New Media Age
Justin Pearse Editorial

Justin Pearse is editor of new media age, the UK’s only weekly magazine covering the business of interactive media and marketing. He appears regularly on television, radio and in the national press as an expert on all issues relating to digital media. He appears as a regular host and panelist at a variety of conferences and events.

Justin joined new media age as reporter in April 2000, becoming features editor in 2001, news and deputy editor in 2005 and editor in 2007. Previously he was a reporter on daily online technology tile ZDNet. He started his journalist career on weekly IT industry trade magazine IT Week in 1997.

Follow Justin on Twitter here

Close-up – 22.05.12: Ovivo, O2 More, Pizza Hut

Tue, 22 May 2012

Ad-funded MVNO launches.
Close-up – 18.05.12: Facebook, Opodo, eBay

Fri, 18 May 2012

Social media is not the be all and end all of digital marketing.
Close-up – 17.05.12

Thu, 17 May 2012

IAB Mobile Engage showcases the successes of mobile advertising.
Close-up – 16.05.12

Wed, 16 May 2012

The benefits of programmatic buying need to be made clearer.
nma close-up – 14.05.12

Mon, 14 May 2012

Don’t ignore Bing in a social media world.
Close up – 10.05.12

Thu, 10 May 2012

Connected TV and tablets are threatening to turn this already frenetic industry on its head
Close-up – 08.05.012

Tue, 8 May 2012

YouTube isn’t the only place to reap the rewards offered by online video content.
Q&A: Ann Lewnes, senior VP of global marketing, Adobe

Thu, 3 May 2012

“Marketing is the new finance, you need people good with numbers, data and analysis,” says Lewnes.
Close-up – 02.05.12

Wed, 2 May 2012

Collective industry action is key to overcoming data concerns.
Close-up – 01.05.12

Tue, 1 May 2012

It’s time to start taking mobile as seriously as your web presence.
Close-up – 30.04.2012

Mon, 30 Apr 2012

Online TV’s speed of change is rendering YouView obsolete before it even launches.
Close-up – 28.04.12

Tue, 24 Apr 2012

Affilliate marketing adopts power of social media.
Close-up – 29.03.12

Thu, 29 Mar 2012

The data is available, but there is a severe lack of intelligence about using it.
Close-up – 28.03.12

Wed, 28 Mar 2012

The IPA Media Owner survey once again provides some great insights.
Close-up – 27.03.12

Tue, 27 Mar 2012

The term “content” is only going to mean increasingly ambitious things.
Close-up – 26.03.12

Mon, 26 Mar 2012

Understanding your customers’ behaviour on social media
Close-up – 23.03.12

Fri, 23 Mar 2012

Even the biggest of brands are falling far too short with mobile.
Close-up – 21.03.12

Wed, 21 Mar 2012

Brands start to take action to cope with the ePrivacy Directive.
nma Awards 2012 entry deadline fast approaching

Thu, 8 Mar 2012

Less than a week to get your entry in for this year’s Awards.
Editor's View – 07.03.12

Wed, 7 Mar 2012

The gulf between the TV and digital industries needs bridging.
Editor's view – 28.02.12

Tue, 28 Feb 2012

There’s nothing wrong with competition in the VOD market.
Q&A: Tony Wang, general manager UK, Twitter – part two

Tue, 28 Feb 2012

How brands can prove the ROI of Twitter campaigns and Brand Pages as online hubs.
Q&A: Tony Wang, general manager UK, Twitter – part one

Mon, 27 Feb 2012

UK Twitter head on working with brands and providing access to users’ “information graph”.
Leader: Welcome to the refreshed nma.co.uk

Tue, 14 Feb 2012

new media age takes the next step in its evolution.
The ePrivacy Directive presents an opportunity, not a threat

Wed, 1 Feb 2012

There are just weeks to go until the long-feared ePrivacy Directive comes into force, bringing with it the threat of £500,000 fines for any company that doesn’t gain informed consent from its customers for dropping a cookie. However, this doesn’t have to be a threat, canny marketers should see it as an opportunity.
People are ready and willing to pay for digital content

Tue, 24 Jan 2012

Make it easy and people will pay, make it useful and they’ll keep paying. The refusal of people to pay for anything in digital is a bit of a self-defeating truism. Most people, most of the time, are happy to pay for anything.
The new media age Awards 2012 open for entries

Tue, 17 Jan 2012

The new media age Awards, now in its 16th year, celebrates the best use of interactive media across all platforms, from online to mobile to connected TV.
Brands must adapt their strategies to keep up with search's evolution

Fri, 21 Oct 2011

Search marketing is currently going through some of its biggest changes in its recent history, leaving brands in danger of being left with an outdated search strategy.
The impact of tablets on digital media is undeniable

Wed, 19 Oct 2011

I’ve been spending the past couple of months immersed in the redesign of nma.co.uk. Don’t get excited, I’m not giving away anything quite yet. But what’s been fascinating has been how the tablet has been influencing my thinking.
Google restructure: Brittin to Europe, Cobley up to MD

Tue, 18 Oct 2011

Google has undertaken a major restructure that sees UK MD Matt Brittin (pictured) moved up to a European role, replaced by Google’s European marketing chief Dan Cobley.
Online video advertising must broaden its ambition to reach its potential

Wed, 5 Oct 2011

Online video advertising should no longer be just a bolt-on to a TV campaign, and advertisers must look to meet consumers’ desire for relevant, high-quality video content.
IPA Online Media Owner survey finds service levels on the up

Tue, 4 Oct 2011

Specific Media once again tops the survey of agencies’ views of online media owners.
Google's AdWords for video could flood the format with interest

Fri, 30 Sep 2011

The extension of Google’s paid-search ad system to video could end the days of frustration with marketers’ adoption of online video advertising.
Zavvi

Fri, 22 Jul 2011

zavvi.com
June 2011

Fri, 1 Jul 2011

Editor Justin Pearse highlights the month’s key stories
Leader: new media age faces a bright, digital-only future

30 June 2011

I believe the new media age brand will become stronger as a digital-only publication
Kurt Geiger

30 June 2011

kurtgeiger.com
Leader: People are at the root of continued innovation in digital

23 June 2011

The success the industry displayed at the nma Awards is down to the people who comprise it
Leader: Shop staff are vital in retailers' shift to digital initiatives

16 June 2011

Digital technology on the high street is so often stymied by failure to ensure consistent communication
Leader: Making the most of digital takes original thinking

9 June 2011

Digital media doesn’t mean you have to rip up the rulebook and start again
Pilot

9 June 2011

netclothing.net
TheTrainline

2 June 2011

thetrainline app
May 2011

Fri, 27 May 2011

Editor Justin Pearse highlights the month’s key stories
Leader: Location-based activity's success relies on new thinking

26 May 2011

We’ll only see the true potential of location once it’s considered a core element of brand communication
Leader: You have to keep training in an ever-evolving industry

19 May 2011

The growth of real-time bidding means there’s suddenly a glut of new roles on the market
Leader: TV can't hold off the changes of interactivity any longer

12 May 2011

Innovation may be speeding up but most people most of the time are content with linear TV
Leader: Affiliates lead the race to make fuller use of data

5 May 2011

Issues around data analysis are sticking points in attribution modelling’s move to the mainstream
Affiliate Window & Buy.at takes top spot in nma MSG table

Wed, 4 May 2011

Affiliate Window & Buy.at top the Affiliate Networks table of the nma Marketing Services Guide 2011 after it emerged Affilinet UK, which had been ranked first in the guide, supplied incorrect figures.
April 2011

Thu, 28 Apr 2011

Editor Justin Pearse highlights the month’s key stories
Leader: Constant attention is needed to stay on top of digital

21 April 2011

Nod off and you might miss a shift in consumer behaviour that could transform your business
Leader: Ad operations are too crucial to be taken for granted

14 April 2011

Ad ops is critical to the successful implementation of the data on which the future of online advertising rests
Leader: Get the most out of existing assets before adding more

7 April 2011

Surely by now optimisation should be a bedrock of any company’s online presence?
March 2011

Fri, 1 Apr 2011

Editor Justin Pearse highlights the month’s key stories
Leader: Restored faith in PRS is a triumph for self-regulation

31 March 2011

Premium rate services were once a bedrock for the digital media industry and they can be so again
Leader: It won't be long before mobile ads overtake offline

24 March 2011

The growth of tablet devices, viewed as mobile by most, will continue driving mobile advertising
Leader: Co-creation communities can be goldmines for brands

17 March 2011

Danone used its community of 400 women to develop a new product in just five months from conception
Leader: Social media isn't an easy fix for brands' customer care

10 March 2011

Social media often comes across as something companies can slap on to avoid fixing the real issues
Leader: Self-regulation is best way to become a mature industry

3 March 2011

A mature industry doesn’t need loopholes or grey areas; it needs firm rules set by the community
February 2011

Fri, 25 Feb 2011

Editor Justin Pearse highlights the month’s key stories in digital media and marketing
Leader: The next generation doesn't think the way we do

24 February 2011

The biggest takeaway from our kids focus groups was how truly media-neutral the next generation is
Leader: In-house roles are on the up as brands get digitally savvy

17 February 2011

Brands have been weighing up the cost-benefit ratio of taking activity in-house for years
Leader: Advertisers need to make more use of customer reviews

10 February 2011

It’s becoming standard practice for retailers to include reviews – good or bad – on their sites
Leader: Search, social and mobile will become vital bedfellows

3 February 2011

The impact of social media on search is only just starting to be felt and 2011 is sure to be a transformative year
January 2011

Fri, 28 Jan 2011

Editor Justin Pearse highlights the month’s key stories in digital media and marketing
Leader: Social media has brought digital PR to the playing field

27 January 2011

While digital PR has been growing for a long time, the past couple of years have seen an acceleration
Leader: Retargeted advertising is something to embrace

20 January 2011

Retargeting companies are taking admirable steps to increase transparency around targeting
Ashley Highfield, Microsoft UK

13 January 2011

Being in charge of Microsoft UK’s consumer operations, Ashley Highfield doesn’t restrict himself to any one channel but seeks to unite all forms of digital media and advertising
Leader: This is the year mobile billing could meet its potential

13 January 2011

The ability to buy with a one-click addition to a phone bill could be transformative for the mobile industry
Leader: Revival of display welcome but mobile will boost search

6 January 2011

Our predictions of search and display spend have proven to be gratifyingly accurate over the past couple of years
2011: The year ahead in Advertising

6 January 2011
Leader: 2010 has been the year for exploding digital myths

16 December 2010

FMCG brands this year have arguably been at the forefront of creativity
Leader: Social media still has untapped potential for advertisers

9 December 2010

One of the biggest debates at present is about paid online display advertising’s place in social media
Leader: Brands need to find ways to work within the web's rules

2 December 2010

The challenge of keeping on top of online regulation is compounded by a puzzling subset of regulations
November 2010

Fri, 26 Nov 2010

Editor Justin Pearse highlights the month’s key stories in digital media and marketing
Leader: Common currency is a vital baseline for everything else

18 November 2010

Rather than an end point, a common currency is the starting point – a confidence booster to get brands online
Leader: Consumers are more used to digital than most marketers

11 November 2010

It’s crucial for us to continue efforts to educate and demystify as the industry keeps evolving
Leader: If publishers start charging now it’ll become the norm

4 November 2010

While they may be far from glowing, the figures show that people will pay News International for digital content
October 2010

