New Media Age
February 2011 Online
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Social networks need to prove their worth
Tue, 15 Feb 2011
The renewed pressure on social networks to prove they’re making profits is entirely justified.
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Ad selectors will breathe new life into the pre-roll
Mon, 28 Feb 2011
Pre-rolls have accounted for most ad spend around TV catch-up, but broadcasters should be aware of a new format that could reinvigorate them: the ad selector.
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Ad targeting, however transparent, is still stalking
Wed, 2 Feb 2011
The online ad industry’s answer to consumers feeling uncomfortable about ads following them around the web is off the mark.
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Adconion partners with Goldbach to offer UK brands European reach
Mon, 14 Feb 2011
Ad network Adconion has partnered with European sales house Goldbach Audience and Arbo to let brands reach Eastern European audiences from a single point of contact.
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Advertisers pay up to $3m for Super Bowl ad slots
Mon, 7 Feb 2011
Advertisers including Audi, Doritos and GoDaddy paid up to $100,000 per second to reach audiences of up to 110m tuning in to watch the Green Bay Packers beat the Pittsburgh Steelers in the Super Bowl.
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AOL buys The Huffington Post blog for $315m
Mon, 7 Feb 2011
AOL has made its second high-profile purchase of the year, buying US lifestyle and political blog The Huffington Post for $315m (£195.2m).
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AOL signs fashion designer as contributor to MyDaily
Fri, 18 Feb 2011
Fashion designer Christopher Kane has been appointed by AOL to its women’s site MyDaily.
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AOL VP Burns joins board of Addictive Interactive
Mon, 21 Feb 2011
AOL European senior VP Kate Burns has joined the board of social retail company Addictive Interactive.
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Apple design guru Ive to leave for UK return
Mon, 28 Feb 2011
Apple’s senior VP of industrial design Jonathan Ive is expected to return to the UK, which could see him leave the company, according to reports.
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Apple launches digital billing subscription service
Wed, 16 Feb 2011
Apple has launched its digital billing subscription service for all content app producers.
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Apple’s iAd back-track highlights the challenges ahead
Thu, 24 Feb 2011
Apple slashing its minimum iAd spend by 50% just three months after its UK launch demonstrates the scale of its challenges in the ad market.
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Apple's app subscription terms subject to anti-trust scrutiny
Mon, 21 Feb 2011
Apple’s latest terms and conditions on app subscriptions look set to be the subject of anti-trust scrutiny.
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Apps and location are advertisers' holy grail, says Sorrell
Tue, 15 Feb 2011
WPP CEO Sir Martin Sorrell has said the power of apps and location-based marketing are the holy grail for advertisers.
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ASA clears Fox Mobile ringtone ad
Wed, 23 Feb 2011
An ad featuring ventriloquist dummy Achmed, the Dead Terrorist, has been cleared by the Advertising Standards Authority, following claims it was racist.
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AskMen hosts digital activity for Regaine product launch
Wed, 23 Feb 2011
Men’s hair restoring brand Regaine has launched a site within AskMen as part of online display activity to support its latest product launch.
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Avon builds social media platform for customers and representatives
Tue, 8 Feb 2011
Global beauty brand Avon has launched a social media platform that lets customers interact online with their independent Avon representatives.
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Bauer front runner to buy BBC magazines
Mon, 21 Feb 2011
Bauer Media has emerged as the front runner to buy BBC Worldwide’s magazine division, according to reports.
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Bauer overhauls radio websites to expand commercial opportunities
Tue, 1 Feb 2011
Bauer Media has overhauled its 42 radio websites to improve both consumer and advertiser experience and encourage on-air audiences to go online.
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BBC confirms iPlayer iPad app out this week
Tue, 8 Feb 2011
The BBC has confirmed the iPlayer iPad app will be available by the end of this week.
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BBC Good Food trebles browser numbers in two years
Thu, 17 Feb 2011
BBC Good Food has more than trebled its daily browser numbers since 2009, according to figures released by ABC Electronic.
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BBC iPlayer links to other broadcasters' VOD players
Thu, 17 Feb 2011
The BBC iPlayer has begun linking to programmes from rival broadcasters including ITV, Channel 4 and Channel 5.
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BBC launches online spin off from Waterloo Road
Thu, 24 Feb 2011
The BBC is launching an online series based on its school-based TV drama Waterloo Road.
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BBC launches training site for production community
Wed, 23 Feb 2011
The BBC has launched an online hub that provides free advice on all aspects of production, including online.
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BBC offers mobile content and coupons at Doctor Who Experience
Wed, 9 Feb 2011
The BBC is using a closed Wi-Fi platform at the Doctor Who Experience show at London’s Olympia to give visitors access to coupons and content.
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BlackBerry aims to introduce contactless payments before Olympics
Wed, 2 Feb 2011
BlackBerry has announced plans to explore contactless payments this year, with a view to developing the technology in time for the 2012 Olympics.
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Bodyform runs Facebook contest to find new voice
Tue, 22 Feb 2011
Bodyform is bringing back its ’Whoah Bodyform’ slogan with an integrated talent show-style campaign to find the next voice of its ads.
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Brands are missing a trick with video integration
Tue, 22 Feb 2011
Integration between social media and video needs to be stepped up by brands. The audience and the technology is ready, but the potential has not yet been realised.
