Tuesday, 09 February 2010
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Features

Multivariate testing Subscription Required

4 February 2010 | By Richard Walker

Companies can achieve dramatic improvements in conversion rates and sales by using multivariate testing to scrutinise customers’ online journeys

Vertical Focus: Film marketing Subscription Required

28 January 2010 | By Nicola Smith

Digital media have reshaped the face of film promotion by enabling earlier audience-building activities across multiple platforms

The nma interview: Jeremy Hunt Subscription Required

21 January 2010 | By Justin Pearse

Jeremy Hunt was promoted to the Shadow Cabinet in 2007 to become Shadow Secretary of State for Culture, Media & Sport. He talks to new media age about the Conservative Party’s take on the digital economy

Child-created content Subscription Required

14 January 2010 | By Meg Carter

Brands targeting children have an inventive audience that they’re learning to tap into by giving them creative tools which allow them to produce new levels of engagement

Kids' online viewing Subscription Required

14 January 2010 | By Nic Howell

Children are increasingly viewing TV and movies online as it gives them the choice of when and what to watch, and the prospect of getting directly involved

FMCG brands Subscription Required

7 January 2010 | By Nicola Smith

FMCG brands may have been slow to take to the internet for communicating with their customers, but they are spending more and making sure that they get their engagement right

Review 2009: Search Subscription Required

17 December 2009 | By Will Cooper

The big question at the start of the year was how UK search agencies would cope without Best Practice Funding. While the flood of new business born out of Google’s cancellation of agency commission wasn’t as pronounced as anticipated, big contracts did move hands.

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Lee Baker, AOP Subscription Required

4 February 2010 | By Matthew Wall

The Association of Online Publishers’ new director Lee Baker wants the trade body to play a bigger role in how the digital content industry develops, beginning with new members

Patrick Walker, YouTube Subscription Required

21 January 2010 | By Justin Pearse

That video rights holders now perceive YouTube as less of a threat and more of a revenue opportunity is in large measure due to its director of partnerships Patrick Walker

Sarah Beeny Subscription Required

28 January 2010 | By Suzanne Bearne

Sarah Beeny isn’t just expert at developing property but also websites, enthused by the internet’s ability to open markets to the general public, an attitude she wishes others took

Roy Edmonds, Nickelodeon Subscription Required

14 January 2010 | By Mark Banham

Kids are much more savvy about new technology than many adults, says Nickelodeon digital director Roy Edmonds, so online has to be more than an extension of TV properties

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Customer relationship management Subscription Required

4 February 2010

Remember one-to-one marketing? The idea of personalised interaction with customers is one of the cornerstones of CRM, and one you’d have thought would be enhanced by the possibilities of digital media.

Red button's return Subscription Required

28 January 2010 | By Adam Woods

After a year of rising red-button viewing figures, will the BBC’s enthusiasm for using interactive TV technology within IPTV services persuade other broadcasters to reconsider an uncool platform?

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