Mark Curtis, Flirtomatic
Amid all the fuss about advertising on social networks and around user-generated content (UGC), one UK start-up is simply and quietly getting on with it.Last November, integrated web and mobile flirting site Flirtomatic started selling ads around its content - ‘flirty’ messages posted by its audience of 18-30-year-olds. The company appointed Screen Tonic to sell its mobile inventory and Sky Media (previously Aura Play) to sell the web content. And according to company founder ...
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