousand positions to be cut worldwide, according to reports.

Ads on YouTube have higher impact than on TV

Thu, 18 Dec 2008

YouTube users are 1.5 times more attentive and engaged in advertising than TV viewers, according to research conducted in partnership with General Motors Europe, Motorola, media agency MindShare and the Online Testing Exchange (OTX).

Five cuts ads from home page to put focus on content

18 December 2008

Five has relaunched its home page with a greater emphasis on content and programming, and the removal of advertising formats.

Review 2008: Video & TV

18 December 2008

Online video lived up to its hype in 2008. The sector hogged the headlines, with new services driving huge growth in user numbers going online to view long-form content. Every man and media owner was desperate for video content and they were pushed online in droves via web programmes, short form content and brands.

BBC reveals iPlayer version 3 to launch in 2009

Mon, 15 Dec 2008

Anthony Rose, BBC future media controller of vision and online media group, has revealed the corporation is looking to launch iPlayer version 3 in the first half of 2009

BBC, ITV and BT to combine free-to-air and on-demand services

Thu, 11 Dec 2008

Ford positions Fiesta portal as a leading style and cultural destination

11 December 2008

Automotive brand enlists Blinkbox and Last.fm to provide content for second phase of Fiesta's This Is Now campaign.

Nearly a third of UK adults have listened to the radio via the web

Wed, 10 Dec 2008

Argos

4 December 2008

This experience was easy, efficient and straightforward, if not mind-blowing

LBi confirms redundancies in design and build departments

Thu, 27 Nov 2008

Adidas kicks off global video channel

27 November 2008

Sportwear brand aims to make Adidas.tv a global hub for branded video content

Wallpaper appoints first web publisher

Wed, 26 Nov 2008

International design magazine Wallpaper* has strengthened its online offering with the appointment of its first website publisher

Steve Ballmer maintains Yahoo acquisition deal is over

Thu, 20 Nov 2008

Chris Lawson, Absolute Radio

20 November 2008

As brand director of Absolute Radio, Chris Lawson is determined to turn the newly launched station into global a entertainment brand

ITV to offer catch-up TV service via BT Vision

Mon, 17 Nov 2008

eMusic signs download deal with Johnston Press

Fri, 14 Nov 2008

Havas Media to launch in the UK

Thu, 13 Nov 2008

Bmibaby hires Avenue A/ Razorfish to refresh brand and boost sales

13 November 2008

Low-cost airline bmibaby is to overhaul its website in a bid to refresh the brand and improve customer retention in the troubled airline category.It has appointed digital agency Avenue A/Razorfish, following a competitive pitch against four agencies, to redesign the brand's site and help differentiate it in the competitive low-cost airline market.The new site will focus on target groups and highlight relevant offers and packages in a bid to improve customer retention.The ...

bmibaby hires Avenue A/ Razorfish to refresh brand and boost sales

Wed, 12 Nov 2008

Google abandons paid search deal with Yahoo

Thu, 6 Nov 2008

Google has abandoned its paid search advertising deal with Yahoo due to regulatory objections

BT intends to launch links from Freeview to advertisers within a year

6 November 2008

BT aims to launch red-button linking from Freeview channels through to dedicated advertising sites within the next 12 months.Marc Watson, the newly appointed director of content and business development for BT Consumer, said the service was part of the telecom company's broader plans to expand its interactive services."Over the next 12 months we'll be developing all the interactive services," Watson said. "We strongly believe in the quality of our back channel and we have ...

ITV to merge online and programming operations

Wed, 5 Nov 2008

Rimmel London launches site for new brand ambassadors

Wed, 29 Oct 2008

Metro.co.uk appoints Circus Street and Shake in digital drive

Tue, 28 Oct 2008

Metro.co.uk has appointed digital media consultancy Circus Street and technology agency Shake to help the free newspaper brand drive its digital expansion

Ministry of Sound relaunches site with transactional focus

Mon, 27 Oct 2008

The Number appoints BLM Quantum to 118 118 account

Thu, 23 Oct 2008

The Number, the company which operates 118 118, has appointed BLM Quantum to handle its online planning/buying account

Digital signage allows Thomson Reuters to offer cross-platform advertising

23 October 2008

Thomson Reuters has launched interactive advertising on its digital outdoor signage, enabling the media company to offer brands cross-platform ad opportunities.The Thomson Reuters sign at Canary Wharf will carry ads for the first time, looking to replicate the company's interactive digital activities in New York's Times Square.The move enables it to offer ad space across the Reuters websites, mobile platforms and digital displays.This move to combine outdoor with ...

Gideon Bierer to drive digital at MTV Networks International

Mon, 20 Oct 2008

MTV Networks International has appointed Gideon Bierer to drive its digital media strategy and oversee all online and mobile propositions

Thinkbox begins to blog around commercial TV

Fri, 17 Oct 2008

Nike relaunches global online shop

Thu, 16 Oct 2008

Nike has relaunched its global online shop Nikestore.com to provide customers with a "seamless" shopping experience

The Slug and Lettuce

9 October 2008

There's a surprising wealth of information on the new Slug and Lettuce site.

SABMiller appoints Avenue A/Razorfish to create digital strategy

Thu, 2 Oct 2008

SABMiller Russia has appointed Avenue A/Razorfish to create a digital strategy for its female-focused beer Redd's

Beefeater Gin launches London-based website

Wed, 1 Oct 2008

Premium gin brand Beefeater has launched a website to tap into the brand's status as 'the spirit of London'

Cobra Beer appoints Poke to handle digital strategy

Thu, 18 Sep 2008

Cobra Beer has appointed digital agency Poke to handle its digital strategy and web production

Levi's 501

18 September 2008

Levi's has relaunched the iconic 501 jean and rolled out this global site to premiere its new ad campaign.

BT Vision signs content deal with NBC Universal

Wed, 17 Sep 2008

MTV and HP to run digital artist competition

Fri, 12 Sep 2008

Yahoo!'s Mark Connolly to join Adconion

11 September 2008

Mark Connolly, head of commercial development at Yahoo!, has left the internet giant to join online ad network Adconion.Connolly, who was at Yahoo! for two years, will take the role of commercial director for Adconion in a new position for the UK operation.He will assist UK MD Mike James to led the 30-strong team and will assume responsibility for the commercial side of the business with a remit across business development.His appointment is part of an ongoing recruitment ...

Isobar appoints online and mobile global heads

Mon, 8 Sep 2008

In the Pink

4 September 2008

In the UK, every 11 minutes someone is diagnosed with breast cancer, which is why Breast Cancer Care is drumming up support ahead of Breast Cancer Awareness month in October.

Warner Bros launches video-on-demand service

Thu, 28 Aug 2008

Virgin Media plans music portal

28 August 2008

Virgin Media is to launch an online music portal in a move to increase its online services and integrate content across its platforms.The quad-play provider plans to expand its TV on-demand music service, currently only available through Virgin Media video-on-demand, via a dedicated online music portal.Malcolm Wall, CEO of content for Virgin Media Television, told NMA, "Our music VOD service on TV gets a tremendous amount of use. The aspiration is that ...

