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Unilever commits to Facebook ad spend
Brands such as cleaning products can have a place in social media, according to the FMCG company.
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Unilever commits to Facebook ad spend
Brands such as cleaning products can have a place in social media, according to the FMCG company.
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First impression: Rough Guides Big Trips
A first look at Rough Guides use of Apple’s iBooks 2 software.
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Sunday, 27 May 2012
Industry columnist
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Close-Up: 25.05.12 Subscription
You’re only as strong as your mobile strategy.
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Michael Nutley – 23.05.12 Subscription
Post digital is about making digital technology work for us.
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Close-up – 23.05.12: Barclays, social commerce, Facebook Subscription
Is the umbrella term ‘social commerce’ falsely inflating the market?
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Tesseras on media – 23.05.12 Subscription
Why aren’t more publishers taking advantage of MVT?
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Shields on mobile – 21.05.12 Subscription
Apps have a short shelf-life, remember that before making one part of your next campaign
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Alex Tait – 18.05.12 Subscription
More needs to be done to promote real-time bidding.
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Shields on mobile – 14.05.12 Subscription
Drawbridge tracking model challenges traditional agency models
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Close-up – 11.05.12 Subscription
O2 sees a bold step pay dividends.
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nma on search - 11.05.12 Subscription
Bing launches social search.
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Venture capitalist views: Disruption doesn't always mean destruction Subscription
Tim Levene, managing partner, Augmentum Capital
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Analyst speak: Online video – the YouTube opportunity Subscription
Marc Gosschalk, senior analyst, product management, ComScore Europe
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Close-up – 03.05.12 Subscription
Efficiency is the prize for those who dare to innovate.
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Opinion: Data management is not just about privacy, it's about trust Subscription
Matthew Hawn, VP of product, last.fm
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Legal views: Wiggin Survey and Summit reveals the future of digital entertainment Subscription
David Deakin, consultant, Wiggin LLP
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nma on search – 27.04.12 Subscription
Google’s online storage service grabs industry attention.
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Analyst speak: In-app ad spend is outstripping the mobile web Subscription
David MacQueen, director, Wireless Media Strategies, Strategy Analytics
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Tesseras on Media – 25.04.12 Subscription
By providing Harry Potter ebooks free from digital rights management encryption, Pottermore has seen levels of piracy of the titles drop, and it provides a welcome change for consumers.
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Shields on Mobile: 23.04.12 Subscription
Ex-Kinetic CEO move shows mobile’s ongoing influence on the high street.
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nma on search – 20.04.12 Subscription
As digital budgets increase, so does the pressure on search.
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Neil Perkin – 17.04.12 Subscription
Is the focus on digital influence over simplified and misdirected?
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Close-Up – 19.04.12 Subscription
Barclaycard forges closer ties between on- and offline with payment sticker.
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Tesseras on media – 18.04.12 Subscription
Johnston Press latest to focus on a digital future.
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Close-up – 17.04.12 Subscription
Rakuten latest to link off- and online retail.
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Opinion: Real time advertising: The power of efficiency Subscription
Amit Kotecha, senior mobile and networks manager, IAB
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Close-up: 16.04.12 Subscription
Facebook CPM rates rise as alcohol brands seek to improve self-regulation on social media.
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Opinion: Paying to ignore video ads undervalues what we do Subscription
Marco Bertozzi, EMEA managing director for the VivaKi Nerve Center
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Ben Carter - 10.04.12 Subscription
Facebook has to be careful not to over-commercialise.
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Tesseras on media - 04.04.12 Subscription
Is 2012 is going to be the year of digital expansion?
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Michael Nutley - 03.04.12 Subscription
Data is rebalancing the publisher, advertiser and agency relationship.
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Opinion: Brand advertising is conspicuously absent on mobile Subscription
Ben Humphrey, UK country director, nugg.ad
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Shields on Mobile: Blackberry’s ‘refocus’ to bring joy to Microsoft Subscription
Demise of RIM should play into Microsoft’s hands as Windows Phone slowly heads for the mainstream.
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Opinion: 5 Steps to Avoid Being a Social Media Also Ran. Subscription
Lazar Dzamic, Planning Director, Kitcatt Nohr Digitas
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