Gadfly - 04.03.10

4 March 2010 | By Gadfly

Last week Gadfly rocked up to Kitcatt Nohr Alexander Shaw for a gig by prog-rock and jazz drumming god Bill Bruford (right) Well, more of a talk, really, given Bruford retired last year. But his autobiography had inspired digital planning director Lazar ’Sticks’ Dzamic so much that he called Bruford in to riff on creativity.

Dzamic himself drums in a band called Roy that includes Proximity’s creative group head Nick Moffat on bass. He’s not alone. It turns out managing partner Marc ’Hard Hands’ Nohr is also a bit useful with the congas. More cowbell in Kitcatt Nohr campaigns, please, and Gadders suggests to ISBA that digital pitches be settled by drum battle.

Bruford’s favourite drummer joke: a drummer, tired of being ridiculed by his peers, decides to learn how to play some ’real’ musical instruments. He walks into a music store and says to the salesman, “I’ll take that red trumpet and that accordion.” The salesman looks at him a bit funny and replies, “Okay, you can have the fire extinguisher but the radiator has to stay.” B-dom-tish! If you don’t like that one, there are plenty more at drumjokes.com.

However, don’t ask Greg Doone, MD of Collective, what he did last weekend. His birthday is on 29 February, which means he gets to celebrate it only every four years. Does that mean when everyone else is 40 he’ll only be 10?

Talking of birthdays, both Yahoo and new media age are 15 this year. Gadders was genuinely touched to receive a fairy cake from the mighty Y, although sadly it looked a little too small to fit 15 candles on.

There was another carbohydrate moment last Friday when Stefan Weitz, director of Bing, was in town for a whistlestop tour. Stefan and the Bing crew (Bingers?) threw a little party at The Hospital Club to test the theory that “the folks who work at Bing really are the snappiest dressers in search”. Weitz was asking for RSVPs so Microsoft didn’t “run out of bangers and mash” on the night. Careful, don’t get onion gravy on your chinos. Any reader struggling to associate search with snappy dressing obviously can’t have seen that picture tweeted by John Battelle of Sergey Brin’s five-toed trainers at last year’s Web 2.0 summit. Nice.

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