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Brands need to be wary of going too far with Facebook Deals
Tue, 1 Feb 2011
Facebook Deal’s unique ability to amplify offers via users’ news feeds means brands must take measures to avoid being intrusive or spamming.
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British Council uses social media to attract foreign students
Tue, 15 Feb 2011
The British Council and language association English UK have appointed social media agency RMM to help attract foreign students to the UK.
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British Fashion Council uses Twitter feed for outdoor campaign
Fri, 18 Feb 2011
The British Fashion Council will broadcast its Twitter feed on outdoor screens, including on the London Underground, to promote London Fashion Week.
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British travel firms promote the UK to young tourists via Facebook
Thu, 17 Feb 2011
VisitBritain and three travel companies, including STA Travel, have launched a Facebook campaign to promote the UK as a destination for young travellers.
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BSkyB closes customer magazines in favour of email communication
Mon, 28 Feb 2011
BSkyB has confirmed it’s closing its two print customer magazines from July to focus on digital communications.
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BT Vision doubles IPTV sign-ups
Thu, 3 Feb 2011
BT saw 40,000 people sign up for broadband TV service BT Vision in the last three months of 2010, its highest subscription figures in two years.
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Can broadcasters find a viable model for micropayments?
Mon, 7 Feb 2011
Free-to-air broadcasters looking to introduce micropayments have got their work cut out.
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Channel 4 strikes six-figure sponsorship deal with Hotels.com
Fri, 4 Feb 2011
Channel 4 has struck a six-figure cross-platform deal with hotel booking site Hotels.com.
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Channel 5 appoints Channel 4’s Tatam and MTV marketing chief
Wed, 23 Feb 2011
Channel 5 has made key marketing and product development appointments, as the broadcaster looks to step up its digital presence.
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Channel 5 rebrands from Five
Mon, 14 Feb 2011
Channel 5 has rebranded its online and linear TV channels to revert to its original moniker.
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Chrome gets users to filter out spam results
Tue, 15 Feb 2011
Google has announced a crowdsourcing extension to its Chrome browser that aims to block low-quality sites from its listings.
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CK One repositions with global digital push
Thu, 24 Feb 2011
Calvin Klein is launching its biggest ever global digital campaign to reposition its CK One unisex fragrance as a lifestyle brand.
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Coupon sites reach 9.6% of European internet users
Thu, 24 Feb 2011
Coupon sites reach 9.6% of all European internet users, according to ComScore.
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Data use boosts Vodafone revenues
Thu, 3 Feb 2011
Vodafone’s mobile data revenue for the three months to 31 December 2010 rose 27.2% year on year to £1.3bn, due to increased sales of smartphones.
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Dennis extends technology titles internationally
Tue, 15 Feb 2011
Dennis Publishing is expanding its digital-only technology titles as it looks to offer existing online advertisers a global footprint.
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Diageo names Loomes as Guinness global brand chief
Fri, 4 Feb 2011
Diageo has appointed its Irish marketing chief Oliver Loomes to lead development of the Guinness brand globally.
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Diageo sales hit by weak European markets
Thu, 10 Feb 2011
Diageo has said strong trading in emerging markets helped offset weaker sales in Western Europe in the first half of its financial year.
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Digital makes up almost a third of Pearson's 2010 revenues
Mon, 28 Feb 2011
The Financial Times’ parent company Pearson has reported growth of 24% in digital revenues for 2010.
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Digital revenues up, operating profit down for New York Times Company
Fri, 4 Feb 2011
The New York Times Company’s digital revenues increased in the fourth quarter of 2010, despite a decline in overall ad revenues and a drop in operating profit.
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Digital sales slow EA Games' declining revenues
Wed, 2 Feb 2011
EA Games’ digital sales during the last quarter were up 39% year on year, totalling $195m (£120.2m).
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Disney buys kids social network Togetherville
Thu, 24 Feb 2011
Disney has acquired kids social network Togetherville as it looks to focus digital activity on social gaming and mobile platforms.
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DMGT revenues boosted by digital
Wed, 9 Feb 2011
The Daily Mail and General Trust increased its quarterly revenue by 5%, boosted by gains from its online division and national newspaper ads.
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Domino’s launches QR-code campaign for Spanish Sizzler
Mon, 21 Feb 2011
Domino’s has launched a campaign centred on mobile QR codes to promote its new Spanish Sizzler pizza.
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Dorling Kindersley appoints AKQA to develop mobile apps
Tue, 15 Feb 2011
Dorling Kindersley has appointed AKQA to develop its flagship mobile apps, starting with The Human Body, launching in early summer.
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Drinkaware appoints OgilvyOne London
Thu, 3 Feb 2011
Drinkaware has appointed OgilvyOne London to develop a series of integrated ad campaigns.
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E! promotes its Oscars coverage via Facebook
Tue, 1 Feb 2011
TV channel E! is promoting its coverage of the BAFTAs and Oscars this year with an integrated campaign.
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Ebay appoints pan-European agencies
Tue, 22 Feb 2011
Ebay has appointed Omnicom’s DDB Tribal as lead branding agency and Aegis-owned Carat as its media planning/buying partner to boost its pan-European marketing.
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Economist launches Tweetology widget for live web debates
Tue, 1 Feb 2011
The Economist has formed a tie-up with AdGent Digital to launch a Tweetology widget on its website.