Malcolm Wall, Virgin Media

28 August 2008

As head of content at Virgin Media, Malcolm Wall is determined that the broadband experience should match that on TV

Channel 4 appoints Rubber Republic to push animation site

Fri, 22 Aug 2008

NSPCC to use digital in year-round promo

21 August 2008

The NSPCC is using digital media to maintain year-round communications between the ChildLine brand and its child target audience.The strategy, which will roll out from this autumn, is part of a move by the charity to use social media to engage its audience throughout the year, rather than with one annual marketing campaign.Emily Knee, senior digital account manager at the NSPCC, said, "We're looking to implement more sustained communications with smaller campaigns over ...

Virgin Radio brings festival experience online

Fri, 15 Aug 2008

Pur Asia

14 August 2008

Mars Food UK has launched a new range of Asian cooking sauces and ingredients and is harnessing the phrase 'gastrosexuals' to spice things up a bit.

Virgin Media marketing head James Kydd moves on

Fri, 8 Aug 2008

Virgin Media beats expectations with profits of £333m

Thu, 7 Aug 2008

BT Vision puts back red-button advertising rollout to next year

7 August 2008

TV-over-broadband service BT Vision has revealed it won't launch red-button advertising until 2009.Antony Carbonari, director of interactive and commercial media at BT Vision, told NMA it would launch its interactive TV ad services next year and was still involved in significant preparations.The move comes despite a recent trial of red-button advertising with a campaign for Disney's The Chronicles of Narnia: Prince Caspian.The interactive ...

Sky shows red-button ads boost brand buying

7 August 2008

Interactive TV advertising may be set for a resurgence after recent research by Sky revealed 39% of people who press the red button became new buyers of the advertised brands.The research - which combined Sky View and TNS Worldpanel data for three FMCG campaigns by Carlsberg, Ribena and Warbutons - suggests that interactive TV advertising encourages increased purchase.Sky found 54% of those who interacted with the Carlsberg ad were new buyers, compared to 50% of Ribena ...

Thinkbox commissions research into online TV

Tue, 5 Aug 2008

Wright joins Sky exodus

Fri, 25 Jul 2008

Unilever drops digital silo as Slootweg heads to Asia

24 July 2008

Unilever has closed its digital division and will merge it with its communications planning department to create a fully integrated marketing approach.The move coincides with the departure of Caroline Slootweg, director of digital marketing and new media, who will leave her UK-based role to take up a similar position with Unilever in Asia.Slootweg has been credited as a major driver behind the company's increased online spend, which has doubled annually for five years.Her ...

Orange UK awards Spencer McHugh with integrated role

Wed, 23 Jul 2008

Cancer Research UK appoints digital agency Essence

Thu, 17 Jul 2008

Disfigurement charity brings community feel to advice site

17 July 2008

IFace, the website run by the charity Changing Faces, has relaunched with new community features.Aimed at people aged 11-21, iFace encourages users to discuss issues about disfigurement and share advice and personal stories.The site now includes forums and links to health information. It aims to prevent children from feeling isolated by enabling them to connect with others and to get them using the Changing Faces services.Jonathan Simmons, MD of agency Public Zone, ...

Turner ramps up gaming strategy to attract mainstream advertisers

17 July 2008

Turner Media Innovations (TMi) is to ramp up the strategy for its gaming service eTV in a bid to attract more advertisers.TMi plans to roll out two campaigns a month on eTV from September, as it looks to increase its red-button and multi-platform activity.It has signed up Warner Bros and Japanese toy brand Bandai to roll out campaigns on eTV in the coming months. Both are previous advertisers on the service.Simon Cox, VP of TMi, said that the strategy was a response ...

Virgin Radio cuts staff in management restructure

Thu, 10 Jul 2008

Andy Grumbridge and David Lloyd will both leave Virgin Radio as the company undergoes a major management restructure

Orange uses free gigs initiative to drive core 'I am' brand message

10 July 2008

FX UK uses personalised video to push second Dexter series

10 July 2008

TV channel FX UK has launched an online campaign to promote the second series of Dexter.The 'Dexter Hit List' will feature a personalised video application that allows users to send friends a video of a police press conference in which they appear as the main suspect in a police investigation.Users take the role of a journalist and record their own questions and statements using a microphone or webcam, which is then incorporated into the personalised video.Cecilia ...

Agency.com MD steps down from role

Fri, 4 Jul 2008

R/GA promotes James Temple to new role

Thu, 3 Jul 2008

East Clothing

3 July 2008

Clothing retailer East has created a clean and straightforward site to showcase its range of women's clothing, jewellery and accessories. As fashion retail sites go it's basic, with simple if uninspiring layouts.

Littlewoods Clearance relaunches online store to win more customers

3 July 2008

Littlewoods Clearance, the bargain arm of the online and home shopping retail chain, has relaunched its online store to attract more customers.The Bargain Crazy site sells discounted end-of-season and end-of-line product ranges such as clothing, jewellery, homewares and electricals.It has been relaunched in a bid to increase its usability and grow its customer database by attracting more price-savvy consumers who are conscious of the credit crunch.The ...

Competition Commission to investigate Kangaroo

Mon, 30 Jun 2008

ICANN looks at relaxing domain name rules

Thu, 26 Jun 2008

BBC adds radio programming to TV on iPlayer

26 June 2008

The BBC will relaunch its iPlayer this week with an integrated on-demand radio service alongside its seven-day catch-up TV content.The enhanced service will give iPlayer users access to BBC radio networks, streaming radio stations and listen-again features.The relaunch is the latest step in the BBC's strategy to roll the on-demand service out to a variety of platforms, which includes the launch of streaming services and radio.The TV and radio content will be combined ...

Lean Mean to keep small agency status

26 June 2008

BBC adds radio content to TV on new iPlayer

Wed, 25 Jun 2008

Microsoft to bring cashback scheme to UK

Thu, 19 Jun 2008

Microsoft is set to roll out its cashback scheme in the UK after its successful launch in North America last month, reports Danielle Long from Cannes

Topshop creates customer gallery online

19 June 2008

Topshop has launched a site to support its tie-up with iconic photographer Helmut Newton.The partnership sees the controversial photographer's Newton Machine, a specially made studio for taking images without a photographer present, set up within Topshop stores in London, Manchester and Dublin.The machine aims to capture the subject as they see themselves, and the initiative will enable Topshop customers to sculpt their own image and take a photograph using Newton's equipment.The ...

Glue receives ten nominations for Cyber Lions

Tue, 17 Jun 2008

Scott Gallacher, BSkyB

12 June 2008

Despite its market-leading position, Sky’s online and partner marketing director Scott Gallacher is anything but complacent about the future

MTV to relaunch News service

Thu, 5 Jun 2008

Five appoints eight agencies to digital roster

Thu, 5 Jun 2008

Etv Media takes on Lightmaker MD to head online production division

5 June 2008

Etv Media Group, the digital media company responsible for Nuts TV, has launched an integrated digital agency, Etv Online.The agency will sit within Etv Media Group and will be headed by Lightmaker UK MD Andy Rogers. He will assume the role of MD of online and will report to Mark Cullen, CEO of Etv Media Group.Etv Online will provide web TV, digital marketing, online communities, mobile, website design and build, commerce engines, hosting, CMS development and SEO, as well ...

