RSS feed for Advertising
Advertising
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Mobile advertising continues growth but more education is needed
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Google's AdMob traffic tops 3bn requests per month
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PPC search gains traction with mobile users
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Online sales up 19% to £31.5bn in Q1
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Analyst Speak: Online display ad market begins to bounce back in Europe
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Digital ad spend to overtake newspapers by 2012
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Display grows faster than search in 2010
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Facebook’s Sponsored Stories outperform standard ads
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Analyst speak: Europe starts to catch up with UK's lead in mobile ad spend
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Google shows performance of ad network to reassure advertisers
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Mobile outperforms desktop for paid search ads
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WFA sets online marketing and ad targeting etiquette
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Analyst speak: Choosing the right call to action to get your desired response
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Agencies call for third-party standards to boost mobile ad spend
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Digital ad spend to overtake newspapers by 2013
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Social media and video ads push online display spend to 23% of total
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Mobile ad spend shoots up 116% to hit £83m in 2010
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Brands’ spend on video ads on the up
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Lack of proper list management is hurting the ROI of email marketing
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Ad network data
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Coupon sites reach 9.6% of European internet users
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Open and click rates steady as brands send more messages post recession
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Real-time bidding spend will hit £500m in the US this year
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Nine out of ten smartphone users ignore mobile ads