Fri, 29 Oct 2010

Justin Pearse highlights the month’s key stories
Leader: Shopping via mobile now comes naturally to consumers

28 October 2010

The only problem with mobile commerce is the lack of goods on the mobile shelves
Leader: Internet on TV is easy for viewers but a headache for us

21 October 2010

Is the humble TV about to experience the platform wars that have dogged the online industry since birth?
Leader: Microsoft makes welcome rally on smartphone market

14 October 2010

The Redmond giant appears, after countless failed attempts, finally to have grasped mobile
Leader: IAB bi-annual report confirms online's branding power

7 October 2010

The very nature of social media means branding is one of the only forms of advertising that works there
September 2010

Mon, 4 Oct 2010

Justin Pearse highlights the month’s key events
Leader: Self-regulation is vital to keep us out of the firing line

30 September 2010

As proven by the last Government, online media provides an easy grandstanding opportunity
Leader: Resurgence in mobile messaging is proof it simply works

23 September 2010

While smartphone use is growing, SMS is the only medium that can get your brand to every mobile consumer
Leader: With gaming going social, brands are welcome to join in

16 September 2010

Social gaming is even being seen as the natural way to engage by brands as mainstream as Coronation Street
Bruce Daisley, YouTube

9 September 2010

Bruce Daisley isn’t getting carried away by the accolades he has earned as head of YouTube, instead setting his sights on the realistic aim of helping more brands embrace online video
Leader: Display is far from dead – if anything, it's undervalued

9 September 2010

Video is one of the most powerful formats for driving the effectiveness of display advertising
new media age launches first full-day nma Live conference

9 September 2010

new media age has launched its first full-day nma Live conference, nma Live Masterclass Sessions.
YouTube uses ad impact data to encourage online spend

9 September 2010

YouTube has begun providing data to brands proving the impact of video advertising on product sales. The move is part of the company’s strategy to encourage more big-brand advertisers to increase spend online.
Leader: PR is becoming crucial to brands' digital strategy

2 September 2010

PR is going through a major upheaval, caused directly by digital media and social media in particular
Search engine data

2 September 2010

With Bing now powering all searches on Yahoo in the US, how has Microsoft’s search engine been faring against both its new partner and its great rival Google over its first year?
August 2010

Fri, 27 Aug 2010

Justin Pearse highlights the month’s key events
Leader: Online was never a rival to TV so let's get them united

26 August 2010

In reality, online complements and enhances TV, rather than competing with it
Leader: Hysteria over ad targeting highlights need for action

12 August 2010

The Sunday Times piece goes on to describe terrified consumers being stalked online by evil advertisers
July 2010

Fri, 30 Jul 2010

Justin Pearse highlight’s the month’s key events
Leader: Brands must respect privacy when relying on user data

22 July 2010

Social media and behavioural targeting provide the opportunity to enrich people’s online lives
Leader: Cheap media isn't as big a problem as the dearth of rigour

15 July 2010

Lack of rigour in measuring social media is a major problem in moving brands beyond experimentation
Leader: Earning online revenue needs a three-pronged approach

8 July 2010

Ecommerce is perhaps the area least explored by online media owners, but it has huge potential
June 2010

Fri, 25 Jun 2010

Justin Pearse highlights the month’s key events
Leader: Facebook's focus on UK industry is welcome attention

24 June 2010

It was good to come face to face with the man responsible for transforming the internet
Facebook commits to UK support

Tue, 22 Jun 2010

Facebook founder Mark Zuckerberg committed to increased support for UK brands and content providers at the social network’s first official London Developers’ Garage event yesterday.
Leader: After 15 years, digital media is still far from old news

17 June 2010

It’s fascinating to look back to see how far we’ve come and how far we still have to go
Leader: Don't let digital blind you to real-world developments

10 June 2010

Living in a digital bubble means it’s easy to ignore what’s really going on in the wider world
May 2010

Fri, 28 May 2010

Justin Pearse highlights the month’s key events
Alex Tait, ISBA & Post Office

27 May 2010

The Post Office’s head of digital marketing Alex Tait is also chair of ISBA’s Digital Action Group, guiding its members through the minefield of EU regulation of online advertising
Leader: iPad isn't only game-changer for publishers this week

27 May 2010

Newspaper and magazine publishers are hoping the iPad provides a welcome tonic
Leader: Companies must see the opportunities in online content

20 May 2010

Businesses are realising they need a coherent strategy for all the content they produce, across all digital platforms.
Leader: Email as good as any marketing channel when done right

13 May 2010

Email marketing is being used by brands to drive new business and strengthen customer loyalty
Publishers await paywall arrival with bated breath

Tue, 11 May 2010

It’s feeling eerily quiet in the online publishing industry, before the storm News International will unleash with the launch of the industry’s first proper paywall.
Leader: Digital must catch the ear of whoever leads the country

6 May 2010

It’s crucial the often diffuse digital media industry ensures a consistent message about its political wants
Conservative spoof beats official ad in nma Viral chart

Tue, 4 May 2010

A trailer for the latest Twilight film tops the new media age Viral Brand Chart this week, with huge social media shares. The clip saw over 4 million views, with 35,978 Facebook shares and 3,839 tweets.
April 2010

Fri, 30 Apr 2010

Justin Pearse highlights the month’s key events
Leader: Digital's constant evolution makes specialists a must

29 April 2010

As agencies scrabble to prove social credentials, brands are faced with a bewildering choice of partners
Britain's Got Talent comes first in nma Viral UGC Chart

Tue, 27 Apr 2010

ITV’s Britain’s Got Talent dominates the nma Viral UGC Chart this week. The number one clip had 1,181,664 unique views, with 14,315 shares on Facebook and 413 via Twitter.
Pact Digital Showcase

22 April 2010

Independent content producers’ trade body Pact is touring the UK to showcase the multi-platform work of its members. We look at some of the innovative projects featured at the first event held in London last month
Leader: Automation doesn't diminish need for personal service

15 April 2010

The goodwill of agencies is crucial when battling to attract big-brand spend
iPad flurry whisks blender ad to top of nma Viral Brand Chart

15 April 2010

The hype surrounding Apple’s iPad has propelled an unlikely ad for US blender manufacturer Blendtec to the top of the nma Viral Brand Chart this week.
Leader: Marketers need to keep things simple to win budgets

8 April 2010

The industry needs to deliver more case studies and a simpler message of what it can offer brands
Star-studded Adidas Originals ad tops latest Viral Brand Chart with 1.2m views

8 April 2010

Adidas topped the nma Viral Brand Chart this week with its The Street Where Originality Lives ad starring David Beckham and Noel Gallagher.
Leader: How many screens do you see the world through?

1 April 2010

The experience we’re presented with on mobile is so often a pale imitation of that offered on a laptop
Musician's Chatroulette song tops nma UGC viral chart

1 April 2010

A video of singer/songwriter Ben Folds using Chatroulette has topped the new media age Viral UGC Chart, which launched this week.
March 2010

Fri, 26 Mar 2010

Justin Pearse highlights the month’s key events
Adopting Android won't necessarily make your life easier

Thu, 25 Mar 2010

The ground is starting to rumble more as Android marches over the hill to shake up the mobile market.
Leader: Social media slip-ups distract from the real promise

25 March 2010

Analysing the interplay between media is a powerful tool for brands to discover which deliver ROI
Mobile won't win over advertisers without shouting more

Thu, 18 Mar 2010

How can you ignore mobile when you’re discussing the year ahead in advertising? Quite easily, it seems.
Leader: Measuring online may be tricky but never give up trying

18 March 2010

Last week’s I-COM summit threw a spotlight on the lack of a coherent industry approach to measurement
new media age launches top ten viral chart

Wed, 17 Mar 2010

new media age has launched the nma Viral Chart, a weekly ranking of the top ten viral ads.
Now's the time to be a mobile specialist

Thu, 11 Mar 2010

The mobile internet is still a scary place. Not for consumers, who are flocking to mobile sites, but for brands and media companies.
Leader: Extension of ASA's remit to all of online is long overdue

11 March 2010

As the online marketing industry blossomed, brands soon learned to self-regulate very effectively
Brands don't need an app to reach consumers

Thu, 4 Mar 2010

new media age has been saying for a while that mobile media isn’t all about apps.
Leader: A smaller BBC may not be something for us to celebrate

4 March 2010

Rather than cuddly old Auntie, the BBC has long been viewed as a bloated tyrant by the digital industry
February 2010

Fri, 26 Feb 2010

Justin Pearse highlights the month’s key events
Engaging location-based services are finally arriving

Thu, 25 Feb 2010

Sometimes it takes your breath away when something actually works as promised in mobile.
Leader: Keeping access exclusive ensures the right audience

25 February 2010

A velvet rope is increasingly being used by many brands online
Leader: Proper metrics will open up digital media to everyone

11 February 2010

How much unique knowledge or experience is there to justify social media as a new ghetto?
January 2010

Fri, 5 Feb 2010

Justin Pearse highlights the month’s key events
Leader: Arrival of mobile internet usage data is a turning point

4 February 2010

For the first time the UK mobile industry has a collective answer to the demands of the ad industry
Leader: SeeSaw launch is a key step closer to mainstream web TV

28 January 2010

TV aggregators will be crucial in encouraging people to see the internet in the same light as their TV
Cover story: Hunt sets out terms for digital industry

21 January 2010

A Conservative government will ensure a light-touch regulatory environment to enable digital media businesses to thrive, promised Shadow Secretary for Culture, Media and Sport Jeremy Hunt.
Leader: Going where the users are will cost you a level of control

21 January 2010

Handing control over placement to a third party is quite a leap conceptually
Patrick Walker, YouTube

21 January 2010

That video rights holders now perceive YouTube as less of a threat and more of a revenue opportunity is in large measure due to its director of partnerships Patrick Walker
The nma interview: Jeremy Hunt

21 January 2010

Jeremy Hunt was promoted to the Shadow Cabinet in 2007 to become Shadow Secretary of State for Culture, Media & Sport. He talks to new media age about the Conservative Party’s take on the digital economy
YouTube asserts commitment to UGC after deals to air TV series

21 January 2010

YouTube is committed to the long-term support of user-generated content despite an increasing focus on professional content, according to head of partnerships Patrick Walker.
Leader: The next generation is building the future on its terms

14 January 2010

Young kids weren’t born into a linear, scheduled world and the internet means they refuse to be forced into one
Leader: Time to care for existing customers, not rely on new ones

7 January 2010

Our survey finds 68% of people believe customer service to be better in-store than online
Leader: User content is one thing that 2010 won't be the year of

17 December 2009

The one prediction I’ll make here is for the continued decline in importance of user-generated content
Review 2009: Advertising

17 December 2009

This has been a seminal year for online advertising in many ways, yet was also a time for taking stock as it was realised how far the medium has yet to go to become the mature advertising environment it craves to be.
Leader: Government catches up with industry's safety initiatives

10 December 2009

The Government looks to have delivered a genuinely positive framework for online safety
First Direct opens further to social interaction

Tue, 8 Dec 2009

First Direct has begun responding directly to comments from customers that are aggregated on its First Direct Live site.
Leader: Niche interest content strengthens the regional press

3 December 2009

The regional press may well find itself in a far healthier position than its national cousins
Peter Bazalgette, digital investor

3 December 2009

A leading innovator of reality TV, Peter Bazalgette is now at the forefront of the drive to develop business models that can create sustainable revenues from online content
Bazalgette says behavioural targeting suffers 'policy vacuum'