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ESPN launches Premier League highlights app on Ovi
Thu, 24 Feb 2011
ESPN has launched its Barclays Premier League highlights package as an app on Nokia’s Ovi Store, as it looks to bolster its profile as a UK sports broadcaster.
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Everton FC retains Rippleffect for three years
Fri, 4 Feb 2011
Everton Football Club has reappointed its digital agency Rippleffect ahead of a site overhaul next year.
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Everything Everywhere posts drop in earnings
Thu, 24 Feb 2011
Everything Everywhere, the joint venture between Orange and T-Mobile, has reported a drop in turnover and profit in its first financial results since the merger.
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Everything Everywhere to open branded stores
Thu, 10 Feb 2011
Everything Everywhere, the joint venture between Orange and T-Mobile, is to open its first branded stores.
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Expedia sees 30% drop in Q4 profits
Fri, 11 Feb 2011
Online travel booking site Expedia has reported a 30% drop in quarterly profit because of higher tax rates.
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Facebook poaches Microsoft sales VP Everson
Thu, 17 Feb 2011
Microsoft’s VP of ad sales Carolyn Everson has left to join Facebook.
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February 2011
Fri, 25 Feb 2011
Editor Justin Pearse highlights the month’s key stories in digital media and marketing
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First impression: ASOS Facebook store
Wed, 2 Feb 2011
ASOS’s Facebook shop is a good first step in recreating the ecommerce and fulfilment experience of its main site in a social network. However, it needs to do more to inspire people to both shop and share with friends.
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Five sticks with MIG for mobile services
Mon, 7 Feb 2011
Five has extended its contract with Mobile Interactive Group to power all its mobile services.
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Ford launches first global campaign for Focus
Fri, 25 Feb 2011
Ford is adopting a global approach to its brand messaging with the launch campaign for its new Ford Focus.
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Ford launches outdoor augmented reality campaign
Thu, 17 Feb 2011
Ford is launching an outdoor augmented reality campaign to put its new C-Max model into people’s hands.
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Foursquare nears 7m users
Tue, 22 Feb 2011
Foursquare is close to announcing 7m users and has rolled out a beta app for mid-range Nokia phones, according to reports.
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Future makes more senior appointments to bolster entertainment portfolio
Thu, 10 Feb 2011
Future Publishing has promoted its brand marketing manager James Kick to associate publisher.
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GetJar secures $25m investment
Wed, 16 Feb 2011
Independent app store GetJar has secured $25m (£15.5m) in funding as it bids to rival Google’s Android Market as a route to market for publishers.
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Golden Wonder ties Nation's Noodle site into Facebook
Thu, 10 Feb 2011
Golden Wonder has launched a Facebook-integrated campaign site for its The Nation’s Noodle brand that lets visitors spoil friends’ photos with noodles.
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Google accuses Microsoft of copying its search results
Wed, 2 Feb 2011
Google has accused Microsoft of copying its search results, saying the company is “cheating” in its development of Bing.
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Google awards International Press Institute $2.7m grant
Thu, 24 Feb 2011
Google has announced it will donate $2.7m (£1.67m) to the International Press Institute as part of plans to advance the future of digital news across Europe, the Middle East and Africa.
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Google enables location check-in on Latitude
Wed, 2 Feb 2011
Google has introduced check-in capability to its Latitude mobile service, pitting it squarely against services such as Facebook Places and Foursquare.
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Google launches publisher payments platform
Wed, 16 Feb 2011
Google has launched its much anticipated publisher payments platform, Google One Pass.
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Google needs Twitter more than Facebook does
Fri, 11 Feb 2011
News emerged this week that Twitter was in early-stage takeover talks with (somewhat inevitably) Facebook and Google in a deal that could be worth as much as $10bn.
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Google tightens social integration with search
Thu, 17 Feb 2011
Google is integrating social results into search results based on relevance, rather than including them at the bottom.
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Google's Bing sting could end up backfiring
Fri, 4 Feb 2011
It won’t have escaped many people’s attention this week that Google and Microsoft have been involved in a rather ugly, but also sometimes amusing, public spat.
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Google's Schmidt says smartphones selling faster than PCs
Tue, 15 Feb 2011
Smartphone sales have surpassed PC sales ahead of forecasts, according to Google CEO Eric Schmidt.
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Government and ISPs discuss anti-piracy options
Fri, 25 Feb 2011
The Government has met with ISPs and representatives from the music industry to discuss alternatives to blocking websites that allow illegal file sharing.
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Government asks Ofcom to review Digital Economy Act
Tue, 1 Feb 2011
The Government has asked Ofcom to review the Digital Economy Act’s proposed measures to restrict copyright infringement.
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Government opens Facebook page for National Citizen Service
Tue, 22 Feb 2011
The Prime Minister’s office has set up a dedicated Facebook page to promote the National Citizen Service, the Government’s flagship scheme to get young people more engaged with communities.
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GSMA announces commercial launch of WAC
Mon, 14 Feb 2011
Mobile operator trade body the GSMA has announced the commercial launch of its Wholesale Application Community in a bid to rival Apple’s App Store and Google’s Android Market as a route to market for app developers.
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Guardian MD Brooks departs in GMG management restructure
Tue, 8 Feb 2011
Guardian News & Media MD Tim Brooks is leaving and his position is being made redundant.
