Going Global - Monetising your international audience

8 July 2009

Many UK media owners have significant and growing worldwide online audiences, yet they are often fragmented and overlooked commercially.

This may be for good reason. Advertising planning and buying within the UK remains focused on local or national campaigns, with little interest in buying overseas.

And with the networks apparently offering weakening returns and limited control for publishers, there has been scant incentive to shift focus.

But is this about to change? With more publishers now finding new ways to unlock worldwide revenue streams and specialist international agencies springing up to fill the void, will the commercial potential of overseas audiences finally be realised?

Speakers

* Louisa Wong, Head of Network Advertising at Sky Digital Media

* Joëlle Frijters, CEO and Co-Founder of Improve Digital

* Tristan Leaver, Director of Business and Audience Development, EMEA, The Wall Street Journal Digital Network

* Kurt Edwards, Head of Digital Sales at Bauer Media, and Chair of the AOP Commercial Committee will chair the event

With more speakers to be confirmed soon.

In this forum, a panel of digital commercial experts look at the options for monetising global traffic and at how UK publishers can best capitalise on them. ?We will hear from owners already successful in this area, discover which new approaches are being adopted and with what level of success.

We will discuss what role global partnerships and targeting have to play, and determine how publishers can improve their appeal to international buyers in order to increase earnings.

Web: http://www.ukaop.org.uk/events/monetisingglobalaudiencesforum.obyx

Price: £40 members, £80 non-members