3 December 2009

Peter Bazalgette, former UK chief executive and global chief creative officer of Endemol, believes there is a “policy vacuum” around behavioural targeting that needs to be addressed to ensure the survival of a technology he views as crucial for online content.
Matalan moves into affiliate to boost sales

3 December 2009

High street retailer Matalan is to run its first affiliate activity through agency Affilinet in what it expects will be “an important source of online revenue”.
November 2009

Fri, 27 Nov 2009

Justin Pearse highlights the month’s key events
ITV sees Facebook success with I'm a Celebrity

Wed, 25 Nov 2009

ITV attracted over 100,000 fans in a week and a half to its I’m a Celebrity Get Me Out of Here Facebook fan page.
Leader: Being multi-channel is no longer just an optional extra

26 November 2009

Customers really do care if you’re not multi-channel and, more importantly, so should you
Hulu seeks tie-ups with UK producers for its VoD service

26 November 2009

Hulu, the US ad-supported video-on-demand service, is targeting the UK’s independent production community, responsible for the worldwide success of some of the UK’s biggest TV formats, in its latest attempt to gather support for its launch.
Leader: Internet TV is spreading but the picture still isn't clear

19 November 2009

We may be going into 2010 with a thriving new distribution framework for internet TV
Leader: Branded apps can work, they just need to have value

12 November 2009

Key to the success of Facebook has been apps, loved by consumers and, because of that, by brands
Leader: Brands can no longer rely on people's unconditional love

5 November 2009

As media channels fragment, brands struggle to sustain old-world ideas of a brand/customer relationship
October 2009

Fri, 30 Oct 2009

Justin Pearse highlights the month’s key events
Leader: Apps won't be what sustains tomorrow's mobile sector

29 October 2009

It’ll take a very long time for mobile to become the cohesive medium of the fixed-line internet
Reputation Online adds reader engagement features

Mon, 26 Oct 2009

Reputation Online, the recently launched website from new media age focusing on online PR and reputation management, has launched a raft of additional features, including letting readers upload their views.
Leader: Oh no, not another online planning currency?

8 October 2009

Advertisers have repeatedly they want a straightforward panel-based system
September 2009

Fri, 2 Oct 2009

Justin Pearse highlights the month’s key events
Leader: A watershed moment for online, ten years in the making

1 October 2009

The speed at which online has overtaken TV validates the industry’s belief in online advertising
Mercedes spends half UK marketing budget on digital

1 October 2009

Mercedes-Benz is allocating 50% of its UK marketing budget to digital media, according to VP for brand communications Anders Sundt Jensen.
Mercedes allocates half its UK marketing budget to digital

Wed, 23 Sep 2009

Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.
Leader: Online TV advertising won't tolerate lack of data for long

24 September 2009

Agencies just can’t get hold of the data they need to construct a robust argument for clients to invest in online TV
Leader: The rules of engagement online are becoming clearer

17 September 2009

Being able to concretely measure the branding impact of online is of enormous value
Leader: Orange and T-Mobile merger should benefit (nearly) all

10 September 2009

It will be at least two years before customers see an impact of the Orange and T-Mobile merger
Leader: Digital industry can't afford to ignore graduate recruits

3 September 2009

Any company considering the future of its graduate scheme should keep investing
August 2009

Fri, 28 Aug 2009

Justin Pearse highlights the month’s key events
Leader: Web helps FMCG brands get into their customers' heads

13 August 2009

It’s online where they can really persuade customers to become part of their virtual R&D
Leader: Brands desperately need pointers for using Twitter

6 August 2009

Twitter remains a wild frontier for marketers and brands are having to navigate it with no guidebook
July 2009

Fri, 31 Jul 2009

Justin Pearse highlights the month’s key events
Leader: Digital media should look beyond London for leadership

30 July 2009

Regional associations have been influential in supporting digital media over the past decade
Leader: Win users' trust by letting them choose what they see

23 July 2009

Consumers want a more personalised online experience but are fearful if delivery is taken out of their hands
Leader: The mobile internet stretches far beyond the iPhone

16 July 2009

The high cost and restriction to O2 means iPhone market share is in single figures still
Pete Markey, More Than

16 July 2009

Being the Marketing Society’s Marketer of the Year took more than luck for Pete Markey. He has strong ideas of what does and doesn’t work for insurer More Than’s digital presence
More Than to build online personality through Living

16 July 2009

Financial brand More Than is to put its Living brand at the centre of plans to build an online personality.
Leader: A post-digital world is far from a world without digital

9 July 2009

Agencies across the board, from traditional advertising to design, have soaked up digital knowledge
Coggles

9 July 2009

coggles.com
Leader: Google needs media industries as much as they need it

2 July 2009

YouTube’s scale will only be truly beneficial if sold by experienced sales teams in an integrated way
June 2009

Fri, 26 Jun 2009

The long-awaited Digital Britain report was bound to be one of the biggest stories of the month. While the mainstream media focused on proposals to top-slice the BBC licence fee and a ‘broadband tax’ on people’s phone bills, behind the headlines Lord Carter showed he understood digital content isn’t all about piracy.
Leader: Social media presents yet another new world to explore

25 June 2009

Facebook and its peers have ushered in a new way of using interactive media to communicate across the web
Leader: Balance of power favours ISPs more than record labels

18 June 2009

With margins falling, record labels need huge audiences to sustain their business
Online ad currency validated by tie-in with Touchpoints

11 June 2009

The IPA is to integrate UKOM data into its influential Touchpoints initiative, giving the long-awaited single online trading currency a significant boost.
Leader: Does online advertising need to blow its own trumpet?

11 June 2009

For big-brand advertisers looking for a safe harbour, TV is certainly attractive
Leader: Mobile is perfectly placed to support the rise of e-books

4 June 2009

Debate still rages about whether people really want to give up the tactile experience of real books
Telegraph and FHM triumph at AOP Awards

Wed, 3 Jun 2009

The Telegraph and FHM won the Consumer Digital Publisher and Consumer Website awards respectively at last night’s Association of Online Publishers Digital Publishing Awards 2009, supported by new media age.
May 2009

Fri, 29 May 2009

As online video matures and long-form content becomes a viable genre, which brands will viewers turn to? As our cover story on 21 May revealed, YouTube is already in talks with content owners such as ITV, Channel 4 and Sony Pictures to be able to aggregate the kind of juicy content as the battle to own online TV heats up.
Cover story: Government urged to release £300m of agency ideas

28 May 2009

The UK Government is locking away up to £300m worth of intellectual property from digital content created by agencies and production companies.
John McVay, Pact

28 May 2009

As head of producers’ trade body Pact, John McVay champions the rights of content creators and the audience. But he has a battle on his hands to convince broadcasters
Leader: Broadcasters can’t keep content to themselves forever

21 May 2009

New players are needed to shake up the market and introduce both innovation and consumer choice
Google confirms ad exchange plans

Wed, 20 May 2009

Google CEO Eric Schmidt yesterday confirmed the company’s plans to launch an online ad exchange.
Cover story: Marketing Society invites digital to the top table

14 May 2009

The Marketing Society, the 50-year-old institution of senior and board-level marketers, has launched a Digital Network in an attempt to help blue-chip companies develop their digital marketing strategies.
Leader: Marketing Society overtures are digital's chance to shine

14 May 2009

Digital has long yearned for a place at the top table and this move is an important part of that journey
Jonny Freeman, Honda

7 May 2009

Honda’s head of digital marketing discusses the car manufacturer’s growing interest, and spend, in digital and social media
Leader: Measuring online video is a step in the right direction

7 May 2009

The IAB has stepped in to aid video’s emergence within brands’ online ad strategies
April 2009

Fri, 1 May 2009

April kicked off with a couple of hefty reports. The IAB found online ad spend in 2008 had risen by 17.1% to £3.3bn. While this was undeniably cheery news, it obviously had to be digested in a very different economic frame of mind.
nma.co.uk gets major revamp

Fri, 17 Apr 2009

Welcome to the new nma.co.uk. We’ve relaunched the site to help you navigate more easily through our wealth of content, with a more powerful search functionality to trawl our history as the only title to cover the interactive media and marketing industries consistently for the past 14 years.
Leader: No longer any way to put off dealing with social media

16 April 2009

Social media is fundamentally changing the structure of the internet and its users’ behaviour
Renault blames agencies for failing to guide brands digitally

16 April 2009

Stephen Norman, senior VP of global marketing for Renault Group, has said the company has been unable to find a single agency that can create a true integrated ad campaign.
Mobile Data: Browsing habits

9 April 2009

How mobile access to the internet has developed over the past year
Cover story: Twitter backs first UK ad partner

9 April 2009

Twitter Partners aims to help micro-blogging site commercialise its services
Leader: This may not be the Year of Mobile but don't give up yet

9 April 2009

Real impetus will come when the mobile web becomes truly woven into people’s lives
Playboy makes ad-funded content central to lifestyle push

9 April 2009

Playboy is to place ad-funded bespoke content at the centre of marketing activity for its website, which relaunched in February as a lifestyle portal for men.
Richard Gale, Playboy

9 April 2009

Playboy’s marketing director Richard Gale talks about how he achieved the unachievable by shifting strategy to become an ad-funded lifestyle site.
Cover story: FMCG worries add to mixed ad spend outlook for 2009

2 April 2009

FMCG brands — the biggest spending global advertisers — remain the hardest to attract to digital, despite the IAB this week announcing online ad spend in 2008 rose 17.1% to £3.3bn.
Leader: There's more to viral success than just being interrupted

2 April 2009

Surely any piece of online content will go viral if it holds enough appeal to consumers?
Leader: Innovation in premium content will be key to online sales

26 March 2009

Publishers should be looking even harder at diversifying the range of services they offer online
Cover story: Funding dispute threatens online self-regulation

19 March 2009

The creation of a robust self-regulatory framework for online advertising faces derailment as plans are stalled by a row over how it should be funded.
Leader: Technology and innovation key to retaining online edge

19 March 2009

Innovation online has been proven to be a powerful weapon in your armoury to keep people’s attention
Funding dispute threatens online self-regulation

Wed, 18 Mar 2009

The creation of a robust self-regulatory framework for online advertising faces derailment as plans are stalled by a row over how it should be funded
Lack of currency is unacceptable, says ISBA president

12 March 2009

The new president of ISBA — the advertising trade body whose members spend over £10bn a year — is the latest to wade into the debate around the need for a common currency for online advertising, calling the lack of it “unacceptable”.
Leader: A common currency for digital is a necessary start

12 March 2009

The traditional ad industry’s focus on finding a BARB equivalent strikes many as rather shortsighted
nma webinar extra

12 March 2009

The experts from new media age’s webinar on optimising your marketing budget answer more listeners’ questions
Leader: Pact is well placed to serve the digital content industry

5 March 2009

Pact is targeting digital media companies from agencies to the likes of MySpace and Bebo
TV trade body Pact launches tools to assist digital content producers

5 March 2009

TV production trade body Pact has begun talks with online content distributors such as MySpace and MSN as it continues its drive to embrace the digital media industry.
Leader: Don't wait for something to go wrong on Twitter

26 February 2009

The Twitter of today is unlikely to look anything like the Twitter of next months, or even next week
Kirsty Hunter, Lion Television

19 February 2009

With a strong background in TV, Lion Television’s head of interactive Kirsty Hunter is clear about how TV and online production need to be more closely integrated
Leader: Mobile sector needs to focus on what brands want from it

19 February 2009

The media and marketing industries and the mobile industry have always been uneasy bedfellows
Leader: Kangaroo gets knocked back but convergence is still key

12 February 2009

Some sort of online EPG is going to be crucial for making online video truly mass-market
Leader: UK publishers ready to regain control of their inventory

5 February 2009

The automation being driven by technology was diluting the value of the content on publishers’ sites
Leader: Too much online content left with no one to fund it

22 January 2009

The rash of online video projects now ready for launch are piling up like unsold cars
Leader: Value brands need to follow the purse holders online

8 January 2009

Value retailers still seem to have a blinkered view of consumer behaviour
Amanda Anthony, CondéNet

18 December 2008

From her time at MSN, CondeNet’s Amanda Anthony is well aware that online investment during a downturn can reap rewards. She explains why the publisher is in launch mode.
Leader: Social networking could provide the kick mobile needs

18 December 2008

The mobile is not new, of course — it’s consumer behaviour that has to change to attract brands
Leader: Digital media must work to woo the mass market

11 December 2008

There’s no doubting the demand from big-brand advertisers for a common currency
Leader: Nintendo's gag on Bebo users may come back to haunt it

4 December 2008

For many brands it would be heresy to gag consumer chat on a social network page
Leader: TV ad industry must adapt to the lessons of online

27 November 2008

Ad production companies’ economic challenge is the gulf between TV and online budgets
Leader: We have to speak up to influence digital regulation

20 November 2008

The digital voice is needed in all areas of media and advertising regulation
Leader: How will etailers deal with Christmas in a downturn?