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Havas hires former Starcom MediaVest digital director
Wed, 23 Feb 2011
Havas Media has appointed ex-Starcom digital director David Graham as head of digital strategy.
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HTC purchases mobile video firm Saffron Digital
Tue, 8 Feb 2011
Mobile phone manufacturer HTC has acquired UK mobile video specialist Saffron Digital for a reported fee of $48.5m (£30.1m).
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Hula Hoops holds online talent competition
Fri, 25 Feb 2011
Snack brand Hula Hoops has launched an online competition ahead of this year’s Britain’s Got Talent contest.
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IAB launches social media measurement guide
Mon, 14 Feb 2011
The IAB’s Social Media Council has launched a guide to social media measurement for brands and agencies.
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IASH head Smith leaves to join ad network
Tue, 1 Mar 2011
Head of ad network trade body IASH Julia Smith is leaving to join performance ad network Jemm Media as trading director.
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INQ launches Android devices using Facebook API
Thu, 10 Feb 2011
INQ has unveiled two Android devices aimed at mobile users who want Facebook as their primary means of communication.
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iPad 2 expected as Apple halves iAd minimum spend
Thu, 24 Feb 2011
Apple is to unveil the iPad 2 next week at a launch event in San Francisco, according to reports.
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IPC digital editor Thornton extends remit to women's titles
Wed, 2 Feb 2011
IPC Media group digital editor Anthony Thornton has extended his leadership to IPC Southbank, the publisher’s women’s division.
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iPlayer link-outs could disrupt play for aggregator sites
Mon, 21 Feb 2011
It’s been a long time coming but the BBC’s decision to link from the iPlayer to third parties could flatten other TV catch-up aggregator services.
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iProspect bolsters senior management team
Wed, 16 Feb 2011
Aegis-owned digital agency iProspect has made three senior hires as part of its ongoing UK expansion strategy.
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ITV appoints BBC's Williams to develop multi-platform offerings
Fri, 18 Feb 2011
ITV is strengthening its cross-platform proposition with the appointment of Richard Williams to the newly created position of controller of multi-platform commissioning and digital content.
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Japan leads global mobile commerce market
Mon, 14 Feb 2011
Retail outlets and vending machines are the most popular terminals for contactless payments in Japan, making it the most advanced mobile commerce market, according to research by ComScore.
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Jazz FM hires Kenan as first commercial MD
Tue, 8 Feb 2011
Jazz FM has appointed Yoel Kenan as its first MD of commercial to drive its digital presence and diversify revenue streams.
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John Lewis and Waitrose to expand abroad
Mon, 14 Feb 2011
The John Lewis Partnership is looking to expand the international reach of its department store business John Lewis and food business Waitrose.
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Last.fm partners with location service Geomium to promote events
Thu, 3 Feb 2011
Last.fm has added its gig listings to location-based service Geomium to boost ticket purchases.
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Last.fm to start charging for mobile music streaming
Tue, 8 Feb 2011
Last.fm will make mobile streaming a premium service from next week, according to the company’s blog.
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Leo Burnett buys digital agency Holler
Thu, 17 Feb 2011
Publicis Groupe-owned agency Leo Burnett has acquired digital creative agency Holler for an undisclosed sum.
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Liberty appoints 7thingsmedia to run affiliate activity
Wed, 16 Feb 2011
Luxury department store Liberty has appointed 7thingsmedia to handle its affiliate activity.
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Liverpool FC launches mobile store
Tue, 22 Feb 2011
Liverpool FC claims to be the first football club in the world to launch a fully transactional mobile store.
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Lucozade kicks off Premier League campaign
Wed, 9 Feb 2011
Sport drinks brand Lucozade has launched a digital campaign to highlight its ongoing sponsorship of the Premier League.
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Lurpak spreads Good Food Finder with mobile app
Mon, 7 Feb 2011
Danish butter brand Lurpak has extended its online Good Food Finder to mobile.
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M&S bolsters links with bloggers
Thu, 3 Feb 2011
Marks & Spencer wants to strengthen its relationship with bloggers and online influencers as part of a strategy to develop its online business.
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M&S poaches Tesco.com head Wade-Gery
Tue, 8 Feb 2011
Marks & Spencer has appointed former Tesco.com CEO Laura Wade-Gery to head its multi-channel operations.
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McCain Facebook campaign promotes 'guilt-free' chips
Tue, 1 Feb 2011
McCain Foods has rolled out a digital campaign to promote its healthier Rustic Oven Chips brand.
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Mecca Bingo creates prize-giving app
Wed, 9 Feb 2011
Mecca Bingo has launched a mobile app that lets users play customers online and win cash prizes from their phone.
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Media Momentum Awards 2011 open for entries
Mon, 28 Feb 2011
Entries for this year’s Media Momentum Awards are now open.
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MediaCom to expand Beyond Advertising unit across EMEA
Thu, 17 Feb 2011
MediaCom is extending the reach of its MediaCom Beyond Advertising (MBA) unit, which specialises in mobile, social media, search and event sponsorship, across Europe, the Middle East and Asia.
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Mercedes-Benz becomes top consumer brand
Mon, 28 Feb 2011
Mercedes-Benz has been named the UK’s top consumer brand, while Rolls-Royce is the premier business brand, according to a study.
