Gadfly - 09.07.09

9 July 2009 | By Gadfly

As it’s summer it’s time to mess about in boats. And what better way to spend your time than sailing across the Atlantic single-handed while singing ‘I Don’t Wanna Miss a Thing’ by Aerosmith?

That, apparently, is what helped intrepid 26-year-old yachstwoman Hannah White become the first woman to complete the gruelling Original Single-handed Trans-Atlantic (Ostar) race. As one of her sponsors was music - or is that karaoke? - start-up Pure Solo, it was only fitting that Hannah kept herself busy by sending videos of her cover versions back to base. Congratulations Hannah, but Gadders wonders whether the choice of Aerosmith might have explained why she was sailing solo.

Elsewhere on the seven seas, Gadfly has discovered pictures of a tanned piece of diving biffcake. The individual is seen here with his wetsuit pulled down to his waist which, as we all know, is the only reason guys go diving in the first place. All that’s missing is an apres-plonger Gauloise hanging out of the mouth.

So who is it? Jacques Cousteau? Steve Zissou? Whoever it is bears an uncanny resemblance to the IPA’s head of digital Nigel Gwilliam, who has, by pure coincidence, just been away for a touch of scuba. But Gwilliam is the kind of guy who would always plan his dive and dive his plan - and surely never get in the kind of mess with a schnorkel pictured here…

Back on dry land and a story lands with a dull thud from agency Weapon 7. It has installed a table made up of thousands of Post-it notes on which everyone can share ideas and dump their brains. Weighing a hefty eighth of a tonne, the agency decided to stop when the table got to 3,000 notes so they don’t crash through the floor to the Heal’s store below.

Congratulations to Dare MD Lee Wright and Grand Union MD Jaimes Leggett, who spliced the knot last week in what has already become known as digital advertising’s wedding of the year. Naturally the whole event was being tweeted assiduously. Gadfly’s favourite as his column went to press: ‘Just rewritting [sic] the reasons why I think these two should not be wed, got a whole church to impress.’

Finally, Gadders heard a worrying rumour that a couple was spotted snogging in the new media age Lounge at the Online Marketing Show last week. Surely no one from the Direct Traffic Media stand was involved..?

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