30 October 2008

Consumers online are going to be more demanding than ever this Christmas
Leader: In the face of regulation, online must be beyond reproach

23 October 2008

Alcohol brands need to go above and beyond the call of self-regulation
Leader: Getting interactivity to work on TV needs a joint effort

16 October 2008

The decades-old commissioning structure of the TV industry doesn’t suit the interactive world
All in the details

Fri, 10 Oct 2008
Urbanbite

9 October 2008

The food from my selected restaurant was appalling but at least Urbanbite's ordering service was excellent
Leader: Mobile must provide ad data to coax brands onboard

9 October 2008

There’s undeniable optimism in the mobile market that the pieces are falling into place
Leader: Publishers use digital convergence to hold off the fire

2 October 2008

Publishers have begun to ditch digital specialists in favour of multi-platform roles
Adapting to the needs of an ever-changing industry

25 September 2008

Welcome to the all-new new media age. In our biggest relaunch in four years, we've redesigned to create a fresh look and feel and increase the depth of our coverage of the interactive media and marketing industries.
Industry ready to weather the storm

25 September 2008

The digital media and marketing industry is in good shape to withstand the economic downturn, with the top 100 interactive agencies in the UK generating revenues of more than £600m last year.The nmaTop 100 Interactive Agencies 2008 guide, published today, found an industry growth rate of 14%, matching that of the previous year despite the overall economic decline.The Top 100 discovered the interactive industry to be confident of its ability to withstand ...
Rachel Bristow, Unilever

25 September 2008

Unilever’s Rachel Bristow believes the digital industry needs to step up its game to show FMCGs it can really engage with big brands
Leader: Can luxury brands be tempted online?

18 September 2008

Most luxury brands still prefer to save their ad spend for the glossy magazines and their own in-store efforts
Yahoo! now needs to present a single front

11 September 2008

It's time for Yahoo! to concentrate on its core areas of strength. There's no shame in retiring from a losing battle
Burger King doubles digital spend

11 September 2008

Burger King has doubled its digital marketing budget following the success of a strategy to use online to drive visits to its restaurants.The fast-food brand has upped its online investment over the last year after its digital marketing led to a 10% uplift in traffic to its site.To date, Burger King's digital marketing activity has been largely campaign based. In January it launched its first online voucher campaign. These have been downloaded more than 273,000 times, 82,000 ...
TV needs tailoring to where it's watched

4 September 2008

Consumers don't just want TV content anytime, anywhere, they want it developed for the medium they consume it on
Leader: Was Rhythm trying too much too soon?

28 August 2008

Pre-roll advertising is struggling to take off online as consumer apathy remains an issue
McDonald's demands CAP clarity

21 August 2008

McDonald's chief marketing officer Jill McDonald has called for more online regulation to give big brands clearer online ad guidelines.The company believes the lack of clear rules makes the adoption of online advertising hard for brands."I would welcome regulation online to be honest. Broadcast regulation exists, CAP codes exist for print and outdoor, online just sits there on its own," said McDonald."We spend a lot of time worrying about online. Having some ...
Jill McDonald, McDonald's

21 August 2008

Marketing Society Marketer of the Year Jill McDonald is leading McDonald’s bid to change its public image and would welcome some guidance
Publishers edge into the digital chapter

21 August 2008

The book publishing industry has finally started to embrace the social aspects of the web
COI virtual teams to aid digital media integration

7 August 2008

The COI has set up virtual teams to work across projects combining creative and media in a bid to respond better to cross-platform briefs.The teams will work on projects that require input from both the media and creative departments, such as social media and mobile.The move follows restructuring by the government agency to integrate digital within its main media planning unit. Online media, handled by i-level, now sits alongside press, TV, radio and outdoor.Digital ...
Don't give up on the red button just yet

7 August 2008

Interactive TV advertising is the poor cousin of grown-up interactive advertising. Back in 2000, we used to argue in the NMA office over whether the red button or mobile would triumph as the challenger to online as an ad medium. I backed mobile, and it appeared over the last few years that I'd won the bet. But red-button advertising has refused to give up the fight. Despite both Channel 4 and Five abandoning the medium recently, the platform continues to churn away in ...
Nick Jones, COI

7 August 2008

The COI’s recently appointed director of interactive services Nick Jones is well versed in the issues around communicating to the public
There's wisdom in selective listening

31 July 2008

Much has been made of the wisdom of crowds. But if you really want to harness the collective digital input of your customers to inform business decisions, crowd management may be the most effective way.The idea of collective intelligence to shape business, introduced in James Surowiecki's influential 2004 book The Wisdom of Crowds, has started having an impact on the thinking of digital businesses over the last few years. But for brands looking for consumer input into their ...
Search: the new way to reposition a brand

10 July 2008

The furore in the press over Heinz's decision to pull an innocuous ad featuring two men kissing may have died down but the anger felt by the gay community lives on online.Heinz's capitulation in the face of a handful of complaints has done inestimable damage to its brand. Amazingly, two weeks on, Heinz has yet to embark on a damage limitation exercise online. Instead of engaging with its customers in the most interactive medium of all, it's stonewalling. Type 'heinz gay kiss' into ...
Bacardi's head of digital to join Isobar

Wed, 9 Jul 2008

Bacardi head of digital Ian James is to leave the company to join Aegis-owned digital media agency network Isobar
Brands demonstrate digital effectiveness

26 June 2008

It has been a good couple of weeks for the UK digital industry, what with the storming success of UK agencies at last week's 55th Cannes International Advertising Festival and tonight's celebration of the real results that digital media can achieve at the NMA Effectiveness Awards 2008.It's a relief that our Cannes report this year (News Analysis, page 12) is able to celebrate the UK's awards haul, following the poor showing last year that led to debate in these pages over the ...
Getting creative at working in all media

12 June 2008

Who is driving digital creativity? The week before the Cannes Lions advertising festival, our Creativity Special this week, and indeed the whole issue, both celebrates digital creativity and wrestles with the issues driving and hindering its development.Online advertising continues to boom at the expense of other channels. The Advertising Association's annual report this week found the internet to be the fastest growing ad medium last year, with spend up 39.5%. However, the ...
Brands see value of global digital vision

1 May 2008

It may very well be called the world wide web but the approach to the internet by many brands has been far from global. The last few years have seen digital becoming an increasingly crucial element of a brand's marketing and business strategy. But the reality is so often a disparate collection of websites spread throughout the world, with no unified vision or operation.This though is starting to change. As our front page story discovers, Bacardi has spend the past two years ...
Bacardi ignites global digital plan

1 May 2008

Bacardi Global Brands has launched a global digital strategy with a central hub featuring portals for brands such as Martini and Bacardi. The strategy is the result of a two-year digital realignment of the brand.The "digital engine room" will be used to power digital marketing activity globally, and will see its digital budget double this year.Bacardi and Martini global sites have launched, with further brands to go live this summer. Bacardi owns brands including Bombay ...
Mobile market is still a rollercoaster

24 April 2008

The mobile content market has been a rollercoaster over the past decade and several stories in this week's NMA show how the ride keeps on causing excitement and tears. Luckily, there's a more consistently positive picture painted by our third Marketing Services Guide 2008. Sectors across the board, from search to affiliate to ad networks, have seen aggregate increase since MSG 2007. Results supported by our recent NMA quarterly Sector Survey, in association ...
Digital census

10 April 2008

The first results of a regular survey of the UK digital media industry show that a positive outlook prevails. NMA editor Justin Pearse presents the findings The UK digital media and marketing industry is booming and full of confidence for the future. Yet it feels unsupported by the Government, in which it also has little confidence to introduce fair and effective legislation.These are among the findings of the first full survey of the ...
Government fails to offer digital sector full support

3 April 2008

The UK government is failing in both its own online ambitions and its support of the digital media industry, according to the first exclusive survey of the UK's digital media and marketing industry.The findings, which showed a lack of confidence in the government's ability to legislate in the digital space, comes just a week after the long-awaited Byron Review recommended a series of measures to protect children online.The survey, by NMA and YouGovCentaur ...
Web shopping malls reopen their doors

27 March 2008

Business models never die online, they just get mothballed until everyone's forgotten them and they can be rolled out again. So, almost ten years since the launch of Barclays' failed online shopping mall BarclaySquare, it seems virtual shopping centres are on the rise again.As our story, titled 'High street brands look to set up on virtual malls' reports, big-name retailers including Carphone Warehouse and Adams are signing up to TheMall.tv, a virtual high street set for launch ...
Industry must win online privacy battle

20 March 2008

When the man who created the World Wide Web speaks, you tend to listen. Worryingly, for the many proponents of behavioural targeting online (to use the term in its widest sense), Sir Tim Berners-Lee used his spot on the BBC's Today programme to lash out at the technology. Stressing the rights of consumers to their own data and online browsing history, he said, "It's mine, you can't have it. If you want to use it, then you have to negotiate with me."His comments come ...
Michael Steckler, AOL UK

20 March 2008

Michael Steckler, UK MD of AOL, talks about making the most of your parents while protecting the heritage of a family-friendly marketplace
The last-click battle gathers momentum

28 February 2008

Online advertising has long sold itself on its accountability. No longer would Lord Leverhulme's famous dictum apply. No longer would advertisers be forced to guess the impact their TV ad had on their outdoor display campaigns and how the combined media led to actual sales.In reality, this is often what advertisers and agencies have been forced to do online. 'Last click wins' has been the model adopted by the industry, with sales accredited to the last ad a consumer clicks on. ...
iPlayer lights way for future of internet TV

21 February 2008

It has been a busy week over at the BBC, for both its commercial arm, BBC Worldwide, and the part paid for by you and me.Worldwide announced a deal with Apple to offer shows like Life on Mars and Torchwood via iTunes. Meanwhile, the BBC announced booming user figures for its iPlayer, with more than 17m programmes having been streamed or downloaded since launch seven weeks ago. In January, more than 2.2m people watched a programme on iPlayer.These are hugely impressive ...
YouGov and Centaur establish digital industry research panel

