Search code of conduct
Last week in NMA Rosemary Smith, the new chair of the Direct Marketing Association (DMA), admitted that its plans for incorporating a search code of conduct into its best-practice guidelines by March had been too ambitious.The decision still leaves the search industry in the UK without a definitive code of conduct, with search marketers having to follow the rules laid down by the individual search engines. This is despite new market entrant MSN calling for a code four months ago ...
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