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Unilever commits to Facebook ad spend
Brands such as cleaning products can have a place in social media, according to the FMCG company.
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Unilever commits to Facebook ad spend
Brands such as cleaning products can have a place in social media, according to the FMCG company.
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First impression: Rough Guides Big Trips
A first look at Rough Guides use of Apple’s iBooks 2 software.
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Sunday, 27 May 2012
Industry Opinion
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Opinion: What do consumers really think about online privacy? Subscription
Nick Stringer, director of regulatory affairs, IAB
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Opinion: Openness is key to public trust in online advertising Subscription
Ellie Edwards, MD, Quisma
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Opinion: We’ve hit the point of no return with social mobile Subscription
Dan Beasley, head of mobile, Jam, and partner, The Engine Group
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Opinion: There is still a lack of understanding about video-based brand advertising Subscription
Jason Krebs, senior VP and chief media officer, Tremor Video
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Opinion: App Centre is a play to make all apps Facebook apps Subscription
Oli Newton, head of emerging platforms, Starcom MediaVest
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Opinion: Facebook, Bing and the future of search Subscription
Ben Wood, MD, iProspect
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Opinion: How 'realistic' is augmented reality for marketers? Video Subscription
Jon Ruffell, account director, Spinnaker
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Opinion: Connected TV was the elephant in the room for ITV results Subscription
Stewart Easterbrook, CEO, Starcom Mediavest
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Opinion: Get ready for the operationally-driven marketplace Subscription
Rob Beeler, VP of content & media, AdMonsters
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Opinion: The reality of the ePrivacy Directive Subscription
Angus Glover Wilson, chief privacy officer, TagMan
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Opinion: Content discovery in the connected TV market will rely on new forms of recommendations Subscription
Chris Gorell Barnes, CEO, Adjust Your Set
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Opinion: Who rules the ad network roost? Subscription
Nicolle Pangis, president, Europe, 24/7 Media
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Opinion: Sharing data could help get affiliate marketing the recognition it deserves Subscription
Gary Bicker, Affilinet, UK country manager
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Opinion: Capturing the value of social media – Google analytics Subscription
Jamie Robinson, research and insight director, We Are Social
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Analyst Speak: Changing how marketers see digital advertising Subscription
Mike Shaw, head of advertising effectiveness, comScore Europe
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Opinion: How Facebook's Instagram acquisition will impact social sharing Subscription
Rupert Staines, European MD, RadiumOne
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Opinion: Myths around social media: Being online = going social Subscription
Dr Michael Wu, principal scientist, Lithium Technologies
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Opinion: The battle for connectivity Subscription
Mike Dicks, senior policy executive, Pact
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Opinion: Digital needs mobile focussed design Subscription
Alex Fry, director, Psycle
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Opinion: Social media agencies can drive radical forms of branding Subscription
Roger warner, MD, Content & Motion
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Opinion: Customer publishers are still content experts Subscription
Martin MacConnol, CEO, Wardour
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Opinion: Protecting brands in the post-IASH age Subscription
Tony Evans, corporate development director, Crimtan
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Opinion: Brands can benefit from associating themselves with original content Subscription
Daniel Adams, VP international content, Dailymotion
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Opinion: Microsoft/Yahoo search alliance will offer agencies a higher-quality audience Subscription
Mark Richardson, head of search advertising and alliances, Microsoft (left), and Jon Myers, director of account management, Yahoo UK and Ireland
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Opinion: Five things I learned at SXSW 2012 Subscription
Helen Nowicka, UK head of digital/EMEA social media strategist, Porter Novelli
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Opinion: Brands have been too slow with mobile strategies Subscription
Jim Brigden, CEO, I Spy Marketing
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Opinion: Clutter is killing online media Subscription
Giles Ivey, EMEA & APAC MD, SAY Media
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Opinion: To app or ebook, that is the question Subscription
Nathan Hull, digital publisher, Penguin
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Analyst speak: Holiday app use presents great opportunities Subscription
Steve Mills, director, BDRC Continental
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Opinion: F-commerce can't just mirror your ecommerce offering Subscription
Ed Hartigan, head of social, I Spy Marketing
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Opinion: Industry standards will strengthen advertiser/supplier trust Subscription
Richard Sharp, UK MD, ValueClick Media and member of the IAB Network Council
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Opinion: SEO can no longer be seen as a stand-alone player Subscription
Mark Fagan, head of search and performance media, iProspect