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Metro joins national papers in ABCE audit
Fri, 25 Feb 2011
Metro has started reporting ABC Electronic figures for the first time.
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Microsoft and Nokia have far to go to catch up with Android
Thu, 17 Feb 2011
Nokia chief Stephen Elop has declared the smartphone market a three-horse race. If that’s the case, Android is galloping ahead.
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Microsoft confirms April launch for top app games on Marketplace
Fri, 25 Feb 2011
Angry Birds will head a string of high-profile launches on Microsoft’s app store Windows Marketplace from next quarter.
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Microsoft deal will lead to large cuts at Nokia, says Elop
Fri, 11 Feb 2011
The Nokia and Microsoft partnership will result in significant cuts within the former’s R&D teams as CEO Stephen Elop aims to make the company more competitive in the smartphone market.
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Microsoft's Ballmer reiterates commitment to mobile
Tue, 15 Feb 2011
Microsoft will later this year update its smartphone OS to support Internet Explorer 9, simultaneous app use and integration with its Xbox Kinect controller.
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Microsoft's TAG barcode service to go live for Fashion Week
Wed, 16 Feb 2011
The British Fashion Council is working with Microsoft to use its mobile barcode service TAG throughout London Fashion Week next week.
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Mobile ad firm StrikeAd secures funding from eValue
Tue, 1 Feb 2011
Mobile advertising firm StrikeAd has received first-round funding and appointed digital industry veterans Stephen Taylor and Reza Behnam to its board.
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Mobile advertising veteran Buckley to leave Google
Mon, 21 Feb 2011
Former Mobile Marketing Association chairman Russell Buckley is to leave Google next month, five years after he joined its mobile advertising unit AdMob.
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Mobile music revenues to reach $5.5bn by 2015
Tue, 22 Feb 2011
Music listened to via mobile will generate $5.5bn (£3.4bn) by 2015, but growth continues to be threatened by piracy.
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Mobile operators fight back to avoid becoming dumb pipes
Thu, 3 Feb 2011
Since the launch of the Apple App Store, operators have been on the back foot. But contactless payments plans show they’re not resigned to defeat.
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Momentum integrates Facebook likes into movie trailer
Fri, 18 Feb 2011
Momentum Pictures is letting people like items and content from within the trailer for new release Chalet Girl.
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More Android than Symbian smartphones sold in Q4
Tue, 1 Feb 2011
Smartphones using Google’s Android platform became the most popular during the last quarter, according to analyst house Canalys.
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More are coming to see Facebook as a search player
Fri, 25 Feb 2011
The suggestion that Facebook is a search engine is scoffed by many, but it seems more are positioning it as a real contender.
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More IPC titles may be sold off in strategic review
Mon, 7 Feb 2011
Global media group Time Warner is reviewing its strategic options for IPC Media, according to reports.
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Morrisons buys Kiddicare as first step into ecommerce
Tue, 15 Feb 2011
Morrisons has taken its first step into online retailing with the acquisition of baby products etailer Kiddicare.
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Most UK readers still prefer print magazines
Fri, 18 Feb 2011
More than half of people in the UK prefer to read printed magazines, rather than online content, according to a study by Deloitte.
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Motorola bolsters cloud capability with Catch Media deal
Fri, 25 Feb 2011
Motorola has acquired a stake in cloud-media service Catch Media in its latest move to reposition itself as a cloud-stored music and video provider.
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MTV launches micropayment-based VOD
Thu, 3 Feb 2011
MTV Networks International has launched a video-on-demand site in the UK based on a micropayments system.
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My-Wardrobe repositions with focus on content
Fri, 11 Feb 2011
Fashion etailer My-Wardrobe is repositioning as a content-led retailer under the strapline ’Everyday luxury’.
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Net-a-Porter spin-off sponsors GQ Style app
Tue, 1 Feb 2011
British GQ will launch a GQ Style Guide iPhone app in April, sponsored by Net-a-Porter’s soon-to-launch male spin-off Mr Porter.
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News Corp close to sealing BSkyB deal
Fri, 25 Feb 2011
News Corp is edging closer to reaching an agreement with the Office of Fair Trading over its bid to buy BSkyB, according to reports.
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News Corp launches The Daily as Apple relaxes subs model
Thu, 3 Feb 2011
News Corp has launched its iPad-only title The Daily under Apple’s first in-app subscription model for publishers.
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News Corps buys Shine Group
Tue, 22 Feb 2011
News Corp has bought TV production company Shine Group, which makes Masterchef and The Tudors, for £415m.
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News Corp's The Daily tipped for Android launch
Fri, 25 Feb 2011
News Corp’s digital-only title The Daily is tipped to launch an Android app in the second quarter.
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News of the World to launch men's lifestyle supplement
Thu, 3 Feb 2011
News of the World has confirmed it will launch a men’s magazine, with an online edition, complementing women’s title Fabulous.
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Newspaper sites had most video views in 2010
Thu, 17 Feb 2011
Newspapers had the highest video player use in 2010 than any other media category, according to Brightcove and TubeMogul.
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Nine out of ten smartphone users ignore mobile ads
Mon, 14 Feb 2011
UK consumers are ignoring ads on their mobile phones because they’re intrusive, according to research by Deloitte.