Sainsbury's Bank talks to agencies as it rethinks online

5 June 2008

Sainsbury's Bank is in talks with digital agencies for a strategic review of its online presence.The financial services brand, which is a joint venture between J Sainsbury and Halifax Bank of Scotland, has asked agencies to pitch ideas for its website with a view to a revamp and redesign.Agencies have been asked to develop strategic approaches for the brand, including a reposition of the Sainsbury's Bank online brand.NMA understands three agencies ...

Warner Brothers plans online loyalty scheme to drive sales

5 June 2008

Warner Brothers is to develop an online loyalty scheme and collectors' club to reward loyal customers who purchase its products.The move is part of a broader strategy to raise awareness and promote the collectible nature of the titles within the Warner Brothers Home Entertainment umbrella brand.The entertainment brand has appointed Start Creative to create digital and promotional strategies for its large catalogue of family and TV titles, such as Friends, Smallville, ...

Vizeum's Ben Wood joins TradeDoubler

Tue, 3 Jun 2008

Inbox becomes e-CRM partner for Mothercare and ELC

Fri, 30 May 2008

Britvic launches online test for Drench

29 May 2008

Britvic has launched a mental performance test online as part of its major marketing campaign for its new Drench water brand.The site supports the marketing push, which includes a TV commercial featuring the puppet Brains from Thunderbirds dancing to 1980s hit 'Rhythm is a Dancer'.It aims to build on the brand tagline that 'Brains perform best when hydrated' with the test, which enables users to assess their mental performance.Users can use a webcam or ...

The Student Guide looks to launch its first online edition

29 May 2008

The Student Guide, the free handbook that bills itself as 'the A-Z of surviving university', is to launch an online version.The guide publishes two editions annually, one aimed at freshers and one at graduates. It provides news and information on topics like music, travel, film, fashion and finance, and attracts advertisers including HMV, Virgin, HSBC and Waterstones.Produced by BA Media, the guide claims to have a readership of more than 1.8m students.It has appointed ...

AdGent 007 launches into UK and Europe

Wed, 28 May 2008

AdGent 007, an ad sales house that sells international traffic on premium publisher websites, has launched its UK and European operations to be led by Chris Humphrey

Joshua G2 boosts digital credentials with new hire

Fri, 23 May 2008

Joshua G2 has appointed Mike Cornwell as CEO of the integrated agency in a bid to build its digital marketing credentials

Sky uses multi-channel celebrity ads to highlight ease of using Sky+

22 May 2008

Sky has launched a major multi-channel digital campaign as part of the broadcaster's largest advertising campaign for Sky+ since its launch seven years ago.The campaign promotes the digital TV recorder (DTR), which Sky claims is the most popular in the UK, as the broadcaster continues to push its satellite TV service.The online activity includes heavyweight display media, SEO and paid search campaigns, with all the activity driving users to a dedicated campaign site.This ...

Met University enterprise office builds Web 2.0 site

22 May 2008

The London Enterprise Office (TLEO), the entrepreneurial arm of London Metropolitan University, is to launch a new website to promote its portfolio of business units.It will centre around a group networking structure, enabling university staff and students to upload profiles with their business ideas, skills and specialisations.TLEO, which launched earlier this year, has appointed digital agency Glass to develop its web presence as well as branding material for both online ...

Turner launches digital drive for animation channel

22 May 2008

Turner Broadcasting System has launched the first UK marketing activity for its animation channel Adult Swim with an online campaign.The tongue-in-cheek campaign aims to match the edgy humour of the Adult Swim brand through the staging of a fake sponsorship drive.It depicts a fake appeal to save the workers at the Adult Swim headquarters and includes a video appeal with footage of comedian Matt Berry (pictured) urging users to sponsor one of the workers.Users are ...

iPlayer records 75m requests for shows since launch

Tue, 20 May 2008

Orange launches wireless internet radio device

Mon, 19 May 2008

Trident chewing gum to sponsor The Gap Year

Fri, 16 May 2008

BBC to push live streaming after success of media player

15 May 2008

The BBC is set to push live streaming of news and sports this summer for events like Euro 2008 and the Beijing Olympics following the success of its embedded media player.The player, launched last month on the BBC News and Sport websites, replaces the pop-up media player in a bid to improve user experience.In its first month, users and plays of audio and video content on bbc.co.uk/news increased, with average daily unique users up from 528,000 to 762,000 and average daily ...

ITV.com hosts exclusive Corrie footage

15 May 2008

itv.com this week offered users the opportunity to view an exclusive clip of Coronation Street content as part of its strategy to push viewers to its broadband service.The episode - which depicts one of the programme's characters being caught and filmed on a mobile in a passionate embrace with his sister-in-law - will be broadcast on Friday, but fans can see it first online.The clip has been presented as the mobile footage shot in the show and will be available ...

Videojug to reposition with focus on social offer

15 May 2008

Videojug, the 'how to' video website, will move to become a 'social knowledge network', following the appointment of GCap new media director Tom Laidlaw.Laidlaw, who joined Videojug this month as product and operations director, is the latest digital industry heavyweight to join the company led by global CEO Nancy Cruickshank.He will be responsible for driving Videojug's growth as it looks to expand from a video library into a wider social offering. The startup has raised ...

AOL Europe's Chad Wollen joins ITV

Tue, 13 May 2008

LoveFilm and Hardys Wines in six month partnership

Mon, 12 May 2008

AOL Europe teams with Last.fm to launch radio platform

Thu, 8 May 2008

Combined online and TV ads are most effective

8 May 2008

Marketing campaigns that combine online and TV advertising can increase brand perception and the likelihood of consumer purchase by up to 50%, research has found.The findings from a joint research project by the Internet Advertising Bureau (IAB) and TV marketing body Thinkbox showed that ad campaigns using the two mediums in tandem were more effective than using either in isolation.The research focused on the most digitally enabled 25% of the population, those who own ...

Lycos upgrades chat and email services with Web 2.0 features

8 May 2008

Lycos will upgrade its chat and email services with Web 2.0 applications as part of a move to bring its communications hub up to date.Lycos, which positions itself as an entertainment and lifestyle portal, is to expand the two services as part of a broader strategy to grow its entertainment platform.The enhanced chat service will include Web 2.0 and Java applications in a bid to bring the messaging service up to date and make it more appealing to users. Lycos email will ...

Sony and Sky plan July beta launch of PSP VoD service

8 May 2008

Go!View, the PlayStation Portable video-on-demand service from Sony Computer Entertainment Europe and BSkyB, will see its long-awaited launch in beta this July.Sony and Sky will launch a dedicated website and user interface in July to push users to join in beta testing of the service.It will be followed by a major cross-platform marketing campaign that will include PPC and search marketing and will be supported by online and offline activity.Go!View will enable ...

