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Ad formats
Online advertising is a delicate balance between attracting users’ attention without intruding on their activity. We look at the latest formats that aim to engender voluntary engagement
International etailing
As UK etailers look to meet the demand from international customers, many are planning to expand into foreign markets. However, those that have tried found it’s not as simple of just changing the currency and had to overcome some unexpected hurdles
Vertical focus: Toys
Toy brands have been wary of using digital media to appeal to children, happy with familiar TV ads. But they’re starting now to play with the social and technological opportunities
Creative technologists
Creative technologists blur the boundaries between creative and technical roles. Agencies, and increasingly brands, are employing them to combine both elements from a campaign’s inception
Profiles
Phil Fearnley, BBC Future Media
With a remit covering different content types and devices, BBC Future Media’s Phil Fearnley believes the whole digital industry must cooperate to keep things simple for audiences
Sonia Carter, Cadbury
Cadbury’s Sonia Carter believes digital activity should be fun and useful, and her experience in the finance sector helps her ensure the brand’s campaigns leave users wanting more
Roger Sniezek, Nectar
Nectar ops and digital director Roger Sniezek is responsible for using the vast amount of data gathered by the company to engage all ’collectors’ in ways that no other company can
Alistair Allan, Dazed Digital
Co-existing as a geek and cool kid, Dazed Digital’s Alistair Allan sets the trends the trendsetters follow by keeping the Dazed website at the cutting edge of personalised content