Mobile Widgets
Spurred by the success of widgets online, numerous companies have begun developing mobile widget platforms, either as direct-to-consumer applications or white-label services for operators and brands to customise. Widgets offer consumers a new way to quickly access content that interests them. This is particularly useful for mobile, where navigation remains a tricky experience.Tim Barber, SurfKitchen's senior VP of sales and marketing, offers the clearest definition of a mobile ...
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