Virgin Media beefs up news channel with PA content

Wed, 7 May 2008

Channel 4 launches free catch-up service

Thu, 1 May 2008

AKQA launches dedicated film division

Thu, 1 May 2008

Londonelects.com will be first to reveal new mayor

1 May 2008

Totaljobs.com sponsors GMG radio site

1 May 2008

Totaljobs.com, the online recruitment group, has signed a deal to sponsor the listen live functionality across GMG Radio's Smooth, Century and Real brands.The deal covers the GMG radio stations' websites, which have relaunched with media players and upgraded streaming technology.The sponsorship includes co-branding throughout the listen live pages, as well as interactive banners and pre-roll ads in local accents to appeal to GMG listeners based in England's northeast and ...

Sunday Times to publish Rich List online

Wed, 30 Apr 2008

BlinkBox signs Peugeot as its first sponsor

Tue, 29 Apr 2008

Inbox appoints new CEO

Fri, 25 Apr 2008

Sky Anytime signs content deals with ESPN and Voom

Thu, 24 Apr 2008

Boomerang plans user content campaign to boost interaction

24 April 2008

Turner Broadcasting's cartoon channel Boomerang is set to launch its first user-generated content campaign to drive user interaction.The online campaign, Ask the Cast, gives viewers the chance to pose questions to cast members of programmes such as My Spy Family and Life with Derek.Viewers can upload videos from webcams, mobile phones and video cameras to a dedicated website. The video uploading process includes a parental consent stage.Boomerang ...

Carat Digital head teams up for digital consultancy

24 April 2008

Henry Rowe, MD of Carat Digital and Dominic Finney, head of commercial and futures at Quantum, have teamed up to launch a digital consultancy.FaR, which launches this week, aims to provide clients with strategic advice for existing and emerging digital channels.The consultancy is set to announce three clients in the coming weeks and will also work with Carat to advise on digital operations.FaR is also poised to announce two senior industry hires and plans to have ...

Foviance lands Save the Children usability brief

24 April 2008

Save the Children has appointed usability company Foviance to assess the effectiveness of the children's charity in engaging supporters online.Foviance is tasked with assessing the charity's online presence, particularly its interactive video site Kroo Bay. The site, which features webisodes depicting what life is like in a slum area of Sierra Leone, is part of the charity's largest ever campaign to stop 10m children dying before their fifth birthday.Rachel Palmer, regional ...

Be2 uses online push for UK launch

Wed, 23 Apr 2008

CondeNet overhauls Vogue.com

Tue, 22 Apr 2008

CondeNet, the digital arm of Conde Nast, has overhauled the Vogue.com website in a bid to retain its position as the number one online destination for fashion

Media Corporation signs ad deal with Yahoo!

Fri, 18 Apr 2008

Yahoo! and Google close to signing search deal

Thu, 17 Apr 2008

Thinkbox revamps web offer to match changes in TV industry

17 April 2008

Thinkbox, the TV marketing body, has undertaken a comprehensive overhaul of its website, thinkbox.tv, in a bid to better reflect the changing TV landscape.The revamped site, which will go live next month, features a broadened focus and increased content to showcase emerging TV technologies, such as on-demand and IPTV.The new content will include a dedicated TV Technology Zone, which has been built in collaboration with TV technology consultant Decipher and with content ...

Visit London expands online video content

17 April 2008

Visit London has recommissioned digital media company Etv to expand the content on its website and internet TV channel London TV.The tourism site plans to expand its video archive, which consists of 170 short pieces on entertainment and cultural attractions in the capital, with more films and vidcasts.Etv has run Visit London's internet TV channel since 2004, and will now produce and manage its content for a further 12 months.As part of the deal, Etv will produce ...

Channel7media acquires Indelible TV

Tue, 15 Apr 2008

Ashley Highfield leaves BBC for Kangaroo

Mon, 14 Apr 2008

thewhitecompany.com

10 April 2008

A wide range of stylish homewares, accessories and clothing, mostly in white and light shades.

BBC iPlayer launches on Nintendo Wii on back of booming take-up

10 April 2008

The BBC iPlayer is set to launch on the Nintendo Wii as latest figures reveal more than 42m BBC shows have been viewed via the service since its Christmas Day launch.The first-quarter figures reveal iPlayer usage grew by 25% each month, from 11.2m streams or downloads in January to 14m in February and 17.2m in March.The figures coincide with the iPlayer's launch on the Wii through a partnership with Nintendo UK, as part of the BBC's strategy to make the service available ...

Eurosport launches integrated campaign

10 April 2008

Eurosport has launched an integrated online and on-air content package for its coverage of the Rip Curl Lofoten Island surf trip.The content is the latest development in Eurosport's concerted effort to drive traffic to its website.The expedition, which launches today (Thursday) and runs until 30 April, will feature daily shows, video highlights, blogs and images across Eurosport 2 and Eurosport.com.The event will feature Rip Curl surfers on an expedition to find ...

Kiss Radio uses environmental site to educate young adults

10 April 2008

Kiss Radio has become the latest media brand to launch an environmentally focused website with the roll out of Kiss the Planet.The site, which went live last week, supports the radio station's environmental series, fronted by Sam Branson, son of Sir Richard, and will run throughout the year.It will include audio and video content from Branson's upcoming 1,400-mile dog-sled expedition across the Canadian Arctic.The site aims to provide listeners with advice and ideas ...

Mediterranean social networkers more open to ads

10 April 2008

Italian, French and Spanish internet users are open to advertising on social networks, according to a study by Dynamic Logic.The research revealed 23% of Italians like to see ads on social networks, along with 15% of French and 13% of Spanish audiences.German and Dutch audiences were against advertising on social networks, 29% and 34% respectively disliking ads on the sites.

BBC iPlayer launches on Nintendo Wii on back of booming take-up

Wed, 9 Apr 2008

Hollywood blogger Perez Hilton to write for ITV.com

Tue, 8 Apr 2008

Yahoo! Europe's Javier Zapatero to join Google

Thu, 3 Apr 2008

BBC regenerates Doctor Who site

3 April 2008

The BBC will relaunch the Doctor Who website this week to coincide with the start of the fourth series this Saturday (5 April).The revamped site, which is one of the BBC's highest trafficked programme sites, attracts 200,000 unique users each week.The BBC appointed digital agency Preloaded to redesign the site in a bid to create more effective navigation through the content.The agency has redesigned the site's structure to emphasise popular features, such ...

AKQA boosts media department with two staff hires

Wed, 2 Apr 2008

BBC launches redesign of its news site

Mon, 31 Mar 2008

British Red Cross relaunches site for UK

27 March 2008

The British Red Cross has re-launched its UK website redcross.org.uk as an action-oriented service.The site redesign follows research by the charity that found 50% of the site's usage was centred around donations, job applications, booking courses and shopping.Dorothea Arndt, head of new media at the British Red Cross, said the aim was to move the site away from being an information resource and make it as "simple as possible" for users to engage with the charity.She ...

