Agency Efficiency
Managing margins has always been tricky for digital agencies - and it isn't necessarily any easier just because times are good. But unless digital agencies can crack the efficiency issue now, they risk harming their long-term ability to compete with traditional shops that are eyeing up the sector again.Figures compiled by NMA for its Top 100 Interactive Agencies 2006 guide showed that only three web design & build agencies and three digital marketing agencies had ...
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