3GSM Special: Finding your way
With an avalanche of mobile content coming on-stream this year, subscribers can't claim they suffer a lack of choice. But they can complain about the tedious navigation process and confusing hierarchical menus they have to endure to find and buy that content.The rise of direct-to-consumer (D2C) and off-portal selling, which already accounts for as much as 70% of content revenues, is giving content owners much greater control over their digital assets. But this turns up the pressure ...
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