Channel 4 uses online to push US drama

27 March 2008

Channel 4 has launched an online campaign to promote its showing of US drama series Dirty Sexy Money.The six-week campaign by creative agency Holler aims to generate awareness of the cult drama and build a community following.The online activity includes a Facebook group and MySpace profile in a bid to build interest around the stars, which include Donald Sutherland and William Baldwin.All activity drives users to a campaign site within the Channel 4 site.

COI’s Galloway quits for consultancy

Tue, 25 Mar 2008

The COI’s director of digital media Jamie Galloway has left the government body after eight years to join digital media consultancy Circus Street.

BT to appoint first head of media and convergence policy

Tue, 25 Mar 2008

Simon Milner, a former BBC policy adviser, is due to be appointed today in a move which continues BT's strategy to become a media brand

Channel 4 looks to set ownership terms with interactive producers

20 March 2008

Channel 4 is in talks to create new media terms of trade for interactive and digital content producers, as part of its ambitious digital media plans.The terms, which NMA understands are under negotiation with Pact, are expected to be similar to the BBC new media rights framework, launched last year (NMA 22.11.07).The BBC framework gave interactive and digital content producers ownership rights of their commissioned content, such as websites, ...

The Independent partners with online documentary service

20 March 2008

The Independent has partnered with online documentary service Joiningthedots.tv to provide its online readers with an on-demand video channel.Independent.co.uk will be a major partner to the service, created by Mercury Media to provide a platform for independent documentaries to make them more widely available.Joiningthedots.tv content will appear alongside related news articles on independent.co.uk.For example, an article on the upcoming US election could be ...

Nokia runs Urbanista Diaries campaign to push N82

Wed, 19 Mar 2008

Nokia has partnered with media sites such as CNN, Wallpaper, Lonely Planet and National Geographic for a global digital campaign to promote the Nokia N82 handset

Carat revises global ad forecasts for 2008

Mon, 17 Mar 2008

Media agency Carat has revised its global advertising forecasts for 2008 down from a predicted 6.2% growth to 6.0%, but digital is still expected to see the strongest growth

ITV secures online rights to Formula 1 season

Fri, 14 Mar 2008

ITV has secured the UK online rights for the Formula 1 season, which kicks off this weekend at the Australian Grand Prix

Sky One uses Discworld drama to attract traffic to relaunched site

13 March 2008

Sky One will use bespoke digital content in a major online marketing push to promote The Colour of Magic, the second adaptation of a Terry Pratchett's Discworld novel.The campaign also forms part of a concerted bid to grow visitors to Sky.com, which was relaunched in October last year.The theatrical-style release is the follow-up to the Bafta-winning Hogfather, which was Sky's best performing multi-channel commission with an audience of over 3m.The ...

Babelgum aims for 3m weekly users by end of 2008

13 March 2008

Internet TV platform Babelgum is aiming to attract 2-3m weekly active users by the end of 2008.The platform, which had its commercial launch this week, aims to persuade 20-30m people to download the platform to a PC or Mac by the end of the year, according to the company's CEO Valerio Zingarelli.While Babelgum won't release user numbers, it's understood the site will be going from a standing start.The ambitious figures are far higher than current usage. The BBC ...

Comparethemarket runs integrated ads across Virgin Radio

13 March 2008

Comparethemarket.com, the car insurance comparison website, has launched an integrated campaign across Virgin Radio's on-air and online properties.The campaign features ads across the Virgin Radio website and during its programming, as well as a co-branded promotional website.It also incorporates an innovative promotion that asks listeners and online audiences to compare core Virgin Radio artists and bands with musical legends for the chance to win international gig tickets, ...

Greenpeace boosts online activity after success of anti-whaling drive

13 March 2008

Greenpeace International is planning to boost its online crusade against whaling with the launch of an online presence dedicated to its Save the Whales campaign.The environmental organisation plans to launch a site for Mr Splashy Pants, one of 20 humpback whales that have been tagged by scientists working with Greenpeace in order to track their migration through the Southern Ocean Whale Sanctuary.Greenpeace intends to capitalise on the online celebrity of the whale, which ...

Jackassworld launches as global destination

Wed, 12 Mar 2008

MTV Networks, Paramount Digital Entertainment and Dickhouse Productions have launched Jackassworld.com as a global destination for all Jackass content

BBC Worldwide and Rolex in sponsorship deal

Mon, 10 Mar 2008

BBC Worldwide has signed a deal with luxury watch brand Rolex as the launch partner for the revamped BBC.com home page

BBC revamps its mobile browser

Mon, 10 Mar 2008

The BBC has relaunched its mobile presence with a new design and content and a major marketing campaign

BT Vision to become transactional

6 March 2008

BT Vision plans to launch a retail service through its IPTV platform by the end of the year.The service, in development, is part of a strategy by BT Vision to exploit the platform's interactive opportunities and enable customers to access services via TV.Dan Marks, CEO of BT Vision, said it aimed to take audience interaction beyond voting and gaming to bring about "significant changes in what people can do from their front rooms in terms of transactions."BT Vision ...

C4 Education launches first fruit of cross-platform remit

6 March 2008

Channel 4 Education has today (Thursday) launched the first project under its new cross-platform remit: an alternative reality game.Bow Street Runner is a Flash-based adventure game and is part of Channel 4's City of Vice drama series. The game, which launches out of beta today, was created by Brighton-based developer Littleloud.It's part of a strategy by Channel 4 Education's commissioning editor Matt Locke to invest in gaming in 2008 and 2009 as it seeks to connect with ...

Matt Locke, Channel 4 Education

6 March 2008

As Channel 4 Education shifts is commissioning budget from TV to all platforms, Matt Locke is looking for better ways to reach teenagers

Cartoon Network uses viral to push Robotboy

Wed, 5 Mar 2008

Cartoon Network has launched its first viral campaign, a bid to promote its popular kids TV programme Robotboy

The Penguins' Quest

28 February 2008

WWF has teamed with McVitie's Penguin biscuits to help protect penguins and their habitat in the Antarctic and Southern Ocean.

Babelgum readies for commercial launch with range of Web 2.0 tools

28 February 2008

Internet TV platform Babelgum is set for its commercial launch this spring as it looks to take on rivals like Joost and the BBC iPlayer.The internet TV service will come out of beta within the next month to coincide with its Online Film Festival, which it claims is the first global online event of its kind.Babelgum will also unveil a range of Web 2.0 tools ahead of the commercial launch to enable users to interact, comment and rate the service's on-demand video content.The ...

CBBC runs interactive multi-player game

28 February 2008

CBBC, the BBC channel for 6-12-year-olds, is to launch an interactive tournament involving a multi-player game and animated story.Coinciding with BBC Sport Relief, Run! is the first event of its kind by the BBC and involves a daily call to action on the CBBC channel to drive kids online at 7pm.The game will premiere on the CBBC website on 3 March and will run for four weeks.Run! was created by new media production company Monterosa.

Roo slashes costs and staff in bid to ease financial fears

28 February 2008

Online video network Roo is cutting costs worldwide in a bid to revive the financially troubled company.Roo, which provides online video services for sites including The Sun, Daily Mirror and Reuters, has implemented management restructures, laid off employees and ended supplier relationships.It's understood that clients have been concerned about the state of the company in recent months.The moves are part of a profitability exercise led by newly appointed chairman ...