21 February 2008

YouGovCentaur, a joint venture between research company YouGov and NMA publisher Centaur Media, has launched an industry panel to provide the first comprehensive analysis of the new media sector.The initiative will kick off this month with the first in a series of in-depth surveys of the NMA readership. These will establish key industry metrics to garner an overall picture of the industry. It will also gather industry input on key market issues.This ...
Embracing the need for effectiveness

14 February 2008

Procter & Gamble head of interactive marketing Emma Jenkins' comments in NMA a few weeks ago unleashed a flurry of debate. She was calling for digital agencies to focus much harder on delivering return on investment from campaigns rather than being obsess
AOL pushes Time Warner content

14 February 2008
Mobile is a natural fit for social networking

7 February 2008

The definition of addiction is being enslaved to a habit or practice, with those addicted needing regular fixes of their preferred habit. As the social networking addiction enslaves the world, it's unsurprising mobile is quickly becoming its natural next habitat. The move of Facebook, MySpace et al onto mobile has been slow, hindered by exclusive operator agreements and potential concerns over the functionality of handsets. However, these issues are being eroded and it seems we're approaching ..
ISPs must re-engage with content issues

31 January 2008

Wake up you hippies, you're under attack. Well, by U2 manager Paul McGuinness at least, who used his keynote at music congress Midem this week to lambaste the "hippy values" of internet execs for letting online piracy destroy the music industry.McGuinness has merely joined the existing argument by the content industries that ISPs should be held accountable for the content delivered over their networks. But this argument is starting to gain considerable weight. As Andy Burnham last ...
Social networks set for two-tier future

24 January 2008

The composition of my email inbox has changed over the past couple of months. While the Facebook notifications continue to flood in, disrupting the working day (and I've really stopped caring who's been bitten by a zombie), invites to connect with people on LinkedIn have shot up once again.LinkedIn has long been popular, with success measured in its 17m global users. However, the opening of its first London office (see News, page 03) hints at a shift in the social networking ...
Search sector set for further scrutiny

17 January 2008

Going into 2008, the search sector appears pretty calm, but ripples on the surface suggest possibly turbulent times to come.Despite the best efforts of Yahoo! and MSN, Google's dominance continues. The M&A activity among the main search players that dominated much of last year has mostly run its course, with a possible acquisition of Greenlight the last rumour to speculate on. And investment in search looks set to continue its upward trajectory. The IPA's quarterly Bellwether ...
P&G calls for digital agencies to consider return, not just creativity

17 January 2008

Procter & Gamble has called on the digital marketing industry to focus harder on delivering return on investment from campaigns rather than being obsessed with creativity.
Panorama doesn't show the full picture

10 January 2008

If you care about digital media, the BBC's current affairs programme Panorama was a bad start to the week (see News, page 02).The programme on the dangers faced by children on social networks contained shots of lecherous men at their PCs and plenty of references to "images and comments far too shocking to reveal on this programme". There was much comment too from the police, comparing posting personal details on social networks to handing out cards at Piccadilly Circus.There's ...
Foundations are laid for a year of results

20 December 2007

This time last year, NMA predicted that, after a year of transition, 2007 would be a time of dramatic acceleration. For every sector of the digital media industry there's no doubt this prediction came true in a spectacular way. The movement has been such that next year can only be the year of execution. This is perhaps most easily seen in the boom in online video, impacting almost every sector.The promise of video has been one of the stories of the year for online advertising, ...
Do consumers really want their privacy?

13 December 2007

Perhaps the biggest question facing the online industry at the moment is how much consumers really care about the level of behavioural information kept on them and used to adapt their online experience. NMA first warned of the rising concern over the most obvious manifestation of this, behavioural targeting, back in May.Since then consumer privacy, both online and offline, has increasingly been in the headlines. Concurrently, advertisers and media owners have dramatically ramped ...
Cindy Rose, Walt Disney

13 December 2007

As MD EMEA for Walt Disney Internet Group, Cindy Rose is pushing the boundaries for children’s entertainment, Justin Pearse finds out what’s next on the agenda
Disney draws kids into branded virtual worlds

6 December 2007

Disney this week launched its most ambitious digital strategy in Europe, including integrated virtual worlds for all its key brands, kicking off with Pirates of the Caribbean.Disney.co.uk has today been revamped as a broadband entertainment portal, in which formats like ad-funded content will play a key role."We used to look at the internet as a distribution and marketing channel," said Cindy Rose, senior VP and MD of Walt Disney Internet Group EMEA. "Now we also see it ...
Learning to trust consumers' views

6 December 2007

Researching my Christmas holiday, one of my key reference points was TripAdvisor. The hotel reviews site has, in fact, become a staple in the travel plans of millions. This reflects the speed with which user-generated content, the wisdom of crowds, good old word of mouth, call it what you will, has been adopted by both consumers and brands.Companies once feared the damage collective consumer communication could have. Today, as our Vertical Focus feature on page 23 highlights, they're ...
Kangaroo flings VoD into the mainstream

29 November 2007

This probably hasn't been the best week for Joost CEO Mike Volpi and his internet TV counterparts, very likely spoiled by the formal announcement of Kangaroo, the joint internet TV service from BBC Worldwide, ITV and Channel 4. While the launch may raise more questions than it answers about the evolution of TV, it's a clear sign of video-on-demand's move into the mainstream.This has been the year of online video, dominated both by pure-play startups like Joost and the launch of ...
Pact embracing new media is welcome

22 November 2007

The term groundbreaking is used a little too often in our industry. However, for once it’s appropriate, for Pact’s launch of its rights framework deal for the interactive media sector. Put simply, any interactive content producer - and that very likely means you - gets ownership of any content-led ideas.It has kicked off with the BBC but could, in the not-too-distant future, apply to any commissioner of interactive content. There are already plans to quickly expand to the ...
Rebuilding trust in TV interactivity

15 November 2007

Ant and Dec, ITV's most bankable stars, are never shy of sending themselves up. Yet as they bounced on screen to launch the latest series of I'm a Celebrity...Get Me Out of Here!, there was a noticeable lack of reference to the constant ribbing they've attracted for the premium rate voting scandals. Beleaguered ITV, still smarting from Ofcom's record £2m fine of GMTV, could summon none of the chutzpah of Jonathan Ross's continual references to the BBC's own premium-rate embarrassments.But ...
Jon Carney, Marvellous

15 November 2007

After seven years championing mobile marketing through his agency Marvellous, Jon Carney has the best audience ever at new owner Aegis
Consider digital film downloads with care

8 November 2007

Brands and marketers may be tempted to seen an opportunity akin to that promised by digital music downloads
Bans throw out baby with the bathwater

1 November 2007

Clients including MoneySupermarket and American Express have stopped all blind buying of online advertising - where the advertiser doesn't know exactly which sites in an ad network its campaign runs on. With such high-profile and high-spending direct response clients taking action, is this the beginning of the end for blind buying?Well no, of course not. However, our story on page 02 does highlight once again the issues that continue to surround the practice. One of the most ...
No excuses - mobile search must step up

25 October 2007

Media companies may be pouring ever-increasing amounts of money into their websites, but it remains all but impossible to discover them through an internet search. Keen to visit the content-rich ITV site recently, having lost my bookmarks, even Google couldn't find the site, despite scrolling through pages of results. The same thing happened for a list of some of UK's biggest brands, as our story on page 02 reveals.I should, I suppose, point out that I was on the mobile internet. ...
Publishing prospers from digital threat

4 October 2007

Nowhere is the transformative power of digital more obvious than in publishing. For years, a newspaper was something you read and TV something you watched. In the last couple of years this distinction has started to become so blurred that future generations could fail to make it at all. Every major newspaper group is now pouring investment into its video operation. With print under threat from consumers' changing behaviour, video offers a way to engage with these digital consumers and, ...
No rest in sight for interactive agencies

27 September 2007

The summer months are traditionally a moment of pause for many journalists. But for NMA the opposite is true, undertaking the Herculean task of compiling the annual Top 100 Interactive Agencies guide.This year's guide paints an illuminating picture of an industry that remains in flux. Talking with the heads of more than 100 interactive agencies has revealed another bumper year in revenue terms. This has been driven by clients finally embracing digital, an evolution that has ...
An old idea finds its time has now come

20 September 2007

The first time interactive technology was applied to TV was in the 1980s, when an interactive voice response phone line let viewers vote for the final of talent show New Faces. The move was a seismic leap from previous self-addressed-postcard attempts at interaction. Since then broadcasters have been desperate to build a two-way dialogue with viewers, using various incarnations of telephone, mobile and red button. None of these, however, has been able to replicate the richness of the ...
Lack of action to get its comeuppance

13 September 2007

In the interactive ad industry, the best strategy to adopt when under pressure from government and regulators to clean up your act is to bury your head in the sand and hope everyone will just leave you alone. At least, that appears to be the approach being widely adopted. It has been two months since an NMA investigation revealed that leading snack food brands were exploiting a loophole in the ASA's CAP advertising code banning advertising to children that sees companies' own websites ...
Fulfilment: Dominos Pizza by Text

6 September 2007

The SMS ordering service has to be set up online at dominos.co.uk. It's clearly advertised on both the website and door-drop leaflet. To use the service you set up 'favourite' menu orders, each with a unique name. This name is sent to 61212. A bounceback
True convergence is about a unified brand

6 September 2007
Can online be as casual as in-store?

30 August 2007

For the first ten years or so of the commercial internet, an imperative has been placed on increasing the efficiency of consumers' online journeys. Search engines have worked to tighten the relevancy of searches, financial services firms to cut the number of clicks to carry out transactions, and retailers to speed the progression to desired product.But could it be time for online businesses to slow down users' journeys, encouraging a meander through a site rather than a headlong ...
TV can't avoid the rising digital wave

23 August 2007

TV execs are being forced to face up to the impact digital technologies will have on their businesses
Bodies battle for the best code of conduct

16 August 2007

It's August, everyone's on holiday - time to launch a code of conduct. This time it's the turn of the search marketing industry. As our front-page story reveals, the DMA and IAB are enabling search agencies to apply for a best-practice accreditation. The aim is to reassure clients eager to continue pouring their marketing budget into search.Unsurprisingly, it has received a mixed reaction from the search industry. This is a fast-growing sector that continues to be faced with thorny ...
A wake-up call for online advertising

9 August 2007

NMA found itself amid a media storm last week. This didn't come as much of a surprise since we chose to raise the issue in the first place. Our story about major brands pulling their ads from Facebook following their appearance on the BNP's page was jumped on by mainstream media around the world.It may have seemed surprising for the digital industry's magazine to highlight this issue so strongly. But while we champion digital advertising and the opportunities of new forms of media ...
P&G: poor metrics curb ad spend

9 August 2007

The UK marketing chief at the world's biggest advertiser, Procter & Gamble, has warned that large FMCG budgets won't move to online until the industry introduces robust measurement techniques.
Roisin Donnelly, Procter & Gamble

9 August 2007

Getting to know your customers is essential for building long-lasting relationships. Roisin Donnelly of P&G tells Justin Pearse why she’s keen to follow hers online
How can a site lock out its customers?

