Online video advertising
Brands are slowly getting to grips with online video advertising, but there’s still much to learn about what content and formats work best, finds Nicola SmithEarlier this year, over 70% of respondents to a survey by Burst Media of more than 2,500 people said they watched online video content, with 33% citing advertising as the most popular content to view.Online video presents a vast opportunity for advertisers. As Helen Bradshaw, national media manager ...
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