Paid search
Paid search on mobile is set to be as big as it is online, with content owners bidding heavily on keywords – but only if results are relevant, reports Peggy Anne SalzFlat-rate data plans and the integration of third-party search boxes into operator portals has kick-started the mobile paid search market. It has also increased interest among content owners and publishers in implementing paid search to monetise the audiences they're building on-portal and off.In ...
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