Mobile Marketing

15 February 2007

Earlier this month Coca-Cola revealed record-breaking results for its first mobile branding campaign, generating enormous levels of interaction with consumers. As the world's leading advertisers wake up to the potential of mobile to build brand, it's time to ask the perennial question: will it be pure-play or integrated agencies that win the business?Despite the hype around mobile marketing and advertising reaching fever pitch, there are no signs yet that big interactive agencies ...

This content is only accessible to subscribers of New Media Age

Sign In

Subscribe to new media age now and receive:

50 issues of new media age; the UK's only weekly magazine devoted to interactive media, marketing and advertising
Full access to nma.co.uk – allowing you to view all our premium content and giving you unrestricted access to an unequalled 12 year archive.
Over 20 free specials and supplements a year, covering the most relevant digital marketing topics in depth. This includes our Top 100 and Marketing Services Guide (worth £25 each).
Daily and weekly email alerts keeping you abreast of the most important news across interactive sectors.
Discounted rates to all NMA L!VE events – our series of ½ day specialist seminars covering the digital market’s hottest topics in depth.