Barriers to adoption
So given the size of the opportunity revealed by the research, what are the barriers to greater adoption of casual gaming as an advertising channel?Pfende believes it’s mainly a matter of education. “As far as marketers and agencies go, we just need to counter all the negative perceptions of a casual gamer as someone who stays at home and doesn’t have any disposable income. The research disproves all of that. She’s actually someone who works, has a good household income, ...
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