Further

Further is a brand and corporate communications agency with expertise in delivering holistically integrated multichannel experiences across both traditional and digital media.  Part of a bigger family of international creative businesses including world –leading advertising agency - AMV BBDO.
 
Our approach is driven by insights, derived from a fusion of understanding of a clients strategic and tactical communications needs, their audiences and the strengths specific channels to deliver the right information, in the right way, to the right people in an engaging and easy-to-use way.
 
Delivering complex digital projects can seem daunting. Our proven methodology maximises the creative quality and execution of digital briefs across multiple
channels and minimises risks. It is comprised of 6 steps:
— Research
— Strategy and insight
— User Experience Architecture
— Design
— Build & test
— Delivery
 

Case studies

Network Rail has launched a new online Corporate Responsibility report featuring a fully interactive interface which allows users to explore and discover a wealth of related information. The report forms part of a first step on behalf of Network Rail towards a new way of delivering communications online. It breaks the mould of simply placing a printed document online, and instead forms an integrated section of the Network Rail website, providing and contextualising a wealth of information.
 
 
SSL International investor communications needed to capture and reflect the unique colour and personality of its Durex and Scholl brands. Further created a report in print and online that didn’t feel anything like a traditional annual report – although it met all the regulatory and disclosure requirements – and could be used as a document of record as well as a sales and marketing tool. The last two reports have been recognised at the Marketing Design, CorpComms and Stevie awards. The integrated reporting solution was described by one judge as “a wonderfully different piece of investor communications that brilliantly brings to life this business’ unique brand portfolio”.

Digital UK's entirely online report, no printed version. Using rich media, video clips and interactive maps.

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