Woolworths in web push for catalogue

28 February 2008

Woolworths has launched a digital campaign to promote the launch of its latest catalogue.The campaign, which will capture prospect data for Woolworths' eCRM programme, includes online ads, email marketing, a viral game, Facebook application and campaign site.It kicks off with emails to Woolworths' opt-in database featuring links to the Facebook application. This will be supported by online ads driving users to the viral game.The campaign was created by Inbox with ...

ITV develops bingo replacement for ITV Play

Fri, 22 Feb 2008

Skoda boosts Fabia Estate launch with online campaign

21 February 2008

Skoda has rolled out an online ad campaign to support the launch of its Fabia Estate model.The activity includes expandable banners and MPUs. It aims to extend the offline campaign's 'Full of lovely stuff' positioning, which notably included a TV campaign depicting a car made out of cake.The online ads continue the theme with dessert topping hundreds and thousands and a tagline 'Full of even more lovely stuff' as the ad promotes the car's spacious interior.The campaign ...

TotalJobs picks Weapon 7 to promote specialist jobs site

21 February 2008

Online recruitment firm TotalJobs Group has appointed Weapon 7 to develop an online marketing campaign to promote its specialist jobs site CareerStructure.com.Weapon 7 will develop a campaign to lure skilled candidates to the site, which specialises in jobs in construction, building, architecture and civil engineering.The agency will also be working to improve brand engagement for the website throughout 2008.The site, which launched in November 2006, attracts more ...

BBC first to sell UK TV programmes on iTunes

Tue, 19 Feb 2008

ITV appoints first director of digital productions

Fri, 15 Feb 2008

ITV has appointed its first director of digital productions to develop content for new platforms and technologies

Adidas promotes brand heritage via international digital campaign

14 February 2008

GCap trials ad packages on iPods to boost radio revenues

14 February 2008

Virgin Media personalises portal with local content

14 February 2008

GCap to scrap digital-only radio stations

Mon, 11 Feb 2008

Radio group GCap will stream its FM stations live on the Apple iTouch and iPhone devices, but will scrap its digital-only stations as part of its new strategy announced today

BBC promises downloadable iPlayer for Macs

Fri, 8 Feb 2008

The BBC plans to launch a download version of the iPlayer for Mac platforms this year

Time Warner to separate AOL's online ad businesses

Thu, 7 Feb 2008

Time Warner plans to split AOL's online access and advertising businesses and may spin off the rest of its cable division

Microsoft-Yahoo! would be display ad leader...

7 February 2008

Lastminute launches Valentine's promo

7 February 2008

Lastminute.com has launched a Valentine's Day campaign to drive new subscribers to the site.To raise awareness of the site's gift range, the campaign encourages users to join an interactive game for the chance to win a Valentine's package worth £30,000 and a series of other gifts including DeBeers diamonds worth £10,000.The campaign, promoted across the site, via email and in online ads, was created by digital creative agency Steel.

Nick Jr creates online games to push pre-school programme

7 February 2008

Babelgum hires BT's Mark Cranwell

Tue, 5 Feb 2008

Babelgum, the internet TV company, has hired its first director of content strategy

Yahoo! looks to Google to fight Microsoft bid

Mon, 4 Feb 2008

Yahoo! is considering a tie-up with search rival Google in a bid to fight off the hostile $44.6bn (£22.4bn) bid from software giant Microsoft, according to reports

BBC to add Six Nations content to iPlayer

Fri, 1 Feb 2008

The BBC will make its coverage of the Six Nations rugby union tournament available on-demand via the iPlayer from this weekend

LBi acquires Netrank for undisclosed sum

Thu, 31 Jan 2008

LBi has acquired Exeter-based search engine optimisation company Netrank for an undisclosed sum

Broadcasters take social networking to heart

31 January 2008

Youth entertainment TV channels like BBC Three, E4 and MTV Flux are changing to not just incorporate social media but make it central to a multi-platform offering

Nestlé repositions Aero drink via online tie-up with Handbag

31 January 2008

Vauxhall drives limited VXR model online

31 January 2008

E4 to repeat online debut for second series of Skins

Wed, 30 Jan 2008

AOL's Barry Flanigan to join Telegraph Group

Tue, 29 Jan 2008

Barry Flanigan, the director of marketing and communications at AOL, has joined Telegraph Media Group (TMG) to head up its marketing operations

Over half of Britons keen on ad-funded podcasts

Mon, 28 Jan 2008

More than half (58%) of Britons would download free advertising-funded podcasts, according to new research from Rajar

ID Media to handle Ligne Roset digital account

Fri, 25 Jan 2008

Luxury furniture brand Ligne Roset has appointed digital consultancy ID Media London as its global digital agency

L'Oréal Paris

24 January 2008

L'Oréal Paris's new global website is an extensive and stylish destination full of beauty products, expert advice and interactive features spanning four major categories: skincare, haircare, hair colour and cosmetics.

BBC Three relaunches as multiplatform content hub

24 January 2008

TouchLocal appoints Steel to run eCRM

Wed, 23 Jan 2008

Fiat launches host of online activity for new 500

Mon, 21 Jan 2008

Fiat has launched a host of online activity to promote the Fiat 500 in the UK

Sony Ericsson hires for web push

17 January 2008

Capital refreshes home page to boost listener interaction

17 January 2008

Capital 95.8 has launched the first phase of its online redevelopment with a new-look home page.The refresh is part of a broader plan by GCap Media to grow the radio station website into a community-led guide to London (NMA 08.11.07).The home page features widgets and written, audio and video content, such as exclusive Capital live sessions, film premiere footage and a widget enabling radio presenters to publish a selection of the text messages they receive from listeners.Jude ...

BBC records over 3.5m iPlayer downloads

Tue, 15 Jan 2008

More than 1m users have streamed or downloaded over 3.5m BBC programmes since the launch of BBC iPlayer on Christmas Day

BBC makes digital key to iPlayer ad campaign

20 December 2007

COI combines video and social networking to promote safe sex

20 December 2007

Virgin Media relaunches sales website

20 December 2007

Barb enters VoD measurement contract

Tue, 18 Dec 2007

Barb has entered into a new contract to measure time shifted viewing and video-on-demand services consumed via TV sets

Red Stripe

13 December 2007

You can't move these days for the rush of brands desperate to associate with bands, gigs and festivals. However, if ever there was a brand that fitted neatly with music it's Jamaican lager Red Stripe.

Halifax uses festive viral game to push home insurance offers

13 December 2007

Halifax has launched a festive viral game as part of an integrated campaign for the financial services’ home insurance brand.

