NMA Futures - Gaming: Moving into virtual worlds
Virtual worlds are mushrooming. Analyst firm Gartner predicts that 80% of active internet users will join a virtual world by the end of 2011. Brands and marketers are itching to exploit this new phenomenon. In-game billboard-style advertising is the most obvious approach, with major brands like Coca-Cola and IBM already setting up pitches in Second Life, the leading virtual world. But Nick Gibson of Games Investor Consulting says, "Gamers tend to be the most cynical people, ...
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