Digital Britain: IAB pleased with attitude to behavioural targeting

Wed, 17 Jun 2009 | By Suzanne Bearne

The behavioural targeting industry has welcomed the Digital Britain report after it highlighted the commercial benefits of the practice.

This content is only accessible to subscribers of New Media Age

Sign In

50 issues of new media age; the UK's only weekly magazine devoted to interactive media, marketing and advertising
Full access to nma.co.uk – allowing you to view all our premium content and giving you unrestricted access to an unequalled 12 year archive.
Over 20 free specials and supplements a year, covering the most relevant digital marketing topics in depth. This includes our Top 100 and Marketing Services Guide (worth £25 each).
Daily and weekly email alerts keeping you abreast of the most important news across interactive sectors.
Discounted rates to all NMA L!VE events – our series of ½ day specialist seminars covering the digital market’s hottest topics in depth.