Simply Media signs syndicated lifestyle content deals

13 December 2007

Digital TV Group appoints director general

Mon, 10 Dec 2007

The Digital TV Group (DTG), the industry association for digital TV in the UK, has appointed Dermot Nolan as director general

BT Vision trials ad-funded content on broadband download platform

6 December 2007

BT Vision has launched the first ad-funded content for users of its broadband download store in a move to trail advertising for its wider web-based audience.The three-month trial is the first step towards linking up the communications company's web-based and TV services, in a bid to offer cross-platform advertising deals.The trial, which launches this week in conjunction with Hiro, Intel and FremantleMedia, enables viewers to download three films for free from the BT Vision ...

US online marketers cut back on media spend

Tue, 4 Dec 2007

Online marketers in the US are following traditional marketers and cutting back on their media advertising spends, according to a report from Universal McCann

Ten Alps to produce video ads after buying MMA

Thu, 29 Nov 2007

Ten Alps, the factual media company, will now produce online video advertising following its acquisition of Manchester-based video production business MMA

Guinness

29 November 2007

Guinness is probably the only alcohol brand that could attract customers to its website by affection alone. Guinness.com doesn't disappoint. It's beautifully designed, easy to navigate and trades heavily on the brand's history and Irish heritage. It featu

Sky relaunches Anytime as Kangaroo is born

29 November 2007

Industry welcomes Pact digital rights move

29 November 2007

It has taken TV trade body Pact and the BBC over two years to sort out the rights framework for digital content producers, but has it really been worth the wait?

Broadcasters link up to offer on-demand service

Tue, 27 Nov 2007

BBC Worldwide, ITV and Channel 4 have joined together to launch an on-demand content service, as the broadcasters make a major play for the on-demand market

Liberation Foods launches in the UK market

Mon, 26 Nov 2007

Liberation Foods, the Fairtrade nut company, has launched a website as part of its product launch in the UK market

PlayStation3 campaign to debut online

Fri, 23 Nov 2007

Tiscali TV launches Real Estate TV service

Thu, 22 Nov 2007

Tiscali UK continues to ramp up its internet TV content with the launch of Real Estate TV

BT launches editorial website to help SMEs improve themselves

22 November 2007

Intel and Alienware use viral ads to reach gaming audience

22 November 2007

Lastminute uses major campaign to push gift range

22 November 2007

Al Gore's TV company launches web-based project

Mon, 19 Nov 2007

Current TV, the Al Gore-founded web and cable TV platform company, has launched Current.com, a major web project based around Web 2.0 and user recommendations

Ex-Yahoo! exec John Gisby takes digital role at C4

Fri, 16 Nov 2007

Channel 4 has confirmed former Yahoo! executive John Gisby as its first dedicated director of new media and technology

Somethin' Else appoints head of interactive

Fri, 16 Nov 2007

Somethin' Else, the cross-platform production company, has appointed a head of interactive

ITV.com launches music store with 7Digital

Thu, 15 Nov 2007

ITV.com has launched a music section and download service in a move to bring the broadcaster's on-air music programming such as The X Factor to online audiences

Channel 4

15 November 2007

In its 25 years, Channel 4 has been a pioneer among broadcasters in new media. But as its rivals start to catch up, can it keep ahead of the pack? Danielle Long reports

C4 close to revealing new media director

15 November 2007

Channel 4 is due to appoint its first dedicated director of new media and technology before December.The broadcaster has confirmed that it's in the final stages of what has been a lengthy selection process. NMA understands it's down to a shortlist of three people.Andy Duncan, CEO of Channel 4, said the appointment would be "a matter of weeks, not months".He added, "It's obviously a very important appointment for us and when we bring the right person in they will ...

Large Design merges with Story to create integrated offer

15 November 2007

Rimmel uses exclusive Kate Moss content for global site

15 November 2007

Rupert Murdoch confirms WSJ.com to drop fees

Wed, 14 Nov 2007

News Corp chairman Rupert Murdoch has confirmed that he intends to drop subscription fees from The Wall Street Journal's web site and make access to the site free

Google in internet TV talks with Pop Idol co-creator

Mon, 12 Nov 2007

Google is reportedly in discussion with Simon Fuller, the co-creator of Pop Idol, to launch an joint internet TV service

Work Club expands skillset with new hires

Thu, 8 Nov 2007

BMW plans to swap iTV for online video

8 November 2007

BMW is in early talks with internet TV service Joost to launch a channel on the platform.The talks are part of a move by the car manufacturer to distribute content on the internet - specifically video of its car models, with the hope that it will go viral.The content will be distributed via the BMW website and through Joost if the talks are successful.Richard Hudson, general manager of communications at BMW, told NMA the move towards online was due to a shift away ...

Nickelodeon launches site for Anti-Bullying Week

Tue, 6 Nov 2007

Nickelodeon is to launch a dedicated website as part of its 'See Something, Say Something' campaign in conjunction with Anti-Bullying Week 2007 and ChildLine

AdJug boosts UK operations with pair of senior staff hires

1 November 2007

CBBC aims for half a million Adventure Rock users by April

1 November 2007

COI to be headline sponsor for GCap's Firework Finder

1 November 2007

NBC and News Corp launch Hulu.com

Mon, 29 Oct 2007

Hulu.com, the joint venture between NBC Universal and News Corp, which puts content from NBC and Fox online, launched today

Microsoft sees revenues up 27% to £6.7bn

Fri, 26 Oct 2007

Microsoft has posted its fastest revenue growth since 1999 with a third quarter revenue of $13.76bn (£6.7bn), an increase of 27% on the same period last year

News International invests in property site Globrix

Thu, 25 Oct 2007

News International has made a multimillion-pound investment in property search engine Globrix

15% of radio listeners tune in via digital platforms

Thu, 25 Oct 2007

Radio listening via digital platforms in the UK increased again in Q3 with 15% of people tuning in through a digital device, according to the latest data from Rajar

Can Yahoo! remain on the road to recovery?

25 October 2007

Recent financial results revealed a turnaround in revenues, but with two major departures from its sales team, Yahoo! must keep positive and define its offering

DoubleClick to handle display ads on BBC.com

Wed, 24 Oct 2007

BBC Worldwide has appointed DoubleClick to handle display ads on BBC.com, following last week's green light to allow advertising on the international site

Intel teams with GCap to offer exclusive content

Tue, 23 Oct 2007

Intel has launched a major multimedia campaign across GCap Media's web properties to promote its Centrino Duo processor technology

Habitat

18 October 2007

Habitat has done a wonderful job of recreating its sleek, artsy style online, with a gorgeous website. It's stylish and well designed, which to my mind fits the brand perfectly.

B&Q relaunches website with a focus on stylish home décor

18 October 2007

B&Q has launched a new site as part of a brand reposition to reflect the obsession with home improvement.

OgilvyOne develops strategy for City & Guilds membership

18 October 2007

City & Guilds, the vocational education body, has appointed OgilvyOne London to its digital strategy account as the brand pushes to develop its membership scheme.