2 August 2007

As the poor weather continues to hit profits this summer, Selfridges this week announced plans to close its store for three weeks to restock for its autumn range. Meanwhile the BBC is shutting down its CBBC TV channel until kids go back to school next month.Much as such stories would help lift the traditional news silly season, neither is true, of course. However, in the world of digital, such madness seems commonplace. Chorion, which owns the rights to the Mr Men, kicked the year ...
Mobile portals are back in fashion

26 July 2007
Fulfilment - matchesfashion.com

26 July 2007

This is as beautiful as online clothes shopping can be. The boutique chain of designer clothes shops offers a range of labels for men and women like Prada, Missoni and Burberry Prorsum. The online store features a comprehensive range from the same desig
Ofcom offers participation TV protection proposals

Tue, 24 Jul 2007

Ofcom today published its proposals for broadcasters to ensure consumer protection in participation TV services
Ignore usability at your own risk

12 July 2007

Who really cares about usability? The answer, of course, should be anyone with a website. Or a campaign site. Or a mobile site. In fact, if your business makes use of any form of digital media, ensuring your customers can use it to its full potential should be of prime importance.Our weekly Site Inspection and Fulfilment reviews have reflected a noticeable rise in usability standards over the last year, a state of affairs that has led many in the industry to posit that the usability ...
Ad placement isn't just IASH's concern

5 July 2007

In today's online advertising gold rush, it sometimes feels as if everyone's too busy stampeding after the money to concern themselves with the building blocks the industry is built on. The latest example of this is the spotlight falling once again on the inherent dangers involved in online ad placement.Last week NMA revealed an imminent BBC Panorama investigation into cyber-bullying that highlights ads from brands including Ebay and easyCar appearing on websites featuring violent ...
Brands must tailor their ads for online

28 June 2007
Brûlé says user-generated content is not news worthy

28 June 2007
Tyler Brûlé, Monocle

28 June 2007

Wallpaper* founder Tyler Brûlé wants to bring a high-end aesthetic to the online proposition of Monocle. So there’s no room for user content
Shame on industry that denies access

21 June 2007
Fulfilment - bombaybicycleclub.co.uk

21 June 2007

Founded Began online trading, July 2006 Selection Bombay Bicycle operates three restaurants and a growing number of home delivery outlets across London.
Social networks have a duty of care

14 June 2007
Ad networks jump aboard mobile

7 June 2007
Power over mobile content sees a shift

31 May 2007

Big Brother comes with a lot of baggage. As the latest instalment of the reality-TV franchise starts this week, both the racism row and premium voting scandal remain fresh in people's minds. To help allay concerns arising from both, the broadcaster has tightened editorial procedures and dropped SMS voting.However, the baggage isn't all bad. Big Brother has long been a leader in interactive innovation. It championed multiple webcams to monitor on-screen action, mobile ...
New blood bodes well for interactive

24 May 2007

Drama has long been the hardest entertainment sector for the interactive industry to crack. The good news is that it's now being approached by the traditional TV production industry.The super-indies, in particular Endemol and Fremantle, have played an important role over the last few years in driving innovation in interactive content, especially as many of these innovations have been tied into mass-market TV formats. However, the wider production industry has failed to grasp the ...
Jonathan Davenport, Hat Trick

24 May 2007

Bringing his experience of interactivity at Endemol to Hat Trick, Jonathan Davenport believes interactive drama and comedy is the new TV frontier
Troubled birth for video advertising

17 May 2007
Universal's mobile arm creates mobisodes for retro TV shows

23 November 2006
Sponge buys itself back from NeoMedia for fraction of value

23 November 2006
Channel 4 makes all in-house shows available on demand

16 November 2006
Bluetooth agency Filter opens further offices in US and China

16 November 2006
LaNetro Zed takes on 3's Parker as UK country manager

16 November 2006
Vodafone in display ad partnership with Yahoo!

Tue, 14 Nov 2006

Yahoo! has become Vodafone's exclusive mobile display advertising partner in the UK
Yahoo! picks up contract to run mobile web search on Orange

9 November 2006
FHM to roll out mobile to global audience

9 November 2006
Volantis pushes news content direct to mobile home screens

9 November 2006
3 teams up with Girls Aloud in video vote

Wed, 8 Nov 2006

3G operator 3 has tied up with Girls Aloud to let its customers vote on which of three versions of its Christmas video should be released
Classic FM sees record figures for new website

Wed, 8 Nov 2006

Radio station Classic FM has announced record figures for its website following its relaunch two months ago
BBC reports 12.5m online listeners for September

Mon, 6 Nov 2006

The BBC has announced record figures for on-demand listening to its radio stations online, with 12.5m total requests in September
BSkyB announces mobile TV deal with 3 and Orange

Thu, 2 Nov 2006

BSkyB has announced deals with 3G operator 3 and Orange to make Sky Mobile TV available to their subscribers
Nokia to offer full-length movie with N93 handset

Thu, 26 Oct 2006
Microsoft unveils strategy to tailor Windows Live for mobile

26 October 2006
Simon Smith of Weapon 7 quits agency after five years

26 October 2006
Vodafone debuts digital music service across mobile and web

26 October 2006

Vodafone has overhauled its music offering to introduce a dual download capability enabling customers to purchase and download music over both mobile and web.The service has been developed to categorise all content, from ringtones to videos, by artist and song, so users no longer need to jump between categories such as ringtone and wallpaper.The operator has handed the contract to run all its music services in the UK to Openwave mobile music specialist Musiwave, replacing ...
Consumers spend more on electricals online

Mon, 23 Oct 2006

Consumers pay up to 50% more for electrical goods online than they do on the high street
Honda makes first move into mobile via company car drivers

19 October 2006
Brands able to offer freetext service after O2 signs up

19 October 2006
O2 runs tailormade mobile horror series

19 October 2006
PayPal Mobile drives service via 'Porsche for a penny' offer

19 October 2006
Roy Vella, PayPal Europe

19 October 2006

Roy Vella wants to turn every magazine, TV show and billboard into a 24-hour shop. The head of mobile payments for PayPal Europe believes that he has found the answer to the ongoing quest to transform the mobile phone into a payment wallet.He has one major advantage on his side: the PayPal Mobile concept is simple to understand and involves minimal change in user behaviour.PayPal Mobile lets PayPal account holders - of whom there are 10m in the UK - send a text ...
QVC to allow customers to order goods via WAP

Mon, 16 Oct 2006

Shopping channel QVC has launched onto mobile to let customers order goods from their WAP mobile phones
3 pushes music store via integrated ad campaign

Mon, 16 Oct 2006

3G operator 3 is to launch a major integrated campaign to promote its 3MusicStore digital music service
Vodafone reveals Christmas handset range

Mon, 16 Oct 2006

Vodafone has unveiled its Christmas range of mobile handsets with a range of 3G phones at entry level prices
Twofour TV to launch celebrity 'mobishow'

Wed, 11 Oct 2006

TV production company Twofour Convergence TV is to launch a made for mobile 'mobishow' featuring celebrity paparazzi Darryn Lyons
Carphone Warehouse buys AOL's internet business

Wed, 11 Oct 2006

Carphone Warehouse is the victor in the battle to acquire Time Warner's AOL internet access business in the UK, at a price of £370m
Jumptap secures £12m in extra funding

Thu, 5 Oct 2006

Mobile search company Jumptap has secured $22m (£12.7m) in additional funding
Vodafone pushes Big Idea for small firms

5 October 2006
Consumers adapt to advert shortcodes

Wed, 4 Oct 2006

Consumers are rapidly adapting mobile shortcode numbers as a way to respond to adverts or other media, according to research from analyst firm M:Metrics
Pamela Anderson fronts new Virgin mobile ad

Tue, 3 Oct 2006

Virgin Mobile has signed up Pamela Anderson to launch its mobile TV service in its new TV campaign
Cheapflights hires marketing head from BA

Fri, 29 Sep 2006

Travel website Cheapflights has appointed ex-British Airways head of digital Joe Sikorsky as head of UK marketing
Vodafone takes its first handset to market

Thu, 28 Sep 2006

Vodafone has launched its first Vodafone brand mobile handset in an effort to establish itself as brand in its own right in the consumer handset market
RAC launches member forum on website

Thu, 28 Sep 2006

The RAC has launched a forum on its website to encourage its members to discuss motoring issues
Pepsi Max offers £1,000 for user content in online competition

28 September 2006

Pepsi Max is the latest brand to cash in on the user-generated content boom with a campaign that will see it give away £1,000 every day in November for the best submissions.The online initiative forms part of the brand’s ’Max your life’ marketing drive, the TV ad for which breaks this weekend, featuring Desperate Housewives star Eva Longoria (pictured).The online part of the campaign, developed by Pepsi’s digital agency Graphico, puts the consumer at the ...
Over 3.6bn text messages sent in August

Mon, 25 Sep 2006

Over 3.6bn text messages were sent in August, 100m more than the previoust highest total, in July, according to the Mobile Data Association (MDA)
Orange launches converged mobile phone service

Mon, 25 Sep 2006

Orange has launched its first converged mobile and fixed line service enabling consumers to use one phone for mobile and home calls
i-level appoints Peter Suchet as marketing director

Thu, 21 Sep 2006

Digital media agency i-level has appointed ex-Saatchi & Saatchi board director Peter Suchet as marketing director
Vodafone finds mobile TV now more successful than ringtones

21 September 2006
3 Focuses on user content after 50,000 paid customers sign up

21 September 2006
40% of homes in Western Europe to have digital TV

Wed, 20 Sep 2006

Over 40% of homes in Western Europe will have digital TV by the end of the year, according to analyst firm Informa's 10th Western European TV report
Nationwide roll out for child online awareness scheme

Wed, 20 Sep 2006

A nationwide child online awareness education programme was launched today by the Child Exploitation and Online Protection Centre
Yahoo! supports mobile paid search ads with Bango tie-in

14 September 2006
Toptable expands offering as it buys up City-eating group

14 September 2006
Vodafone first to knock down final part of walled garden

14 September 2006
News Corp buys majority stake in Jamster for £100m

Tue, 12 Sep 2006

News Corp has bought a majority stake in mobile content company Jamba, known as Jamster in the UK
Vodafone in broadband deal with BT Wholesale

Mon, 11 Sep 2006

Vodafone has stuck a deal with BT Wholesale to enable it to launch a fixed line broadband service
Music royalties hit TV ad downloads

31 August 2006
ABCE works with Enpocket to audit mobile internet traffic

31 August 2006
Bacardi iTV campaign features Isle of Wight festival footage

31 August 2006
Dennis launches car magazine on mobile

31 August 2006
Cycling.tv launches broadband TV channel

Fri, 25 Aug 2006

Cycling website Cycling.tv has launched a broadband TV channel dedicated to cycling event Tour of Britain
3 reports customer base of 3.75m in the UK and Ireland

Thu, 24 Aug 2006

3G operator 3 now has 3.75m customers in the UK and Ireland, according to financial results released today for the half year to 30 June
Global mobile phones sales up 18.3% on last year

Thu, 24 Aug 2006

Global mobile phone sales reached 229m in the second quarter of this year, up 18.3% on the same period last year, according to figures from Gartner
ActiveMedia system slashes the cost of mobile ticketing

24 August 2006
Mobile music revenues to be worth £3bn by 2011

Wed, 23 Aug 2006

44% of consumers that own mobile phones capable of playing music have never transferred music files to their phone, according to research from US firm In-Stat
Three quarters of UK internet users are on broadband

