nma.co.uk

MySpace app on BlackBerry downloaded 400,000 times since launch

Fri, 21 Nov 2008 12:34:00 GMT

The MySpace application for BlackBerry phones has been downloaded 400,000 times in the first week following its launch

MySpace app on Blackberry downloaded 400,000 since launch

Fri, 21 Nov 2008 12:34:00 GMT

The MySpace application for Blackberry phones has been downloaded 400,000 times in the first week following its launch

Google to close 3D virtual world Lively

Fri, 21 Nov 2008 12:32:00 GMT

Google is to close Lively, its 3D virtual world, at the end of the year to focus more closely on its core advertising and search business

DCSF runs mobile ads to encourage A levels in science

Fri, 21 Nov 2008 10:57:00 GMT

The Department for Children, Schools and Families (DCSF) has launched a mobile campaign to encourage teenagers to take up A level science and maths

BBC Trust rejects plans to add video to local network sites

Fri, 21 Nov 2008 10:08:00 GMT

The BBC Trust has rejected the broadcaster's proposal to add video to its network of Local sites

LK Bennett develops click-to-buy video ads

Fri, 21 Nov 2008 10:05:00 GMT

Women's clothes brand LK Bennett has introduced click-to-buy videos to enhance the user experience

TUC to educate workers on safe internet use

Fri, 21 Nov 2008 10:00:00 GMT

The Trade Union Congress (TUC) is to launch a toolkit to help educate workers on safer internet use

Internet makes up 19% of UK ad spend, finds Ofcom

Thu, 20 Nov 2008 16:48:00 GMT

The internet makes up over 19% of ad spend in the UK, according to a report from Ofcom

AXA rolls out online finance tools

Thu, 20 Nov 2008 16:44:00 GMT

Insurance company AXA has rolled out an online campaign to help consumers take control of their finances

MailOnline sees site traffic grow 18% during October

Thu, 20 Nov 2008 13:18:00 GMT

The MailOnline saw an 18.32% increase in traffic during October overtaking Times Online to become the third most visited newspaper online, according to the latest ABCEs

WPP's Sorrell looks to emerging countries for growth

Thu, 20 Nov 2008 12:40:00 GMT

Sir Martin Sorrell, chief executive of WPP, expects 2009 to be "very tough" but expects growth to come from new media and emerging countries such as India, China or Brazil

The Guardian pushes Barnardo's via full-page HD video ads

Thu, 20 Nov 2008 12:31:00 GMT

The Guardian is to run full-page HD video ads on its site in support of a campaign for children's charity Barnardo's

Blinkx makes second offer to acquire Miva

Thu, 20 Nov 2008 10:18:00 GMT

Video search service Blinkx has revived its bid to acquire performance network Miva, with a $19m (£12.7m) offer

Steve Ballmer maintains Yahoo acquisition deal is over

Thu, 20 Nov 2008 10:14:00 GMT

Microsoft chief executive Steve Ballmer has said the company will not look to buy Yahoo but would still consider a search deal

Production companies take early online lead

Thu, 20 Nov 2008 10:10:00 GMT

Production companies Endemol, Conker Media and Big Balls Films are early market leaders for online programming, according to research by Futurescape

Government takes lessons in new media

Thu, 20 Nov 2008 00:10:00 GMT

Departments agree to a crash course from the IAB to inform moves to regulate online

O2 launches global media division for integrated ad offer

Thu, 20 Nov 2008 00:09:00 GMT

O2 has launched a global media sales division, O2 Media Group, in a bid to provide advertisers with unified marketing opportunities across its online, mobile and retail services.

UKTV to introduce ads within online apps across channel network

Thu, 20 Nov 2008 00:08:00 GMT

UKTV is to introduce advertising within online applications across its portfolio of channel sites, such as Dave, Watch and G.O.L.D, in a bid to create new revenue streams.

Advertisers far from convinced by YouTube ad deal

Thu, 20 Nov 2008 00:08:00 GMT

Google's plan to monetise YouTube with its Sponsored Videos offer has raised doubts as to how this will positively affect ROI.

ITV launches mobile sites in multi-platform content push

Thu, 20 Nov 2008 00:07:00 GMT

ITV is to launch mobile sites for Friends Reunited, Friends Dating and ITV Local as part of its remit to expand its content across multiple platforms.

Consumers spend 12 hours a week online, finds EIAA research

Thu, 20 Nov 2008 00:06:00 GMT

The amount of time consumers spend online has increased by 36% over the past four years to total 12 hours a week, according to the European Interactive Advertising Association (EIAA) Mediascope Europe Study.

Miss World ties with AOL for online voting

Thu, 20 Nov 2008 00:00:00 GMT

The Miss World competition is to use online as a voting platform for the first time as it allows viewers to fast-track contestants.

IPC appoints Reed's Waters to lead online strategy for all group's titles

Thu, 20 Nov 2008 00:00:00 GMT

IPC Media has created a new role to guide its online strategy at group level.

Gadfly@nma.co.uk 20.11.08

Thu, 20 Nov 2008 00:00:00 GMT

Gadfly walked off with an enviable goodie bag from the Getlippy relaunch bash at Eve the other day, packed with Benefit cosmetics usually beyond the purse of Mrs Gadfly. The party itself featured a, er, glittering parade of reality-show cont

Demotix citizen journalism site opens up offer

Thu, 20 Nov 2008 00:00:00 GMT

Citizen journalism news agency Demotix is to open up its site to advertisers in a bid to create additional revenue streams.