WWF-UK's Climate Change lobby goes online with Poke

18 October 2007

ITV hires sales and tech bosses for itv.com

Tue, 16 Oct 2007

Wallpaper launches online retail directory

Fri, 12 Oct 2007

Malkovich fronts Sony Vaio push

11 October 2007

ABN Amro promotes emerging markets

11 October 2007

Joost signs content deal with ITN On

Mon, 8 Oct 2007

Internet TV service Joost has signed a content deal with ITN On to provide news, entertainment and sports content on its IPTV platform

Sony pushes new Walkman digital players

Fri, 5 Oct 2007

Sony is set to launch a marketing push to promote its next generation range of Walkman digital media players

Hellmann's shakes up web content

4 October 2007

Cartoon Network plans wider strategy with Tooncast launch

4 October 2007

Visit Wales uses online ads to attract visitors during autumn

4 October 2007

Orange becomes official partner of Wicked musical

Wed, 3 Oct 2007

Orange has signed up as the official communications partner of the West End musical Wicked

Spooks to return with interactive experience

Fri, 28 Sep 2007

The BBC is to launch an 'immersive' interactive experience for Series 6 of the hit programme Spooks

TK Maxx

27 September 2007

TK Maxx is shouting from the rooftops at the moment, with a major brand campaign and a new website promoting its 'Big labels, small prices' positioning.

Ladybird adopts online for vintage book brand

27 September 2007

Mazda puts video at heart of online push for Mazda2 model

27 September 2007

Babelgum signs distribution deal with Off the Fence

Fri, 21 Sep 2007

Global internet TV network Babelgum, has signed a content distribution deal with independent production company Off the Fence

BBC Worldwide to exploit Michael Palin content via digital

Thu, 20 Sep 2007

BBC Worldwide has signed digital distribution deals with talkbackThames and Prominent Television to deliver content across internet, mobile and video on-demand platforms

BBC takes lead in uniting online with on-air shows

20 September 2007

The BBC has made its first major move towards combined TV and PC programming with the launch of a twin-screen experience on CBBC.The move is being monitored closely by commercial broadcasters and production houses, with Channel 4 and MTV to follow suit next year.The BBC's twin-screen approach aims to engage viewers via the PC and TV simultaneously.CBBC is using it on Saturday morning programme TMi. Viewers are encouraged to register at the CBBC website and interact ...

Channel 4 plans mobile content for teen drama Skins

20 September 2007

Private club The Hospital plans invite-only social network site

20 September 2007

Spinnaker takes on dedicated digital creative head Snowden

20 September 2007

Ikea celebrates 20 years in the UK

Wed, 19 Sep 2007

Ikea has launched a major brand marketing campaign to celebrate the furniture giant's 20th year in the UK

Global Radio launches campaign to push Galaxy brand

Mon, 17 Sep 2007

Global Radio, the owner of Heart, Galaxy and LBC, is to use online, viral and press marketing in a major push to promote the Galaxy brand nationwide

Work Club to develop Coca-Cola's Euro 2008 strategy

Fri, 14 Sep 2007

Coca-Cola has appointed newly formed digital agency Work Club to develop a digital strategy for the Uefa Euro 2008

Ilikemusic.com appoints sales house 4DS

Thu, 13 Sep 2007

Ilikemusic.com, the independent online music magazine has appointed Channel 4's in-house digital ad sales agency, 4DS to sell its digital advertising

Yahoo!'s purchase of Blue Lithium to form basis of wider ad strategy

13 September 2007

Yahoo!'s acquisition of behavioural targeting specialist Blue Lithium last week represents a significant acceleration in the media company's off-portal expansion.

Red Bee Media opens two international offices

Mon, 10 Sep 2007

Red Bee Media is to open two new offices in Sydney, and the Chinese capital Beijing

Debenhams to build online relationships

6 September 2007

GCap Media pushes online charity auction

Tue, 4 Sep 2007

GCap Media has kicked off a significant online and on-air push to promote an online charity auction

HSBC launches major campaign for Premier service

Tue, 4 Sep 2007

HSBC has launched a major worldwide advertising campaign to promote the launch of HSBC Premier, an international banking service that travels with customers

CBBC looks to take lead in digital content for kids

30 August 2007

Digital cinemas begin showing digital ads from major brands

30 August 2007

Head of agency sales at AOL latest senior staffer to depart

30 August 2007

Tiscali portal adds celebrity channel

30 August 2007

BoyStuff signs partnership deal with Burton

Wed, 29 Aug 2007

BoysStuff.co.uk has signed a partnership with fashion retailer Burton in a bid to drive sales for the online gadget retailer

Google opts for animated overlays instead of pre-roll ads on YouTube

23 August 2007

Diageo integrated campaign for Smirnoff highlights purity

23 August 2007

Turner to launch short-form content across multiple channels

23 August 2007

Center Parcs revamps sites with tools and photos

Tue, 21 Aug 2007

Center Parcs, the holiday operator, has redesigned and relaunched its websites with improved content and functionality

ITV appoints head of interactive sales

Fri, 17 Aug 2007

Airlines run online campaigns on back of Rugby World Cup

16 August 2007

London private members' club puts on a virtual display in Second Life

16 August 2007

Nintendo takes Kidman ad for DS console onto interactive TV

16 August 2007

GCap Media hires regional sponsorship head

Tue, 14 Aug 2007

NBC comedy site to offer ad-funded downloads

Fri, 10 Aug 2007

Design Council seeks agency for website strategy account

9 August 2007

MoD searches for agency to look after Navy recruitment

9 August 2007

ITV outperforms City expectations

Wed, 8 Aug 2007

ITV has outperformed City expectations posting group earnings of £151m in its first interim results under executive chairman Michael Grade

Sky.com and Dating Direct launch Sky Dating

Fri, 3 Aug 2007

Sky.com has partnered with DatingDirect.com to launch Sky Dating, as part of the broadcaster's strategy to broaden its online content

Contashe Foods uses web to push new Crumbs brand

Thu, 2 Aug 2007

Contashe Foods has launched a website as part of a marketing push for its new pastry brand, Crumbs

Carlsberg appoints Graphico to lead brand's online drive

2 August 2007

SoGlos

26 July 2007

Billing itself as 'Your definitive guide to Gloucestershire', SoGlos is an online lifestyle and entertainment magazine featuring reviews and listings of events and attractions in the region. It's a comprehensive and straightforward site; what it lacks in

Virgin Media to run BB8 viewer contest

Wed, 1 Aug 2007

Virgin Media will relinquish control of its lucrative Big Brother sponsorship idents, giving consumers the chance to create their own idents to be screened in the final episode of BB8

Problem Solved teams with Incentivated

Tue, 31 Jul 2007

Directory website Problem Solved has teamed up with mobile agency Incentivated to launch a location-based mobile service to help people find trades people

BBC iPlayer goes live in beta format

Fri, 27 Jul 2007

BBC iPlayer, the online on-demand catch-up service has finally gone live today in beta format

IPA calls for spot-checks of ad networks to help rebuild trust

26 July 2007

Red Sky Media launches webcast

Wed, 25 Jul 2007

Digital agency Red Sky Media is targeting marketers with a new online radio show designed to showcase digital and new media case studies

Made Up Media golf site goes live

Tue, 24 Jul 2007

Made Up Media (MUM), a sports focused digital publishing company, has launched golf website InGolfWeTrust.com, which goes live this week