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nma Media Social tomorrow
Wed, 2 Feb 2011
new media age is hosting its first social event of 2011, the nma Media Social this Thursday.
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No ignoring combined power of search and social
Fri, 18 Feb 2011
If marketers didn’t already comprehend the influence of social media sites on search listings, then this week’s move by Google to make results from social platforms more prominent should be a wake-up call.
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Nokia and Microsoft announce strategic alliance
Fri, 11 Feb 2011
Nokia and Microsoft have announced a strategic partnership that will see them pool resources and co-create mobile products and services.
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Nokia CEO Elop to cut executive board in half
Mon, 7 Feb 2011
Nokia chief Stephen Elop is to dismiss up to half the company’s executive board in a bid to reverse its ailing fortunes, according to reports.
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Nokia integrates Foursquare and Qype into Ovi Maps
Thu, 24 Feb 2011
Nokia has added Foursquare and Qype to its social check-in service on Ovi Maps.
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O2 Media head of sales Henderson leaves for own startup
Wed, 9 Feb 2011
Shan Henderson has quit as O2 Media’s head of sales to launch his own mobile advertising business.
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O2 phones to come with Ebay apps
Tue, 15 Feb 2011
O2 will pre-install Ebay mobile apps on its smartphones and mid-market devices following a deal with mobile operator group Telefónica.
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O2 to apply for e-money licence
Fri, 4 Feb 2011
O2 will apply to the Financial Services Authority for an e-money licence in the second half of this year as it edges closer to launching contactless payment services.
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Ocado reaches profit after hitting post-float sales targets
Tue, 1 Feb 2011
Ocado has made its first ever quarterly profit, according to its first full-year results as a listed company.
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Odeon launches reward scheme through Facebook Deals
Mon, 28 Feb 2011
Odeon has become the first UK cinema chain to partner with Facebook Deals, rewarding customers with free popcorn.
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Online spending tops £5bn in January
Fri, 18 Feb 2011
Online spending in January increased by 21% year-on-year to £5.1bn, according to latest results from the IMRG Capgemini e-Retail Sales Index.
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Panasonic uses online video to attract younger audience
Thu, 10 Feb 2011
Panasonic has launched a digital campaign centring on five how-to films as it aims to boost brand awareness among a younger audience.
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Passion and instinct are best qualifications for CRM
Mon, 14 Feb 2011
Community management is still big business, but what’s the key: a marketing background or something more instinctive?
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Paywall titles see double-digit audience growth in January
Mon, 21 Feb 2011
News International’s sites for News of the World and The Times saw double-digit growth in visitor numbers for January, despite their paywalls, according to UKOM/Nielsen.
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Perform buys football site Goal
Wed, 23 Feb 2011
Sports media specialist Perform has bought football site Goal.com to bolster its direct-to-consumer business.
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Perform secures premium sport content for ePlayer
Tue, 15 Feb 2011
Sports media specialist Perform will host exclusive local media distribution rights for US sports highlights on the new version of its on-demand platform.
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Peugeot creates cross-media mystery campaign for Envy range
Mon, 7 Feb 2011
Peugeot is running a cross-platform campaign for the launch of its special edition Envy range as it looks to branded content and social media to boost engagement.
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Playboy TV unveils new VOD service on web-connected-TVs
Fri, 18 Feb 2011
Playboy TV UK is set to launch a VOD service on web-connected TVs, giving subscribers access to its website and VoD content.
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Positive Digital to run social media for Lindeman's wine brand
Fri, 11 Feb 2011
Wine group Treasury Wine Estates has appointed Positive Digital to drive the social media strategy for its Lindeman’s range.
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Publishers must wall off content to add value to subscriptions
Wed, 23 Feb 2011
Telegraph Media Group’s reported light-touch metered paywall is a sign of things to come in terms of newspaper content online.
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Publishers need to better understand what news readers want
Wed, 9 Feb 2011
While The Daily is ironing out technical teething issues, and its unversally aimed content has been held to account, Murdoch’s latest innovation has to be applauded.
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Publishers need to think more like brands
Wed, 16 Feb 2011
In some verticals, like fashion and beauty, the content being produced by brands is proving a real competitive threat to online women’s magazines.
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Rated People recommendations site receives £3m investment
Tue, 15 Feb 2011
Local trade recommendation website Rated People has received £3m investment from Frog Capital.
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Reader's Digest appoints digital agencies to drive subscriptions
Tue, 1 Feb 2011
Reader’s Digest UK has appointed a raft of digital agencies as it looks to ecommerce to help turnaround its business.
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Real-time bidding spend will hit £500m in the US this year
Mon, 14 Feb 2011
Around $823m (£514.7m) will be spent via real-time bidding in 2011, according to research by Forrester and Admeld.
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REM to premiere album on Spotify
Mon, 28 Feb 2011
Spotify has signed a deal with REM to premier the band’s latest album Collapse Into Now.
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Renault reaches out to Facebook fans for Va Va Voom revival campaign
Wed, 16 Feb 2011
Renault is hosting a competition on Facebook that encourages fans to vote for their favourite celebrities as ’Kings and Queens of Va Va Voom’.
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Renault revives Va Va Voom for latest campaign
Tue, 8 Feb 2011
Renault has revived the ‘Va Va Voom’ strapline in its latest Clio ads for a campaign that features celebrities including Audrey Hepburn, Dita Von Teese and Marlon Brando.
