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Multivariate testing
Companies can achieve dramatic improvements in conversion rates and sales by using multivariate testing to scrutinise customers’ online journeys
Vertical Focus: Film marketing
Digital media have reshaped the face of film promotion by enabling earlier audience-building activities across multiple platforms
The nma interview: Jeremy Hunt
Jeremy Hunt was promoted to the Shadow Cabinet in 2007 to become Shadow Secretary of State for Culture, Media & Sport. He talks to new media age about the Conservative Party’s take on the digital economy
Child-created content
Brands targeting children have an inventive audience that they’re learning to tap into by giving them creative tools which allow them to produce new levels of engagement
Kids' online viewing
Children are increasingly viewing TV and movies online as it gives them the choice of when and what to watch, and the prospect of getting directly involved
FMCG brands
FMCG brands may have been slow to take to the internet for communicating with their customers, but they are spending more and making sure that they get their engagement right
Review 2009: Search
The big question at the start of the year was how UK search agencies would cope without Best Practice Funding. While the flood of new business born out of Google’s cancellation of agency commission wasn’t as pronounced as anticipated, big contracts did move hands.
Profiles
Lee Baker, AOP
The Association of Online Publishers’ new director Lee Baker wants the trade body to play a bigger role in how the digital content industry develops, beginning with new members
Patrick Walker, YouTube
That video rights holders now perceive YouTube as less of a threat and more of a revenue opportunity is in large measure due to its director of partnerships Patrick Walker
Sarah Beeny
Sarah Beeny isn’t just expert at developing property but also websites, enthused by the internet’s ability to open markets to the general public, an attitude she wishes others took
Roy Edmonds, Nickelodeon
Kids are much more savvy about new technology than many adults, says Nickelodeon digital director Roy Edmonds, so online has to be more than an extension of TV properties
nma Special
Customer relationship management
Remember one-to-one marketing? The idea of personalised interaction with customers is one of the cornerstones of CRM, and one you’d have thought would be enhanced by the possibilities of digital media.
nma tv
Red button's return
After a year of rising red-button viewing figures, will the BBC’s enthusiasm for using interactive TV technology within IPTV services persuade other broadcasters to reconsider an uncool platform?
Ratings of the Top 100 interactive agencies
Directory of all Marketing Services companies
