Digial Branding - Privacy Issues
Consumers are often willing to give out their personal data, especially on social networks, yet they seem wary of how it may be used by marketers. Nicola Smith looks at how can brands stay safe amid such contradictions When Facebook launched its Beacon advertising system in November 2007, allowing it to broadcast what users had bought on external partner sites, all hell broke loose. An online petition against it topped 78,000 endorsements, prompting the social ...
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