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Revolver Entertainment launches app for urban movie
Mon, 21 Feb 2011
Film distribution company Revolver has launched a cross-platform app to promote its latest movie Anuvahood.
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Richard Hammond stars in web-only TV series by ChannelFlip
Mon, 14 Feb 2011
Online video broadcaster ChannelFlip has launched a web-only TV series starring Top Gear presenter Richard Hammond.
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RIM confirms BlackBerry's commitment to NFC
Wed, 16 Feb 2011
Most BlackBerry handsets will be shipped with near-field communications (NFC) technology from later this year, according to RIM co-CEO Jim Balsillie.
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RIM enables in-app payments for BlackBerry apps
Fri, 4 Feb 2011
RIM has updated its BlackBerry App World to offer in-app payment services to developers in a bid to rival the Apple App Store.
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Rimmel London relaunches global website for UGC
Wed, 23 Feb 2011
Cosmetics brand Rimmel has relaunched its global website, ahead of plans to launch a fully optimised mobile version this year.
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Sky appoints creative and search agencies
Mon, 14 Feb 2011
Sky has made the finishing touches to its multi-million-pound digital agency roster.
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Sky calls BBC VOD syndication 'restrictive'
Mon, 21 Feb 2011
Sky has hit out at the BBC’s provisional syndication strategy, which won’t allow its catch-up TV programmes to be shown individually on rival broadcaster platforms.
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Sky unveils new network look as Sky Atlantic launches
Tue, 1 Feb 2011
Sky has unveiled a new network identity, as it launches its Atlantic channel and looks to strengthen its position around a more consolidated content offer.
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Social networks host 41% of UK display ads
Fri, 25 Feb 2011
Over two-fifths of all display ads in the UK are served by social networks, according to ComScore data.
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Software firms cotton on to the value of social media
Mon, 7 Feb 2011
With everyone talking about opportunities in social media, software companies are getting in on the act.
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Sony as popular as Apple, finds Techmonitor
Fri, 25 Feb 2011
Sony is as popular as Apple, according to Future Publishing’s Techmonitor 2011 survey.
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Sony Ericsson and Samsung unveil Android handsets
Mon, 14 Feb 2011
Sony Ericsson and Samsung have launched their latest Android devices to increase competition in the smartphone sector.
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Sony Ericsson seeks agency to work on Xperia range
Mon, 28 Feb 2011
Sony Ericsson has called a pitch for an agency to handle integrated advertising duties for its Xperia range, including the new Play handset.
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Specific Media appoint Fox Networks engineering VP as CTO
Tue, 15 Feb 2011
Specific Media has appointed former senior VP of engineering at Fox Audience Networks Fabrizio Blanco as its CTO.
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Specific Media CTO McCartney joins VisualDNA
Mon, 7 Feb 2011
Specific Media’s CTO Steve McCartney has left the company to join VisualDNA.
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Studentbeans extends targeting opportunities in rebranding
Fri, 11 Feb 2011
Discount website Studentbeans has extended its targeting opportunities to advertisers as part of a rebrand.
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Superdrug adds mobile commerce to in-store magazine
Fri, 11 Feb 2011
Superdrug customers will soon be able to buy products from its redesigned in-store magazine using their smartphones.
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Tablet prices must fall for mass-market take-up
Mon, 28 Feb 2011
Tablets including Apple’s iPad and Motorola’s Xoom won’t become mass-market devices until prices are slashed, says a study by the Boston Consulting Group.
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Tablets are the ideal platform for social TV
Mon, 14 Feb 2011
Commercial broadcasters must follow the BBC’s lead and tap into the tablet market if they’re to take advantage of the new world of social TV.
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Telefónica rolls out app developer programme
Thu, 10 Feb 2011
Telefónica is rolling out its mobile app developer programme O2 Litmus in a bid to rival Apple’s App Store and Google’s Android Market.
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Telegraph hires Thomas Cook's Nelson to lead multimedia travel strategy
Wed, 9 Feb 2011
Telegraph Media Group has appointed Leo Nelson, former head of search and tactical marketing at Thomas Cook Group.
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Telegraph loses digital strategy director Reay
Tue, 15 Feb 2011
Telegraph Media Group’s digital strategic director Alison Reay has left the publisher.
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Telegraph reported to be exploring content charging
Tue, 22 Feb 2011
Telegraph Media Group is expected to move to a metered website this spring, according to a second wave of reports of the publisher’s u-turn on paid content.
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Tesco to consolidate mobile apps and focus on tablets
Wed, 23 Feb 2011
Tesco.com will consolidate its mobile app portfolio and focus on development for tablet devices in 2011.
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The difference between online PR and marketing just got vital
Mon, 28 Feb 2011
The ASA’s extension of its digital remit raises questions about the difference between PR and marketing communications.
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The Independent and Evening Standard share property search engine
Wed, 2 Feb 2011
The Independent and Evening Standard have started sharing the latter’s Homes & Property search function, the first step in bringing the digital assets of both titles closer together.
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The time is right for consolidation in social media
Tue, 8 Feb 2011
This week’s prediction that the social media agency sector will enter a period of consolidation will be of great benefit to the industry.
