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Unilever commits to Facebook ad spend
Brands such as cleaning products can have a place in social media, according to the FMCG company.
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Unilever commits to Facebook ad spend
Brands such as cleaning products can have a place in social media, according to the FMCG company.
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First impression: Rough Guides Big Trips
A first look at Rough Guides use of Apple’s iBooks 2 software.
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Sunday, 27 May 2012
NMA insight
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NMA on Search: 25.05.12 Subscription
Mobile search spend starts to pick up.
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Close-up – 24.05.12: FT, Reuters, AOP Subscription
Publishers start to reveal their privacy compliance strategies.
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Davies on TV – 24.05.12 Subscription
Production houses and connected platforms are a powerful combination.
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Close-up – 22.05.12: Ovivo, O2 More, Pizza Hut Subscription
Ad-funded MVNO launches.
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McEleny on social – 22.05.12 Subscription
Never mind content, curation is king.
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Close-up – 18.05.12: Facebook, Opodo, eBay Subscription
Social media is not the be all and end all of digital marketing.
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Close-up – 17.05.12 Subscription
IAB Mobile Engage showcases the successes of mobile advertising.
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Davies on TV – 17.05.12 Subscription
Brands must be ready for mass-audience dual-screen advertising.
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Close-up – 16.05.12 Subscription
The benefits of programmatic buying need to be made clearer.
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Tesseras on media – 16.05.12 Subscription
Are publishers doing enough to comply with the ePrivacy Directive?
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Close-up – 15.05.12 Subscription
Targeting innovation still being ignored in video advertising.
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McEleny on social – 15.05.2012 Subscription
Quality SEO should be a real opportunity for PR agencies.
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nma close-up – 14.05.12 Subscription
Don’t ignore Bing in a social media world.
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Close up – 10.05.12 Subscription
Connected TV and tablets are threatening to turn this already frenetic industry on its head
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Davies on TV - 09.05.12 Subscription
Branded content set to thrive.
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Close-up – 09.05.2012 Subscription
Asbof logo scheme shows ad industry self regulation is keeping pace with innovation.
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Tesseras on media – 09.05.2012 Subscription
Without insight, data is useless.
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Close-up – 08.05.012 Subscription
YouTube isn’t the only place to reap the rewards offered by online video content.
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McEleny on social – 08.05.2012 Subscription
Brands should have their social and data strategies in line.
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Davies on TV – 03.05.12 Subscription
Shazam/ITV tie up should accelerate dual-screen ad content creativity.
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Close-up – 02.05.12 Subscription
Collective industry action is key to overcoming data concerns.
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Tesseras on media – 02.05.12 Subscription
Regional publishers are going through a digital renaissance.
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McEleny on Social – 01.05.12 Subscription
The Prometheus social TV campaign results are pretty uninspiring.
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Close-up – 01.05.12 Subscription
It’s time to start taking mobile as seriously as your web presence.
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Close-up – 30.04.2012 Subscription
Online TV’s speed of change is rendering YouView obsolete before it even launches.
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Shields on mobile – 30.04.12 Subscription
NFC risks being left behind.
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Davies on TV – 26.04.12 Video Subscription
Household brands will accelerate connected TV uptake.
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Close-up – 25.04.12 Subscription
Connected TV won’t reach significant numbers soon, but consoles are driving web activity on TV
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Close-up – 26.04.12 Subscription
The long-awaited O2 Wallet is finally here.
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Close-up – 20.04.12 Subscription
Digital advertising gains confidence boost.
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Davies on TV – 19.04.12 Subscription
Exclusive original content is an area in which VOD providers can, and must, shine.
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Close-up – 18.04.12 Subscription
Research finds brand sites are cookie monsters but British companies are leading compliance.
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McEleny on social – 17.04.12 Subscription
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Close-up: 13.04.12 Subscription
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Close-up - 12.04.12 Subscription
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Close-up: 11.04.12 Subscription
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Close up: 10.04.12 Subscription
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Close-up: 05.04.12 Subscription
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Close-up: 04.04.12 Subscription
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McEleny on Social - 03.04.12 Subscription
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Close-up – 29.03.12 Subscription
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Close-up – 28.03.12 Subscription
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Shields on Mobile - 16.04.12 Subscription
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nma on search: 13.04.12 Subscription
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Davies on TV - 12.04.12 Subscription
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Tesseras on media - 11.04.12 Subscription
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McEleny on Social - 10.04.12 Subscription
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Davies on TV - 05.04.12 Subscription
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Close-up: 03.04.12 Subscription
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Close Up: Regulation, measurement and social TV Subscription
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Davies on TV – 29.03.12 Subscription
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Tesseras on media – 28.03.12 Subscription
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