Wed, 23 Aug 2006

Almost three quarters of UK internet users are on broadband, according to the latest figures from the Office for National Statistics
Adult literacy campaign to use SMS mechanic

Mon, 21 Aug 2006

The Department for Employment and Learning in Northern Ireland has incorporated an SMS mechanic in its Gremlins TV campaign on adult literacy
MIG to run SMS voting for 'The X Factor'

Mon, 21 Aug 2006

Mobile Interactive Group has once again been appointed to run the SMS voting service on TV show 'The X Factor', which started on Saturday
BBC takes 20% share of UK WAP audience

Fri, 18 Aug 2006

The BBC has a 20% share of the total UK WAP audience, according to figures released today, with 1.2m users a month
Virgin Mobile to offer free broadband

Fri, 18 Aug 2006

Virgin Mobile and Virgin.net has teamed up to offer a year's free broadband to customers joining Virgin Mobile' SIM-only monthly tariffs
Hello strikes exclusive content deal with AOL

Thu, 17 Aug 2006

Hellomagazine.com has struck an agreement with AOL to publish its exclusive interviews on the AOL portal
Global mobile revenues to reach £2.9bn by 2009

Thu, 17 Aug 2006

Mobile video revenues worldwide will jump from $46.2m last year to $5.6bn (£24m to £2.9bn) in 2009, according to a report from research firm Infonetics Research
BA sends 20,000 texts to customers during terror threats

Thu, 17 Aug 2006

British Airways sent out over 20,000 text messages to passengers, cabin crew and cargo staff during the 10-14 August at height of the traffic chaos caused by terror threats
How to sell ads to your customers

17 August 2006

Bebo has been listening and is to let its customers choose which ads get served to them
Vodafone trials mobile ad scenarios

17 August 2006
Adidas and Disney join mobile pay-per-click ad network

17 August 2006
Flynn quits Vodafone to push mobile video

17 August 2006
IAB in talks over move into mobile arena

17 August 2006
Nestlé looks to social networks as digital ad spend jumps 400%

17 August 2006

Nestlé has boosted its digital marketing spend by 400% year on year as it looks to extend its brands across digital platforms, including Web 2.0 media like blogs and social networks.
Premiership football club to launch text service

Wed, 16 Aug 2006

Premiership football club Reading has implemented Dynmark's e-text SMS package to launch mobile information services for players and fans
Hypertag strikes deal with Boomerang Media

Wed, 16 Aug 2006

Mobile marketing company Hypertag has struck a deal with media owner Boomerang Media to install its Bluetooth and infrared units in 80 locations across London
Gary Oldman shoots mobile video for Nokia portal

Mon, 14 Aug 2006

Film actor and director Gary Oldman has shot a two-minute short film on the Nokia N93 mobile to promote the launch of the handset maker's online mobile movie community Nokia Nseries Studio.
MTV to buy Atom Entertainment for £105m

Thu, 10 Aug 2006

MTV has announced an agreement to purchase online games and films company Atom Entertainment for $200m (£105m)
T-Mobile records 25% growth in subscriber base

Thu, 10 Aug 2006

T-Mobile UK today announced in its second quarter and half year financial results that its base of contract subscribers has grown 25% year on year to 3.63m
Y Design Awards launch for digital industry

Thu, 10 Aug 2006

The London Design Festival has this year launched the Y Design Awards to reward creative talent in the digital space
Nescafé taps into user content as it relaunches loyalty scheme

10 August 2006
BBC ready to implement integrated call-in system

10 August 2006
Peugeot boosts digital strategy with dealers turning to mobile

10 August 2006
UK mobile market proves too tough for agency Mindmatics

10 August 2006
Vexed to manage digital strategy for Domino's Pizza

10 August 2006
Yorkshire Building Society awards search contract

10 August 2006
Government uses text to reach young people

Wed, 9 Aug 2006

Young people are being encouraged to text in message, photo and video comments on the criminal justice system as part of Electoral Commission's push to encourage 18-24-year-olds to engage with the democratic process
Ad-funded mobile content trial begins

27 July 2006
Dixons boss calls into question the value of search marketing

27 July 2006
Virtual assistant 'Jenny' helps BT guide broadband customers

27 July 2006
Google moves paid-search to mobile

20 July 2006
Dennis expands direct mobile strategy with gambling sites

20 July 2006
Eyeblaster's Nitvan Yaniv joins Amobee in development role

20 July 2006
Fullsix to wins European account for Hertz

20 July 2006
Jaguar becomes one of first brands to run ads across Orange World

20 July 2006
Mobile ticketing to get representation

20 July 2006
Top brands to deliver branded mobile content via Bluetooth

20 July 2006
Vauxhall plans WAP sites for all models

20 July 2006
Volvic gains branding across MSN as festival guide sponsor

20 July 2006
World Cup puts mobile TV on the map

13 July 2006
Pepsi music campaign will be on Web and mobile only in UK

13 July 2006
Inside appoints Hilton as joint MD for client-side experience

13 July 2006
Novus Leisure aims to double bookings through new site

13 July 2006
Offline and digital given equal weight in Peugeot 207 push

13 July 2006
Sony to preview next Bravia TV ad online as digital spend rises

13 July 2006

Sony Bravia plans to premiere its next ad campaign online, reflecting a massive increase in digital spend following the success of last year's 'Balls' ad.Sony UK invested just under 5% of its £14.8m marketing spend on new media in the last year, a figure that's set to increase dramatically owing to the phenomenal levels of online interest surrounding the 'Balls' ad.The highly anticipated follow-up commercial, directed by award-winning Jonathan Glazer and due to launch in ...
Toptable dumps AdLink after only eight months to run sales in-house

13 July 2006
Player X secures mobile rights to 'American Dad'

Wed, 12 Jul 2006

Mobile media firm Player X has secured the mobile video rights to last year's top US animated show 'American Dad'
Vodafone launches mobile radio station

Fri, 7 Jul 2006

Vodafone has launched its mobile personal radio station, Vodafone Radio DJ, an ad-free service available through the Vodafone Live! portal.
ITV sends dedicated online team to Love Island

Thu, 6 Jul 2006

ITV is sending a dedicated online and mobile production team to provide exclusive content from reality TV show 'Love Island' for the first time.
O2 LookAtMe heralds common channel for users' mobile video

6 July 2006
Chrysalis Radio to shoot videos for 3 as it extends ads to mobile

6 July 2006
Bacardi-Martini ups online strategy with appointment of global digital head

6 July 2006
FCO launches interactive guide to the EU

Mon, 3 Jul 2006

The Foreign and Commonwealth Office is launching an interactive guide to the European Union for the 85% of British citizens who claim they need it
MSN builds WAP site to mirror functionality of online portal

29 June 2006
Digital refocus sees Endemol provide interactive telephony

29 June 2006
Amobee enters UK mobile ad market

29 June 2006
Emap to roll out mobile channel for 'Zoo'

22 June 2006
Canon ad deal sees operator 3 step into TV-style advertising

22 June 2006
Enpocket signs up 'The Sun' for mobile ad network trials

22 June 2006
The campaign for mobile ad space begins

22 June 2006

A battle is brewing in the mobile media sector. A landgrab is being fought to determine the value chain that will finally bring advertising to the mobile Internet. This isn't mobile marketing, it's mobile advertising.As NMA revealed last week, Dusan Hamlin, ex-media director of Carat, has launched mobile marketing agency Inside, which has scooped the Adidas mobile marketing contract. One of its key offerings is helping brands to develop a mobile media plan. Advertisers ...
ITV releases results for first iTV ad shown on Freeview

Mon, 19 Jun 2006

ITV today announced that the first interactive TV ad campaign to launch across Freeview saw 9%-10% of viewers pressing red
Industry slams Orange over Payforit charge

15 June 2006
Newly launched Inside scoops global mobile work for Adidas

15 June 2006
Stella Artois uses mobile Internet for tennis coverage

15 June 2006
VCCP director leaves to launch ClickTag

15 June 2006
Daily Mirror Web site launches download channel

Fri, 9 Jun 2006

The Daily Mirror newspaper next week launches a digital download channel on its mirror.co.uk Web site
Visit London launches first viral campaign

Fri, 9 Jun 2006

Tourism body Visit London today launched its first viral campaign, highlighting family attractions in London whether you hate or love the World Cup
ITV launches World Cup show using viewer content

Fri, 9 Jun 2006

ITV today launches a World Cup TV show that will feature up to 50% of user generated content
Fulfilment - easyipod.co.uk

1 June 2006

Selection The full range of iPod music players and accessories. These include anything from an iPod clock radio to iDrops iPod scratch remover liquid.
Orange opens up mobile portal to offer full range of ad formats

25 May 2006

Orange will next month launch a full-scale mobile advertising proposition across its mobile portal.
Roundtable: Mobile Content

25 May 2006

Operators and media owners discuss the rise of user-generated content, and what opportunities there are for advertising on mobile - if consumers will accept it
HMV to add shortcodes to all product ads for mobile selling

25 May 2006

High street music retailer HMV has embarked on an initiative to use mobiles to transform all its advertising into interactive storefronts.
NMA announces Awards shortlist

25 May 2006

The shortlist for next week's NMA Effectiveness Awards has been announced, with the nominee list dominated by major brands including Microsoft, RBS, Channel 4 and Nokia.
Save the Children reaches out via MMS in Ouch ad campaign

25 May 2006

Save the Children has become one of the first charities to launch a full-scale MMS campaign, with user-generated content sent from mobile phones.
Peugeot launches new 207 via rich-media mobile Internet site

18 May 2006

Peugeot has launched a branded mobile Internet campaign site to support the launch of its 207 model, featuring exclusive video content.
Coke and Sun first to adopt new shortcodes for MMS content

18 May 2006

The use of MMS in marketing looks set to flourish following the launch of the first cross-operator shortcode numbers, enabling brands to use five-digit numbers in campaigns for consumers to send in images and video.
Teletext offers free SMS results for World Cup

Wed, 17 May 2006

Teletext has officially launched its mobile Internet service, as first revealed by NMA in October
McDonald's revisits mobile marketing

11 May 2006

McDonald's has launched its first mobile marketing campaign in over a year and a half, to support its sponsorship of the World Cup.
The Sun kicks off World Cup with rich-media mobile portal

11 May 2006

News International has made one of its biggest commitments to mobile with an ad-supported rich-media mobile portal for the World Cup.
MMA seeks partner to assist with mobile media currency

11 May 2006

The Mobile Marketing Association has put out a tender for a measurement company to help it develop the first mobile measurement currency.
Universal uses Bluetooth for album push

11 May 2006

Universal Music has tied up with Nokia to launch a Bluetooth mobile marketing campaign to support the launch of Dirty Pretty Things' debut album.
Vodafone promotes TBA gigs via WAP

11 May 2006

Vodafone has launched a mobile campaign to promote its TBA series of gigs, the second of which will see The Zutons play in Liverpool on 20 May.
O2 announces £10m rebranding campaign

Mon, 8 May 2006

Mobile operator O2 today announced a £10m brand refresh campaign, with initial campaign executions increasing its focus on mobile content
O2 and Warner deal puts Chilli Peppers on mobile

Mon, 8 May 2006

Red Hot Chilli Peppers' entire back catalogue has been made available for mobile download for the first time, following a deal between O2 and Warner Music
Maxim puts mobile content at centre of global beauty contest