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The X Factor looks at way to allow voting via Facebook
Wed, 23 Feb 2011
The X Factor is to create a tool to enable paid-for voting via Facebook before the next US series.
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Thinkbox appoints Clay as first MD
Thu, 3 Feb 2011
Thinkbox, the marketing body for commercial TV in the UK, is promoting its marketing director Lindsey Clay to be the organisation’s first MD.
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Toyota runs first iPad campaign for Auris Hybrid
Wed, 9 Feb 2011
Toyota is to run its first iPad campaign to promote its Auris Hybrid model.
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Travel and finance brands invest in European ad network
Mon, 7 Feb 2011
British Airways, KLM and American Express are among the brands investing in newly launched expat ad network Reach:Europe.
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TripAdvisor names Messing as chief marketing officer
Thu, 24 Feb 2011
Travel booking and review site TripAdvisor has appointed a new chief marketing officer to lead global marketing efforts.
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Tweetdeck bought by Silicon Valley tech firm
Mon, 14 Feb 2011
UK-based Tweetdeck has been acquired by Silicon Valley firm UberMedia.
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Twitter is making money, says CEO
Tue, 15 Feb 2011
Twitter is to launch a crowdsourced translation service and is already generating revenue, according to CEO Dick Costolo.
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Twitter valued at $10bn in takeover talks
Thu, 10 Feb 2011
Twitter is reported to be in acquisition talks with both Facebook and Google, with estimations of its value hitting $10bn (£6.21bn).
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UKTV launches online campaign for new Castle series
Fri, 25 Feb 2011
UKTV is seeking to attract a younger audience through its promotion for the third series of US TV show Castle.
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Virgin Media promotes digital portfolio in multi-million-pound campaign
Fri, 4 Feb 2011
Virgin Media has launched a multi-million-pound integrated campaign to celebrate its digital packages.
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Virgin Media revenues up almost 6% in 2010
Thu, 17 Feb 2011
Virgin Media has seen a 5.8% rise in revenue for 2010 to £3.8bn, bolstered by broadband and mobile take-up.
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Visa partners with Monitise to develop mobile payments
Thu, 3 Feb 2011
Visa has penned a deal with mobile money firm Monitise to develop contactless payments across Europe.
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VisitBritain prepares web TV channel for Royal Wedding
Wed, 2 Feb 2011
National tourism agency VisitBritain has launched an online TV channel that will stream major events live, including video features related to the Royal Wedding.
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VisualDNA tool lets consumers see the value of their data
Tue, 22 Feb 2011
Technology firm VisualDNA is launching a consumer data hub that lets users put monetary value on their brand preferences.
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Vodafone launches biggest SME-focused campaign
Mon, 21 Feb 2011
Vodafone is rolling out its biggest marketing campaign to date for small to medium-sized businesses.
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Vue Cinemas launches booking app on Facebook
Thu, 3 Feb 2011
Cinema chain Vue has launched its first booking application on Facebook.
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Waitrose invests £10m in website revamp for ecommerce
Mon, 21 Feb 2011
Waitrose Deliver, the supermarket’s home delivery website, is being rebranded as Waitrose.com as part of a £10m revamp.
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Walkers launches comedians challenge for Comic Relief
Fri, 4 Feb 2011
Walkers Crisps has launched an integrated campaign to raise £1m for Comic Relief.
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White Hat to promote Metrodome DVD releases via social media
Thu, 10 Feb 2011
Film company Metrodome has appointed its first social media agency to boost awareness of its DVD releases.
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Wieden+Kennedy hires Gordon-Rogers as interactive creative lead
Thu, 24 Feb 2011
Creative agency Wieden+Kennedy has appointed former Agency Republic creative director Gavin Gordon-Rogers as interactive creative director.
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Would a deal with Microsoft be anything new for Nokia?
Thu, 10 Feb 2011
Nokia will have to heed the harsh lessons of the past if its reputed Windows Phone 7 deal with Microsoft is to find success.
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Xbox dance game to sponsor Kylie tour
Fri, 18 Feb 2011
Microsoft Xbox 360’s Kinect game Dance Central is to be the headline sponsor of Kylie Minogue’s upcoming 35-date European tour.
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Yahoo Japan signs deal with video tech firm Ooyala
Wed, 23 Feb 2011
Yahoo Japan has signed a deal with video technology firm Ooyala as the portal looks to strengthen its video offering across multiple devices.
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Yahoo launches digital content aggregation app
Fri, 11 Feb 2011
Yahoo has launched an app for tablets and smartphones that delivers digital content from multiple sources.
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Yomego releases list of top 50 brands in social media
Wed, 16 Feb 2011
Social media agency Yomego has released a list of the top 50 social brands online, based on its Social Media Reputation score.
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You can't gauge influence by looking just at online activity
Mon, 21 Feb 2011
Last week The Independent launched its Twitter 100 list. To the paper’s credit, it admitted the scoring was imperfect, despite being billed as a definitive who’s who of the UK’s tweet elite.
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YouTube in talks with NBA and NHL to show live games
Thu, 24 Feb 2011
YouTube is looking to build on its live sports deal with the Indian Premier League by agreeing deals with the National Basketball Association and National Hockey League, according to reports.
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YouView promises beta this year for full launch in 2012
Wed, 9 Feb 2011
YouView has confirmed it has delayed its rollout until 2012.