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Opinion: MWC – ten years of mobile internet vs fixed line Subscription
Rimma Perelmuter, executive director, Mobile Entertainment Forum (MEF)
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Opinion: Practical remedies for brands' search-knowledge divide Subscription
Jack Wallington, head of industry programmes and Search Council chair, IAB
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Opinion: PR needs to evolve to survive in the digital age Subscription
John Evans, head of digital EMEA, Weber Shandwick
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Opinion: Facebook could help ease fragmentation worries over mobile advertising Subscription
Oli Newton, head of emerging platforms, Starcom Mediavest
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Opinion: Apprenticeships will help close the digital skills gap Subscription
Mark Gurney, head of apprenticeships, Livity
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Industry opinion: The decline of Apple's UDID is not such a loss Subscription
David Fieldhouse, chief marketing officer, Mobile Future Group
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Opinion: The Digital Standards Trading Group will be welcomed Subscription
Bob Wootton, director of advertising & media, ISBA
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Analyst speak: Usage spikes can help you reach consumers on the right platform at the right time Subscription
Jeremy Copp, VP mobile, ComScore Europe
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Opinion: F-commerce is more about PR than sales Subscription
Amy Kean, head of consumer innovation, MPG Media Contacts
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Opinion: The digital world remains governed by human nature Subscription
Mark Earls, author of Herd and I’ll Have What She’s Having; former Olgivy London and European executive planning director
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Opinion: The Consumer Electronics Show promises big things for the Kindle Fire and Windows Phones Subscription
Will Harris, co-founder, Channelflip
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Opinion: No one can afford to rest on their laurels when it comes to mobile in 2012 Subscription
Alex Hoye, CEO, Latitude Digital Marketing
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Opinion: Tablet ads are falling short of the platform's potential Subscription
Nick Ellsom, head of digital, PHD
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Opinion: Tips to prepare for EU privacy directive enforcement Subscription
Nick Stringer, head of regulatory affairs, IAB
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Opinion: Partnering with start-ups crucial Subscription
Chris Ellis, managing director, digital, Trinity Mirror
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Opinion: Is Netflix good or bad news for the UK? Subscription
Claire Tavernier, senior executive VP, FMX and worldwide drama, FremantleMedia
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Opinion: Have the SEO goalposts moved? Subscription
Matt Owen, planning and strategy director, Jellyfish
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Opinion: Adobe sees a social 2012 Subscription
Simon Morris, marketing director, Digital Marketing business unit, Adobe Systems
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Apple set to cause publishing waves Subscription
The year has kicked off relatively quietly in the media sector, although Apple’s rumoured event later this month on its publishing ambitions is sure to cause waves.
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nma advent calendar: Alex Tait, chair, ISBA Digital Action Group, and director, international digital acquisition, American Express Subscription
For the last day of new media age’s advent calendar of predictions for 2012, Alex Tait, ISBA Digital Action Group chairman, looks ahead at a year that will see big changes for measurement, social media and privacy issues.
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nma advent calendar: Clive Dickens, chief operating officer, Absolute Radio Subscription
On day 16 of new media age’s advent calendar of predictions for 2012, Clive Dickens, chief operating officer at Absolute Radio, looks forward to more creativity in digital marketing activity and a boost for digital radio.
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Opinion: Retailers, can you keep up this Christmas? Subscription
Joshua March, CEO, Conversocial
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nma advent calendar: Neil Roberts, senior ecommerce manager, Eurostar Subscription
For the 15th day of new media age’s advent calendar of predictions for 2012, Eurostar ecommerce head Neil Roberts emphasises the importance of giving consumers value for their money and time.
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nma advent calendar: Nick Bampton, commercial sales director, Channel 5 Subscription
On day 14 of new media age’s advent calendar of predictions for 2012, Channel 5’s commercial sales director Nick Bampton looks at what the year might bring for broadcasters and advertisers.
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nma advent calendar: Bertrand Bodson, senior VP global digital marketing, EMI Music Subscription
On day 13 of new media age’s advent calendar of predictions for 2012, EMI’s Bertrand Bodson looks at the prospects apps may hold for the music industry.
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Opinion: The way forward for retail is mobile Subscription
Angus McCarey, UK Retail Director, eBay
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nma advent calendar: Robert Price, UK MD, Twentieth Century Fox Home Entertainment Subscription
For the 12th day of new media age’s advent calendar of predictions for 2012, Twentieth Century Fox’s Robert Price looks at how digital will imact on home entertaiment.
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nma advent calendar: Ben Green, head of RBS and NatWest Mobile Subscription
On day 11 of new media age’s advent calendar of predictions for 2012, Ben Green, head of RBS and NatWest Mobile, muses the future of mobile payments.
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