Somo

With 15m+ UK consumers now accessing the web via their mobile phones, mobile is becoming an increasingly important marketing channel that demands a comprehensive, specialist strategy to deliver optimal success.  As the UK’s first truly Independent Mobile Advertising Agency created from a hand-picked team of proven internet, advertising & mobile pioneers, Somo is uniquely placed to help advertisers fully exploit and create value from this emerging medium. 

A full-service agency with over 20+ years of combined mobile experience, Somo provides a range of expert services to support and strengthen your mobile advertising whether at a global, country or product level.  Services include: 

• Strategic consultancy & brand transition
• Application & mobile web-site development
• Full planning of ROI based advertising campaigns
• Highly competitive media-buying across 15+ mobile advertising networks
• Transparent optimisation & reporting on all advertising campaigns
• Design & development of all mobile creative to ensure a consistent look and feel across the campaign.  

The importance of independence in the emerging mobile marketing arena cannot be underestimated. Unlike most, Somo does not sell media on behalf of any publisher, operator or network thus ensuring that each campaign is planned to best meet our client’s objectives, and inventory is only bought on sites that will generate the best ROI.

We are passionate about delivering value and work with a level of professionalism and enthusiasm that encourages long-term, successful partnerships.  We have over 25 major companies among our client list, including some of the UK’s leading brands, and are continuing to expand rapidly. 

Our founders include Nick Hynes (founder & CEO Overture Europe, The Search Works) and Carl Uminski (founder & CTO Overture Europe, GM Yahoo Mobile Search, CTO Trutap, a Mobile Social Network)