Digital Creativity
At last week's IAB Engage conference, the revered John Hegarty, chairman and worldwide creative director of Bartle Bogle Hegarty (BBH), stood on stage to talk about his enthusiasm for new media. Yet behind the scenes, traditional agency creatives and media planners lament the fact that, when asked to name their favourite digital ad campaign, nothing comes to mind.Elsewhere, the digital industry has been accused of being repetitive and predictable. Writing in NMA, AKQA creative ...
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