Strategic Play - Domino's Pizza

28 September 2006 | By Will Cooper

Domino's Pizza will be 50 years old in 2010. Yet for a company fast approaching its half-century, it's doing as much as it can to stay as fresh as the pizza it produces. It has fully embraced the digital sphere, with pioneering work in online ordering and red-button services. However, it has always remained loyal to its original goal: to deliver pizzas.Much of this has been down to the fact that, ever since Domino's first store opened in Ypsilanti, Michigan in 1960, it has only ...

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