4 May 2006

Men's magazine Maxim has launched its largest global digital initiative to date. Beauty contest Miss Maxim is running across all of its 32 franchise editions in 40 countries.
MiG renews deal to provide mobile services across Fremantle Media's range of TV shows

4 May 2006

Production company Fremantle Media is to boost the levels of mobile interactivity in upcoming TV shows like The Price is Right and The X Factor following a second year-long deal with mobile agency MiG.
Virgin Mobile offers customers free texting

Fri, 28 Apr 2006

Virgin Mobile has launched a 'Summer of free texts' promotion, giving away up to 20bn text messages to its customers until September.
Sony Ericsson launches mobile mag

27 April 2006

Sony Ericsson has become one of the first advertisers to launch a branded downloadable mobile magazine, using it to support the launch of its W810i Walkman phone.
Fulfilment - dominos.co.uk

27 April 2006

Founded 1998 Selection The iTV version of Domino's delivery services offers the same range of items available over the phone or online. The only difference is the range of special meal deals, which is more restricted on iTV.
PayPal brings mobile-based payment to UK

27 April 2006

PayPal officially launched PayPal Mobile in the UK this week, enabling consumers to charge goods and services to their PayPal account using their mobile phones.
Direct Line announces 38% increase in online sales

Thu, 20 Apr 2006

Insurance company Direct Line today announced a 38% increase in online sales compared to last year, along with a 30% increase in online quotes
P&G searches for mobile ad partner

20 April 2006

FMCG giant Procter & Gamble, one of the world's biggest advertisers, has injected a huge shot of confidence into mobile marketing, launching a search for a global mobile marketing partner.
Fulfilment - mobilefun.co.uk

20 April 2006

The site focuses on mobile phones and accessories. It also offers other consumer electronics products, such handheld games consoles and iPod accessories, along with mobile content such as ringtones. Technical problems None. Navigation Good. An
Icstis takes tough stand over mobile content data charges

20 April 2006

The UK's premium-rate regulator Icstis is preparing a crackdown on the issue of the potentially huge data charges incurred by consumers downloading mobile content such as video.
3 Opens up to advertisers and offers media sales to Emap

20 April 2006

3G operator 3 has officially opened its doors to advertisers, launching a full review of ad opportunities on its service and promising to launch a comprehensive media inventory.
Three in five 18-34-year-olds have accessed mobile content

20 April 2006

Over half of 18-34-year-olds in the UK have accessed mobile content in the past three months, according to data from the latest Enpocket Mobile Media Monitor report.
O2 poaches from Discovery for new head of content

13 April 2006
TBG London opens email arm and seeks partner for mobile

13 April 2006
Seb Bishop to become president of Miva

Tue, 11 Apr 2006

Online marketing company Miva has announced the appointment of Seb Bishop from chief marketing officer to president
O2 leads mobile operator bids to bring advertising to portals

6 April 2006

O2 is set to become the first UK mobile operator to launch advertising across its mobile portal, following a successful pilot in Germany.
Virgin Mobile makes content central to 3G

6 April 2006

Virgin Mobile has launched its full commercial 3G service with a range of specially created mobile video shows at its core.
BBC to outline new media strategy at MIPTV

Wed, 5 Apr 2006

BBC director of new media and technology Ashley Highfield is this afternoon expected to outline the Corporation’s new media strategy for the coming years
Adidas scores a first with global mobile initiative for World Cup

30 March 2006

Adidas has launched a global mobile initiative for the World Cup that scores a number of media firsts and includes partnerships with Microsoft Xbox, MTV and T-Mobile.
3 Hires Endemol's Holt to bring TV expertise to mobile

30 March 2006
Flytxt predicts it will break even this year

30 March 2006

Mobile marketing agency Flytxt has pledged to hit breakeven by the end of this year as it announces a new management structure and refocuses around its Flytxt Direct product.
Fox, L'Oreal and MFI adopt mobile-linked TV ad spots

30 March 2006
3 dominates mobile music market

Mon, 27 Mar 2006

3G operator 3 today announced that its digital music sales now make up 3.7% of the main UK singles chart and 7.5% of the digital download chart
Record labels to offer set price for mobile content

Mon, 27 Mar 2006

Record labels Ministry of Sound and V2 are the first brands to launch mobile content for a set price to consumers that includes all data charges
Chrysalis Radio to launch digital platforms division

Fri, 24 Mar 2006

Chrysalis Radio has announced plans to launch a digital platforms division responsible for all its new media activities
3 announces global customer base of 11.9m

Thu, 23 Mar 2006

3G operator 3's parent Hutchison Whampo today announced its 3G customer base now totals over 11.9m globally
Tesco plans mobile content portal to tie in with Clubcard

23 March 2006
'Blockbusters' show launches on mobile

23 March 2006

Classic 1980s gameshow Blockbusters has launched onto mobile via a licensing deal between Fremantle Media and mobile publisher Player X.
ITV signs Motorola as first interactive ad break sponsor

23 March 2006

Motorola is the first to sign up to ITV's interactive break bumper sponsorship package, giving viewers of ITV Movies a range of ways to interact with the brand, including iTV and mobile.
Mobile subscription model doesn't work

23 March 2006

Only 10% of consumers keep a mobile content subscription beyond the first week, according to Infomedia.
Mobile ad campaigns prepare to offer SMS credits as prizes

16 March 2006

Media owners and brands will soon be able to offer free mobile phone calls and text messages as prizes in campaigns with the launch of cross-network payments initiative X-Pay.
3 Opens pitch to find new digital agency

16 March 2006

3G operator 3 has opened a pitch process to find a new digital agency for customer communications.
MSN and 3 in deal to launch branded mobile video service SeeMe TV on MSN Spaces

16 March 2006

MSN has tied up with 3G operator 3 in order to launch the first branded service on the portal's online blogging tool MSN Spaces.
Share of digital TV households up by 10% on last year

16 March 2006

Just under 65% of UK households have digital TV, a rise of 10% on last year, according to the IPA's 'Trends in Television Viewing Report Q4 2005'.
3 announces VoIP deal with Skype

Wed, 15 Mar 2006

3G operator 3 today announced a co-marketing agreement with Skype to enable its subscribers to access Skype Voice over IP services through the new 3 3G datacard
Tony Blair to take live video questions via MSN IM

Wed, 15 Mar 2006

Tony Blair is to take questions on a live video chat over MSN instant messenger
FIFA lifts restrictions on World Cup images

Mon, 13 Mar 2006

Online publishers will be able to use any images from this year's World Cup as governing body FIFA makes a u-turn over rights
Speculation surrounding Vodafone continues as Gent resigns

Mon, 13 Mar 2006

Sir Christopher Gent, credited for building Vodafone into the biggest operator in the world, has severed all ties with the company, resigning from his position as life president
RFL launches Super League TV service

Thu, 9 Mar 2006

Rugby League governing body RFL has launched a premium broadband video service, Super League TV
Friends Reunited sees highest ABC figures since launch

Thu, 9 Mar 2006

Reunion site Friends Reunited has seen its highest ABC figures since its launch in July 2000
Chime reports success with growth in VCCP Digital division

9 March 2006

Chime Communications, the marketing services group run by Lord Tim Bell of Belgravia, is planning to set up a search marketing division by corralling skills across its group of marketing and PR agencies.
Emap to broadcast mobile TV as part of D2C strategy for FHM

9 March 2006

Emap has become one of the first publishers to launch a dedicated mobile TV channel as part of FHM's strategy to roll out across every channel.
Winning technology

9 March 2006

This year's Volvo Ocean Race's unlikely hero is the satellite technology on board all the yachts
Online recruitment industry now worth £200m

Mon, 6 Mar 2006

The online recruitment industry doubled in value in 2006 to £200m
3 Earns more than £1.2m from user-generated video content

2 March 2006
AKQA's launch of mobile arm throws down gauntlet to rivals

2 March 2006

AKQA has become one of the first major interactive agencies to launch a mobile arm, a move that could see mobile marketing further adopted by brands such as Nike and Sainsbury's.
Preloaded rejigs for offline client work

2 March 2006
What Car? launches video-on-demand service

Thu, 23 Feb 2006

Motoring magazine What Car? Has launched a video-on-demand service as part of a strategy to use new platforms to extend its brand
Mobile agency Sponge sells to US group for landmark £12.5m

23 February 2006

The mobile marketing industry took a further step towards maturity this week with the £12.5m sale of mobile marketing agency Sponge.
3 Hunts for new agency after talks with Flytxt break down

23 February 2006
O2 looks into personal mobile search as way to avoid conflict

23 February 2006

Mobile operator O2 is investigating the launch of a personalised mobile search offering to spearhead its move into off-portal mobile search.
O2 boosts interactive element of second Wireless festival

Mon, 20 Feb 2006
Morph to appear in mobile short films

Thu, 16 Feb 2006

Plasticine TV character Morph is making the leap to mobile phones following licencing deals with UK operators
Skinkers secures £2m in funding

Thu, 9 Feb 2006

Skinkers, providers of branded PC push applications, has raised £2m funding
Sun and BBC adopt video shortcodes

9 February 2006

Consumers will soon have full two-way interaction with magazines and TV programmes using mobile video as brands like the BBC, News International and Maxim launch services.
Mobile music market hindered by international roaming costs

9 February 2006

The exorbitant cost of accessing mobile music while travelling is set to become a major stumbling block for the mobile music market, according to content providers, operators and record labels.
Orange ties up content deal for BBC shows on mobile

9 February 2006

Orange subscribers will from today (Thursday) be able to view BBC shows such as Doctor Who (pictured), The Office and Little Britain in a landmark deal with BBC Worldwide.
Staying in tune

9 February 2006

The mobile industry is convinced handsets are ideally suited to music, but convincing consumers is another matter. Content providers and operators discuss the issues
Jamster seeks to rebuild reputation via major deals with AOL and Yahoo!

2 February 2006

Crazy Frog creator Jamster has signed content partnerships with AOL and Yahoo! as it tries to move its business on from direct consumer ringtones.
Fulfilment - boots.com

2 February 2006

The full range of goods available in high street stores. Plus Boots' online presence extends its offering by using its trusted name to offer a range of different goods through 'Boots Shops'.
Coca-Cola reruns win-a-player promotion

2 February 2006
InfoSpace moves into Europe's mobile market with £2m spend

2 February 2006
Which? calls for action to stop kids accessing porn via mobile

2 February 2006

Consumer champion Which? has released a report today highlighting the issue of children accessing hardcore pornography online through passcodes sent via text message.
BPI announces landmark ruling against illegal filesharers

Fri, 27 Jan 2006

Music industry trade association the BPI today announced two landmark legal rulings against illegal UK music filesharers
Mobile industry acts to stop scams

26 January 2006
Fulfilment - onlineperfume.co.uk

26 January 2006

Founded 2005 Selection A full range of fragrances and skincare products from every well-known brand. Technical problems None. Navigation The site is easy to browse, with clear menu options. Images
Vodafone lets content providers charge consumers fixed price

26 January 2006
3 Launches mobile video chat service

26 January 2006
Profile: Ian James, Chrysalis

21 July 2005

Chrysalis has big plans for the mobile Internet, starting with the upcoming launch of the Galaxy FM WAP site. Justin Pearse meets Ian James, the man leading the charge
Changing channels

22 January 2004

Having been tempted away from interactive TV to the rapidly growing sector of mobile marketing, Peter Larsen is well placed to explain the benefits of this often overlooked medium.

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