Behavioural targeting
Behaviourally targeted advertising holds out great hope for publishers and advertisers alike. When used in the right combination, it delivers better response and recall.Since March last year, the industry has made great progress in developing a self-regulatory framework to help bolster confidence in the techniques. But what next? Should there be an icon against all behaviourally served ads? And should behavioural targeting techniques extend into people’s individual social graphs?
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
